Core to Cloud

As Head of Business Development at Core to Cloud, I lead the SDR and BDM teams, focusing on improving sales performance, refining processes, and driving sustainable growth. My role combines coaching, process optimisation, and strategic improvements to help the team exceed targets and deliver results.

Key Achievements so far:

Reducing Deal Losses:
Last financial year, deals were lost due to unmet requirements, resulting in significant lost revenue. By refining the sales process and working closely with technical teams, I reduced these losses by 42% in the first quarter of the financial year.

Shortening the Sales Cycle:
Addressed delays across sales stages by improving discovery, tightening qualification, and encouraging multi-threading into accounts. These changes reduced the average sales cycle, which resulted in a 40% improvement and enabled faster deal closures.

Increasing Close Rates:
Multi-threading into accounts has strengthened engagement with Economic Buyers and technical decision-makers, significantly improving close rates across key opportunities.

Streamlining the Sales Process:
Introduced a new discovery step to strengthen qualification alongside tailored discovery, demo, and cold-calling scripts aligned with our ICP. Implemented Gong.io to improve forecasting and deal management, enabling the team to focus on high-value opportunities.

Driving Team Performance:
Delivered 1:1 coaching, MEDPICC training, and improved SDR-to-BDM handovers to ensure collaboration and high-quality opportunities. These changes have helped the team have a better chance of hitting their targets.

I've created a scalable system that delivers results by refining processes, focusing on multi-threading and supporting the team with practical tools like Gong.io. I always focus on driving growth by reducing the sales cycle, increasing close rates, and empowering the team to succeed.

Head of Business Development

Sales Enablement Society

The Sales Enablement Society is a volunteer organization founded in January 2016, by a diverse group of like-minded sales and marketing professionals based in the Washington, D.C. area. The SES's overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement business, and develops the criteria for sales enablement roles within successful organizations

Member

Bigtincan

- Leading a high-performing sales team to deliver Bigtincan's Sales Enablement solutions to prospective new customers.

- Under my leadership, the EMEA team significantly enhanced regional sales strategies, achieving a 2.5x higher revenue per Sales Qualified Lead (SQL) than the US over the last two fiscal years.

- My leadership approach is characterised by empathy, adaptability, and a commitment to excellence. By leading by example, understanding individual motivations, and fostering an environment of trust and support, I aim to drive high performance and cultivate a culture of success and well-being.

- By doing the above, it has helped collaborate with the AE's to optimise Discovery and Demo calls, utilising MEDDPIC Sales Methodology

- Partnering with the SDR team to create engaging messaging and set achievable goals

- Working closely with the VP of Sales and senior management to refine Go-To-Market strategies

- Recruiting and onboarding top sales talent

- Contributing to EMEA's growth by securing new business logos and renewing existing contracts

- Over £3 million in net new logos and £1.5 million in renewed business

- President's Club Winner

To explore how Sales Enablement Software can help your customer-facing teams, visit our website: www.bigtincan.com

Sales Leader EMEA

- Collaborating with AE's to optimise Discovery and Demo calls, utilising MEDDPIC Sales Methodology

- Partnering with the SDR team to create engaging messaging and set achievable goals

- Built strong relationships with key decision-makers, securing deals with industry leaders across EMEA

- Delivered high-impact presentations and product demonstrations to C-level executives

- Collaborated with Customer Success and Marketing teams to improve client satisfaction and reduce churn rate

- Attended industry conferences and events to network with potential clients and expand the Bigtincan brand

- "Most Valued Sales Rep" winner 2020/2021

Regional Sales Manager EMEA

- Contributing to EMEA's growth by securing new business logos and renewing existing contracts

- Built strong relationships with key decision-makers, securing deals with industry leaders across EMEA

- Delivered high-impact presentations and product demonstrations to C-level executives

- Collaborated with Customer Success and Marketing teams to improve client satisfaction and reduce churn rate

- Attended industry conferences and events to network with potential clients and expand the Bigtincan brand

Enterprise Account Executive

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Cyance

Cyance solves the biggest challenge marketing and sales teams around the world face...

Which companies do you target? When do you target them? What are they interested in?

Our buying intent technology shines a light on the companies that are actively trending around your keywords online. Our customers then use this data to fuel their campaigns from ABM to general lead generation and pipeline creation. 

As Business Development Manager I am responsible for identifying the challenge our customers face globally and solving the problem to ensure higher conversion for less cost, time and resource.

Senior Account Executive EMEA

Clearvision

The Clearvision mission is to bring about a more efficient, collaborative and cost-effective software development industry – and most importantly, to show companies how they can save time and money without having to compromise on quality. Discover better software solutions with world leading Atlassian Experts.

With offices in the UK, USA, India and Ireland, Clearvision has a global enterprise client base that includes leaders in the SaaS, banking, pharmaceutical, manufacturing, government and telecoms industries. As well as the Atlassian suite, Clearvision's expert consultants can help with Git, Subversion, Zendesk and Agile working. 

Clearvision also offers the whole range wraparound professional services, including training, managed hosting, branding, support and more. Find out more about how you can benefit from working with Clearvision by visiting: www.clearvision-cm.com

Other areas that we cover are: 

Licensing | Training | Consultancy | JIRA | BitBucket | Confluence | Hipchat

Senior Business Development Manager

Account Manager

Inbox Insight

Inbox Insight are now one of the market leaders in Digital B2B Demand Generation, offering a range of products that enable organisations to generate high quality leads through our content-driven marketing solutions.

Our B2B bulletins, digital surveys, lead nurturing solutions and content creation team enable us to execute our client’s strategic demand generation requirements across EMEA. Our approach enables our clients to supplement their inbound marketing strategies with a demand generation partner focused on results, data driven intelligence and compelling content. Our priority is hitting conversion metrics, deadlines and offering outstanding customer service.

Our growth is rapid which makes for a dynamic, fun and professional working environment as well as enabling us to provide on-going development opportunities for our talented team. We continually strive to develop and improve our business model in order to add more value for our customers, subscribers and employees alike.

Media Consultant EMEA

Lead Forensics

Lead Forensics is intelligent B2B insight software which challenges traditional lead generation techniques, enabling you to uncover new and lost sales opportunities from your website.

Lead Forensics uses IP tracking technology to identify businesses that visit your website and provides full contact details of those visitors, including company name, telephone number, industry/SIC code, number of employees, and how they found you. This is a web analytic tool that can give you a return on investment like no other.

Senior Client Manager

Matchtech

Recruiting for the Building Structures market in Matchtech's Property team. We work closely with leading consultancies including Mott Macdonald, Atkins, WSP and Waterman Group. 

Our diverse portfolio of clients ranges from blue chip, international organisations to SMEs. Likewise, the projects we support range in size and scope, from single office units to larger housing estates and developments.

We have a team of 8 dedicated consultants within this team, specialising in both contract and permanent, often very niche roles for this industry sector. Their combined experience of over 15 years means they have the industry knowledge and expertise to offer a fully consultative service to our clients. This in turn has enhanced our strong reputation as a service provider to the property industry

Recruitment Consultant

Detect Fire & Security Ltd

Detect Fire & Security has been providing Fire & Security solutions to customers across the South since 2003.

Our continued steady rise exemplifies the very best of a regional based business.

"We work hard for our customers and our people, to build a business to create enduring value that goes beyond the bottom line."

Chris Ellis, Co-founderCouncils, Health Authorities, Housing Associations, blue chip and local businesses have all benefited from our bespoke designed and fitted Fire & Security systems to afford protection to their properties and those that either live, work or visit them.

In order for Fire & Security Systems to be truly effective, we passionately believe that it is our duty to ascertain what your problems, needs and expectations are so we can we really provide the correct solution to you

Sales and Service Consultant

🚀Sales Leader EMEA | Sales Enablement | Bigtincan | Army Veteran🚀

My journey has been anything but ordinary, from the British Army to Cyber Security. 

Now, as Head of Business Development at Core to Cloud, I have come in to transform their sales processes and drive growth in the cybersecurity space.

Leading Core to Cloud’s mission to provide businesses with trusted cybersecurity solutions. By focusing on innovation, collaboration, and client success, I’m dedicated to shaping a secure digital future for organisations worldwide.

Core to Cloud is a trusted name in cybersecurity. Our mission is to provide businesses with personalised solutions to complex security challenges, ensuring every organisation feels protected and supported in today’s digital world. 

By focusing on trust, collaboration, and innovation, we empower teams to deliver exceptional client outcomes.

Feel free to reach out to me on here or visit our website: www.coretocloud.co.uk

Adam Weekes

TONY THOMAS WEALTH MANAGEMENT LTD

We have been advising clients since 1987.  Our Advisers are well qualified and experienced, offering solutions from the whole of the market depending upon your objectives, your capacity for loss and the risk you are willing to take.

★Your Financial Adviser of choice★
•	Our initial meeting is without charge 
•	Our focus is service not product sales
•	We offer true independent advice from the "whole of market"
•	Most of our new clients come through recommendation
•	We can access trust, tax and accountancy expertise

★Our Expertise★
•	Final Salary Pension Transfers
•	Investment planning and portfolio management
•	Inheritance Tax Planning
•	Pensions including Commercial Property Purchase
•	Wills, Trusts & Bloodline Planning
•	Key Man Insurance / Business Protection

★Our Ethos★
Treating Customers Fairly is very important to us.  We will give you the time and opportunity to read our Financial Plan and ask any questions you may have to ensure you make an informed decision, before you agree to implement any of our recommendations.

For us, Financial Advice is not about securing a product.  We work in partnership with you to help you meet your own financial aspirations and we deliver ongoing guidance and support at a level chosen by you.  When you choose to become one of our clients, we will work with you to create a comprehensive written step-by-step plan of action.

★New Technology★
We utilise state of the art technology to deliver a financial planning strategy that fulfils your requirements now and in the future to achieve your financial goals and aspirations in line with life's changing circumstances.

★Our Charges★
Whilst our initial meeting is offered without charge, if you decide to go ahead with our recommendations we will inform you in writing of our Fees and Charges before proceeding further.
We look forward to working with you as we aim to build and preserve your family's wealth through the generations.  

It will be our pleasure to be of assistance to you.

★Providing Independent Financial Advice★

★FINAL SALARY TRANSFER SPECIALIST

★KEY BENEFITS FOR INTRODUCERS

★Specialists in Final Salary Transfer advice with significant experience in completing many transfers
★A dedicated team of specialist advisers providing a personalised transfer advice service
★All compliance for advice borne by us
★Free initial assessment for each case

★Case suitability based on:
★An holistic view of the member’s financial situation and objectives
★Relative value of the offer based on drawdown return targets rather than annuity purchase critical yields (TVAS)

★In-depth transfer report, in plain English with clear charts and tailored to each individuals circumstances, objectives and plans rather than a standardised computer generated report

★Free guide to Final Salary Transfers
★Competive fees for the intermediary service - VAT exempt 
★Using a specialist firm for Final Salary Transfer advice could reduce your PI cover costs and gives you more time to advise in other areas of financial planning.

★OUR VIEW FOR INTERMEDIARIES ON FINAL SALARY TRANSFERS

★Following the announcement of further pension freedoms last year speculation is rife on the depth and extent of the exodus from Final salary schemes. Some consultants think 10% of members will move their Final Salary (FS) benefits to Defined Contribution (DC), others speculate this could be as high as 30%.

★The reasons to transfer or not can be complicated and varied and this is an area we believe requires specialist advice, so our team are happy to provide some guidance below:

★GET IN TOUCH WITH ME TO FIND OUT MORE

★Seeking clients & Introducers considering transferring Final Salary Pensions★

★Chartered Financial Planner & Director of an IFA practice

★I am a Chartered Financial Planner and Fellow of the Personal Finance Society with 30 years industry experience of managing clients wealth and helping them to make their money work harder, and the financial freedom to enjoy retirement and pass on their money to their family.

★Our service works so well because we carry out so much of our work face-to-face. This puts the focus firmly on you and lets us understand your needs and goals in detail. We can then tailor our service to fit your requirements exactly, rather than offer you off-the-peg solutions. Our clients appreciate this personal approach, which is how we have built up long-term professional relationships with many of them.

★From our first meeting with you, we’ll take the time to understand your financial situation and priorities, and to help you understand exactly what we can do for you. Our service incorporates ongoing regular reviews to ensure that your finances and plans stay on track.

★Chartered Financial Planner★

Hexagon Wealth

Chartered Financial Planner

WEALTHMASTERS FINANCIAL MANAGEMENT LTD

Legacy Tax & Trust Ltd

★Making a Will★
     A properly drafted Will can protect your Family Property and Assets from Divorce, Bankruptcy and 
     Remarriage; as well as providing effective Inheritance Tax planning.  We can greatly reduce the 
     amount of tax payable on death; particularly where your Business Assets are put into a trust.

     We also arrange Lasting Powers of Attorney for clients who wish to appoint someone to manage 
     their affairs if they are too ill to do so.

     Few people know how clever wills can be if written in the correct way. The methods used are 
     particularly effective for Business clients such as Dentists and can effectively minimise Inheritance 
     Tax liabilities and protect your family for future generations.

★Trust Planning★
      Until recently, professional Trust Planning was the preserve of the very wealthy, due mainly to the 
      lack of experts able to construct the intricate legal documentation required, the expertise and 
      knowledge required in advising the appropriate structures and the associated high costs that go 
      hand in hand with rarity. But why do these wealthy people spend so much to create Trust 
      Structures? Quite simply it is for the efficient preservation of family wealth, from all manner of 
      deteriorating factors such as taxation, divorce, or simply bad relationships.

      We are now able to bring this level of planning to a much wider population, through 
      consolidation of in-depth expertise and knowledge in trust planning, aggregating the legal 
      paperwork to specialists in a centralised location thus allowing us economies of scale to bring the 
      costs right down to affordable levels.

      We can therefore offer access to the establishment of personalised Family Trust Structures without 
      the premium price tag providing you the planning tools that offer huge benefits, both financial and 
      personal.

      For more information DM me or telephone 07585592494

Estate Planner

Personal Finance Society

Chartered Champion

Self-employed

I have been trading forex for a few years and I'm starting to see the benefits from the hard work and time that I have put into this.  Still very much on a learning curve, but enjoying every step of the way.

Fx trader

Ashcourt Rowan

Ashcourt Rowan are now part of Towry, who are a wealth management company who passionately believe in delivering a holistic approach to the management of their clients wealth and financial planning needs. 

Providing highly personalised financial planning and investment management advice to private and corporate clients, trusts, pension funds and charities throughout the UK.

We work closely with professional connections and their clients and visa versa.

Brewin Dolphin

Divisional Director - Chartered Financial Planner providing holistic financial planning solutions to clients.

Divisional Director

Barclays Wealth and Investment Management (ex Gerrard)

Provide the financial planning service to the company’s high net worth individuals, specialising in inheritance tax, investment and retirement planning advice

Financial Planning Manager

HSBC Private Bank

Providing holistic financial planning advice to HNW clients

Private Client Manager

🔷UK TOP RATED CHARTERED FINANCIAL ADVISER, PENSION SPECIALIST, COACH & MENTOR🔷

Are you a professional aged 45+❓  Would you like to retire up to 10 years early, but don’t know how❓

Are you getting the most out of your pensions and investments? Have you wondered if it’s too late to retire comfortably with more time to spend it the way you want⁉️

☀️Whether that’s enjoying sun-soaked holidays, leisurely rounds of golf, a boat or car that you’ve always wanted, or simply escaping the daily grind, living a simpler stress-free life? This is the dream, but you have no idea how to make this a reality. You don’t know where to start, or have several pensions making it all too complicated. 

🤔I know exactly how you feel and it’s not your fault.  Most people feel this way.  I can help demystify the complexities of the pension’s maze. 

🥅I have worked with thousands of clients over 30+ years and helped them to achieve their retirement goals, including:

👨‍👩‍👧Dave and Anne aged 54 & 53 wanted to know when they could afford to retire and have the lifestyle they wanted for themselves, plus help their son onto the property ladder and grandchildren with university fees. Through working with me they are now very confident that they know when they can retire, safely in the knowledge that they can help their son and grandchildren too, with the retirement income they need and will last as long as they do.

👪Andy and Paula aged 56 & 50 were deep in debt, struggling to makes ends meet, let alone think about retirement. We discovered that they had many pension pots that were worth a lot more than they realised, which could be accessed to pay off their crippling debt. They are now debt free and able to focus on building their businesses and much more confident of having enough money to retire in their 60’s, which seemed impossible before working with me.

🎗I’ve helped these clients and many others and I can help you too! I am an experienced Chartered Financial Planner, pension specialist and Wealth Manager.

⏳So, don’t delay! Take action today and have a financial review if you are seriously thinking about retirement and need help to understand what income you will need in retirement, comparing that to the income you will get from your existing pensions and investments. 

🙌I will help you create a flexible plan to make sure you can enjoy your retirement in comfort and live your best life.

🆓I offer a free initial consultation, without obligation.

📲Contact me on M:07585592494, or message me on LinkedIn to find out how I can help you live your best life in retirement?

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The Battle

Adam Weekes

TONY THOMAS

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