I’m an interaction designer and GDS trained design assessor. I have good knowledge of the GOV.UK Design System, Service Manual and Style Guide. SC cleared.

Here’s my story:

When I was 16 years old, I wanted to design logos and websites.

I had an eye for design, but lacked the practical skill to do it. So I ended up going into frontend development which was more technical.

But most of the designers I worked with gave me complicated and inaccessible designs to implement.

Sometimes I’d suggest changes to simplify the design and improve accessibility. But no matter how solid my rationale or how simple my solution, I couldn’t convince the designers to make changes.

I felt frustrated having to go back to my desk to implement designs which were harder to build, inaccessible and slow to load.

As a result, I started to believe that designers only cared about aesthetics.

In 2014, my wife and I had our home renovated just in time for the arrival of our first baby. But three weeks into a new six-month contract, I was let go. I’d never had so much responsibility and so little money.

But I got a new contract as a UX prototyper at Just Eat, the UK’s leading takeaway delivery service.

Prior to this role I wasn’t part of the design process. So by the time designs were given to me to implement, it always felt too late to give feedback and suggest changes.

But at Just Eat I was embedded in the design team where I could influence solutions from the start.

To my surprise, the designers there weren’t just focused on aesthetics; they cared about UX. We did user research, ran A/B tests and tracked performance.

I worked closely with Mark Jenkins, the lead designer. But he wasn’t like the other designers I had worked with before. He listened to what I had to say and valued it. He advocated for doing the most basic thing, doing it quickly and learning. He didn’t fuss over pixels.

Most importantly, he showed me that, not only was it possible to be a designer like this but that it was better to be a designer like this.

For example, we redesigned the checkout journey by using the most basic and accessible solution. The result was an increased conversion of 5% – 37,000 orders a week.

Mark also encouraged me to start a blog. And 2 of my early posts went viral on Hacker News (multiple times over).

I realised I wasn’t alone and that others resonated with my design philosophy.

Now I’m trying to be the designer I wish I got to work with when I was a dev.

You can find links to my newsletter and courses below ↓

Adam Silver

Flying Chair

Flying Chair helps you develop your project in the creation of:
○ Custom WordPress websites;
○ WordPress custom themes;
○ Static websites in HTML5, CSS3, JS, PHP;
○ Graphics for companies and professionals;
○ Brand projects and coordinated image.

I AM A FREELANCER WITH VAT NUMBER
To contact me:
● www.flyingchair.it
● info@flyingchair.it

Freelancer Web Designer • WordPress Front-End Developer • Graphic Designer

Dino Giardino

Creative Director

Antartika

Web Designer and WordPress Frontend Developer

Windowo S.r.l.

Windowo is the online store with the widest choice of accessories for doors and windows in Italy.

These are my activities:
● Content creation for website;
● Web usability consultancy;
● Creation and management of shipments;
● Facebook post creation;
● Email Marketing.

www.windowo.it

Ecommerce Web Content Editor

Apeape Stampe

Development of the brand for the new printing agency Apeape Stampe in San Bonifacio (Verona). The shop had to be innovative, both for communication and for the internal furniture.

The project involved many different aspects:
● Development of the brand (name, logo, characters, style);
● Creation of responsive website;
● Interior design with vintage furnishings and prints;
● Project of a small waiting room;
● Graphic design of the showcase;
● Creation of graphic and digital contents optimized for SEO (copy);
● Communication strategy on social networks (Facebook, Pinterest, Google+);
● Creative storytelling.

www.apeapestampe.it

Creative designer | Web designer

Appspa

Appspa is the web agency specialized in App designing.

I dealt with:
● Web content development;
● Updating and editing websites with Wordpress;
● Creation of graphics for blogs and websites;
● Creation of SEO-optimized texts (copywriting);
● Design of editorial plans for communication on Social Networks (in particular Facebook);
● Social Media Management;
● Insertion of contents (sponsored and not) as posts and events;
● Newsletter and Email Marketing with Mailchimp.

www.appspa.net

Web designer | Social Media Manager

L.A.I.R.A. S.r.l.

Valorization of historic buildings
Study of the "barchesse dell'Arca del Santo" in the territory of Anguillara Veneta near Padua.
The aims were many: to develop a useful tool for professionals, to deepen the knowledge of techniques and architectural features otherwise unknown, to allow the preservation of these techniques and the barchesse themselves. The study also has a long-term goal: the promotion, through these buildings, of a territory that is still not very industrialized and therefore suitable for a conscious and sensitive tourism.

www.laira.it

Architetto

Cultural Heritage Superintendence of Venice

Reorganization of ancient jewellery shops in Rialto.

Architect

Theama Theatre Cultural Association

Collaboration in the design of scenographies in the following phases: design, dyeing. Support activities for assembly and disassembly of the same. Reception of spectators at the entrance to the Bixio main theater in Vicenza.

www.theama.it

Collaborator set design project

Cecconato Architects

AutoCAD designer of executive drawings and architectural projects.

AutoCAD designer

I've been creating Wordpress and E-commerce websites since 2018.

In 2018 I created Flying Chair, the program for digitalisation of companies and professionals through websites, digital graphics and branding.

I'm constantly looking for collaborations, stimuli and ideas to grow and improve.

I'm designing a Design System for WordPress websites. The goal is to create projects with these characteristics:

● Good UX - if you browse the site and also if you have to edit the content;
● Good accessibility - if you use the keyboard to navigate and even if you are in a hurry;
● Fast (looking at Core Web Vitals) - there is only what you need;
● Mobile First and Content First - the site is just the machine that carries the content;
● Modular and expandable - consists of a library of repeatable and modular components created with ACF plugin;
● Easy to maintain - components are built in BEM and SASS.

You can contact me here:
www.flyingchair.it
info@flyingchair.it

taplio

The Battle

Adam Silver

Nicola Mascotto

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