Core to Cloud

As Head of Business Development at Core to Cloud, I lead the SDR and BDM teams, focusing on improving sales performance, refining processes, and driving sustainable growth. My role combines coaching, process optimisation, and strategic improvements to help the team exceed targets and deliver results.

Key Achievements so far:

Reducing Deal Losses:
Last financial year, deals were lost due to unmet requirements, resulting in significant lost revenue. By refining the sales process and working closely with technical teams, I reduced these losses by 42% in the first quarter of the financial year.

Shortening the Sales Cycle:
Addressed delays across sales stages by improving discovery, tightening qualification, and encouraging multi-threading into accounts. These changes reduced the average sales cycle, which resulted in a 40% improvement and enabled faster deal closures.

Increasing Close Rates:
Multi-threading into accounts has strengthened engagement with Economic Buyers and technical decision-makers, significantly improving close rates across key opportunities.

Streamlining the Sales Process:
Introduced a new discovery step to strengthen qualification alongside tailored discovery, demo, and cold-calling scripts aligned with our ICP. Implemented Gong.io to improve forecasting and deal management, enabling the team to focus on high-value opportunities.

Driving Team Performance:
Delivered 1:1 coaching, MEDPICC training, and improved SDR-to-BDM handovers to ensure collaboration and high-quality opportunities. These changes have helped the team have a better chance of hitting their targets.

I've created a scalable system that delivers results by refining processes, focusing on multi-threading and supporting the team with practical tools like Gong.io. I always focus on driving growth by reducing the sales cycle, increasing close rates, and empowering the team to succeed.

Head of Business Development

Sales Enablement Society

The Sales Enablement Society is a volunteer organization founded in January 2016, by a diverse group of like-minded sales and marketing professionals based in the Washington, D.C. area. The SES's overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement business, and develops the criteria for sales enablement roles within successful organizations

Member

Bigtincan

- Leading a high-performing sales team to deliver Bigtincan's Sales Enablement solutions to prospective new customers.

- Under my leadership, the EMEA team significantly enhanced regional sales strategies, achieving a 2.5x higher revenue per Sales Qualified Lead (SQL) than the US over the last two fiscal years.

- My leadership approach is characterised by empathy, adaptability, and a commitment to excellence. By leading by example, understanding individual motivations, and fostering an environment of trust and support, I aim to drive high performance and cultivate a culture of success and well-being.

- By doing the above, it has helped collaborate with the AE's to optimise Discovery and Demo calls, utilising MEDDPIC Sales Methodology

- Partnering with the SDR team to create engaging messaging and set achievable goals

- Working closely with the VP of Sales and senior management to refine Go-To-Market strategies

- Recruiting and onboarding top sales talent

- Contributing to EMEA's growth by securing new business logos and renewing existing contracts

- Over £3 million in net new logos and £1.5 million in renewed business

- President's Club Winner

To explore how Sales Enablement Software can help your customer-facing teams, visit our website: www.bigtincan.com

Sales Leader EMEA

- Collaborating with AE's to optimise Discovery and Demo calls, utilising MEDDPIC Sales Methodology

- Partnering with the SDR team to create engaging messaging and set achievable goals

- Built strong relationships with key decision-makers, securing deals with industry leaders across EMEA

- Delivered high-impact presentations and product demonstrations to C-level executives

- Collaborated with Customer Success and Marketing teams to improve client satisfaction and reduce churn rate

- Attended industry conferences and events to network with potential clients and expand the Bigtincan brand

- "Most Valued Sales Rep" winner 2020/2021

Regional Sales Manager EMEA

- Contributing to EMEA's growth by securing new business logos and renewing existing contracts

- Built strong relationships with key decision-makers, securing deals with industry leaders across EMEA

- Delivered high-impact presentations and product demonstrations to C-level executives

- Collaborated with Customer Success and Marketing teams to improve client satisfaction and reduce churn rate

- Attended industry conferences and events to network with potential clients and expand the Bigtincan brand

Enterprise Account Executive

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Cyance

Cyance solves the biggest challenge marketing and sales teams around the world face...

Which companies do you target? When do you target them? What are they interested in?

Our buying intent technology shines a light on the companies that are actively trending around your keywords online. Our customers then use this data to fuel their campaigns from ABM to general lead generation and pipeline creation. 

As Business Development Manager I am responsible for identifying the challenge our customers face globally and solving the problem to ensure higher conversion for less cost, time and resource.

Senior Account Executive EMEA

Clearvision

The Clearvision mission is to bring about a more efficient, collaborative and cost-effective software development industry – and most importantly, to show companies how they can save time and money without having to compromise on quality. Discover better software solutions with world leading Atlassian Experts.

With offices in the UK, USA, India and Ireland, Clearvision has a global enterprise client base that includes leaders in the SaaS, banking, pharmaceutical, manufacturing, government and telecoms industries. As well as the Atlassian suite, Clearvision's expert consultants can help with Git, Subversion, Zendesk and Agile working. 

Clearvision also offers the whole range wraparound professional services, including training, managed hosting, branding, support and more. Find out more about how you can benefit from working with Clearvision by visiting: www.clearvision-cm.com

Other areas that we cover are: 

Licensing | Training | Consultancy | JIRA | BitBucket | Confluence | Hipchat

Senior Business Development Manager

Account Manager

Inbox Insight

Inbox Insight are now one of the market leaders in Digital B2B Demand Generation, offering a range of products that enable organisations to generate high quality leads through our content-driven marketing solutions.

Our B2B bulletins, digital surveys, lead nurturing solutions and content creation team enable us to execute our client’s strategic demand generation requirements across EMEA. Our approach enables our clients to supplement their inbound marketing strategies with a demand generation partner focused on results, data driven intelligence and compelling content. Our priority is hitting conversion metrics, deadlines and offering outstanding customer service.

Our growth is rapid which makes for a dynamic, fun and professional working environment as well as enabling us to provide on-going development opportunities for our talented team. We continually strive to develop and improve our business model in order to add more value for our customers, subscribers and employees alike.

Media Consultant EMEA

Lead Forensics

Lead Forensics is intelligent B2B insight software which challenges traditional lead generation techniques, enabling you to uncover new and lost sales opportunities from your website.

Lead Forensics uses IP tracking technology to identify businesses that visit your website and provides full contact details of those visitors, including company name, telephone number, industry/SIC code, number of employees, and how they found you. This is a web analytic tool that can give you a return on investment like no other.

Senior Client Manager

Matchtech

Recruiting for the Building Structures market in Matchtech's Property team. We work closely with leading consultancies including Mott Macdonald, Atkins, WSP and Waterman Group. 

Our diverse portfolio of clients ranges from blue chip, international organisations to SMEs. Likewise, the projects we support range in size and scope, from single office units to larger housing estates and developments.

We have a team of 8 dedicated consultants within this team, specialising in both contract and permanent, often very niche roles for this industry sector. Their combined experience of over 15 years means they have the industry knowledge and expertise to offer a fully consultative service to our clients. This in turn has enhanced our strong reputation as a service provider to the property industry

Recruitment Consultant

Detect Fire & Security Ltd

Detect Fire & Security has been providing Fire & Security solutions to customers across the South since 2003.

Our continued steady rise exemplifies the very best of a regional based business.

"We work hard for our customers and our people, to build a business to create enduring value that goes beyond the bottom line."

Chris Ellis, Co-founderCouncils, Health Authorities, Housing Associations, blue chip and local businesses have all benefited from our bespoke designed and fitted Fire & Security systems to afford protection to their properties and those that either live, work or visit them.

In order for Fire & Security Systems to be truly effective, we passionately believe that it is our duty to ascertain what your problems, needs and expectations are so we can we really provide the correct solution to you

Sales and Service Consultant

🚀Sales Leader EMEA | Sales Enablement | Bigtincan | Army Veteran🚀

My journey has been anything but ordinary, from the British Army to Cyber Security. 

Now, as Head of Business Development at Core to Cloud, I have come in to transform their sales processes and drive growth in the cybersecurity space.

Leading Core to Cloud’s mission to provide businesses with trusted cybersecurity solutions. By focusing on innovation, collaboration, and client success, I’m dedicated to shaping a secure digital future for organisations worldwide.

Core to Cloud is a trusted name in cybersecurity. Our mission is to provide businesses with personalised solutions to complex security challenges, ensuring every organisation feels protected and supported in today’s digital world. 

By focusing on trust, collaboration, and innovation, we empower teams to deliver exceptional client outcomes.

Feel free to reach out to me on here or visit our website: www.coretocloud.co.uk

Adam Weekes

Skills: Value Selling · Complex Sales · Forecasting · New Business Opportunities · Enablement · Networking · Lead Generation · Business Development · Enterprise Level Negotiation

- Top Global New Logo & Existing Revenue FY24 (July '23 - June '24)
- Largest Expansion Deal Closed FY24 (July '23 - June '24)
-  USD $2,862,741 Net New Revenue Closed FY24 (July '23 - June '24)

Senior Enterprise Account Executive, EMEA

- Top Global New Logo Revenue FY23 (July '22 - June '23)
- Largest New Logo Deal Closed FY23 (July '22 - June '23)
- Presidents Club Winner FY23 (July '22 - June '23)

Bigtincan transforms the way that field sales and service organisations access, interact with, present and collaborate on content, as well as how they engage with customers when using their mobile devices. Customer-facing teams empowered by Bigtincan better engage with their customers, selling more, faster, and drive higher customer satisfaction.

Its market-leading mobile content enablement platform, Bigtincan Hub, puts content in context, delivering the right content to the right users based on role, time, location, association and/or event - with all the automation and productivity tools needed to engage with content in one integrated, intuitive platform.

Organisations around the globe and across all industries rely on Bigtincan to ensure the productivity of their workforces when using mobile devices and to make every customer interaction count.

Enterprise Account Executive, EMEA

Dystopic Publishing

As a Strategic Advisor at Dystopic Publishing Limited, I play a key role in shaping the direction and growth of our innovative publishing house. With a focus on speculative fiction, Dystopic Publishing is dedicated to fostering artistic expression and enhancing cultural experiences.

Associate Director

Transalis Ltd

Transalis connects global supply chains across 32 countries, with 14,000 users exchanging 40mil documents per year, with an invoice value of £4bn. Transalis connects, streamlines and integrates business critical processes for organizations around the world. Driven by passion and experience, from UK HQ in Portsmouth, EMEA HQ in Cyprus and a talented team of c.45 technologists.

Transalis was established with the desire to fundamentally improve the ways in which organisations communicate and transact with suppliers, partners and customers, while optimising their existing technology investments.

Transalis cloud based managed services require no software or technical knowledge, allowing highly flexible integration of multiple documents and standards between multiple networks, systems, machines, people, processes and trading partners.

https://www.transalis.com/edi-software/

Business Development Manager

As a Senior Client Manager my responsibility is to work closely with the marketing team to convert inbound sales leads whilst continuing to hunt new opportunities. During this time we also continue to manage a large portfolio of client types, including SME and Enterprise.

Inbound Sales Manager

As an experienced sales individual, my responsibly is to work with one or more New Business Prospectors to achieve a higher revenue stream for the business.

Outbound Sales Executive

Contacting clients by phone and email to introduce our product and working tenaciously to maximise contact levels. Completing the full 360 process including conducting on-line demonstrations of the Lead Forensics software, outlining the features and benefits the tool can have to prospective clients. Arranging product trials, presenting results and negotiation of contractual terms and conditions. Ensuring that individual KPI's are constantly and achieved.

Sales Executive

Booking qualified appointments for experienced Sales Executives, delivering a consistent number of appointments per week, responsible for re-booking cancelled appointments, supporting new business manager with inbound leads, working towards a fixed weekly target.

New Business Development Executive

Pizza Hut

- Contributing to the smooth running of the premises demonstrating the ability to remain calm under pressure and process the food and drinks orders of customers accurately during busy periods.
- Handling payment transactions with honesty and building rapport with customers to ensure return business.
- A predominantly target driven environment, requiring a highly organised, methodical and hardworking approach, where excellent communication and teamwork are vital.

Assistant Manager

Gala Coral Group

- The Implementation of many skills in the workplace, mainly customer satisfaction, team building and cash handling.
- Adaption to work in a fast pace environment, and work successfully under large pressure, with substantial amounts of cash.

- Increasing responsibilities in store, such as management, cash handling, developing both independent decision making and communication skills.
- Working late hours, some evenings until 0200.

Pipers Newsagents

- Delivering excellent customer service face to face on a daily basis, assisting with enquiries and dealing with any arising complaints swiftly and professionally.
- Reliability and punctuality with working early mornings, starting at 0300.

Team Leader and Delivery Driver

For over 10 years, I have been helping companies achieve sales and marketing alignment, onboarding success, and content effectiveness. I am an Enterprise Account Executive at Bigtincan, a leading mobile content enablement platform that empowers customer-facing teams to sell more, faster, and drive higher customer satisfaction.

As a sales enablement expert, I have a proven track record of generating new business opportunities, closing complex sales, and forecasting accurately. I have won the Presidents Club award, the Top Global New Logo Revenue award, and the Largest New Logo Deal award in FY23. I have also developed a vast skillset across different sectors, including Lead Generation, Business Development, Supply Chain, and MarTech. I am passionate about transforming the way that sales and service organisations engage with customers and content.

Jack Naish

Eton Mess, grounded planes, and a roundtable on coaching — all in 24 hours.

Yesterday started in London (thanks Denise Eckhart & Jay Burrous), wrapping up meetings before flying out for the 11th Annual European Medical Device & Diagnostic Sales Training & Clinical Education Conference (TT Lifesciences ) in Brussels.

Except… Brussels airspace was suddenly closed due to drone activity 🫠  — while we were mid-flight.

Just a small diversion to Ostend, five hours sitting on the tarmac, and then a wave of $500 Uber journeys later… I finally made it to Brussels around 2 a.m.

(Also, pro tip: never trust turbulence when you’re eating Eton Mess. My shirt can confirm.)

Today, I’m diving straight into more great conversations — including some time with our friends at LINET (great to meet you in person Susana Silva) — before hosting my roundtable:

🎙️ “From Sales Managers to Mentors: Guiding Sales Leadership to Set Expectation, Spot Early Warning Signs and Coach for Improvement.”

We’ll be exploring what great coaching cultures look like — how to help managers become mentors, how to make learning stick, and how to link all of it to measurable performance.

It’s also a particularly exciting moment to be here representing the newly united Bigtincan + Showpad team (Karen Nieuwlaet) — now one company, combining best-in-class content, learning, and coaching into a single, AI-powered experience.

If you’re in Brussels, come join the roundtable at 4:15pm.

If not, send caffeine… and maybe a spare shirt. 😅

Wine later. Pronto.

Senior Enterprise Account Executive @ Bigtincan | The Buying Experience of the Future | Host of The Enablement Uncanned Podcast | Sales Professional of the Year 2025 Finalist

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