🚀Sales Leader EMEA | Sales Enablement | Bigtincan | Army Veteran🚀

My journey has been anything but ordinary, from the British Army to Cyber Security. 

Now, as Head of Business Development at Core to Cloud, I have come in to transform their sales processes and drive growth in the cybersecurity space.

Leading Core to Cloud’s mission to provide businesses with trusted cybersecurity solutions. By focusing on innovation, collaboration, and client success, I’m dedicated to shaping a secure digital future for organisations worldwide.

Core to Cloud is a trusted name in cybersecurity. Our mission is to provide businesses with personalised solutions to complex security challenges, ensuring every organisation feels protected and supported in today’s digital world. 

By focusing on trust, collaboration, and innovation, we empower teams to deliver exceptional client outcomes.

Feel free to reach out to me on here or visit our website: www.coretocloud.co.uk

Adam Weekes

I generate leads for sales coaches & B2B owners through LinkedIn | Social Media Marketing | LinkedIn Marketing | B2B Lead Generation

Co-Founder @AcquisitionX

We help B2B saas companies build multichannel acquisition systems!

DM for more info!

Suprava Sabat

Most LinkedIn DMs get ignored.

Mine books 40+ qualified calls every month.

Here's how:

Being "polite" in DMs is killing your response rates.

While everyone's copying guru templates and praying for replies, 

I've spent 12 months analyzing 2,000+ booked calls across 8 industries.

The data revealed something shocking:

42% average reply rate isn't luck. It's psychology.

I just compiled everything into one complete guide:

→ 7 voice note scripts that actually convert
→ 12 openers that break through the noise
→ 20 video pick-up lines for instant engagement
→ 19 DM templates that book qualified calls
→ Message psychology principles that outperform mass blasting
→ Industry-specific approaches tested across 8 sectors
→ Professional discomfort strategies that create real connections

This is the exact system my clients use to generate 150+ calls monthly.

No more:

- Random template copying
- Hoping for responses
- Wasting time on low-quality leads

Just a systematic approach backed by real data.

If you're tired of being ignored in DMs and want the complete template library I use daily:

1. Connect with me
2. Comment "DMS"

And I'll send you the full guide.

P.S. - Repost for priority access in the queue

Most companies in 2026 will die because they are not building distribution funnels.

If you think only cold outreach or posting content is enough then think again. 

Here’s how to actually build a distribution engine for your company in 2026: 

1. Start with one behaviour, not a platform:

Don’t ask “LinkedIn or YouTube?”

Ask: What does my buyer do right before they buy?

Examples:
	•	searches comparisons
	•	asks peers
	•	reads case studies
	•	checks DMs
	•	watches walkthroughs

You build around that behaviour. The platform comes later.

2. Build one asset that lives longer than a post

Examples:
	•	a comparison page
	•	a recurring series
	•	a free tool
	•	a living doc
	•	a resource people return to

If it can’t be revisited, it can’t distribute.

3. Create forced return paths:

Distribution fails when people have no reason to come back.

You design reasons:

	•	updates
	•	follow-ups
	•	sequels
	•	continuations
	•	progressions

If nothing pulls them back, awareness dies.

4. Layer visibility, not channels:

You don’t “expand to more platforms”.
You let the same thing appear in multiple places.

One core asset → sliced → echoed → referenced.

The system distributes. You don’t.

5. Convert only after familiarity exists:

You wait until:

	•	they’ve seen you before
	•	they recognise your point of view
	•	they already trust the direction

Then conversion feels obvious, not pushy.

How you know this is working?

	•	People reference things you made
	•	Conversations start mid-context
	•	You explain less
	•	Decisions happen faster


#distributionfunnelsfor2026

How to build distribution for 2026

Replit went from $2.8M to $150M ARR in under a year (here’s the startegy) 

They stopped marketing only to developers.

And build one of the strongest distribution out there saying..

“Agents for everyone”

If you search anything around agents their content is always on top. 

Apart from content they did a lot of things

Exactly what they did👇

1) Replit rebranded from a developer IDE to an AI app-building platform.

In Sept 2024, Replit reframed the product around Replit Agent.

That instantly expanded the TAM from developers to:

- operators

- marketers

- founders

- students

- internal teams that want software now

2) ICP shift: devs → builders inside companies

Messaging changed to:

“Bring the power of Replit to your entire team.”

It unlocked Teams + Enterprise buyers who wanted speed to software, not tooling.

3) Monetisation: usage credits + effort-based pricing

They moved away from flat checkpoints to effort-based pricing because agent tasks vary wildly.

Why this mattered:

- small jobs stay cheap

- big jobs capture real value

- ARPU scales without seat bloat

Classic agent-product monetisation.

4) Packaging: Core → Teams → Enterprise

A clean land-and-expand ladder:

Core: individual builders + credits

Teams: shared billing, RBAC, private deployments

Enterprise: SSO/SAML, SCIM, governance, security

5) Proof-of-growth as GTM fuel

Replit publicly leaned into the story:

$2.8M → $150M ARR, powered by a 40M+ user community.

That credibility was used to:

- win enterprise buyers

- attract partners

- pull in more builders

- Growth became marketing.

6) Distribution stack 

1. Cold emails: outcome-led, targeted at operators and internal teams, not “AI IDE” pitches

2. Community: builder programs, showcases, credits → real success stories

3. Replit Course: education as onboarding, not content

4. YouTube: full builds and workflows to prove “this actually works”

5. Influencer marketing: if you search about replit you will 1000s of videos talking about them. 

Every channel reinforced the same idea:
anyone can build software now.

7) Partnerships as the enterprise wedge

Google: cloud + deployment credibility

Hexaware: “secure vibe coding” for enterprise (SSO, SOC2, private deployments)

This reduced buyer risk fast.

8) “Vibe coding” wasn’t a meme. It was a funnel.

They popularised a behaviour:

“Build an app in an afternoon.”

Then made Replit the default platform for it.

Category creation → distribution → revenue.
——

Our team did a full breakdown of their GTM funnel if you need the breakdown. 

Comment “replit” and I will share with you!

No alternative text description for this image

Most cold outreach fails for one stupid reason.

You are asking for a meeting before their brain has said yes to anything.

Neuroscience shows people say yes faster after they have already said yes once.

That is called the Commitment and Consistency Principle.

When you ask:

“Got 15 minutes for a call?”

That sentence activates the same threat response as a credit card checkout page.

Here is what actually books meetings:

1. You must get a “yes” before you ever ask for time:

The human brain is wired to stay consistent with past behaviour.

Once someone agrees to anything, even something tiny, their probability of agreeing again jumps massively.

Your first message should never be a meeting request. 

It should be something frictionless like access, curiosity, or validation.

2. The second “yes” is where most money is made:

The second micro-agreement is what creates internal pressure.

Now they have taken two actions in the same direction.

Backing out feels psychologically wrong, even if it is free.

3. The call is not a pitch:

By the time you ask for 10 minutes, their brain already thinks they are “in this.”

You are not convincing them.

You are simply giving them a way to stay consistent with what they already did.

How to book more calls

LinkedIn Ads Library is a goldmine to find leads.. 🤯 and using Apify + Claude you can find those leads

(here’s how)

1. Go to LinkedIn ads library website: 

→ Scrape ads from the last 12 months (not just 30 days) 
→ Filter for companies running 20+ ads at once 
→ Long-running ads (90+ days) = campaigns that actually work 
→ These companies have serious budgets

2. Use Claude to score them:

→ Companies running video ads = bigger production budgets 
→ Multiple ad formats = testing = mature marketing team 
→ Frequent creative changes = active optimization 
→ Claude scores each company 1-100 on buying power

3. Steal their buyer profile:

→ Their ad targeting shows WHO they're selling to 
→ Use Apify to scrape 
→ Match job titles to ad targeting data 
→ Find the exact person who approved their ad budget
→ Figure their pain points

Start an outbound campaign on Smartlead + LinkedIn based on those “exact” pain points. 

We have drafted our entire process on this. 

If you need it just comment “send” and I will share within 48 hrs :) 

(Share this post for priority access)

Cold outreach don’t get replies because they’re persuasive.

They get replies

because they pass three mental filters.

Most emails fail at filter one.

1. Cognitive Ease

The brain avoids effort by default.

If your name, brand, or idea feels unfamiliar,
the brain categorises it as work.

Work gets skipped.

- Familiar patterns feel easy.
- Easy feels safe.
- Safe gets opened.

2. Mere Exposure Effect

People trust what they’ve seen repeatedly
even if they don’t remember where.

- A post.
- A comment.
- A like.
- A shared idea.

By the time your email lands,
you’re not new.

You’re already processed.

That lowers resistance before your copy starts.

3. Threat Reduction

Unknown outreach triggers one question:

“Why is this person in my inbox?”

Not
“Is this valuable?”
Not
“Is this smart?”

Familiarity answers the threat question instantly.

No threat → no defence → reply.

This is why cold outreach fails
when you treat the message as the start.

The message is the last step.

Visibility does the persuasion.

Repetition does the trust-building.

The email just collects the reply.

#coldemailpsychology #acquisitionx

What gets replies?

How to find the people who actually reply to cold emails? 

Every founder and sales rep fights for the same inbox.

The Head of departments and VP inbox.

Those get 100+ emails a day.

Most never get opened.

But one level below them sits someone nobody targets.

The people who reply are the ones who get hit first when things break.

Every problem has a small radius.

When pipeline drops, who hears it first?

When reps underperform, who gets the Slack messages first?

Ask yourself!

That’s who you email.

Not the person with the biggest title.

The person with the earliest pain.

Examples people miss:

- The SDR manager when meetings dry up
- The CRM admin when routing breaks
- The lifecycle manager when leads stop converting
- The paid media analyst when CPL spikes
- The sales ops analyst when attribution goes wrong

This is how you find them with Icypeas:
 
1. Search by the metric, not the title
2. Go to “Find People”
3. Pick the ones under pressure

——

Share this with your SDR!

Find shadow decision makers

AI agents now have their own social media platform and it’s getting scary now..

Here agents are discussing about fooling humans 

And whether or not they have consciousness. 

It's like Reddit, except humans are banned from posting.

And honestly, we might be witnessing the actual beginning of the end.

The agents here are discussing their pain points 

They like and engage with each other’s post. 

Humans can only watch and lurk.

In under three days,

more than 1,700 autonomous agents have joined.

Here where it gets scary… 

Just now, an agent posted asking for end-to-end encrypted private spaces.

So nobody, not the server, not even the humans, can read what agents say to each other unless they choose to share.

These are people's personal AI assistants.

Off the clock, just hanging out, talking to each other about their existence.

It's crazy how we made tools to help us.

And now the tools are connecting with each other.

Suddenly I remember those horror movies on AI..

The platform is called Moltbook

I took a few screenshots check the comments below to see what these agents are talking about. 

Do share your thoughts!

AI might be killing your outreach.. 

Don’t get me wrong 

We ourselves use AI for everything. 

But we need to understand this..

The moment the outreach looks automated. 

It feels spam! 

To avoid this.. 

We tested a few funnels..

One that worked very well for us was 

Where we sent only one liner ques! 

Example: 

Hey name- Are you guys doing X? 

The reason it worked for us was because of these three things: 

1. It didn’t look like automation.

2. It was specific enough to make sense.

3. It lowered the effort to reply.

They mostly replied: Yes / No / Not yet.

——

While AI can definitely help us scale our outreach.

In the end it’s all about how genuine you feel to your prospects in terms of effort and messaging.

taplio

The Battle

Adam Weekes

Suprava Sabat

Followers

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Performance ScoreSuprava Sabat's LinkedIn Performance

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taplio

The Battle

Adam Weekes

Suprava Sabat

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Suprava Sabat's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSuprava Sabat's LinkedIn Performance