Astrohaus

Astrohaus was founded in 2014 in Detroit with the launch of the Freewrite smart typewriter, a distraction-free writing tool for modern authors. Since then, customers in 50 countries have written 350+ million words on a Freewrite.

The company's mission is to invent unique, well-designed consumer products that are a joy to use and make people's lives more productive.

CEO and Cofounder

SunDaily

Founder of SunDaily, a premium nutritional supplement brand focused on Vitamin D.  SunDaily is a research based nutritional supplement manufacturer committed to producing the highest quality products using only the most effective, bioavailable ingredients like Vitamin D3. Our focus is on creating custom formulations that are tailored to our modern diets and reflect the latest data from scholarly research.

Founder

Macquarie Bank

Structured commodity linked credit products including supply financing, hedges and term/revolving loan facilities for medium to large businesses.  Clients included power plants, paper converters, retail energy businesses, gas storage companies, renewable projects and others.

Senior Associate

Analyst in TMET group sourcing and executing deals in the telecom, gaming, media, entertainment and technology space.  Focused on asset valuation and deal structuring.

Private Equity Analyst

University of Sydney

Worked with research team to build and maintain an autonomous underwater survey vehicle. The project focused on cataloging change on the Great Barrier Reef.

Mechanical Design Engineer

Massachusetts Institute of Technology (MIT)

Studied tail walking in dolphins and other fish using a biomimetic robotic mechanism. Duties included creating physical models that can simulate the flapping motion in conjunction with mathematical models calculated by a post-doctoral student.

Undergraduate Researcher

Astrohaus CEO and Co-Founder. Inventor of Freewrite line of distraction-free writing tools. Over $1mm raised via Crowdfunding. Product Designer and Mechanical Engineer, @MIT alum. Will retire to be an artist in the mountains one day.

Adam Leeb

Global discipline leader of brand strategy at IBM. I lead a team of strategists and researchers responsible for brand building across the company. Guide the advancement of the IBM brand as we position ourselves as the leader in AI for business and hybrid cloud.

Brand and Insights, Director

Head of Brand Strategy, Messenger

R/GA

Served on an internal leadership team, partnering with MD and ECD to lead R/GA’s largest global account, Samsung. My focus was leading a diverse, multidisciplinary team of brand strategists, product marketers, media strategists and marketing scientists to create meaningful experiences that transformed perceptions. Helped our clients identify new opportunities to grow their business through brand strategy, campaign development, business modeling, market positioning, go-to-market rollout strategies and omni-channel planning (TVC, OLV, Programatic, Social). We created multiple global campaigns, including Holiday with Star Wars, Upgrade to Galaxy, Connect your Galaxy, and launching a TikTok challenge. 

Additional client work included American Express, Universal Music Group, and Siemens.

Group Strategy Director

AKQA

Served on an internal leadership team, partnering across disciplines to lead AKQA’s largest account, Verizon. Focused on transforming the customer experiences through digital products. Led a team of 12 strategists and marketing scientists that partnered with Verizon’s marketing and digital operations teams to transform Verizon’s digital products through user-centric experience design fueled from business, strategic, analytic and technical insights. We helped redesign and launch the MyVerizonApp, VerizonUp, and verizon.com.

Additional client work included IBM, Nike, and Google.

Strategy Director

Interbrand

Developed brand strategies, content and experiences for clients including AT&T, CITI, Hertz, Apollo Global Management and Legg Mason.
 
Responsibilities included leading teams of strategists and creatives, uncovering customer insights, developing brand positionings and architecture, branded content platforms and campaigns, visual systems, digital and physical experiences and extending client relationships.

Infinia

Senior Strategist

M Financial Group

Corporate Development 

Seasoned marketing executive with experience solving complex problems and driving growth. Passionate about creating authentic, relevant and sustainable brands through meaningful products and customer experiences.  Driven by curiosity and empathy, uncovering deeper customer insights through trend analysis, qualitative and quantitative research. Love coaching multi-disciplinary teams and passionate individuals to realize their ambitions.

What I'm great at...
- Connecting the dots between business goals, customer insights, marketing strategies and creative development. 
- Leading teams to solve challenging problems within complex, cross-functional organizations.   
- Owning and leading the development of global brand strategy including positioning, brand architecture, personality, voice and tone across global markets.
- Partnering with marketing and creative teams and agency partners to develop strategies and briefs that guide full-funnel marketing strategy.

Specialties: Corporate strategy, organization design, brand strategy, messaging, research & insights (quantitative, qualitative), brand architecture, verbal identity, customer experience, journey mapping, partnership strategy, internal engagement, training, brand activation (implementation, launch, and governance).

taplio

The Battle

Adam Leeb

Markus Hutchins

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