Take Action Copy

www.takeactioncopy.com

I write words that make you money.

Founder, Ghostwriter & Copywriter

CRE Digital

Head of Content & Ghostwriter

AllianceBernstein

Team Lead | Assistant Vice President - Regional Consultant

Assistant Vice President - Regional Consultant

Jackson

Sold variable annuities. Yeah. I know. 



Attained Internal Wholesaler Level 3 status -- the highest level available.  

Was named Internal Wholesaler of the Quarter for quarter 3 in 2017 for the Northeast Region, and was awarded "Top Gun", an internal award given to the top performer in a two-day showcase.

Internal Wholesaler

Grand Valley Lanthorn

Assigned and edited stories, wrote up to four pieces a week, and ran the Lanthorn sports Twitter account. Covered beats for GVSU football, men’s basketball, and baseball.

Sports Editor

Wrote and edited stories and briefs while covering a variety of games and athletic events.

Assistant Sports Editor

Local Sports Journal

At this Muskegon prep website, I wrote feature stories profiling high school athletes and teams. My main focus was football, though I branched into soccer, volleyball, and tennis. I also helped with editing, which involved monitoring our WordPress page, reviewing stories, and posting them to www.localsportsjournal.com.

Sportswriter

FOX 17

With FOX 17, I shot video at local sports events, edited the clips for broadcast and wrote scripts. I covered high school basketball, Grand Rapids Griffins hockey, West Michigan Whitecaps baseball, and various Division I and II sports. I also wrote news releases for the FOX 17 website.

Freelancer

Grand Valley State University

More than 4,000 incoming students went through freshman orientation during summer 2014, and 
I assisted every one. Over the course of 40 orientation dates, I worked closely with faculty members, professional advisers and other student assistants to help freshmen choose courses and ease into college life.

Orientation Assistant

During my time as a staff writer, I covered golf, lacrosse and cross country, as well as club sports like hockey and rowing. I wrote two stories a week, either features or game recaps.

Staff Sportswriter

Getting financial advisors millions of dollars & impressions | $20+ million in capital & AUM raised from LinkedIn | 100+ million client impressions | 400+ meetings booked | $1+ million in client courses sold

If you work in finance or real estate and want to add clients or capital through LinkedIn, send me a DM.

If you want to write a memoir or lead-gen book, send me a DM.

Adam Knorr

Last Wednesday, I knocked on 11 doors and invited 11 strangers to dinner. But the story doesn’t start there. 

In October, I was on a flight from Houston to Austin. 

When I’m on a flight, I like to honor the miracle of air travel by becoming the least approachable human I can be. Hood up, laptop out, headphones over the ears. I’m Simon Cowell with a toothache, Gordon Ramsay judging a toddler bake-off. I’m the Grinch — stuck in economy. 

But on this particular flight, I was sabotaged. 

Her name was Kay, and she was in her 70s. 

Kay caught me with my headphones down and started chatting me up. 

After a few minutes of small talk, Kay looked at me:

“This is nice,” she said. “No one talks on airplanes anymore.”

“Tell me about it,” I beamed. “A travesty.”

Kay went on to tell me how she puts on social events for her friends back home in New Mexico. She talked about how community is dying. How we're all in our phones to stay in touch, forgetting that those phones just keep us out of touch.

Six months before this flight, I had been invited to a dinner in Toronto by Tony Albrecht. 

Tony got some people from LinkedIn together and treated us all to a family-style dinner. 

I told Kay about this — and about how cool it was — and she asked me:

“Do you have anyone you could do that with?”

“Well,” I said. “I have 11 neighbors on my apartment floor, but I never see any of them. I guess I could put together a dinner and knock on their doors.”

So Kay made me promise that I would. She even gave me her personal card — the one she started carrying after she retired and no longer needed a business card — so I could tell her when I did it.

And that’s how, last night, I hosted a dinner with nine new friends. 

Turns out, knocking on doors gives you what tapping on screens promises you.

Gratitude post for all writers who continue to use the em-dash in the face of libelous AI allegations.

We will rightfully protect what's ours.

Do not surrender ground.

I stand with you.

My profile appeared 87,495 times across LinkedIn from Nov. 11-18. 41,018 of those appearances were from comments.

Every week, someone sends me a DM saying:

"How do I get more engagement on my posts?"

And I respond saying:

"How often do you comment? DM? Engage with other people?"

And then, 9 times out of 10, they don't respond.

The irony.

Goodness, gracious.

The irony.

Elementary schools should be teaching personal branding, not biology.

Everyone laughs at Gen Z/Gen Alpha for wanting to be influencers.

Do you realize how much of a cheat code having an audience is?

I made my first post on LinkedIn in October 2022.

Since then, I have:

• Made more than $500,000 from writing.
• Created 5 different income streams.
• Been hired to write books. 
• Charged $400/hour for consulting calls.
• Worked with founders, CEOs, and celebrities.

And most importantly, I have built a distribution network for my future work.

When you build distribution, you create optionality and flexibility for yourself.

If every single one of my clients fired me tomorrow, I'd create a new offer and push it on all 15,259 of you so fast you'd think I was Pablo Escobar at a Korn concert. 

I imagine in 2035, I'll be making money online in a way I never considered in 2025.

And that's a heck of a lot more valuable than learning about peas and some guy named Gregor.

I edited 75 posts from financial advisors.

Here are the 5 most common mistakes: 

1. You're burying your hook. 

So many people bury their best content in paragraph 3. 

I'm constantly telling people to move their most compelling line to the front. 

Most common hook fixes:

• Replace vague statements with specific dollar amounts
• Kill the setup — get straight to the point
• Lead with emotion, not explanation

2. You're posting Google-able content

No one goes to LinkedIn to learn that the 2025 401k limit is $23,500.

Instead, write about the emotional reality of money decisions. 

The client who had $2MM and still couldn′t sleep at night. 
The couple fighting about a $400 purchase.
The specific mistakes you've prevented. 

3. You're not being specific enough. 

Instead of: "I saved a client a lot of money" 

Write: "I saved a client $34,317 in taxes with one phone call in August."

Specific numbers stop the scroll. 

4. You're writing white papers. Stop doing that. 

Most advisor content reads like a braided leather belt gained sentience.

If I ever see you write "strategic plan" again, I am kicking you out of my cohort.

5. You're mixing Impression Content and Lead Content 

Trying to make every post convert kills your reach and makes you sound salesy.

You don't need to shoehorn every personal storytelling post into, "Here's what watching the Ryder Cup with my toddler taught me about Roth Conversions."

It comes off as reallllllllly disingenuous. 

You need to give your audience credit. They're not dumb. They can tell when they're being rope-a-doped into a pitch and when you're sharing a genuine story or thought. 

--

P.S. When's the last time you added an unrelated photo to a hyper-specific post to try to game the system and rack up impressions?

I sold this truck for $2,500 yesterday.

It marks the second business I've failed.

Three years ago, I was a brand new freelance writer.

More accurately, I was calling myself a writer, but I barely had any work. 

So, to sleep better at night, I decided to hedge my bets.

And I started a second business.

I opened an LLC — 616 Event Rentals. I bought a truck, a trailer, tables, chairs, and a dance floor, and started taking calls and emails.

I figured it my writing business failed, I could fall back on this.

Luckily, my writing business didn't fail.

(Knock on wood.)

I started getting more and more business as a writer, so the idea of hauling a 4,000-LB trailer across Grand Rapids at 6 AM to set up 8 tables and 40 chairs by hand all of a sudden didn't appeal like it once did.

So I stopped doing it.

When I stopped, I was $20,420 in the hole.

I had made $434 in revenue.

And I started selling everything.

Took a bath on all of it. And not like the kind of bath you give your newborn in the sink. This was a cannonball into the Roman Baths — during Nero's reign.

And, as of yesterday, 616 Event Rentals is officially dead.

This is the second business I've "failed."

I also once launched a writing service called The Emergency Editor that I made a grand total of $0.00 from.

I also once sunk a couple thousand into potentially buying a landscaping business before bailing. 

This cockamamie writing business thing where I write LinkedIn posts for people happened to work, but  this is the first business venture I've had any success with since I illegally sold candy marked "not for individual sale" in 5th grade. 

I've launched just as many things that have failed as things that have succeeded.

And if I have any sense in me...

I'll keep trying to fail as often as I can.

You should be DMing 10 prospects a day.

But not to get leads.

You should be DMing 10 prospects a day just to start conversations.

Because when you have a conversation with someone in the DMs, LinkedIn makes it more likely that they'll see your content.

And when they see your content, they're more likely to convert. 

I mean, that assumes your content is good, which, well, it's usually not because most of you are just using stock ChatGPT and deluding yourselves into thinking people don't notice because you're the anointed one who can get results with no effort.

But you get where I'm coming from. 

DMing people doesn't have to lead to a booked call immediately to be valuable.

--

P.S. I'm Adam.

I help financial advisors grow & add clients on LinkedIn.
DM me to learn more.

Every year, I work from my dad's office over the holidays. It's a good reminder that I've had more advantages than 99% of freelance writers.

I've been writing professionally three years. I'm finally sort of comfortable claiming I've had a little bit of success — but if I want to claim success, I have to tell the truth about where it came from.

And the truth is, I have had every single advantage.

My dad was a freelance copywriter. It was the first job I knew you could do. Before I ever dreamed about playing shortstop for the Detroit Tigers, I saw myself alone in a quiet office, armed with a red pen and an AP Stylebook.

My parents were both entrepreneurs — my mom in real estate — so I grew up watching early mornings, stress, sacrifice. But because it was all I saw, I didn't realize it was remarkable. It just was. That's how everyone works, right?

As a kid, I wrote a lot. Since the guy who determined my bedtime was also a professional writer, I had access to high-quality feedback. I charge $900/month for that now, but he did it for free.

I'm good at writing. It's what I'm supposed to do with my life. But it certainly doesn't hurt that I got professional guidance before I ever put down a Junie B. Jones book for the last time.

I studied journalism, but took a job in finance. It hurt my heart to stop writing, but it helped my bank account.

Six years later, when I finally walked away to try freelancing, I had the thing most new writers never get: time. Runway. Margin for error.

I knew I could go a full calendar year without making any money and still be OK.

Most people trying to make it as a writer don't have this breathing room. Turns out, it's easier to score goals when you aren't white-knuckling the stick. Yeah, I was still tightrope walking, but my safety net was so close it was scraping the rubber off my soles.

For my first 20 gigs, my dad edited everything before I sent it. He introduced me to his contacts in the industry. 

The first time I charged more than $2,000 for a project came when my sister-in-law put in a good word for me at her company.

Yeah, I've worked hard. But I never had to work scared.

My family wanted to see me win, friends wanted to see me win, and strangers wanted to see me win. And instead of just golf-clapping from the sidelines, they each got in the game and dished me some assists.

So, yeah.

When you're comparing yourself to other people, remember that you're not seeing the invisible advantages baked into someone's default assumptions.

Anthropic (the company that created Claude) is hiring two writers for $255,000-$320,000. 

The ultimate irony:

AI is making the best writers *more* valuable.

The more people lean on AI for writing, the fewer talented writers exist.

The fewer talented writers exist, the more valuable they are. 

The more valuable they are, the more they get paid.

AI is making writing a high-income skillset.

I suggest you learn how to do it.

I have been paid $30,000 in a single day for a writing project, but nothing will ever beat closing my first client for $500.

It was October 2022, and I was living in Basecamp — a one-story, tarp-covered house on the bottom of a Kona coffee farm.

There were eight of us living in the house. At 28 years old, I was the Old Man By the Mango Tree, nearly a decade older than all my roommates. 

Often, I would wake up at 4:00 AM to start my day, fist-bumping a couple of roommates I passed in the hallway on their way to go to bed for the night. 

Between the eight of us, the farm provided two vehicles. I figured if I was going to be living in Hawaii, I didn't want my adventures to be constrained based on vehicle availability, so I found a guy with a car rental business.

I also figured if I was going to wear Hawaiian shirts and sport a mustache, I owed it to Tom Selleck to drive something better than a Hyundai Sonata, so I signed up for a long-term rental on a silver Dodge Challenger.

I met the owner of the rental business in the parking lot of a Shell station in Kealakekua, Hawaii.

When he handed me the keys, I pounced:

"Hey man. I respect what you're doing with your own business. I'm actually self-employed, too. I'm a copywriter — I write websites and things like that. I noticed your website still needs to be written. Would you be down with me sending you a proposal for what I would charge to write it?"

His website existed, but it was full of Lorem Ipsum placeholders. He agreed to take a look at my proposal, so I cruised back to the shack and fired it off.

A day later, my phone rang.

"Hey Adam. Let's do it."

I was breathing like I had just done a Polar Plunge into the Pacific, but I managed to choke out:

"Sounds good. I'll send you the invoice."

Then, I hung up, sprinted out to the living room, and high-fived every 19-year-old roommate I could find.

Since then, the numbers have gotten bigger and the projects more exciting, but I have never felt the same high as that first client — and I don't ever expect to again.

Not everything you post on LinkedIn has to be shoehorned into a fake lesson about what you learned. 

You can just tell good stories because it's fun to tell good stories.

And as a bonus, people won't want to vomit you when they read your content.

If you want to learn how to consistently break 10,000 impressions on LinkedIn, read this:

I’m sending out an email tomorrow to 828 people that breaks down the easiest way to create viral content on LinkedIn.

It’s too long for LinkedIn, so I can’t post it here. 

DM me your email address if you want to be added before it goes out at 9:00 AM EST tomorrow.

graphical user interface, text, application, chat or text message

What would 21,018,197 views do for you?

What about a measly 3,546,825?

These are some screenshots from content performance for myself + clients.

(Note that the ones around 3.5 million are less than a year into working together.)

These are all folks in commercial real estate and finance (and me). 

And before you ask...

Yes, this does lead to results.

-> 500+ booked calls
-> $20+ million invested
-> $1+ million in paid transactions

I'm going to tell you something that risks cannibalizing my business:

This stuff isn't hard.

Writing great LinkedIn content is literally:

• Applying hook formulas
• Understanding topic selection
• Telling stories and sharing controversial opinions

I can teach you how to do all of this in just 30 days.

As of today, enrollment is open for the Q1 2026 cohort of The Advisor GPS starting in January.

If you're a financial advisor who wants to learn how to do this stuff yourself, send me a DM today.

Spots are limited.

--

P.S. From current Advisor GPS students:

"I loved it!!! I thought it was great. Super useful stuff in there and I want to go back through a few times to really sink in a lot of these new ideas about writing content. My only regret is not working with you sooner"

"I thought the program was great! Definitely a lot of information that I will be revisiting."

"Seriously though this course and community is awesome. I am learning so much and stretching my comfort zone more than I thought possible."

Always makes me laugh when people get mad that hooks matter on LinkedIn. No — having “educational insights” isn’t enough. 

Who are you? 
Why should anybody care? 
Why do your ideas deserve to stand out?

(Nobody.)
(They shouldn’t.)
(They don’t.)

You could be Einstein mixed with Ghandi with a touch of Marie Curie thrown in and no one will care what you have to say until you either:

1) Do something that gives you enough clout/fame for your reputation to precede you 

Or 

2) Write great hooks that make them care. 

You are not owed attention. 

You have to earn it.

I've helped people land 1,000+ clients on LinkedIn.

3 simple DMs will book you the most calls:

I'm breaking them down in my newsletter at 9:00 AM EST tomorrow.

Join 821 subscribers here:

(And get a free gift!)

https://lnkd.in/gM87JAVf

Yesterday I taught a session inside Mando Sallavanti III, CFP®'s LinkedIn community — 83 financial advisors who are already investing in their growth on LinkedIn.

If you were there, you got a preview of the system I use to help advisors generate leads and smash impressions in 30–60 days.

If you want to go deeper, I’m opening up 5 new spots for my 30-Day LinkedIn Accelerator in January.

This includes:

• the complete Advisor GPS LinkedIn system
• weekly live coaching with me
• access to our private community
• templates, scripts, and growth frameworks
• and full support for 30 days

DM me "GPS" and I'll send you the details.

Stuff My Clients Say

I've written 4,100+ hooks. One mistake kills engagement more than any other: 

Assuming your audience knows who you are. 

Most creators have a "World Revolves Around Me" mindset.

You think people are paying attention. You think people have been following along. You think people have been reading your stuff, connecting the dots, building a mental map of your expertise, your offer, your point of view.

They haven't.

Most people skim. 
They catch a post here and there. 
They don't remember what you wrote yesterday.

So every single post, you should be starting from scratch.

When you write a hook that skips the authority, skips the context, skips the problem-naming — because you assume your audience already knows — it has zero chance at getting inbound leads.

Yeah, it's going to get comments from the same 15 people who show up every day...

But they were going to be there regardless. It doesn't mean the content was actually good — it just means you successfully clicked "post."

It's an inconvenient truth for 99% of creators, but you actually have to be good at copywriting if you want inbound leads.

You have to understand:

• Audience awareness levels
• Problem awareness levels
• Solution awareness levels 

This is why persuasive writing was destined to become a high-income skillset since Johannes Gutenberg started monkeying with his tiles in the 1440s. 

And this is why most people are deluding themselves into thinking ChatGPT can "write" content well enough to get inbound leads.

If you understand this stuff? 

Sure.

If not? 

You're going to keep showing up for another year wondering why no one is DMing you "financial freedom."

Business Book Ghostwriter ✍️ | Big-Picture Editor 👍 | Multi-Book Author 🔥| American Living in Portugal 🌏 | My collaborative process helps coaches, business owners, and thought leaders build their brands with a book.

You've started and stopped... Started and stopped. And probably started and stopped again... If you've been sitting on your book for years... Welcome! DM me now to start for real this time.I'm Jordan, and I help coaches, leaders, and entrepreneurs write books that build authority, attract exciting opportunities, and leave behind a timeless legacy. (I also have it on good authority that writing a book with me is FUN too, so there's that!)Three ways to work together:🔥Ghostwriting: I take your best ideas and turn them into a finished book you’re proud to share. 🔥Book Coaching: I guide you through the process so you can write your book with clarity, confidence, and without the nagging doubt that you’re just wasting your time—because you're not. 🔥Developmental Editing: I help shape and strengthen your manuscript so your message comes through loud and clear.Working with me means your book won’t die on Google Drive. Instead, it becomes a tool that helps you grow your business, open doors to speaking engagements, and shares your story in a way that connects with people before they ever meet you. This is the power of books. This is what you’re ready to unleash into your life and business. If you’re serious about writing a book, grab a free copy of Nonfiction Alchemy, my complete and in-depth guide for turning your untethered ideas into a powerful book that works for your business. DM or email your request to Jordan@jmring.com. This is the best way to get to know me and empower your book-writing dreams. But don’t just take it from me. This what clients are saying:📢 “It’s less and less common to work with people who exceed your expectations, who do much more than the things that are required, and it speaks volumes to the pride they take in their work. Bring your ‘A’ game in working with him, because he is bringing his.” —Brian Dyer, Business Consultant📢 “He’s knowledgeable about the process, super responsive, and has great attention to detail. He always goes out of his way to make sure there’s quality work being done. So, I can’t recommend highly enough working with Jordan if you get the chance.” —Sandy, The Padel School📢“It’s been a wonderful journey with Jordan. He really couldn’t be better, and this experience couldn’t have been better.” —Dr. John Y. MD📢“My book evoked emotion before. However, after Jordan sprinkled it with his expertise, it became something powerful. For that, I’m forever grateful for the mastery of this man. I can’t thank him enough.” —Jono G.👉 DM me here or email me at Jordan@jmring.com to get started.

Jordan Ring

Most writers just guess their readers’ problems.
I read 3-star reviews and let the readers tell me.


I do a rigorous competitive analysis for every client, and it is one of the most important parts of my process. 

We pull 25 books that are competition for the book we're writing. 
Then we study the reviews across Amazon and/or Goodreads.

3-star reviews show us how find the gaps the book needs to fill. 

Real people tell you what gaps need to be filled.

→They tell you what sucked. (do less of this)
→They tell you what they loved. (do more of this)
→They tell you when they stopped reading. (be scared of this)
→They tell you where the book contradicted itself. (be aware of this)
→They tell you what they wished the author covered. (add to your outline)

3-star reviews for Atomic Habits:

→ "Another criticism I have of this book is that it could have been even shorter. The last few chapters under “Advanced Tactics” that deal with the topic of mastery were the weakest in the book. While there is an obvious connection between habits and mastery, trying to tie in a topic as complex as mastery was perhaps too ambitious." 

⬆️(I found this helpful 3-star review for Atomic Habits in 17 seconds) ⬆️

→ "Did not live up to the hype. There’s good material here, and easy-to-follow strategies to improve our habits, but I found it a chore to wade through. My interest ebbed and flowed and ironically, I felt it could be the book to undo my healthy reading habits and routine."

→ "I tried to get something out of this book but most of it was just common sense."

This is how to do it for your book:

1. Go to Goodreads/Amazon
2. Type in your keywords
3. Find competitive books
4. Click on reviews. 
5. Filter 3-stars
6. Use your brain (not being facetious here.)
7. Write down what stands out.

You have an awesome idea for a book
Make it better. 
Find the gaps.
Fill the gaps. 

Save this post
And tell me,
Do you love or hate research? (I love it...)

---

PS: I actually hate Atomic Habits. Boring. Soulless. Not my cup of tea. I'm gonna go leave my 3-star review now. 

PPS: Don't use AI for this process even though you could. Use a human touch. You will catch nuance you would never see in a summary. Feel the frustration behind the words.

What I learned from scheduling 31 virtual coffees in the last 90 days. (It’s not all good)


Some of you will be excellent referral partners. 
Some of you didn’t even show up.

Some of you made my day.
Some of you didn’t smile. 

Some of you will send me intros.
Some of you won’t bother.

Some of you will get great intros from me. 
Some of you will never hear from me again. 

Some of you will become IRL friends with me. 
Some of you I wouldn’t have a beer with.

What I’m really learning about networking:

→Talking more about what I do is a good thing
→No person is less valuable than anyone else. 
→Smiling on a Zoom call matters a lot. 
→I’m allowed to have bad days too. 
→I am not a fit for everyone.
→No call is a waste of time.
→You get what you give.

How many VCs is too many?
How many is too little?
How many of you done in the past 90 days?

---

PS: Erin Galyean, all the good things in this post apply to you. :) Thanks for this awesome pic!!!

Your boring content is putting me to sleep. You're not doing anything interesting, but you still want to be a thought leader. Uh oh. See the gap, Champ?


Because I am writing a book, I have something to say. 
Because I am starting a podcast, I have something to say.
Because I am going to conferences, I have something to say.
Because I am always reading, I always have something enough to say.
Because I've been posting on LinkedIn for 2 years... Yeah, I got some words.

I'm not any better than you. 
Far, far, FAR from it. 

But I am doing and failing regularly. 
So that I can share what I learn with you. 

You can't be a leader of thoughts without:

→Falling on your face.
→Starting projects that fail. 
→Experimenting out in the real world
→Talking to real people about real things.
→Doing something, somewhere consistently. 

Too many people want the cake without cracking any eggs. 
But you need to Jump in that cake mix and start dancing around. 

Because:

→People who break things learn how to fix things. 
→People who connect with people learn how to connect people. 
→People who laugh, cry, and bleed are the ones with a story worth telling.

These people are the thought leaders we actually trust. 

If you want to be a thought leader, 
give yourself something real to talk about.

Do something. Anything. And then tell us about it.
The real secret here is that everyone has the capacity for thought leadership,
but this doesn't happen behind a computer screen. 

This is the new age of content. 
I'm here for it. 

What are you doing right now worth sharing? 

PS: Naps are an acceptable "thing to do." Maybe we need more nap pics on LinkedIn. No? Yeah... I regret this pic already.

Most Indie authors are broke because they publish for the wrong reasons. I was one of them. In 2015, I was an underpaid indie author playing a losing game. 


When I published my first book back in 2015, I had high hopes:

→I hoped I could quit my job.
→I hoped I would become a NY Times Bestselling author.
→I hoped I could move to a private island and sip margs by the beach.

Nope. Nope. And definitely nope.

After I published my own business book last year, this is what they tell me:

→“Your book is so generous.”
→“Jordan, I can’t wait to work with you.”
→“I read your book before joining this call.”

And probably most importantly,

"Yes."

I’ve learned in my decade in this industry that most Indie authors publish for all the wrong reasons. And this is why most of them are broke. 

And that’s not a jab at these authors. 
I used to be one, remember? 

But this is why I turn away indie authors asking for my help:

⟩Indie authors hope a book saves them.
⟫Business authors use a book to grow what already works.

⟩Indie authors cry over paltry royalty checks.
⟫Business authors know the value of relevance and trust.

⟩Indie authors publish and pray.
⟫Business authors publish because they know they’ll convert.

Business-minded authors think differently about their book and I love them for it:

→They aren’t afraid to invest in expert guidance.
→They write for the buyer, not just for search results.
→They treat every story as a way to support the reader.
→They design the book to earn trust before the very first call.
→They know that writing the book will help clarify their offers and messaging. 

One path gives you $5 per copy sold.
The other path gives you a busting pipeline.

Which one do you want?

---

What’s the biggest mistake you see people making in your industry? 
Call it out and let’s brainstorm ways to improve.

I’ve been sprinting through life with the grace of a baby giraffe. Weirdly, it’s helped me grow my business.


You know those lines at the airport that say, “Keep moving, don’t stop.”?

If I followed these directions, I’d break something. 

I knocked a Walmart sliding door off its hinges once. Lucky for me, the greeter was on break…

My herky-jerky movements and quick-walking nature cause me to:

→Drop my phone onto my face 3x daily
→Measure salt while slamming my face into the cupboard door. 
→And yes, run into sliding doors at full speed. 

My parents yelled SLOW DOWN!
My wife just laughs and sighs.
But my clients applaud. 

I’ve become someone who:

→Keeps moving (always writing my own book)
→Keeps dreaming at all costs (no goal is too big)
→Keeps body slamming doors (gatekeepers don’t stand a chance)

Slide the door if you can.
Run into it full speed if you must. 

If you want to work with someone who’ll charge the gates for you. 
Who will always answer your questions honestly and openly. 
Who will drag you over the finish line if you need it...

Let’s talk. But you gotta keep up! I’ll leave you in the dust.
At least until the next sliding door knocks me out. 

What is one weakness you’ve turned into a major strength?

---

"Hit me with a compliment, roast me, then compliment me again.” said no one ever. 


This is one of my favorite clips to come from The Coachability Code Podcast so far. 

Thanks Hank Wethington for sharing this 1-minute masterclass on feedback.

Because as he says:

"No one ever picks the feedback sandwich. People usually want direct feedback."

And here’s what this conversation really turned up the heat: Even though most people say they want direct feedback, direct feedback only works if you have trust. 

Trust from the person giving the feedback.
Trust from the person receiving the feedback. 
Trust that flows from both sides. 

Without trust: Walls go up. People get defensive. The feedback tastes like a moldy Reuben.

Build trust first and then give feedback. Serve up feedback that not only tastes okay, but is actually helpful. 

How do you like to receive feedback?

Listen to the full episode now on Spotify: https://lnkd.in/d5qdikvk

Or YouTube: https://lnkd.in/dVDNVhFF

And subscribe for weekly episodes from some of the best coaches I know. 

---

If you already cant write your way out of a paperbag...

you definitely can't escape with help from AI. 

good writers: AI is good news. 

bad or lazy writers: buh bye

also, follow Adam Knorr.

seriously. 

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taplio

The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adam Knorr's LinkedIn Performance

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