Core to Cloud

As Head of Business Development at Core to Cloud, I lead the SDR and BDM teams, focusing on improving sales performance, refining processes, and driving sustainable growth. My role combines coaching, process optimisation, and strategic improvements to help the team exceed targets and deliver results.

Key Achievements so far:

Reducing Deal Losses:
Last financial year, deals were lost due to unmet requirements, resulting in significant lost revenue. By refining the sales process and working closely with technical teams, I reduced these losses by 42% in the first quarter of the financial year.

Shortening the Sales Cycle:
Addressed delays across sales stages by improving discovery, tightening qualification, and encouraging multi-threading into accounts. These changes reduced the average sales cycle, which resulted in a 40% improvement and enabled faster deal closures.

Increasing Close Rates:
Multi-threading into accounts has strengthened engagement with Economic Buyers and technical decision-makers, significantly improving close rates across key opportunities.

Streamlining the Sales Process:
Introduced a new discovery step to strengthen qualification alongside tailored discovery, demo, and cold-calling scripts aligned with our ICP. Implemented Gong.io to improve forecasting and deal management, enabling the team to focus on high-value opportunities.

Driving Team Performance:
Delivered 1:1 coaching, MEDPICC training, and improved SDR-to-BDM handovers to ensure collaboration and high-quality opportunities. These changes have helped the team have a better chance of hitting their targets.

I've created a scalable system that delivers results by refining processes, focusing on multi-threading and supporting the team with practical tools like Gong.io. I always focus on driving growth by reducing the sales cycle, increasing close rates, and empowering the team to succeed.

Head of Business Development

Sales Enablement Society

The Sales Enablement Society is a volunteer organization founded in January 2016, by a diverse group of like-minded sales and marketing professionals based in the Washington, D.C. area. The SES's overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement business, and develops the criteria for sales enablement roles within successful organizations

Member

Bigtincan

- Leading a high-performing sales team to deliver Bigtincan's Sales Enablement solutions to prospective new customers.

- Under my leadership, the EMEA team significantly enhanced regional sales strategies, achieving a 2.5x higher revenue per Sales Qualified Lead (SQL) than the US over the last two fiscal years.

- My leadership approach is characterised by empathy, adaptability, and a commitment to excellence. By leading by example, understanding individual motivations, and fostering an environment of trust and support, I aim to drive high performance and cultivate a culture of success and well-being.

- By doing the above, it has helped collaborate with the AE's to optimise Discovery and Demo calls, utilising MEDDPIC Sales Methodology

- Partnering with the SDR team to create engaging messaging and set achievable goals

- Working closely with the VP of Sales and senior management to refine Go-To-Market strategies

- Recruiting and onboarding top sales talent

- Contributing to EMEA's growth by securing new business logos and renewing existing contracts

- Over £3 million in net new logos and £1.5 million in renewed business

- President's Club Winner

To explore how Sales Enablement Software can help your customer-facing teams, visit our website: www.bigtincan.com

Sales Leader EMEA

- Collaborating with AE's to optimise Discovery and Demo calls, utilising MEDDPIC Sales Methodology

- Partnering with the SDR team to create engaging messaging and set achievable goals

- Built strong relationships with key decision-makers, securing deals with industry leaders across EMEA

- Delivered high-impact presentations and product demonstrations to C-level executives

- Collaborated with Customer Success and Marketing teams to improve client satisfaction and reduce churn rate

- Attended industry conferences and events to network with potential clients and expand the Bigtincan brand

- "Most Valued Sales Rep" winner 2020/2021

Regional Sales Manager EMEA

- Contributing to EMEA's growth by securing new business logos and renewing existing contracts

- Built strong relationships with key decision-makers, securing deals with industry leaders across EMEA

- Delivered high-impact presentations and product demonstrations to C-level executives

- Collaborated with Customer Success and Marketing teams to improve client satisfaction and reduce churn rate

- Attended industry conferences and events to network with potential clients and expand the Bigtincan brand

Enterprise Account Executive

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Cyance

Cyance solves the biggest challenge marketing and sales teams around the world face...

Which companies do you target? When do you target them? What are they interested in?

Our buying intent technology shines a light on the companies that are actively trending around your keywords online. Our customers then use this data to fuel their campaigns from ABM to general lead generation and pipeline creation. 

As Business Development Manager I am responsible for identifying the challenge our customers face globally and solving the problem to ensure higher conversion for less cost, time and resource.

Senior Account Executive EMEA

Clearvision

The Clearvision mission is to bring about a more efficient, collaborative and cost-effective software development industry – and most importantly, to show companies how they can save time and money without having to compromise on quality. Discover better software solutions with world leading Atlassian Experts.

With offices in the UK, USA, India and Ireland, Clearvision has a global enterprise client base that includes leaders in the SaaS, banking, pharmaceutical, manufacturing, government and telecoms industries. As well as the Atlassian suite, Clearvision's expert consultants can help with Git, Subversion, Zendesk and Agile working. 

Clearvision also offers the whole range wraparound professional services, including training, managed hosting, branding, support and more. Find out more about how you can benefit from working with Clearvision by visiting: www.clearvision-cm.com

Other areas that we cover are: 

Licensing | Training | Consultancy | JIRA | BitBucket | Confluence | Hipchat

Senior Business Development Manager

Account Manager

Inbox Insight

Inbox Insight are now one of the market leaders in Digital B2B Demand Generation, offering a range of products that enable organisations to generate high quality leads through our content-driven marketing solutions.

Our B2B bulletins, digital surveys, lead nurturing solutions and content creation team enable us to execute our client’s strategic demand generation requirements across EMEA. Our approach enables our clients to supplement their inbound marketing strategies with a demand generation partner focused on results, data driven intelligence and compelling content. Our priority is hitting conversion metrics, deadlines and offering outstanding customer service.

Our growth is rapid which makes for a dynamic, fun and professional working environment as well as enabling us to provide on-going development opportunities for our talented team. We continually strive to develop and improve our business model in order to add more value for our customers, subscribers and employees alike.

Media Consultant EMEA

Lead Forensics

Lead Forensics is intelligent B2B insight software which challenges traditional lead generation techniques, enabling you to uncover new and lost sales opportunities from your website.

Lead Forensics uses IP tracking technology to identify businesses that visit your website and provides full contact details of those visitors, including company name, telephone number, industry/SIC code, number of employees, and how they found you. This is a web analytic tool that can give you a return on investment like no other.

Senior Client Manager

Matchtech

Recruiting for the Building Structures market in Matchtech's Property team. We work closely with leading consultancies including Mott Macdonald, Atkins, WSP and Waterman Group. 

Our diverse portfolio of clients ranges from blue chip, international organisations to SMEs. Likewise, the projects we support range in size and scope, from single office units to larger housing estates and developments.

We have a team of 8 dedicated consultants within this team, specialising in both contract and permanent, often very niche roles for this industry sector. Their combined experience of over 15 years means they have the industry knowledge and expertise to offer a fully consultative service to our clients. This in turn has enhanced our strong reputation as a service provider to the property industry

Recruitment Consultant

Detect Fire & Security Ltd

Detect Fire & Security has been providing Fire & Security solutions to customers across the South since 2003.

Our continued steady rise exemplifies the very best of a regional based business.

"We work hard for our customers and our people, to build a business to create enduring value that goes beyond the bottom line."

Chris Ellis, Co-founderCouncils, Health Authorities, Housing Associations, blue chip and local businesses have all benefited from our bespoke designed and fitted Fire & Security systems to afford protection to their properties and those that either live, work or visit them.

In order for Fire & Security Systems to be truly effective, we passionately believe that it is our duty to ascertain what your problems, needs and expectations are so we can we really provide the correct solution to you

Sales and Service Consultant

🚀Sales Leader EMEA | Sales Enablement | Bigtincan | Army Veteran🚀

My journey has been anything but ordinary, from the British Army to Cyber Security. 

Now, as Head of Business Development at Core to Cloud, I have come in to transform their sales processes and drive growth in the cybersecurity space.

Leading Core to Cloud’s mission to provide businesses with trusted cybersecurity solutions. By focusing on innovation, collaboration, and client success, I’m dedicated to shaping a secure digital future for organisations worldwide.

Core to Cloud is a trusted name in cybersecurity. Our mission is to provide businesses with personalised solutions to complex security challenges, ensuring every organisation feels protected and supported in today’s digital world. 

By focusing on trust, collaboration, and innovation, we empower teams to deliver exceptional client outcomes.

Feel free to reach out to me on here or visit our website: www.coretocloud.co.uk

Adam Weekes

Partnerships Lead@Holly Health | Empowering Patient Self-Management & Reducing Staff Pressures | | Digital Health

💼 I manage the full sales cycle, building relationships, negotiating contracts, and keeping delivery on track across SaaS, services, and regulated markets.I work best where clarity, consistency, and delivery make the difference between progress and drift.⚡ How I work: curious, focused and always learning whilst being results focused.I take a solution-focused approach, using a problem enablement mindset to understand buyer challenges and shape clear, practical responses. I keep my skills and industry knowledge fresh through ongoing study of buyer behaviour, messaging, research and go to market models.🔍 Sales delivery: experienced in winning new business, renewing contracts, and expanding accounts.Confident in managing stakeholder discussions, negotiating terms, and guiding agreements from first contact through to close.🤝 Experience: SaaS, enterprise IT, and service based environments. Built partnerships, supported funded projects, and turned first time buyers into repeat clients.  Achieved 6 to 7 figure quotas.Skilled at translating technical products into straightforward commercial value.🧭 Approach: steady, curious, and consistent. I focus on clarity, progress, and the detail that keeps deals and relationships moving.Key strengths• Full cycle B2B sales (SME to enterprise)• Solution focused, problem enablement approach• Pipeline creation and relationship management• NHS and public sector experience• Renewal and retention strategy• Stakeholder engagement and deal control• Bid and grant authorship📍 Based in Glasgow📌 Open to: full-time sales roles, as well as paid advisory work.

Stephen Sherry

I should be getting ready for Christmas.

Instead I’m still searching for work.

Month five has arrived, and the pressure is real.

While others are setting up trees and buying presents, I’ve spent the week organising my flat and sorting out practical things I didn’t expect to be doing.

It isn’t the position I hoped to be in, but I’m focused, still moving forward and learning.

Across SaaS, services and the public sector, I’ve delivered results by keeping conversations clear, handling full sales cycles properly and staying reliable to reach my goals.

I’ve worked across all main segments and supported new business, account growth and renewals in Startups, SMEs and Corporate environments.

That approach still guides me now.
Stay prepared, stay steady, and make sure the work in front of you is handled without fuss.

If my background fits a full time role you’re hiring for, I’m available to discuss it. My diary is flexible.

P.S I can also support short term/one off advisory work on your GTM & Sales process.

DMs open.

#sales #saas #jobs #healthtech #startups #b2b #GTM

Business Development | Full-Cycle Sales | Open To New Roles

If you’re unemployed right now, you’ll understand this.

The festive period feels very different when you are not earning.

People talk about plans and presents.

You focus on bills and how far your money will stretch.

If you are on the same path as me, these are the things that have genuinely helped my mental health:

🔴 I do not look up who got the job
🔴 I do not compare myself with people on a different timeline


What has helped?

🟢 Cold showers - but not at 4am!
🟢 A warm bath on a Sunday night
🟢 Reading instead of scrolling
🟢 Getting outdoors
🟢 Speaking to one trusted person
🟢 Eating properly
🟢 Zero alcohol

None of this removes the uncertainty, but it keeps my head clear enough to face the day.

Finally..

Protect your weekends.
No job hunting.
Give yourself the space you need!

#opentowork #mentalhealth #wellbeing #health

This phone box sat around the corner from my family home in Glasgow.

Before everything changed, my Dad had built a solid career path.

In the early 80s we were due to emigrate to Canada.

Dad landed what he thought was a dream job. 

My parents were confident there would be no issues. They sold or gave away everything they owned.

They gave up their own jobs and prepared to move. 

Then the offer was pulled at the last minute due to a technical hitch.

That moment started the long unemployment years.

By 1987 Dad was 47 and five years out of work.

He had the experience, but jobs were scarce.

Age, timing and old Glasgow attitudes all played a part.

One night at home he was reading the newspaper.

It mentioned a familar name to Dad. There was a name and  phone number listed at the bottom of the story.

The name was a cousin he had not spoken to since the 1960s as they lost touch.

We had no landline, so Dad walked to this phone box. He fancied getting back in touch.

By the time this photo was taken 30 years later, the phone box had a few upgrades, including the free beer.

Anyway back to the story.

Dad was away for an hour.

When he came home, the man was ectastic.

During the call his cousin offered him a job.

Dad started working again the following week.

He was never out of work after that, right up until he passed away aged 55.

I am 47 now.

The phone box is gone, but what it represents to me is not.

Hope.

If you are in the same position today with your job search and finding the market difficult, hold on to hope.

My dad never let go of it during those difficult years.

And things really do change for the better when you least expect it.

#careers #hiring #jobs #opentowork

Three years ago today my brother died.

Christopher had been living and working abroad for years.

When he returned to Scotland, to come home for good, he had symptoms of food poisoning.

Weeks later, metastatic bowel cancer took him.

No treatment. He just withered away.

The last time I saw him in hospital about a week before his death, he said to me ' It would have been more acceptable to have taken a bullet during the Gulf'  

( he served during the first Gulf War in 1991 HM Forces (ARMY) Corps of Royal Engineers )

None of us expected how fast cancer took him. 

Fit, healthy one minute. 

The next, in a hospital bed paralysed with yellow tinged skin from head to toe.

Christopher and I had gone through a difficult few years of silence, but we mended things in 2020.

I had my brother back. I thank the universe for that gift.

My hero.

Someone I trusted when life turned difficult.

My brother was the person I called when I needed to make decisions.

Christopher said what he thought and it helped. His life experience and critical thinking solved problems or gave me that extra push I needed.

As I reach year end with no job offers, after slow hiring processes, mixed signals and long silent gaps, this is one of those moments when I wish I could hear Christopher's advice.

People who have lived through loss know what this is like.

You wish you could reach for the person who helped you through tough moments and realise you’re on your own now.

Thinking about my hero today as I do every day.

#grief #life

The NHS does not buy on hype. It buys on proof.

I have updated my free field manual for healthtech teams working through the changes taking place inside the NHS.

It is based on what I have seen while supporting NHS teams and helping digital health move from interest to adoption. 

The guide shows where friction usually appears, why conversations slow down and what helps teams avoid losing time or momentum.

If you work in this space, you will recognise the pattern straight away.

If you want a clear view of how I approach NHS adoption and how I think during a commercial cycle, the full guide is free to read.

Link in the comments. 

If it helps, let me know.

#NHS #GTM #healthtech

I cancelled Spotify a while ago as I could no longer afford it.

Today they offered me two months of Premium for £0.

Best news I've had in months!

Right now, something small gives the day a lift.

Thanks Spotify!

I found this photo from 23rd November 2020.
Jack on the right is gone. 
Patch is still here.

A lot changed after that day.

My brother died from cancer.
I lost my dog Chuck and Jack to the same disease.

There were job losses, a divorce and a period without a home.

The knocks came one after another in a short period of time.

That period taught me something clear.

Strength is built when life hits you in combinations you never saw coming.

I was on my knees more than once, but I was not knocked out.

I got up, took what was in front of me and kept going.

If this week feels heavier than it should, it does not mean you are falling back.

It means you are taking the hits and still rising.

Start the week with that in mind.

#growthmindset #mentalhealth

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The Battle

Adam Weekes

Stephen Sherry

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stephen Sherry's LinkedIn Performance

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