Core to Cloud

As Head of Business Development at Core to Cloud, I lead the SDR and BDM teams, focusing on improving sales performance, refining processes, and driving sustainable growth. My role combines coaching, process optimisation, and strategic improvements to help the team exceed targets and deliver results.

Key Achievements so far:

Reducing Deal Losses:
Last financial year, deals were lost due to unmet requirements, resulting in significant lost revenue. By refining the sales process and working closely with technical teams, I reduced these losses by 42% in the first quarter of the financial year.

Shortening the Sales Cycle:
Addressed delays across sales stages by improving discovery, tightening qualification, and encouraging multi-threading into accounts. These changes reduced the average sales cycle, which resulted in a 40% improvement and enabled faster deal closures.

Increasing Close Rates:
Multi-threading into accounts has strengthened engagement with Economic Buyers and technical decision-makers, significantly improving close rates across key opportunities.

Streamlining the Sales Process:
Introduced a new discovery step to strengthen qualification alongside tailored discovery, demo, and cold-calling scripts aligned with our ICP. Implemented Gong.io to improve forecasting and deal management, enabling the team to focus on high-value opportunities.

Driving Team Performance:
Delivered 1:1 coaching, MEDPICC training, and improved SDR-to-BDM handovers to ensure collaboration and high-quality opportunities. These changes have helped the team have a better chance of hitting their targets.

I've created a scalable system that delivers results by refining processes, focusing on multi-threading and supporting the team with practical tools like Gong.io. I always focus on driving growth by reducing the sales cycle, increasing close rates, and empowering the team to succeed.

Head of Business Development

Sales Enablement Society

The Sales Enablement Society is a volunteer organization founded in January 2016, by a diverse group of like-minded sales and marketing professionals based in the Washington, D.C. area. The SES's overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement business, and develops the criteria for sales enablement roles within successful organizations

Member

Bigtincan

- Leading a high-performing sales team to deliver Bigtincan's Sales Enablement solutions to prospective new customers.

- Under my leadership, the EMEA team significantly enhanced regional sales strategies, achieving a 2.5x higher revenue per Sales Qualified Lead (SQL) than the US over the last two fiscal years.

- My leadership approach is characterised by empathy, adaptability, and a commitment to excellence. By leading by example, understanding individual motivations, and fostering an environment of trust and support, I aim to drive high performance and cultivate a culture of success and well-being.

- By doing the above, it has helped collaborate with the AE's to optimise Discovery and Demo calls, utilising MEDDPIC Sales Methodology

- Partnering with the SDR team to create engaging messaging and set achievable goals

- Working closely with the VP of Sales and senior management to refine Go-To-Market strategies

- Recruiting and onboarding top sales talent

- Contributing to EMEA's growth by securing new business logos and renewing existing contracts

- Over £3 million in net new logos and £1.5 million in renewed business

- President's Club Winner

To explore how Sales Enablement Software can help your customer-facing teams, visit our website: www.bigtincan.com

Sales Leader EMEA

- Collaborating with AE's to optimise Discovery and Demo calls, utilising MEDDPIC Sales Methodology

- Partnering with the SDR team to create engaging messaging and set achievable goals

- Built strong relationships with key decision-makers, securing deals with industry leaders across EMEA

- Delivered high-impact presentations and product demonstrations to C-level executives

- Collaborated with Customer Success and Marketing teams to improve client satisfaction and reduce churn rate

- Attended industry conferences and events to network with potential clients and expand the Bigtincan brand

- "Most Valued Sales Rep" winner 2020/2021

Regional Sales Manager EMEA

- Contributing to EMEA's growth by securing new business logos and renewing existing contracts

- Built strong relationships with key decision-makers, securing deals with industry leaders across EMEA

- Delivered high-impact presentations and product demonstrations to C-level executives

- Collaborated with Customer Success and Marketing teams to improve client satisfaction and reduce churn rate

- Attended industry conferences and events to network with potential clients and expand the Bigtincan brand

Enterprise Account Executive

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Cyance

Cyance solves the biggest challenge marketing and sales teams around the world face...

Which companies do you target? When do you target them? What are they interested in?

Our buying intent technology shines a light on the companies that are actively trending around your keywords online. Our customers then use this data to fuel their campaigns from ABM to general lead generation and pipeline creation. 

As Business Development Manager I am responsible for identifying the challenge our customers face globally and solving the problem to ensure higher conversion for less cost, time and resource.

Senior Account Executive EMEA

Clearvision

The Clearvision mission is to bring about a more efficient, collaborative and cost-effective software development industry – and most importantly, to show companies how they can save time and money without having to compromise on quality. Discover better software solutions with world leading Atlassian Experts.

With offices in the UK, USA, India and Ireland, Clearvision has a global enterprise client base that includes leaders in the SaaS, banking, pharmaceutical, manufacturing, government and telecoms industries. As well as the Atlassian suite, Clearvision's expert consultants can help with Git, Subversion, Zendesk and Agile working. 

Clearvision also offers the whole range wraparound professional services, including training, managed hosting, branding, support and more. Find out more about how you can benefit from working with Clearvision by visiting: www.clearvision-cm.com

Other areas that we cover are: 

Licensing | Training | Consultancy | JIRA | BitBucket | Confluence | Hipchat

Senior Business Development Manager

Account Manager

Inbox Insight

Inbox Insight are now one of the market leaders in Digital B2B Demand Generation, offering a range of products that enable organisations to generate high quality leads through our content-driven marketing solutions.

Our B2B bulletins, digital surveys, lead nurturing solutions and content creation team enable us to execute our client’s strategic demand generation requirements across EMEA. Our approach enables our clients to supplement their inbound marketing strategies with a demand generation partner focused on results, data driven intelligence and compelling content. Our priority is hitting conversion metrics, deadlines and offering outstanding customer service.

Our growth is rapid which makes for a dynamic, fun and professional working environment as well as enabling us to provide on-going development opportunities for our talented team. We continually strive to develop and improve our business model in order to add more value for our customers, subscribers and employees alike.

Media Consultant EMEA

Lead Forensics

Lead Forensics is intelligent B2B insight software which challenges traditional lead generation techniques, enabling you to uncover new and lost sales opportunities from your website.

Lead Forensics uses IP tracking technology to identify businesses that visit your website and provides full contact details of those visitors, including company name, telephone number, industry/SIC code, number of employees, and how they found you. This is a web analytic tool that can give you a return on investment like no other.

Senior Client Manager

Matchtech

Recruiting for the Building Structures market in Matchtech's Property team. We work closely with leading consultancies including Mott Macdonald, Atkins, WSP and Waterman Group. 

Our diverse portfolio of clients ranges from blue chip, international organisations to SMEs. Likewise, the projects we support range in size and scope, from single office units to larger housing estates and developments.

We have a team of 8 dedicated consultants within this team, specialising in both contract and permanent, often very niche roles for this industry sector. Their combined experience of over 15 years means they have the industry knowledge and expertise to offer a fully consultative service to our clients. This in turn has enhanced our strong reputation as a service provider to the property industry

Recruitment Consultant

Detect Fire & Security Ltd

Detect Fire & Security has been providing Fire & Security solutions to customers across the South since 2003.

Our continued steady rise exemplifies the very best of a regional based business.

"We work hard for our customers and our people, to build a business to create enduring value that goes beyond the bottom line."

Chris Ellis, Co-founderCouncils, Health Authorities, Housing Associations, blue chip and local businesses have all benefited from our bespoke designed and fitted Fire & Security systems to afford protection to their properties and those that either live, work or visit them.

In order for Fire & Security Systems to be truly effective, we passionately believe that it is our duty to ascertain what your problems, needs and expectations are so we can we really provide the correct solution to you

Sales and Service Consultant

🚀Sales Leader EMEA | Sales Enablement | Bigtincan | Army Veteran🚀

My journey has been anything but ordinary, from the British Army to Cyber Security. 

Now, as Head of Business Development at Core to Cloud, I have come in to transform their sales processes and drive growth in the cybersecurity space.

Leading Core to Cloud’s mission to provide businesses with trusted cybersecurity solutions. By focusing on innovation, collaboration, and client success, I’m dedicated to shaping a secure digital future for organisations worldwide.

Core to Cloud is a trusted name in cybersecurity. Our mission is to provide businesses with personalised solutions to complex security challenges, ensuring every organisation feels protected and supported in today’s digital world. 

By focusing on trust, collaboration, and innovation, we empower teams to deliver exceptional client outcomes.

Feel free to reach out to me on here or visit our website: www.coretocloud.co.uk

Adam Weekes

Slip Safety Services

𝐒𝐥𝐢𝐩 𝐒𝐚𝐟𝐞𝐭𝐲 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬: 𝐏𝐫𝐞𝐯𝐞𝐧𝐭𝐢𝐧𝐠 𝐬𝐥𝐢𝐩-𝐚𝐧𝐝-𝐟𝐚𝐥𝐥 𝐚𝐜𝐜𝐢𝐝𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐜𝐥𝐚𝐢𝐦𝐬 𝐢𝐧 𝐛𝐮𝐬𝐲 𝐩𝐮𝐛𝐥𝐢𝐜 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠𝐬

At last count, we're stopping over £10m of claims each year through our award-winning methodology

We partner with insurers like AXA, brokers, lawyers, architects, floor suppliers, H&S consultants & other key stakeholders to educate on the importance & complexity of slips

Our 5,000+ client sites range from CBRE shopping centres to IHG hotels, from independent schools to restaurant chains, from local authority leisure centres to Network Rail train stations

𝐖𝐡𝐲 𝐢𝐬 𝐨𝐮𝐫 𝐰𝐨𝐫𝐤 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭?

⚠️ Slips are the most common cause of accident, injury & claim. An average claim is £10k but the true cost of an accident is £100k+

⚠️ There have been £700k+ criminal fines after serious slip incidents (fines are *not* insurable)

⚠️ Insurance premiums are rising; given slips are 33%+ of claims, managing this risk is a way to prevent your insurance cost skyrocketing


𝐇𝐨𝐰 𝐜𝐚𝐧 𝐰𝐞 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮?

✅ Our process reduces slip accidents by at least 50%+ in clients’ buildings

✅ We often improve a floor from a 1 in 20 to a 1 in 1,000,000 accident risk exposure through an anti-slip floor treatment. Yes, that’s a 500,000X reduction in risk!

✅ We also gather Pendulum Slip Test data which helps to defend more claims

✅ Added bonus: we deep clean the floors you thought were uncleanable


𝐖𝐡𝐨 𝐜𝐚𝐧 𝐛𝐞𝐧𝐞𝐟𝐢𝐭?

👉 Building owners & managers. Protect your staff & clients as well as the bottom line by making floors safer

👉 Insurers & brokers. Slips are the biggest driver of poor loss ratios. Preventing accidents & improving defensibility significantly drives up profitability

👉 Architects and construction professionals. It’s vital to ensure that floor surfaces specified (& actually handed over) are clean & safe

𝐆𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡:

Visit www.slipsafety.co.uk or call 0203 355 5018

Founder

Share your insights on The State Of Safety in 2025

In 2022, 300+ safety leaders responded. This year, be one of 500+ to help shape the state of safety.

Answer the questions to get:
- a free best-selling safety book
- entry into a prize draw, including a hamper and some free slip tests
- early access to the results

https://scorecard.slipsafety.co.uk/survey2025

State Of Safety Survey

Are slip accidents costing you money, draining your resources, damaging your reputation, and keeping you up at night?

Buy the book on Amazon here: https://amzn.eu/d/a3nC658

The book introduces the CHIMES framework:
- Contamination
- Heel
- Individual
- Maintenance
- Environment
- Surface

And The Slipology Method, where you'll learn how to:
- Assess: Accurately assess and quantify slip risks in your environment
- Amend: Implement cost-effective prevention strategies that actually work
- Advocate: Build a culture of slip safety that engages your entire organization
- Assure: Transform your approach to slip safety from reactive to proactive
- Affirm: Defend your business against costly claims and litigation

It is packed with real-world case studies, practical strategies, and scientific insights that will revolutionise your approach to slip prevention.

"Slips are often the most difficult of incidents to avoid as many factors come into play. Christian skilfully unpacks why slips happen and proposes a roadmap to reduce injuries from them. If slips are a challenge to you then Slipology is for you." – Malcolm Staves, Global VP Health & Safety, L'Oreal

"This is essential reading and a well-read copy should be on the shelf of every practitioner." – Rosie Russell, Co-President, IIRSM

Whether you're a safety professional, facility manager, or business owner, "Prevent Slip Accidents With Slipology" provides the tools and knowledge you need to create safer environments, reduce accidents, and protect both people and your bottom line.

Don't let slip accidents continue to be your organisation's Achilles' heel. Embrace the science of Slipology and take the first step towards a slip-safe future.

Get your copy of "Slipology" today and start your journey to becoming a slip safety champion!

---

Buy the book on Amazon: https://amzn.eu/d/a3nC658

Published book author (Prevent Slip Accidents With Slipology)

Join our Safety And Risk Success group: news, views, trends, resources and networking for safety and risk professionals: 19,000+ members from across the globe making the world a safer place.

https://www.linkedin.com/groups/2315060/

LinkedIn Group Owner: Safety And Risk Success

Join our fortnightly, interactive discussions with leading safety and risk professionals:
✅ Connect with industry peers
✅ Collaborate on cutting-edge solutions
✅ Cultivate best practices in safety and risk management

Each session explores a crucial topic in our field, from slip safety to broader risk management strategies. Our Roundtable has become a hub for innovation and knowledge-sharing in the safety community.

What participants say:

"Every roundtable I've joined has been a learning experience. It's reassuring to find fellow safety professionals navigating similar challenges. What's most valuable is the absence of a hard sell; instead, it's an enriching exchange of knowledge and shared experiences." - Mike Maxted

"I have found the Safety Roundtable connecting – myself to other professionals, informative – I always learn something new, and collaborative – I can share my thoughts and be part of the discussion, unlike a webinar where you're simply spoken at." - Naomi Hollis

"The roundtable empowered us to reshape our mindsets to elevate safety standards." - Derek Archibald

Register once for unlimited access to all sessions. Be part of the conversation shaping the future of safety.

Learn more and join us: https://safetyroundtable.co.uk/

Host of the Safety Roundtable

Elevating safety and risk management through weekly conversations with industry leaders.

I interview leading figures in the fields of safety and risk to share stories, insights and raise awareness of the benefits of getting risk right.

🎙️ What we deliver:
- In-depth interviews with safety and risk management pioneers
- Practical insights and evidence-based strategies for risk mitigation
- Success stories and lessons learned from diverse industries

🏆 Podcast highlights:
- 150+ episodes featuring CEOs, safety directors, and thought leaders
- Listeners from 50+ countries, with 10,000s of downloads
- Featured in "Top 10 Safety Podcasts" by HSE People

🎧 Available on Apple Podcasts, Spotify, Google Podcasts, and more.

💡 Interested in being a guest or have a recommendation? Let's connect!

Listen now: https://podcasts.apple.com/gb/podcast/safety-and-risk-success/id1521150061

Host of the Safety and Risk Success Podcast

The SAFER Portal enables underwriters to protect their loss ratios by reducing slip insurance claim frequency and improving claims defensibility

This is achieved at scale, including internationally, through a digital platform


Why are slips such a problem for underwriters?
◾️ Slips cause the bulk of losses in most casualty books: a £1bn+ annually just in the UK
◾️ A single claim can wipe out years' profit on a given client
◾️ Yet premium is often too low for direct risk management intervention at sufficient scale to make a dent in the sheer volume of losses
◾️ And almost all advice & training is too generalist, too “fluffy” and has no practical, implementable element – so it doesn’t make a difference


How does The SAFER Portal solve these problems?
◾️ Enables digital risk management at scale, even internationally
◾️ Implements proven, practical slip safety tools to physically reduce risk in clients’ buildings; driving down accident frequency
◾️ Tracks activity and adherence to produce claims defensibility evidence and to provide valuable insights for underwriters
◾️ Facilitates sensible pricing discussions by proving risk management activity and successes in the largest area driving loss ratios


My credentials:
◾️ I've prevented over £30m of claims in the last 3 years with my practical risk reduction services
◾️ Typically our clients see at least a 50% reduction in accidents
◾️ But we can't be at every building. The Portal makes a difference for the masses without hands-on involvement


What are the outputs?
✔️ Clients get best-in-class knowledge and frameworks
✔️ Proven risk reduction and claims defensibility systems are implemented
✔️ All client activity is tracked and evidenced


Benefits for underwriters:
✅ Lower accident and claims frequency
✅ Improve claims defensibility rates
✅ Protect premium levels and underwriting profitability
✅ Strengthen client relationships through value and innovation


📣 Book a Zoom to discover more: www.slipsafety.co.uk/call

The SAFER Portal. Reducing insurance underwriters' slip-and-fall claim losses at scale

Christian Harris

Does any of this sound familiar?

“I’m the best kept secret”
“When I get in front of clients I do ok, but I can’t get their attention”
“I wish I had a steady flow of H&S or FM buyer leads”
“If only people knew what I know, they’d see that they need us”

It doesn’t have to be that way. You can achieve results like this:
✅ 3 million + social media views per year (without ads)
✅ 24,000 LinkedIn connections, growing at 250+ per month
✅ 1,000+ webinar attendees
✅ A steady flow of interested and qualified H&S and FM buyer leads
✅ Consistent 33%+ annual sales growth
✅ Winning awards, being quoted by the BBC and regularly being invited to speak

These are the results I’ve achieved, and now I am ready to share them with you.

There are six keys to success:
🟢 Profile – your value must be clear for all to see
🟢 Content – you must disrupt and influence thoughts to attract attention
🟢 Outreach – don’t wait for them, reach out to them
🟢 Events – share your value to large audiences, not 121, to speed up momentum
🟢 Diagnostic – pre-qualify your prospects and pre-sell them on the need to work with you
🟢 Sales – real artists ship – you must sell to get cash in the bank

Would you like to learn how, in 90 days, you can:
☑️ Double your LinkedIn connections and followers
☑️ Implement a proven, systemised content strategy to drive inbound inquiries
☑️ Attract a steady stream of qualified, pre-sold prospects for your product or service
☑️ Accelerate your profile, leads and sales

Then register for an introductory webinar at www.christian-harris.co.uk

I’ll walk you through how and why these six keys need to be turning and what outcomes you can achieve in under 90 days

I’ll also have a special offer for how you can work closely with me – copying the proven systems and processes I’ve implemented myself – to achieve these outcomes, within 90 days, in your business

Teaching how to generate consistent interest, leads and sales from H&S and FM buyers

Leisure Expert Panel

The Leisure Expert Panel was formed to bring together the stakeholders and influencers who hold interest in the way in which the leisure industry manages health, safety, security and risk and whom will either be subject to scrutiny of its management systems or make decisions on liability (both criminal and civil). These persons will already be involved in performing a management, advisory, representative or regulatory role within the leisure industry.

The aims of the Panel are to consider and promote ways to reduce the risk of injury and loss within the leisure industry and promote consistency in operations and regulation.

Given slips are the biggest cause of insurance claim in the leisure sector, I helped drive - and co-authored - a best-practice guidance document published by the Panel on this subject.

Co-author of industry best-practice guidance, member, contributor, speaker

H H Poker

H H Poker is a company engaged in online poker affiliate marketing

Founder / owner

Bonasystems

* Responsible for both increased breadth of sector coverage and top line growth
* Won business with blue chip clients
* Achieved an increase in service revenue of 25%+ year-on-year
* Fostered strong personal relationships to become a trusted advisor to insurers, lawyers, FM companies and other clients and partners

Director / owner

CIL is a strategy consultancy based in London and WIltshire. It is considered a leading provider of mid-market commercial due diligence services and corporate strategy engagements.

During my time at CIL I gained exposure to several different industries; played a role in over ten completed mid-market transactions; and advanced to project managing smaller engagements.

I also took a proactive role in business development and expanded my network throughout financial services and industry.

Analyst

Deuce-Seven Promotions

I founded Deuce-Seven whilst in my final year at university.

Its primary focus was the organisation and running of poker tournaments - both for students and as corporate entertainment evenings.

I built the business over a couple of years and won sponsorship agreements from listed poker companies as well as corporate business from several blue chips.

Owner

Centre Régional de Documentation Pédagogique

6-month internship to help in the organisation of an international ICT conference. Also responsible for conducting interpretation and translation between English and French.

Stagière / Intern

Safety is personal to me. When you get run over by a car that loses control and mounts the kerb (May 2012), it’s tough not to become extremely passionate about keeping people safe!

But I also believe that safety is key to business performance: “Safetynomics”. It’s not just morally right to ensure safety, it makes financial sense too.

My business, Slip Safety Services, combines both:
a) on average, clients see a 57% reduction in slip accidents and injuries
b) clients are preventing £10m+ of insurance claims each year



Slip accidents are a relevant risk to 85% of businesses (The State Of Safety, 2022). They cause 300,000 A&E admissions and £1bn+ of insurance claims a year.

I’ve never visited a business that has no “slips, trips and falls” risk assessment, policies and procedures. We’re all trying our best.

But, RIDDOR rates have been flatlining at c.30% for the last 10+ years. Conclusion: the basics have got us as far as they can...

The question is: how can we change this? How can we go from good to great?



The difference between the status quo and a 57%+ reduction is this: taking a fresh, scientific approach to an age-old problem – I call this “Slipology”.

It’s a 5-step process:
1) Assess
2) Amend
3) Advocate
4) Assure
5) Affirm

With 6x key drivers to improve performance and reduce risk (CHIMES):
⚬ Contamination
⚬ Heel
⚬ Individual
⚬ Maintenance
⚬ Environment
⚬ Surface



Key outcomes my team and I can help you to achieve:
🧾 Have certainty and evidence that your risks are under control
📉 Reduce slip risk by 50,000X, instantly, proven by science
💰 Save cost (capex, opex, claims & premiums)
💤 Sleep easy at night by feeling safer
⚠️ 57%+ fewer accidents & injuries
⚖️ Make any floor type legally safe




Curious to learn more?
🤝 Let's connect
💻 Take advantage of our free resources (see my “featured” section)
☎️ Call 0203 355 5018 & speak to the team

taplio

The Battle

Adam Weekes

Christian Harris

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