Getting financial advisors millions of dollars & impressions | $20+ million in capital & AUM raised from LinkedIn | 100+ million client impressions | 400+ meetings booked | $1+ million in client courses sold

If you work in finance or real estate and want to add clients or capital through LinkedIn, send me a DM.

If you want to write a memoir or lead-gen book, send me a DM.

Adam Knorr

I used to dread Monday mornings. Now I go to bed early so they get here faster. I don't think I'll ever get used to loving work.

I get out of bed between 3-4 AM most days. Within 15 minutes, my laptop is open.

I used to think I did this because I was anxious — about work, about clients, about hitting 10,000 steps before 8:00.

But over the past few weeks, I've come to realize I start work so early because... I want to? Because it's fun? Because I love it?

Now, yeah, it's stressful. More stressful than any W-2 job I ever had.

But even on the (many) days where I have to remind myself that my lungs can take breaths deeper than the kiddie pool, it's invigorating.

I get to solve problems for myself. If I solve them properly, I reap the rewards. I am not accomplishing something so someone above me on the ladder gets a better bonus, and I am certainly not relying on someone else on the corporate food chain to make sure a project gets done right.

I just get to do it all. My brain vs. my brain.

Every week is this chaotic collage of testing new offers, figuring out the right pricing, threatening Claude, designing marketing materials, sending DMs, getting on sales calls, building new products, apologizing to Claude, managing clients, and — yeah — shipping over 50 pieces of content. Every week. 

It is playing Shell Game against yourself.

You know the prize is under there, somewhere, but can you really trust yourself not to sabotage it? 

It is constant uncertainty.

I sometimes hate it.

But man, do I love it.

I was walking through the Grand Rapids airport at 4:31 AM today when I stumbled across The Holy Grail. 

A 304-page book about "unleashing the power of LinkedIn." 

My favorite part is the "praise" from the Definitely-Read-This-Whole-Thing beta readers on the back cover:

"This book empowers you to create opportunities, build trust, and grow your business in tactical, practical, and methodical ways."

"Finally, a book that solves the real problem every salesperson faces."

And my favorite:

"This isn't just another LinkedIn book."

Phew.  I just finished  "Wuthering Hooks," "Love in the Time of Connection Requests," and "The Sales Navigator," and I simply cannot handle another epilogue about the most effective DM campaigns.

I see the irony here. I know I teach this stuff for a living.

But I can't stop picturing somebody waiting to board their red-eye to Topeka, taking diligent notes on "How to give genuine compliments via inMail."

It may be the funniest thing I have ever seen. I am buying 10 copies.

Almost no one knows this, but you can sort your LinkedIn posts to find ideal clients to reach out to.

Step 1. Go to your post.

Step 2: Click "View Analytics"

Step 3: Scroll to "Social Engagement"

Step 4: Sort by Reactions or Comments

Step 5: Sort by Industry or Job Title (or both)

Step 6: See all ICPs who engaged with your post.

Step 7: Send them a DM and start a conversation.

Happy hunting.

I downloaded one of those lead magnets that promises to "replace your $3,000/month LinkedIn ghostwriter" last week. 

The "ghostwriter" was a 192-word Claude prompt built on such gems as:

"Short paragraphs."
"End with a clear takeaway"

And my favorite:

"Hook must stop the scroll in the first 2 lines."

If your ghostwriter's strategy is, "Write short paragraphs, give readers a takeaway, and write good hooks lol" — you deserve to lose the $3,000 you're paying them and I do not feel bad for you.

My Hook Generator Skill alone is 7,100 characters.

Just an example of one facet of it: 

While that lead magnet prompts an LLM for "attention-grabbing hooks," my system runs a mandatory Source Verification Gate. It categorizes every single syllable into three buckets:

[SOURCE]: Real data, real client stories, and real Roth conversion trauma.

[CONCEPTUAL]:  Metaphors and hot takes based on established patterns.

[FABRICATED]: Anything the AI tried to "hallucinate" to make the hook sound sexier.

If a hook contains a single [FABRICATED] element, my system triggers an Automatic Rejection that forces the AI to start over until the hook is grounded in reality.

If your hook prompt is: 

"Hook must stop the scroll in the first 2 lines."

You're going to end up lying to people with hallucinated hooks quite often. And even the hooks that are true are going to make you blend into the crowd because you are literally prompting them to match generic LinkedIn hooks. 

That Hook Skill is the 3rd step in a 9-step Claude Skill workflow I've been tweaking and improving every day since Skills dropped in October 2025. 

It's built on real results from big data sets of content written for real financial advisors.

So, yeah.

You get what you pay for.

And if you don't pay anything — in money, time, or skill development — you're going to end up with nothing.

And btw: I charge quite a bit more than $3,000/month.

My AI tool will hurt your feelings. 

"This is generic advisor slop," it often points out. 

Here are 7 notes from our beta testers who have been using InfluenceLab.io for a couple of months now:

1. "It gives brutal feedback sometimes, which is what you need to hear, not what you want to hear."

2. "I love the harshness. I'm a former athlete — I need to be yelled at sometimes."

3. "I also enjoy the shots it takes at my writing."

4. "My favorite thing about the tool is the blunt feedback" 

5. "It can be a bit harsh at times."

6. "Sometimes it makes me feel like a really bad writer."

7. "Your tool has given me major insecurities but has totally helped my writing become so much better."

This wasn't intentional. It's not like we were like, "Take on the personality of literary Gordon Ramsay."

It was just trained directly on tens of thousands of words of writing feedback I've given clients, and I am... not one to beat around the bush. 

InfluenceLab is already yelling at 42 users.

See how harsh it can be with a 7-day free trial here:

influencelab.io

--

(Some user feedback in the screenshot below.)

If you're a financial advisor who wants to get more reach on LinkedIn, the algorithm is showing you this post for a reason.

And I built something that will do that for you. 

In February 2025, I started editing posts for financial advisor clients. I charged $900/mo to edit 3 posts a week.

After I edited each post, I would leave 200-400 words of feedback on why I made the edits I did.

• Here's why we changed the hook
• Here's how we rewrote the body
• Here's where we added specificity
• Here's how we write a better CTA 
• Here's how we made this good 

I did this a lot. Hundreds of posts.

Then, one day, I got on a call with Ben A. Wise.

And Ben — who has been ghostwriting longer than I've been on LinkedIn — said:

"You should turn that feedback into an AI coaching tool."

"I don't know how to do that," I said. 

"I do," he said.

So he did.

And now, it exists.

An AI coaching tool specifically designed for financial advisors who want to get more reach and sign more clients on LinkedIn.

How it works:

• Paste your draft
• Get detailed coaching in seconds
• How to fix your hook
• How to fix your story
• How to fix your CTA

And a clear pass/fail so you know when it's ready to publish.

This works. Idk what else to tell you. It works.

Here's what our beta testers said:

Chris Brindle: "My business has genuinely grown on LinkedIn and that's at least partially due to my posts getting better with this tool."

Luke McElhenie, CFP®: "The workflow from taking the coaching feedback and putting it back into Claude has been awesome. Posts have been crushing it — 261,335 impressions in past 14 days."

Evan Wohl, CFP®, CLU®, ChFC®, RICP®: "It understands the overall message I'm trying to get across and drops the unnecessary parts or common LinkedIn AI 'fortune cookie' BS."

Anthony Degli Obizzi Jr.:  "My impressions have been through the roof on weekend posts with the tool."

Elijah Duduit, CFP®, CRPS®: "It's as if there's an actual human on the other side completely uninterested in flattering me with fruitcake feedback and is instead completely interested in fixing the mess I give to him."

Justin Pandy: "I love that it doesn't just say, this hook sucks, it goes into why it sucks, then offers ways to improve it."

Ryan Furlong, CFP®: "It's particularly helpful in cases where I feel like "something is off here" with the initial draft but I can't pinpoint it with the amateur eye. The tool lays all that out perfectly... Impressions have been through the roof at least by my standard this week. (154,421)"

Start getting more reach with a 7-day free trial here:

influencelab.io

P.S. My favorite testimonial:

Adrienne G.: "Your tool has given me major insecurities but has totally helped my writing become so much better." 

Adrienne is saying this because the tool can be quite mean. I don't believe in beating around the bush with my coaching, and it's built on my feedback.

So yes, this tool is mean and it will make you feel bad.

That'll be $49!

I'm giving away the 12-page report behind $53MM in qualified AUM pipeline — built by two financial advisors posting on LinkedIn for 12 months.

I broke down the data behind 460 posts that have helped my clients:

• Book 77 meetings across 25 states
• Attract 80%+ of those meetings as inbound leads
• Hire 5 people — including 3 CFPs — for $252 in ad spend

If you're a financial advisor who's posting on LinkedIn and wondering why it's not converting...

Read this report to learn everything that actually moved the needle:

• The exact character range where impressions peak — and where they fall off a cliff

• Which photo format outperform edevery other format by 1.6x 

• The hook type that averaged 10,884 median impressions — more than double everything else

• The two-track system that separates audience-building posts from meeting-booking posts

• The "character count curve" — a full breakdown of 460 posts plotted against reach

• Real LinkedIn analytics from two CFPs who started from ground zero

The report is backed by 460 tracked posts across two accounts, 10.2MM combined impressions, and 77 booked meetings that turned into $53MM+ in AUM and $150K+ in planning fee pipeline.

Want it?

Comment "REPORT" and I'll send you the full thing free (must be connected). 

--

P.S. This is for financial advisors only. Please do not ask for this if you are not a financial advisor.

I mean, you can ask. I'll take the engagement. But I'm not going to send it to you.

Yesterday, a financial services president signed up for my LinkedIn post editing tool at 12:25 PM. At 4:33 PM, he bought another subscription for his team. 

At 6:38 PM, he (Daniel Keever) sent me a DM:

"Hey Adam, a client of mine sent me your InfluenceLab as a research question. I told them I’ll check it out. Ended up signing up for myself and one of our team members. Surprisingly useful feedback. Appreciate appreciate the tool."

He was one (two) of 13 new subscribers yesterday, which brings us to 26 people using InfluenceLab.io. (Beta testers, plus a stealth rollout in the DMs the week leading up to yesterday's launch.)

Here's how advisors who are getting the best results are using it:

• Write your first draft.
• Pop it into the tool.
• READ the feedback
• Copy the feedback 
• Paste the feedback into Claude
• (Or ChatGPT, but you should be using Claude) 
• Have Claude punch up your draft based on the feedback
• Make your manual edits
• See your impressions jump

You can try it with zero risk for 7 days.

Worst-case scenario, you get a ton of free coaching about how to write effective LinkedIn posts.

Claim your free trial here:

influencelab.io

--

P.S. The screenshot below is from another user, not Daniel.

When I work with a client who uses semicolons.

Get Leads From Your LinkedIn On Autopilot | Founder @ Hat Tip

If you:

→ Make social content
→ Want to make social content
→ Tried making social content but were unsuccessful

… you’re in the right place.

Truth is, publishing content you’re proud of on a consistent basis is tough.

You get busy. Things come up.

And for most founders, content takes a backseat to whatever fire they’re putting out at their company that day.

That said, its 2025.

Content is king — and the benefits for B2B founders are clear:

→ Drive low-cost brand awareness
→ Generate inbound leads from a new lead source
→ Become a “thought leader” in your space (even though you may hate that word)

And after meeting tons of founders while working in influencer marketing, starting Hat Tip felt like a no-brainer.

You can still benefit from publishing high-quality social content — without worrying about blocking out time to write, being inconsistent, or if you’re making content the “right way”.

Hat Tip handles that for you—while maintaining your voice—through:

→ Bi-weekly content interviews
→ Product and industry-specific thought-starters
→ The will to edit and revise until you’re proud of the content being published

If high-quality, consistent social content sounds like something you’re interested in, DM me or visit the link in my profile to book a call.

Thanks 👋

Christian

📧 christian@hattipagency.com
🐤 Twitter @dibratto

Christian Di Bratto

I'm trying to find the best writers who haven't defaulted to one-shotting posts with ChatGPT. Every time I go to one's profile, I find myself subconsciously looking for these things:

(1) Are they posting their own content?

This doesn't matter as much for other verticals, but being that I'm hiring for writers in B2B social, I want to see what I'm working with. Accounts actively posting automatically "win points" with me.

(1a) If posting, is the content good?

Like it or not, the work displayed on a writer's account often dictates how they're perceived. 

- Is the content well-written, or clearly a ChatGPT export? 
- How well are thoughts formulated?
- How does the writing sound, look, and feel?

(2) Personality.

I want to intentionally curate a culture of people who love working together. As such, I find myself gravitating to people who show a bit of their personality, both in their writing and on their profile (I actually think I am guilty of not doing this as well as I should).

(3) Constant job hopping.

I totally get that everyone has to look out for themselves, but I do hesitate to favor candidates who are in a new job every six to eight months based off their LinkedIn profile.

For what it's worth, I'm sure there are hiring managers and founders that disagree with me on all points, but these are what I've noted about how I subconsciously screen in my own search. 

Figured it might be valuable to writers looking for work.

Founder @ Hat Tip. Founder Brand for startups.

I've gone down the AI rabbit hole and cannot come out. 4 non-writing AI use cases founders/marketers should use to generate pipeline from social (no coding required):

1. Scraping all of your past posts and feeding the dataset to Opus 4.6 for analysis on what themes, topics, hook formats, and media choices correlate with better performance (comment if you want the master prompt).

2. Scraping your 3-5 closest competitors' posts to draw conclusions on what lands and doesn't land with decision-makers in your space (comment if you want the master prompt here, too).

3. Gathering ICP likers/commenters from your post automatically.

4. Automatically aggregating most recent industry news for commentary-style posts (we used this to crack 100k impressions for 2 different clients this week).

Comment if you want a video breaking down each of these if you're interested. There's no excuse not to be running each of these - none of it costs more than $20/mo and there's massive upside here (source: we do this for all clients now).

Head of Marketing: We finally got our CEO to start posting on LinkedIn. It's a disaster.

Me: What happened?

Head of Marketing: The content isn't working. We've been at it for 3 weeks and nothing's happening.

Me: Alright. Walk me through the process. How much time is your CEO spending on content review each week?

Head of Marketing: Maybe 15 minutes total? He's super busy.

Me: Got it. And when you send him draft posts, what's he approving versus rejecting?

Head of Marketing: Well...he rejects anything that might be even slightly controversial. Like, we had a great post about how most founders waste money on branding too early. He killed it.

Me: What did he say?

Head of Marketing: That he didn't want to offend anyone in our network.

Me: So what's he approving?

Head of Marketing: Generic stuff - tips on productivity, leadership lessons, safe content.

Me: When did he start asking where the results are?

Head of Marketing: Last week.

Me: Two weeks in.

Head of Marketing: Yeah.

Me: Let me guess. He's wondering why there are no demo requests yet.

Head of Marketing: Exactly. He keeps asking if LinkedIn actually works.

Me: So your CEO won't post anything with an actual opinion, allocates 15 minutes a week to review, and expected pipeline in 14 days.

Head of Marketing: When you say it like that...

Me: The problem isn't that you convinced your CEO to post. The problem is nobody convinced him to actually commit to it.

Head of Marketing: What do you mean?

Me: Building pipeline from LinkedIn takes time. Budget for 3 months - and that's if you're posting strong content consistently.

Head of Marketing: So what do we do?

Me: Have a different conversation with him. Either he commits 30 minutes a week for review, approves posts with a real point of view, and sets realistic timeline expectations, or you shut it down until he's ready.

Head of Marketing: He's not going to like that.

Me: He doesn't like the current situation either.

LIVE NOW: 12-hour live stream making Clay in the middle of the street in Austin.

Available on Aidan Brannigan’s profile, presented by Clay.

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TechCrunch: 3M followers, less than 10 likes/post.
Forbes: 18M followers, less than 100 likes/post.
Microsoft: 28M followers, less than 100 likes/post.

(Btw, Microsoft owns this platform).

People just don't resonate with brand accounts anymore. There's no reason to follow or favor them, and these pages' stats are the best indicator of that.

On the other hand, Satya Nadella (CEO, Microsoft) has less than half the following of Microsoft's brand page, but (literally) gets 100x the engagement (sometimes more).

It's clear where the puck is going, and smart companies have already leaned in.

They're not totally ditching brand account, CNBC appearances, and traditional PR, but they're supporting those channels with thought leadership from founder/exec social channels.

Through this, they're able to tell their company's story in a much more personal way that actually resonates (while being in full control of the narrative they present!).

For your reference, here are a few CEOs/execs executing on this well and consistently:

Ryan Petersen, CEO at Flexport
Harley Finkelstein, President at Shopify
Peep Laja, CEO at Wynter

These people were early. Hell, we're still early. But time is ticking, and CEOs who start building their presences now will undoubtedly have a leg up on competition when they start.

- Signed, an agency owner whose entire life is building these presences for CEOs.

I sat on my couch and told myself I couldn't get up until I built a working tool. 2 hours later, I solved a massive content headache for my agency.

For context, we often clip our clients' podcast appearances at Hat Tip. Before, we'd to download 1-2hour-long .mp4s, cut the 1-minute clip from it, then delete the file. Not anymore.

Partially out of curiosity and frustration from past failed attempts, I wanted to prove to myself that I could build something useful (imagine the least technical person you know - that's me).

This felt like a problem ripe to be solved with an internal tool.

I wanted to be able to:

1. Feed it a YouTube URL.

2. Let me clip what I want without downloading the whole file.

3. Download only my clipped version.

My stubbornness paid off. With ChatGPT on the left side of my screen telling me what to do, and Codex on the right actually doing it, I built a tool that solved the problem.

I'm also ~90% sure deploying publicly is against YouTube ToS, but comment if you want the tool anyway and I can figure out how to deploy.

(video recorded a couple of weeks ago - I believe there have been two model updates since then)

PS - will be in Austin for the next few days…let me know if you’re around.

Watch me build an AI agent that Slack's me a Sheet of everyone who commented on my LinkedIn posts this week (in 8 minutes):

Below, I build an agent that, every week:

- Searches my posts from the week
- Finds all comments not left by me
- Grabs all the commenter's info
- Sorts it into a Google Sheet
- Slacks me the finished product

...and does it without logging into my account.

CONTEXT

Last weekend, I went down an AI agent rabbit hole and ended up here. By "rabbit hole" I mean binging Jacob Bank and Relay.app's YouTube channel.

I am by no means an expert, but know people who follow me will find this valuable.

WHY:

Everyone's obsessed with outbound signals. LinkedIn engagement (comments/likes) is among the best, but figuring it out manually sucks.

This solves that problem.

Below, I build the entire thing in 8 minutes. If you want me to set this up for you, comment or DM me.

I was extremely close to not posting this.

I compiled over 100 of my favorite LinkedIn hooks from my swipe file, and templatized them. Then I got my graphics guy to make them look pretty in a carousel.

And the hooks are great - there's a reason they're in my swipe file.

But I do want to caution: Using any 1 of these 101 LinkedIn hooks is not going to be the reason you build the presence you want, generate millions in pipeline, or anything else.

You'll get that from:

1. Committing to building your social presence for 3-months minimum.

2. Not treating social like an afterthought.

3. Play the game the way it's intended: Without automating anything away, outsourcing writing to an LLM with no oversight, or anything else like that.

With all of that said, enjoy the hooks.

Linkedin Hooks

If I were in charge of generating pipeline for Vanta's founder brand starting from 0, here's exactly what I'd do by end of Q1:

(FWIW - an agency is not exactly required here. Sarah (Kollmorgen) Cottone or Jessica Munday could run this internally if needed):

1. Pick LinkedIn as the platform. Master one channel before expanding. Commit to 5 posts per week (3 minimum if handling yourself).

2. Assign Christina Cacioppo as the SME. Assumption: she's busy and can't allocate 10+ hours weekly. We'll build a system requiring less than 1 hour per week (45-min bi-weekly interview + 15-min weekly review).

3. Send Christina an onboarding form covering company understanding, messaging, ICP definition, content preferences, POV definition, and success criteria.

4. Define the POV. Clarify who Vanta counter-positions against, how the product differs specifically, and what makes Christina unique as a founder.

5. Research Vanta's competitors making founder-led content. Identify what's working, what's failing, and where the white space exists.

6. Map content buckets to each funnel stage:

TOF: Building Vanta stories, culture/team-building, general founder takes
MOF: Compliance education, competitive advantage angles, pro tips, horror stories, step-by-step processes
BOF: Customer stories, FAQ answers, objection handling, product updates

7. Write 10-12 content prompts mapping to these buckets (4-5 TOF, 4-5 MOF, 2-3 BOF) for the first interview. I have 400+ of these in a database if you want them.

8. Record the bi-weekly call on Riverside. Ask prompts like a podcast conversation. Let Christina elaborate naturally.

9. Draft 5 posts weekly from the transcript, linking exact timestamps for transparency. Pair each post with high-converting media based on internal data.

10. Share posts via Notion calendar. Christina reviews for 15 minutes. Log all feedback to reduce future edits.

11, Post approved content and reply to early comments to maintain engagement momentum.

12. Pull 1,000 ICP decision-makers using Sales Navigator (CISOs, VPs of Security, CTOs at Series A/B companies). Manually connect with 100 weekly. Once they accept, Christina's content starts appearing in their feed.

13. Weekly, pull ICP profile viewers from Sales Navigator. Share this "warm" list with Vanta's sales team for targeted outreach.

14. Report every Monday via Slack: impressions (WoW), followers (WoW), profile visits (WoW), saves (WoW), best post link, tracking sheet link.

15. Repeat the cycle, optimizing for winning topics, angles, formats, and media choices each iteration.

Coinbase's marketing is way more founder-led than they get credit for. Recently, though, this got them in some hot water.

The company's X account posted Brian Armstrong explaining their earnings, split-screened with Subway Surfers gameplay (retention hack from the short-form video world).

People hated it.

There was tons of negative commentary around how "unprofessional" this was, and how this is terrible for building trust.

All I saw was a Coinbase marketing team that "gets it", a founder willing to play along, and 3,000,000 views as their reward.

I'd estimate the raw earnings call video without the brainrot overlay would get less than 1% of this viewership.

Credit to all involved.

taplio

The Battle

Adam Knorr

Christian Di Bratto

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taplio

The Battle

Adam Knorr

Christian Di Bratto

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adam Knorr's LinkedIn Performance

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Performance ScoreAdam Knorr's LinkedIn Performance