Astrohaus CEO and Co-Founder. Inventor of Freewrite line of distraction-free writing tools. Over $1mm raised via Crowdfunding. Product Designer and Mechanical Engineer, @MIT alum. Will retire to be an artist in the mountains one day.

Adam Leeb

Andrew Verboncouer

→ WHAT I DO
- I’ve founded/co-founded over a dozen ventures ranging from B2B SaaS, DTC, B2C, and studios.
- I help complex B2B SaaS Startups launch, grow, and scale with our team at Headway.
- I’m on a mission to create impactful products, services, and communities.
- I’m passionate about helping startups launch to market and stay there.
- I host Seaworthy, a podcast about building successful software.

→  WHAT I’VE DONE
- I’ve lead product and design through Headway for over 50+ startups.
- I’ve helped grow Headway from 4 to 45 crew.
- I used to play professional football and had big NFL dreams.
- I went to university for business, but I've learned design and product through experience.
- I started designing in 2004, my first tech startup was in 2009.

Partner & CEO

Bring Me Another Rock Syndrome.

A lot of large companies suffer from it. 

You’ve probably seen it before.

A team works for months.
Research, design, build, present.

Leadership looks at it and says:
“Hmm… not quite. Bring me another rock.”

So the team goes back.
More features. More polish. More effort.
Another reveal.

“Still not it. Bring me another rock.”

The cycle repeats.

But here’s the real issue:
No one ever clearly defined the problem.
No one agreed on what success actually looks like.

So the organization keeps judging rocks…
without ever describing the shape of the hole.

When you start with solutions instead of problems:

- Every solution feels wrong
- Every review turns into subjective opinion
- Teams burn cycles chasing moving targets
- Morale drops and timelines slip

Because if the problem isn’t clear,
no solution will ever fit.

The best product teams I’ve worked with do the opposite.

They slow down just enough to align on:

What problem are we actually solving?
For whom?
How will we know if it worked?

Once that’s clear,
you don’t need ten rocks.

You just need the right one.

Product Innovation, Digital Transformation, and Design Systems.

taplio

The Battle

Adam Leeb

Andrew Verboncouer

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taplio

The Battle

Adam Leeb

Andrew Verboncouer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrew Verboncouer's LinkedIn Performance

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