opsfx

Founder

HiBob

Community Developer

Vasculearn Network

Leading VLN’s transformation into a scalable, data-driven platform that enhances patient care, empowers healthcare professionals, and drives financial sustainability.

Technology & Automation – Optimizing infrastructure, AI integration, and workflow automation.
Sponsorship Development – Enhancing sponsorship models, partner engagement, and financial strategy.
Operational Efficiency – Streamlining processes, reducing costs, and aligning technology with business goals.
Partnerships & Grants – Expanding industry collaborations and funding opportunities.
Go-to-Network Strategy – Scaling VLN’s platform and engagement ecosystem for long-term growth through a community-led model.

Chief Technology Officer

Web Application Developer

Laura Nguyen Coaching

Product Developer

AEON Point

- Operations & Process Support/Implementation
- Business & Client Operational Efficiency
- SOP & Training Materials Identification
- Airtable Systems Development
- Business/RevOps Strategy

Operations & Systems Development

Infinite Skies

Business Operations Consultant

RevUp Advisory

ASK Consulting Solutions

- Operations & Process Support/Implementation
- Business & Client Operational Efficiency
- SOP & Training Materials Identification
- Productization of Core Offering
- Business/RevOps Strategy

Operations Advisor

Delphinium Solutions

Authority Plug

- Operations & Process Support/Implementation
- Business & Client Operational Efficiency
- SOP & Training Materials Identification
- Business Administration Automation
- Productization of Core Offering
- Business/RevOps Strategy
- Business Expansion

Fractional COO

Subscribe to superoperator - I help founders scale operations 10x faster with no-code & automation.

You're struggling to meet your goals & scale.

thinking “I paid $3k for an expert & got copy/paste guidance”

Then you see all the “experts” preach:

* Build a “system” 
↳without ever showing you how to do it

* Use automation 
↳but only what worked for their business

* You have to “do the work” 
↳and never have someone guiding you

And make sure to subscribe to their newsletter & 
keep getting sold new “tactics.”

[behind the scenes hasn't changed]

If you keep working with people that tell you what to do...

→ you’ll never get to the how & struggle with what actually happens behind the scenes.

IF

What goes on behind the scenes “flows”, 
you can take on more.

WHEN

You feel efficient with a process for you/your team, 
you confidently take on more.

→ Without adding more headcount and/or work.


How do I know this? 2 reasons:

1 → For 15 years, I’ve helped internal teams at Enterprise level & bootstrapped startups operate.

→ Using product + team + customer-centric processes that lay the foundation

I also led 125 businesses & thousands of leaders to deliver top AND bottom-line results

→ And helped dozens get out of their heads to scale their operations

Internal teams. 
High-growth consultants. 
Agency leaders.

[I’m at their side]

2 → I’ve proven this in more than “scaling my business”

Operations Director with a high-growth business

* $35 Million in bottom-line revenue earned back from ops efficiency

— Putting a strategy to maximizing controllable spending w/o adding headcount
— Systems, Tools, and Standards ingrained into every person's mentality to scale
— 14 leaders from my team earning multiple 6-figure incomes from the process

In 3-short months of helping internal teams & agency leaders

- Helping a fractional head of content build an engine and add $15k monthly
- Helping a high-growth consultancy build an operating system and $40k MRR
- Helping a digital & paid ads consultancy build & add 3 new clients the first week together

So now you’re probably thinking..

“My coach doesn’t do this for me! 

How can I get started building this in my business, now?

Just DM me “Ops System” and we’ll start the conversation.


PS - this isn’t a magical cure-all pill for building a minimum viable process.

It’s more expensive than a $200 “steal my systems” playbook & takes.

Adam Judeh 🛠️

I help you craft your social media strategies | Social Media Strategist & Consultant

I help you:

1. Get attention from your ideal clients
2. Clarity and direction - Have a clear plan to follow rather than feeling uncertain or overwhelmed
3. Consistency - Easy-to-follow plan that helps you without the struggle
4. Go after the quick wins

If this sounds good to you, send me a DM

Frank Velasquez

Everyone said AI would kill ghostwriting. 

Here's what actually happened:

Tech companies are hiring more writers now than before ChatGPT launched.

Weird, right?

But it makes sense when you think about what's actually happening. The market isn't flooded with good AI content. That actually works well and can go viral. It's flooded with mediocre AI content. And that flood is making human craft more valuable, not less.

We're seeing this with our clients. They don't compete on speed or volume. They're competing on sounding like themselves. On stories that couldn't come from a prompt. On opinions that feel earned, based on lived experience.

AI made it easy to produce content. But it also made it obvious when content lacks a real person behind it. The gap between "sounds generic" and "sounds like you" is wider now. And there are people who are willing to pay more to stay on one side of that gap.

I don't think this slows down. 

The more AI content exists, the more value will be placed on real stories worth sharing.

Consultant and Ghostwriter | Scale LinkedIn presence with strategy & systems. Helping other ghostwriters do the same.

If I were starting to post on LinkedIn today, I'd focus on one thing: stories.

I've been watching a few people start posting recently. The formatting issues are easy to spot - hashtag stacks, blog-style titles, summaries at the end of something that's already a summary. Maybe even straight up from ChatGPT.

I'm not bringing this up to knock anyone. Starting is the hard part, and most people never do it. Everyone starts somewhere - I've seen my own early stuff, and it wasn't pretty.

The formatting stuff you figure out fast. But there's something underneath all of it that's harder to see: there's no person in the post. Someone shares a piece of news or breaks down a campaign, and I read the whole thing and still don't know anything about them. 

I don't know why they found it interesting. 
I don't know what they've seen in their own work that makes this relevant. 

I could swap out the name, and nothing changes.

That's the part I'd focus on first.

If you want to share something you found interesting, tell me why you found it interesting. What experience connects you to it. A story you've lived that backs it up. A time you saw it work or fail. Even a sentence like "I've spent x years in this, and I've seen a lot of examples like this" gives me a reason to keep reading.

Stories are the only thing that can't be copy-pasted. 

They're what make two posts about the same topic completely different. So that's where I'd put my energy.

I stopped writing value-add posts for my clients. Value-add content is almost always written for peers, not the people actually paying.

Adding value isn't bad. Big disclaimer lol

But often, the people you are targeting either already know it or are not the ones executing on it.

I had a conversation this week about a client in the event industry. The first instinct was to pack the posts with value - How to do venue selection, coordinating logistics, managing budgets, etc. 

Real, useful stuff. But the people reading those posts run events for a living. They've already dealt with venues that charge absurd amounts of fees and catering that costs more than the room. 

Writing a tutorial for them isn't valuable. It's noise. They are not starting an event business from scratch.

What actually gets a CEO/Exec to reach out is reading something and thinking:

- Wait, is he right about that?
- I've never heard it framed that way
- You articulated so well something I did not know how to put into words

Curiosity. Mild disagreement. Recognition of something they've felt but never said out loud.

So I shifted the question. 

Instead of "what can we teach the audience," it became "what would make someone in their world stop and feel something." 

That's a different brief. And it's produced a different kind of post.

The goal of executive content, imo, isn't always to be the most educational voice in the feed. It's to be the one that earns a second thought.

I replaced a $100/month tool with one I built myself with Claude Code in about 3 days. It'll cost me under $5 to run.

I worked on a content system for a blog. Something that takes a topic and generates publish-ready articles optimized for both search and AI tools like ChatGPT. It handles the full pipeline: planning, generating, scoring the output, and publishing straight to Notion. 

I did it successfully with another tool last year, and it brought me a bunch of traffic and newsletter subscribers, but I didn't feel like paying the $100 monthly subscription. 

So I figured I'd just ask Claude...

Three days, I had something that did more than what I was paying for.

I'm sure there are gaps in it I haven't found yet. But it does make me wonder what other things I'm currently paying for that I can replace? 

Not saying I will. 

But it is nonetheless a fun thought process, as now, if I can explain it clearly, I can build it.

PS. I don't know if this will work. But I didn't know if it was going to work last year either. So if it doesnt I just spent some time. Claude gifted me $50 for Opus 4.6 and $5 for the API. So I'm still ahead on the saving money part.

I realized why some of our clients' posts weren't landing correctly - they were talking about themselves instead of talking TO the reader. 

We were reviewing a post that had all the right information. But it just felt meh, very matter-of-fact. The whole post was "I did this, I learned that." 

Zero connection to what the reader was experiencing.

We rewrote it to address the reader. Instead of a "here's what happened to me," we changed it to "here's what you're probably going through."

Readers rarely care what happened to you. They care about their own problems and how you can solve them.

Now every post gets this test: 

Are we talking TO someone or about someone?

The best content advice I give doesn't work on me.

I tell clients to build a story bank. Keep a running list. Mine your past, your decisions, your patterns. And it works - I've watched it work for people I coach and people I work with every day.

But sitting down to do that for myself, after a full day of delivery, is a different thing. My brain isn't there. I know the stories. But finding them on demand takes energy I usually don't have left.

So I stopped trying to mine stories reactively. 

Everything I know - the context, the examples, the patterns I've noticed - it all goes into a project. When I sit down to write, I just point at what's already there and can build from there.

It's made consistency feel like a different thing.

Most agency owners spend 90% of their time on content and 10% on their clients. Then wonder why clients leave after 3-4 months.

I've watched this play out enough times to know it's not a coincidence. Somewhere in the process, the client stops feeling like the priority.

The 10% looks like this in practice: bare minimum delivery, no check-ins, delegating the exact stuff clients hired you for. 

What people miss is that clients don't buy an agency. 

They buy the person whose name is on it. 

You don't have to be in every call. But you have to be present enough that they feel it. That's not a systems issue. That's a priorities issue.

The part that gets me is that most people think they're growing during this period. Sometimes they're not. They're replacing. Every new client covers someone who quietly left. At some point, the math stops working, and there's nowhere left to grow into.

Keeping a current client happy takes a fraction of what signing a new one costs. A check-in. Sitting in on a content call. Actually solving something when they bring it up. That's it.

Most agencies figure this out too late.

Phew. Finally have time to post again. The last couple of weeks have been intense. Went to Medellin for a week. When I came back, I spent the next week preparing all of February's content for every client. 

Batching an entire month for multiple clients meant a lot of pieces to knock out in a short window, but that was important because… 

During that time, I built an app with Claude Code that replaced a $100/month tool I was paying for. Same function, now it costs me under $10/month to run. 

Just one of those things where you realize you've been paying for something you could have built yourself.

Also hit inbox zero and finally sent my first newsletter in a year, too. 

Now I'm back to normal and getting back into a posting rhythm. At least I hope so.

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We were reviewing a client's post two weeks ago. The hook promised drama. Client almost lost everything, relationship on the line, career-defining moment. Then the story was just a meeting that went fine. It didn't have tension or stakes. Just a normal Tuesday that worked out.

The hook was an 8 out of 10 on drama. The story was maybe a 4. And that gap kills the post. Readers click expecting intensity and get a straightforward explanation. They feel baited. The story wasn't bad, but the hook set the wrong expectation.

This happens more than people think. You write the hook first, get excited about making it punchy, then realize the actual story doesn't match that energy. But instead of bringing the hook down or finding a different story, you just ship it anyway.

The fix isn't always ramping up drama in the story. Sometimes it's toning down the hook. If the story is calm and methodical, the hook should reflect that. If the story has real tension, the hook can promise it. But they need to match. At least imo.

Readers don't need every post to be dramatic. 

They need the post to deliver what the hook promised.

We spent 90 minutes extracting a founder's story. Then an hour realizing we hadn't actually written one.

We were reviewing a post a while ago, and it went through his life year by year. Dates, milestones, company names, funding rounds. 

All accurate. But completely boring...

There were no stakes. No problem that we were trying to solve. There was no journey. It was just facts. This happened, then this happened, and then this happened.  

It was basically a Wikipedia entry.

Here's what the draft said: "In 2003, my dad took out a $70,000 loan to fund my company."

Here's what it should have said: "In 2003, my parents put their house up as security. We went all in as a family."

Same fact. One reports it. The other makes you feel it.

Reporting answered: what happened?

Storytelling answered: what was at stake?

Reporting becomes the default because it's safe and fast. You're not inventing anything, you're just organizing what the client told you. But organized facts aren't stories. They're timelines.

The client's life has real stakes with real consequences and real moments where things could have gone wrong. Your job isn't to compress their career into bullet points; it's to find the part where the reader holds their breath.

That's the difference between a post someone skims and one they send to a friend.

One of the easiest wins I've gotten from AI for content: a project that turns one winning post into 10 content angles. Here's what I mean:

I take a client's top posts from the last 9 months, sort by impressions, and drop them into a project I built. It identifies what type each post is, then generates follow-up questions covering angles we haven't touched yet.

The next time we have an interview, we explore those other angles.

𝗧𝗵𝗲 𝘁𝘆𝗽𝗲𝘀 𝗶𝘁 𝗺𝗮𝗽𝘀 𝘁𝗼:

 1. Actionable 
 2. Emotional 
 3. Reflection  
 4. X vs Y 
 5. Contrarian
 6. Vulnerable
 7. Deep dive
 8. Educational
 9. Observational
10. Edutainment
11. Listicle

For example, if the post was 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 (a specific guide on how to do something), we can ask follow-up questions to make it a 𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻 (lessons learned or mistakes made), or 𝗫 𝘃𝘀 𝗬 (we compare the first time they followed the guide vs what it looks like now).

A post that already performed proved the theme works with that audience. What we see now is how many ways we haven't told that story yet.

Most of the time, we're not running out of content. 

We're running out of angles on what already worked.

I spend more time on the hook than the entire post. If I nail it, the rest flows. If I don't, nothing else matters. Sometimes I realize it's already written.

After a post is done, I scan it again. 

I look for a line the client said, buried in the middle or at the end. It's usually the punchline, closing statement, or point of the post.

That's what I want to use as the hook, if possible.

Most people decide whether to keep reading in the first two lines. We used to save the strongest line for the end as a payoff for readers who finished the post. But if it's already specific, creates tension, and sounds like them, it does more work at the top.

We're now trying to lead with the point of the post. 

The hook needs to give people enough information to decide whether to keep reading. If they don't get that in the first two lines, nothing else matters.

taplio

The Battle

Adam Judeh 🛠️

Frank Velasquez

Followers

Posts

Engagements

Likes

Performance ScoreFrank Velasquez's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Adam Judeh 🛠️

Frank Velasquez

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Frank Velasquez's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFrank Velasquez's LinkedIn Performance