Adam New-Waterson

Your next Head of AI Enablement. Cross-functional operator helping companies modernize how they think, build, and grow using AI; without losing their humanity.

I help organizations build AI fluency across teams. Translating emerging capabilities into shipped products, smarter processes, and measurable outcomes. Think of me as part strategist, part hacker, part coach.

I’ve built and launched a Machine Learning analytics platform (Teraace) by using AI, advised multiple AI startups on everything from model selection to GTM, and led cross-functional teams as CPO, CMO, and demand-gen exec. Along the way, I’ve scaled teams, driven 9-figure pipelines, and aligned product, data, and GTM to deliver what matters.

I don’t just talk AI—I operationalize it:

📍 Built software products from zero (Teraace)
📍 Advised AI-first startups (Prompta, Judo, Nightstand, others)
📍 Shipped systems integrating agents, LLMs, and data pipelines
📍 Hands-on: prompt engineering, CI/CD, agent architecture, data modeling

AI will reshape how every company operates. I’m here to make sure that transition happens with clarity, velocity, and trust.

Fractional Executive

Sydney Mulligan is a Co-founder of EMMIE Collective, where she helps B2B companies tap into a network of top-tier marketing and revenue operations consultants. With a no-nonsense, fun approach, Sydney and her team focus on delivering real value—whether it’s streamlining tech stacks or driving growth—through flexible, results-driven engagements. Passionate about optimizing operations to work for clients (not the other way around), Sydney brings deep expertise and fresh energy to every engagement, making her a go-to leader for fractional support in B2B tech and ops. She is a 4x Marketo Champ and MCSA, member of the inaugural Fearless 50 class, and self-proclaimed sandwich anarchistic. She lives in New York City with her husband, 2 kids and sometimes Taylor Swift.

Sydney ️

Last year, I said 2025 was my year of NO. 

"No" as the default, especially when it came to travel. 

So how did I do? 

Um....okay. I took just as many trips in 2025 as I did in 2024 🫠 

It turned out to instead be my year of asking for and accepting help. 

We grew the team. I handed off more responsibilities to my wonderful teammates who I trust deeply and who I know care about EMMIE a whole whole lot. 

We got more help at home with a part time nanny and biweekly cleaner. 

We started relying on our little village to shuttle kids around when we needed the help. 

And we survived it. 2026 is the year we thrive. 

I hope.

Sydney Mulligan ☕️

EMMIE Co-Founder | Pretty Funny Business Co-Host | Ops Nerd | Professional Shitposter

A peek behind the scenes for the cold callers out there: 

1. An unknown number calls me
2. I send it to voicemail
3. The same number immediately calls me back
4. I am certain it is one of my children having an emergency
5. I answer the phone
6. The voice on the other end says "Hi, this is ____ from ____. Is this Sydney?" 
7. I yell at you and block your number.

DOUBLE CALLING IS FOR EMERGENCIES. NOT.SALES.PITCHES.

If anyone is looking for some BI support, my 6 year old is really good at making graphs. 

Also, if you’re looking for someone to play Beyblades with, he is available.

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If you haven't already sent out your company's ripoff of Spotify Wrapped, it's too late homie. Better luck next year.

These are my suggested LinkedIn emoji reacts....

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Adam New-Waterson

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The Battle

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Sydney ️

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sydney ️'s LinkedIn Performance

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