Getting financial advisors millions of dollars & impressions | $20+ million in capital & AUM raised from LinkedIn | 100+ million client impressions | 400+ meetings booked | $1+ million in client courses sold

If you work in finance or real estate and want to add clients or capital through LinkedIn, send me a DM.

If you want to write a memoir or lead-gen book, send me a DM.

Adam Knorr

I used to dread Monday mornings. Now I go to bed early so they get here faster. I don't think I'll ever get used to loving work.

I get out of bed between 3-4 AM most days. Within 15 minutes, my laptop is open.

I used to think I did this because I was anxious — about work, about clients, about hitting 10,000 steps before 8:00.

But over the past few weeks, I've come to realize I start work so early because... I want to? Because it's fun? Because I love it?

Now, yeah, it's stressful. More stressful than any W-2 job I ever had.

But even on the (many) days where I have to remind myself that my lungs can take breaths deeper than the kiddie pool, it's invigorating.

I get to solve problems for myself. If I solve them properly, I reap the rewards. I am not accomplishing something so someone above me on the ladder gets a better bonus, and I am certainly not relying on someone else on the corporate food chain to make sure a project gets done right.

I just get to do it all. My brain vs. my brain.

Every week is this chaotic collage of testing new offers, figuring out the right pricing, threatening Claude, designing marketing materials, sending DMs, getting on sales calls, building new products, apologizing to Claude, managing clients, and — yeah — shipping over 50 pieces of content. Every week. 

It is playing Shell Game against yourself.

You know the prize is under there, somewhere, but can you really trust yourself not to sabotage it? 

It is constant uncertainty.

I sometimes hate it.

But man, do I love it.

I was walking through the Grand Rapids airport at 4:31 AM today when I stumbled across The Holy Grail. 

A 304-page book about "unleashing the power of LinkedIn." 

My favorite part is the "praise" from the Definitely-Read-This-Whole-Thing beta readers on the back cover:

"This book empowers you to create opportunities, build trust, and grow your business in tactical, practical, and methodical ways."

"Finally, a book that solves the real problem every salesperson faces."

And my favorite:

"This isn't just another LinkedIn book."

Phew.  I just finished  "Wuthering Hooks," "Love in the Time of Connection Requests," and "The Sales Navigator," and I simply cannot handle another epilogue about the most effective DM campaigns.

I see the irony here. I know I teach this stuff for a living.

But I can't stop picturing somebody waiting to board their red-eye to Topeka, taking diligent notes on "How to give genuine compliments via inMail."

It may be the funniest thing I have ever seen. I am buying 10 copies.

Almost no one knows this, but you can sort your LinkedIn posts to find ideal clients to reach out to.

Step 1. Go to your post.

Step 2: Click "View Analytics"

Step 3: Scroll to "Social Engagement"

Step 4: Sort by Reactions or Comments

Step 5: Sort by Industry or Job Title (or both)

Step 6: See all ICPs who engaged with your post.

Step 7: Send them a DM and start a conversation.

Happy hunting.

I downloaded one of those lead magnets that promises to "replace your $3,000/month LinkedIn ghostwriter" last week. 

The "ghostwriter" was a 192-word Claude prompt built on such gems as:

"Short paragraphs."
"End with a clear takeaway"

And my favorite:

"Hook must stop the scroll in the first 2 lines."

If your ghostwriter's strategy is, "Write short paragraphs, give readers a takeaway, and write good hooks lol" — you deserve to lose the $3,000 you're paying them and I do not feel bad for you.

My Hook Generator Skill alone is 7,100 characters.

Just an example of one facet of it: 

While that lead magnet prompts an LLM for "attention-grabbing hooks," my system runs a mandatory Source Verification Gate. It categorizes every single syllable into three buckets:

[SOURCE]: Real data, real client stories, and real Roth conversion trauma.

[CONCEPTUAL]:  Metaphors and hot takes based on established patterns.

[FABRICATED]: Anything the AI tried to "hallucinate" to make the hook sound sexier.

If a hook contains a single [FABRICATED] element, my system triggers an Automatic Rejection that forces the AI to start over until the hook is grounded in reality.

If your hook prompt is: 

"Hook must stop the scroll in the first 2 lines."

You're going to end up lying to people with hallucinated hooks quite often. And even the hooks that are true are going to make you blend into the crowd because you are literally prompting them to match generic LinkedIn hooks. 

That Hook Skill is the 3rd step in a 9-step Claude Skill workflow I've been tweaking and improving every day since Skills dropped in October 2025. 

It's built on real results from big data sets of content written for real financial advisors.

So, yeah.

You get what you pay for.

And if you don't pay anything — in money, time, or skill development — you're going to end up with nothing.

And btw: I charge quite a bit more than $3,000/month.

My AI tool will hurt your feelings. 

"This is generic advisor slop," it often points out. 

Here are 7 notes from our beta testers who have been using InfluenceLab.io for a couple of months now:

1. "It gives brutal feedback sometimes, which is what you need to hear, not what you want to hear."

2. "I love the harshness. I'm a former athlete — I need to be yelled at sometimes."

3. "I also enjoy the shots it takes at my writing."

4. "My favorite thing about the tool is the blunt feedback" 

5. "It can be a bit harsh at times."

6. "Sometimes it makes me feel like a really bad writer."

7. "Your tool has given me major insecurities but has totally helped my writing become so much better."

This wasn't intentional. It's not like we were like, "Take on the personality of literary Gordon Ramsay."

It was just trained directly on tens of thousands of words of writing feedback I've given clients, and I am... not one to beat around the bush. 

InfluenceLab is already yelling at 42 users.

See how harsh it can be with a 7-day free trial here:

influencelab.io

--

(Some user feedback in the screenshot below.)

If you're a financial advisor who wants to get more reach on LinkedIn, the algorithm is showing you this post for a reason.

And I built something that will do that for you. 

In February 2025, I started editing posts for financial advisor clients. I charged $900/mo to edit 3 posts a week.

After I edited each post, I would leave 200-400 words of feedback on why I made the edits I did.

• Here's why we changed the hook
• Here's how we rewrote the body
• Here's where we added specificity
• Here's how we write a better CTA 
• Here's how we made this good 

I did this a lot. Hundreds of posts.

Then, one day, I got on a call with Ben A. Wise.

And Ben — who has been ghostwriting longer than I've been on LinkedIn — said:

"You should turn that feedback into an AI coaching tool."

"I don't know how to do that," I said. 

"I do," he said.

So he did.

And now, it exists.

An AI coaching tool specifically designed for financial advisors who want to get more reach and sign more clients on LinkedIn.

How it works:

• Paste your draft
• Get detailed coaching in seconds
• How to fix your hook
• How to fix your story
• How to fix your CTA

And a clear pass/fail so you know when it's ready to publish.

This works. Idk what else to tell you. It works.

Here's what our beta testers said:

Chris Brindle: "My business has genuinely grown on LinkedIn and that's at least partially due to my posts getting better with this tool."

Luke McElhenie, CFP®: "The workflow from taking the coaching feedback and putting it back into Claude has been awesome. Posts have been crushing it — 261,335 impressions in past 14 days."

Evan Wohl, CFP®, CLU®, ChFC®, RICP®: "It understands the overall message I'm trying to get across and drops the unnecessary parts or common LinkedIn AI 'fortune cookie' BS."

Anthony Degli Obizzi Jr.:  "My impressions have been through the roof on weekend posts with the tool."

Elijah Duduit, CFP®, CRPS®: "It's as if there's an actual human on the other side completely uninterested in flattering me with fruitcake feedback and is instead completely interested in fixing the mess I give to him."

Justin Pandy: "I love that it doesn't just say, this hook sucks, it goes into why it sucks, then offers ways to improve it."

Ryan Furlong, CFP®: "It's particularly helpful in cases where I feel like "something is off here" with the initial draft but I can't pinpoint it with the amateur eye. The tool lays all that out perfectly... Impressions have been through the roof at least by my standard this week. (154,421)"

Start getting more reach with a 7-day free trial here:

influencelab.io

P.S. My favorite testimonial:

Adrienne G.: "Your tool has given me major insecurities but has totally helped my writing become so much better." 

Adrienne is saying this because the tool can be quite mean. I don't believe in beating around the bush with my coaching, and it's built on my feedback.

So yes, this tool is mean and it will make you feel bad.

That'll be $49!

I'm giving away the 12-page report behind $53MM in qualified AUM pipeline — built by two financial advisors posting on LinkedIn for 12 months.

I broke down the data behind 460 posts that have helped my clients:

• Book 77 meetings across 25 states
• Attract 80%+ of those meetings as inbound leads
• Hire 5 people — including 3 CFPs — for $252 in ad spend

If you're a financial advisor who's posting on LinkedIn and wondering why it's not converting...

Read this report to learn everything that actually moved the needle:

• The exact character range where impressions peak — and where they fall off a cliff

• Which photo format outperform edevery other format by 1.6x 

• The hook type that averaged 10,884 median impressions — more than double everything else

• The two-track system that separates audience-building posts from meeting-booking posts

• The "character count curve" — a full breakdown of 460 posts plotted against reach

• Real LinkedIn analytics from two CFPs who started from ground zero

The report is backed by 460 tracked posts across two accounts, 10.2MM combined impressions, and 77 booked meetings that turned into $53MM+ in AUM and $150K+ in planning fee pipeline.

Want it?

Comment "REPORT" and I'll send you the full thing free (must be connected). 

--

P.S. This is for financial advisors only. Please do not ask for this if you are not a financial advisor.

I mean, you can ask. I'll take the engagement. But I'm not going to send it to you.

Yesterday, a financial services president signed up for my LinkedIn post editing tool at 12:25 PM. At 4:33 PM, he bought another subscription for his team. 

At 6:38 PM, he (Daniel Keever) sent me a DM:

"Hey Adam, a client of mine sent me your InfluenceLab as a research question. I told them I’ll check it out. Ended up signing up for myself and one of our team members. Surprisingly useful feedback. Appreciate appreciate the tool."

He was one (two) of 13 new subscribers yesterday, which brings us to 26 people using InfluenceLab.io. (Beta testers, plus a stealth rollout in the DMs the week leading up to yesterday's launch.)

Here's how advisors who are getting the best results are using it:

• Write your first draft.
• Pop it into the tool.
• READ the feedback
• Copy the feedback 
• Paste the feedback into Claude
• (Or ChatGPT, but you should be using Claude) 
• Have Claude punch up your draft based on the feedback
• Make your manual edits
• See your impressions jump

You can try it with zero risk for 7 days.

Worst-case scenario, you get a ton of free coaching about how to write effective LinkedIn posts.

Claim your free trial here:

influencelab.io

--

P.S. The screenshot below is from another user, not Daniel.

When I work with a client who uses semicolons.

Jonathan Jordan

Unleash your Inner Storyteller | Book Coach & LinkedIn Ghostwriter | Let's empower your Story to transform Ideas into Impact.

You're probably not ready to write a book. Not if you haven't defined:-Your Reader (who's going to benefit from reading the book?)-Your ROI (what do you want the book to do for you?)-Your Reality (what are the obstacles keeping you from a great book?)-Your Route (which method of publishing is right for your goals?)Until you have those settled, you're not ready. But I can help you be ready.Billion dollar founders and rebel CEOs have trusted me with their nonfiction books for one reason:Because great storytelling leads to great results.As a former social worker and multi-business owner, I help CEOs and founders tackle their Page Fright, unleash their Inner Storyteller, and turn stories into ROI. That's why in 2025, I was nominated for the ONLY ghostwriting award in all of publishing. And why my clients have won over 40+ accolades, including the Kirkus Star, the IBPA Silver Medal, Publisher's Weekly A rating, and #1 nonfiction title on Audible.From Silicon Valley CEOs to founders of name brand businesses, my clients have also won 7-figure customers, launched courses, gained speaking opportunities, and sold thousands of books to bolster their industry authority.Here are 3 stupid easy ways I can help you turn your story into status right now:1. Follow me.2. Apply for a free 15-minute 1:1 coaching session.3. Download my free Bestsellers Cheat Sheet.

Book Coach and Editor

Book coaching and editing services.

Alysa Liu's superpower is that she QUIT.


After the 2022 Beijing Olympics, she quit figure skating.
She "retired" at the ripe age of 16.

She didn't love the sport anymore.
The pressure to win.
The attention.

So she quit to just be a teenager.
Until a ski trip in 2024.

She remembered what she loved about figure skating.
And wanted back in.

Most didn't think it would be worth the effort.
Not after 2 full years of non-training.

On Thursday, she won the gold.
[actually, her 2nd of the Games...]
The first American woman to win in 24 years.

Go watch her performance.
It's the epitome of joy.

She wasn't worried about judges.
Or the other competitors.
Or even the medals.

She just had fun.

All because she quit.

>>>What's something you quit...and then returned to?
[please don't say smoking.]

I save CEOs from writing bad books so they can get results | 2025 Andy Award nominee for ghostwriting l Forbes-published book coach for CEOs and founders

My client spent 8 years writing a 22,000 word mess.
Here's what we did to fix it:


-Revamped his outline
-Matched stories to lessons
-Extensive back-and-forth writing/rewriting
-Added 50+ interviews to prove his insights worked beyond himself

Here's what happened when the book released:

-Sold out of entire print run in first week (1,500 copies)
-Hit #1 on Audible for nonfiction
-Regularly ranks with the top 10 business books on Amazon
-Won over 30 publishing accolades (including the Kirkus star)
-Netted me a finalist spot for the Andy Awards as a collaborator

Your book doesn't have to stay a mess.
It can turn into an ROI-generating message.

Hit me up if you want to know the name of the book.
-
Hi, I'm Jonathan and I save CEOs and Founders from publishing bad books. Because bad books don't get results.

JSESSIONID

li_at

I save CEOs from writing bad books | 2025 Andy Award nominee for book collaborations l 60+ titles and 50+ accolades for my clients

Sabrina Carpenter's music is bubble gum smut.
But there's a story in her evolution:


My son started watching the Disney channel show "Girl Meets World."

[only after finishing the glory of "Boy Meets World."]

The Sabrina Carpenter in the show...
...is a far cry from her persona now.

Some have accused her of using "Lolita imagery."
[a phrase as evocative as it is provocative.]

Sabrina's response:

"It's not my fault I got a job at 12 and you won't let me evolve."

I read that and said,
"Well, sh!t, she's right."

When some people look at you,
they'll always see what you were.
Not what you are.

Some people still see me as the weirdo minister's kid.
Others see the social worker who quit.
Or the Uber-driving SaaS sales guy.

I'll never be Sabrina's target market.
But I'm not going to judge how she's evolved.
[well, not anymore.]

We all evolve.
Our stories are allowed to add new chapters.
Even bubble gum smutty ones.

>>>What's your favorite Disney channel show of all time?

I just reached 5,000 followers here.
And I have several people to thank for it.


5K is small potatoes on the internet.
But it’s a big deal when you’re:

-a chopped 41-year-old nobody
-a ghostwriter [emphasis on ghost]
-learning everything on the fly

So thanks to:

Holly Joyner for being one of my first friends here. I’ve learned so much from watching you.

James Gibbons who keeps telling people to follow me for some reason. Plus, he’s great.

Adam Knorr who is incredibly generous with his knowledge and skill. Maybe too generous.

Hussein Al-Baiaty who was my impromptu engagement partner in the early days.

And of course, thanks to you if you’ve:
-clicked “follow”
-left a comment [even a mean one]
-DM’d me a question about writing
-lurked or liked a post

Maybe one day I’ll be more strategic here.

But LinkedIn is literally the only platform where I’ve experienced real growth/results.

[because I’m a chopped 41-year-old ghostwriter…]

If I can get results here, you can too.
And I’m just getting started.

[P.S. 5,000 points if you can guess where this picture was taken.]
-
Hi, I’m Jonathan and I save CEOs from writing bad books.

No alternative text description for this image

Freelance writers, AI has done you a ginormous favor:


It's taken away all the crappy clients who would have never paid you what you're worth anyway.

The pool might feel emptier.

But only because the people in the shallow end left.
Now you're only seeing the people who want to dive.

Don't believe the fear-hype that AI means the end of publishing.

AI won't kill your business.
Not unless you hand it the knife.

[Translation: If you can't write better than AI...
...probably a good time to exit this business.]

P.S. my blueprint for building a $100K+ writing biz will go up in price by tomorrow. [From $17 to a whopping $27.]

>>>What's the biggest way AI helps your biz?
-
Hi, I'm Jonathan, and I'm helping freelance writers/editors learn how to scale their business in the post-AI landscape. Shoot me a message and I'll show you how.

Happy Texas Independence Day.



Grateful I’ve shared my birthday with the Lone Star State for the past 41 years.

TX Forever.

I don't have a post today.
The brain is not braining.

Probably because I've been writing about quantum mechanics this week.
[true story]

So if you really want to know my thoughts...
[on storytelling, not quantum mechanics]
You can always grab my book here:
https://a.co/d/07kwB32H

See the Table of Contents below.
It's short, useful, and mildly funny at times.
[Bonus: it has pages you can rip out.]

I expect this post to get -12 impressions.
Prove me wrong.

I save CEOs from writing bad books so they can get results | 2025 Andy Award nominee for book collaborations l 60+ titles and 50+ accolades for my clients

Hey Austin, TX.
I'm swinging by to keep you weird.


My birthday is next week.
So I asked my wife:

"Would it be alright if I spent the weekend before my birthday somewhere else, just writing?"

She said, "Sure."

So Austin it is.

AirBNB, check.
Uber to the airport, check.
TSA PreCheck...check. [hopefully.]

I'm staying in the heart of the city.
Give me your food recs.

Writing rules for LinkedIn:


-Short sentences only.
-But not too many because people will think it's AI.
-The hook is everything.
-The visual is everything.
-The CTA is everything.
-Stay away from politics and religion.
-Political and religious posts get you tons of impressions.
-Always end with a CTA.
-The algorithm will punish your CTA post.
-Never use links in your post.
-Use links in your post if you want to drive traffic.
-Send 1,000 DMs a day.
-Never pitch slap.
-Make sure you're the first comment on the influencer's post every day.
-Never use adverbs.
-Never use em dashes.
-Use all the adverbs and em dashes.
-Be authentic.
-Do whatever it takes to get impressions.

Glad we could get that all sorted.
Back to business, folks.

One word converts more of my prospects than any other:
[fellow freelance writers, pay attention]


In 2023, my close rate dropped to 18%.
When I started using this word in 2024, it rose to 80%.
[yes, I did the actual math.]

The one word wasn't:
-sales
-authority
-synergy
[good lord, definitely not "synergy"]

The one word is "storytelling."

That's it.

Because that's the biggest fear a prospect has:

"Does my story have value?"

Many of my clients have told me that's why they picked me.

Caveat:
It's not enough to say, "I love stories" in your pitch.

Anyone can say that.

But can you SHOW prospects that you know the craft of storytelling?

Do you use stories in your Zoom pitch?
Do you use stories in your LinkedIn posts?
Do you use stats to tell stories? (i.e. results, accolades, etc.)

Give it a try in your next prospect call.

>>>Send me a message and I'll send you a free chapter of my book on storytelling.

The best advice my mom ever gave me:
"Don't play notes. Make music."


I was a certified band nerd.
Second chair trumpet.

Forget first chair.
That's when you have to play solos.

But I was expected to compete in UIL Solo & Ensemble every year.

Ensemble, piece of cake.
You've got your buddies there.

Playing solo?
Terrifying.

My mom was always my accompaniment, though.
[she's an excellent pianist.]

One year, I was really nervous before going in to face the judges.

Anxious I'd miss a note.
And then more notes.
And then the world would explode like Alderaan.

"Don't play notes," she said.
"Make music."

Suddenly, I wasn't as nervous.
Because there's a huge difference between playing notes and making music.

You can miss some notes and still make music.

AI knows how to play notes.
It doesn't know how to make music.

Only humans can.
-
Hi, I'm Jonathan, and I help CEOs publish books that make music.

2 days of film school. Quits.
34 years later, he won 3 Oscars.


In 1992, Paul Thomas Anderson was a new student at NYU’s film school.

In the first lecture, the professor said that “anyone who wants to make a film like Terminator 2 should leave immediately.”

So he did.

He took his tuition money and self-funded his first feature film.

5 years later, he scored his first Oscar nomination.

Last night, he finally won.

Overnight success doesn’t exist.

But something tells me that if he’d stayed in film school, it would’ve never happened.

No one else gets to define “success” for you.
The best learning comes through doing.

-
Hi, I’m Jonathan, and I help CEOs define success for their books.

Last week, I cost myself $13,750.
One email would have saved me.


Recently, I was approached by a prospect. 
They were already under contract with a publisher.
But they asked me for a proposal to work together.

Since I know people at the publisher, I should have reached out to them first to say, "Hey, what's your process for this situation?"

Did I do that?
Nah.

Sometimes I err too far on the "ask for forgiveness, not permission" side of business.

So I put together my quote.
The prospect was super-receptive.
Then we reached out to the publisher to get their input.

Turns out they have a whole process for incorporating contractor fees for existing contracts.

Oops.

Rookie mistake on my part.
Something I should've known.

Which meant that I had to reduce my fee by $13,750.
Talk about a "phantom tax..."

I could have walked away.
But I accepted the reduction because:

[a] I really like the client and I'm in a phase where liking my clients is often more important than $$$.

[b] The oversight was totally my fault, and I'm a big believer in  doing what's necessary to correct my mistakes.

Communication = $$$

True in marketing.
True in contracts.
True in customer relations.
True in staying out of trouble with my wife.

One email would have put that $13,750 back in my pocket.
[heck, that's a Disney trip right there.]

Lesson learned.
Still stings a little.
So you can bet I won't be making this mistake again.

>>>Are you more likely to "ask for permission" or "ask for forgiveness"?
-
Hi, I'm Jonathan, and I'm really hoping this post doesn't turn out to be another mistake.

My favorite philosopher is Irish:
Paul David Hewson. (a.k.a. Bono)

Also my favorite author:
Clive Staples Lewis. (a.k.a. Jack)

Also my favorite Neeson:
Liam Neeson. (a.k.a. Qui-Gon Jinn)

Bono taught me emotion.
Lewis taught me reason + religion.
Neeson taught me a special set of skills.

I'm only 1% Irish.
But I lean into that 1% HARD.

>>>You got a 1% identity you lean into way too hard?

Business stuff I should probably keep in my personal Chamber of Secrets:


I'm bad at sending invoices.
[though I've improved because I gotta pay them money bills.]

I'm bad at tracking leads.
[my CRM runs on vibes.]

I'm really bad at prospect outreach.
[i still have cold calling trauma from SaaS sales.]

I'm bad at working when I'm "off the clock."
[wait, what clock?]

And yet, in 2025 I made 2.7x the most I ever made in my last W2 job.

>>>What's in your professional Chamber of Secrets?

If everything you share is about a win,
then you've got a relatability problem.


Here are some losses I don't discuss enough:
-2014: Sold our first business for about 35% of its true value.
-2016: My outside sales business tanked my finances + life.
-2017: Spent months and $1K developing an app but had to shut it down after only 3 months.
-2020: The movie I was hired to write got canceled.
-2021: My first big ghostwriting contract decided to go on hiatus and never published.
-2025: My group book coaching program totally tanked.

Talking about wins is super fun.

But if no one can relate to you, your stories/knowledge won’t land.

Share more losses.
It's good for the heart.
And good for humanity.

>>>Posting this while I'm on a flight so that I don't have to deal with any political comments  from people who only look at the visual but don’t read the post.
-
Hi, I'm Jonathan Jordan and I help CEOs and founders stay relatable in their books.

My wife is headed to Amsterdam
For 7 whole days.
[Amsterdam not pictured]


She started working as a travel agent in January 2022.

Same month we brought home our little 'un.
Same year she had surprise gallbladder surgery.
Same year I became a full-time writer.

She don't half-a$$ nothin'.

Now she's a Top 20 agent in her agency.
[of over 400 agents.]

She's on their leadership team.
Specializes in custom overseas trips.
[and collects too many Minnie Mouse ears.]

So yeah...
she's in Amsterdam for a week.

While I stay home with the kiddos.

We'll miss her.
A heap load.

But also, super proud of what she's built.
You should check it out.
AdventuresByChrista[dot]com
-
Hi, I'm Jonathan Jordan and I'm not in Amsterdam.

Liar of the Week:
George Washington.


G-Wash didn't write his Farewell Address.
Or many of his other letters/speeches.

Alexander Hamilton was his ghostwriter.
[take a shot]

What a fluckin' liar.
-
Hi, I'm Jonathan, and I'm a ghostwriter for CEOs, founders, and maybe a future President, so you shouldn't take this post too seriously.

On Monday, I spent $1,234.52 to attend a 1-day event happening this Sunday...1,456 miles away.


Sunday afternoon, I got an email about a conference.
Incredible speakers/panelists.
Real insider knowledge.

The catch?
One week away.
In Beverly Hills. [90211]

Monday morning, I ran the idea by my wife.
An hour later I'd:

-Bought a ticket to the conference
-Booked my flight
-Booked a hotel

Maybe that sounds crazy.
Or a little foolish.

But I call it self-investment.
Saying Yes to myself more.
Spending time and $ on my own goals.

So, City of Angels, I'm headed your way.

>>>What's a "crazy" investment you've made in yourself recently?

Being published ≠ publishing
[but you can cheat the system]


There's a difference between being published and publishing.

Publishing = getting a book out to market
-happens with all three publishing routes: traditional, hybrid, self.

Being published = chosen by a publisher
-really only happens with traditional.

This isn't a knock on self-pub or hybrid
-Your boy has helped self-pub clients for 8 years.
-Some of my favorite projects have been hybrid books.

But the distinction explains why you'll meet some snooty people who consider traditional the only "real" way to publish.
[they're wrong but hey, not everyone can be right]

The cheat code?
Treat your self-pub or hybrid book like it's traditional.

-Buy you own ISBN.
-Develop an author website.
-A book cover that's not a Canva template.
-Do full-scale, multi-phase editing with professionals.

I've had self and hybrid authors who:
-Earned over $100,000 from book sales.
-Got speaking gigs and partnerships from their books.
-Attracted six and seven-figure clients with their books.

Being published = credibility given
Publishing = credibility earned

>>>Putting up my shield to defend myself from people who don't read the whole post.
-
Hi, I'm Jonathan, and I help aspiring authors figure out their best route for publishing.

taplio

The Battle

Adam Knorr

Jonathan Jordan

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Performance ScoreAdam Knorr's LinkedIn Performance

Performance ScoreJonathan Jordan's LinkedIn Performance

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The Battle

Adam Knorr

Jonathan Jordan

Followers

Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adam Knorr's LinkedIn Performance

Performance ScoreJonathan Jordan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAdam Knorr's LinkedIn Performance