Adam Posner

The Recruiter your Company needs Now for the Top Marketing & Tech talent. 2x TA Agency Founder, Host: Top 1% Global Careers Podcast @ #thePOZcast, Global Speaker & Moderator, Career Coach ->GET FREE CAREER STORY GUIDE ↴

✳️ CURRENT JOB OPENINGS: https://www.nhptalentgroup.com/openings

GET IT: https://linktr.ee/ajposner

NEWSLETTER: https://read.letterhead.email/the-poz-pulse

WHO I AM: A Creative & Digital Marketing Recruiter by trade, A Power Connector as my superpower, and Founder and President of NHP Talent Group, Co-Founder @ Probably Nothing Talent & Host of #ThePozCast podcast, top 1% Global Careers Podcast.

WHAT WE DO @ NHP TALENT GROUP:

We are a Talent Access Consultancy, specializing in recruitment strategy, talent process and operations and employer branding solutions @ Hyper-Growth Start-ups, Marketing Agencies and Innovative Brands. We partner with in-house recruitment teams to scale and accelerate the hiring process. We focus on networking with experts within Marketing, Performance Media, Creative, eCommerce, Product & Content Creation.

WHERE TO FIND ME:

www.nhptalentgroup.com  
info@nhptalentgroup.com 

THE SHOW: (Please Subscribe!) 
🎧 www.thePOZcast.com 
🎥 YouTube:  youtube.com/c/ThePOZcast

MY BACKGROUND: 

I identify opportunities, synergies, and connect the dots. That is what I do best. I have built a strong reputation by always putting my Clients and Candidates first. I lead with empathy as I put candidates in the best possible position to succeed. 

Prior to pivoting into recruiting, I spent 15 years in the ad/marketing industry, leading account management & digital/social strategy at American Express, SIRIUS XM & digital ad agencies in NYC, including VaynerMedia and EP+Co.

This gives me a unique perspective when working with candidates to truly understand their Career DNA and ensure a good fit on both sides of the recruiting equation. Pro in TA process, employer branding & operations.

CURRENT & PAST CLIENTS:

Influential (Publicis)
Loeb.NYC: Penrose Hill/First Leaf Wine, Finexio, Thnks, Mercato & Rocket Fuel Labs
IPG: Reprise Digital, UM, MediaBrands, Helix, Magna, Initiative & Hill Holiday
Omnicom: RAPP, sparks & honey
Dentsu: Merkle & DWA
BOLD Worldwide
Props
Adorama
Tinybeans
Within
Invisible North/Noun
& More!

How can I bring you value? LET'S CONNECT!

Founder & President

We connect world-class, innovative Start-Ups, Brands, and Agencies in the marketing world with the best talent. Our team has a passion and reputation for building strong, long-term relationships and creating synergies.

As a consultancy, we specialize in developing and executing Talent Access Strategies for Digital Marketing, Media, Technology, Product and Creative/Content opportunities for Start-ups, Creative Agencies, and Brands, including the following functions: 

– C-level and Executive Management (Marketing, HR/Talent, Operations) 
- E-Commerce 
– Digital/Social Strategy & Account Management
– Digital Media & Programmatic 
– Brand Marketing & Communication
– Product Design, UI/UX
– Product Management/Marketing
– Program/Project Management
– Performance Marketing & User Acquisition/Customer Growth
– Technology 

Current and Previous Clients include: 
Loeb.NYC, Penrose Hill/First Leaf, Finexio, Rocket Fuel, Thnks
IPG: Reprise Digital, UM, MediaBrands, Helix, Magna & Initiative, Hill Holiday
Omnicom: RAPP, sparks & honey
Dentsu: Merkle & DWA
WPP: Mediacom/GroupM
BOLD Worldwide
Influential, Invisible North, Noun, Simply Business, Sproutward 
Ready Set Rocket
Serhant Ventures 
Luquire
Adorama
Brother
Within

I can best be reached at Adam@NHPTalentGroup.com Thanks

Learning fuels growth. Sharing what you learn fuels community.

At TA Week, I was reminded why I keep showing up to these events year after year. It’s not just the content. It’s the people, the conversations in the hallways outside the ballrooms, the late-night idea exchanges by the campfire, and the real talk about where our industry is headed.

From moderating an incredible panel with Carrie Corbin Kerry Noone & Rebecca Smith SPHR Smith to getting schooled in sourcing by the wizard, Brian Fink, I left inspired and leveled up! 

What made this experience even more impactful was partnering with Pin.com - AI Recruiting on the ground. And I don't just partner with them, I USE PIN every day as an in-the-trenches recruiter! It gives me an edge in sourcing and outreach.

I captured some fantastic conversations with industry professionals like Vanessa Raath 🌍👩🏼‍🏫, Conor Kline, @Sarah Lai, Willena Long, Angela Cripps, Laura Bookout, Andrew Haggart and Michael Goldberg.

👉 TA Week always reinforces something I believe deeply: our space moves fast, and the best way to stay relevant is to stay curious, stay connected, and keep learning from each other.

Grateful for the conversations, the insights, and the relationships that continue to grow from moments like these.

Already looking forward to the next one in 2027!

🏆 And a big shout-out to our friends at PIN, who make sourcing and outreach effortless with AI. Surface ideal candidates quickly, send personalized outreach at scale, and move from pipeline to interviews in less time. Check them out at PIN.com

Your Recruiter for Top Frontier Marketing, Product & Tech Talent | 2x TA Agency Founder | Host: Top 1% Global Careers Podcast @ #thePOZcast | Global Speaker & Moderator | Cancer Survivor

What happens when you combine: Tacos + Bevvies+ Campfire on the 
San Diego Beach + All of your favorite TA homies + 50-foot T. rex???

👉 YOU GET THE JURASSIC HIRE PARTY!!! 🦖

I would have added s'mores as well, but POZ hates marshmallows! 

My friends at Pin.com - AI Recruiting & PerfectHire, with the help of Evan White and Purple Acorn, threw the best party at TA Week!

And I was there with #thePOZcast#thePOZcast to capture it all! The vibes were off the charts!

Along with killer tacos, I had some really fun TA talks with great TA people! It was so good to meet: Lisa Shay, Kevin W., Regina Lovelace, MBA, Dylan St.John-Foster, @Barbara Richard & more!

Straight up....fancy dinners and happy hours are fun, but the status quo. Being able to sit outdoors around a campfire, with no pretenses or need to force intros or conversations, was a game-changer.

👆 We need MORE of this type of "events" at every event! Let's run it back for 2027!

What was your favorite moment of TA Week? 

POZ 🫶

Is the resume killer finally here?

Something big is about to shift in how talent gets seen.

Tomorrow, a new platform called Talvy launches, built around a simple yet powerful premise: 

👉 Resumes flatten talent. Video reveals it.

Since the dawn of time, the professional world has relied on static documents and keyword filters to decide who deserves a conversation. A one-page resume attempting to capture experience, work history, ambition, communication, leadership, and grit. 

Anyone who has ever hired knows how incomplete that picture is.

And we "boomers" are getting old, and there is a new generation in town, and they are video-native.

They grew up communicating through video. TikTok. FaceTime. Instagram Reels. YouTube.

For them, presence, storytelling, energy, and authenticity live on camera in ways text simply can’t capture. So the idea of a video-first professional network obviously makes a ton of sense.

Talvy, led by CEO KJ Hardrict and a founding team of MIT and Harvard alumni, is stepping into the multi-billion-dollar recruiting market with a platform designed to evaluate people the way they actually show up.

Not just what they wrote.

And they’re starting with communities that traditional hiring systems routinely overlook:
→ Former founders
 → Athletes
 → Military veterans
 → Students

👆 People who excel in execution, leadership, and resilience, but often lose the resume keyword & eyeball game.

There’s also something meaningful about who is building this platform.
Talvy’s founding team reflects talent pools historically filtered out of tech leadership, with Black and Asian operators across product, investing, and machine learning building infrastructure in a space long dominated by legacy incumbents.

That perspective matters because when the people designing the system change, the system itself often follows.

As someone who has spent over a decade in recruiting, I’ve always believed the biggest gaps in hiring aren’t about talent supply. They’re about signal detection.

We built hiring systems optimized for scanning documents.

But the future of work may require systems optimized for seeing people. Talvy is betting that video is the bridge.

So the real question now is, if the next generation communicates through video, why are we still hiring through PDFs?

Is the death of the resume within our sights????

All it takes is ONE person to believe in you to light that spark.

And in 2019, that man was Steven Lu.

He built Interseller.io, one of the first ML-powered sourcing and outreach tools. It was acquired a couple of years later by Greenhouse, and the rest is history. 

Steve and I connected, and he believed in what I was building with #thePOZcast  and became my first sponsor. Since I was just starting and didn't have a meaningful number of downloads (like hundreds), I bartered with him for sponsorship in exchange for use of the platform for NHP Talent Group.

The product was amazing and helped me not only improve my sourcing exponentially but also opened my eyes to the world of TA tech.

Fast forward to 2025 with Steve's current venture, Pin.com - AI Recruiting. I was hooked after the first test run and haven't looked back. Of course, I kick the tires on all the tools, but PIN stands out in so many ways (it works really well).

We continued to talk shop and life, with Steve always supporting and believing in me. And soon I met the team, including my now good buddy Conor Kline who might be the best hype man in the biz! 

🏆 Today, I am proud to announce that I have officially joined PIN as an advisor to help spread the good word of a great team and product in the TA tech space.

🔥 I am amped to have a front row seat on this rocketship! LFG!!! 🔥 

👉 Pin makes sourcing and outreach effortless with AI. Surface ideal candidates quickly, send personalized outreach at scale, and move from pipeline to interviews in less time.

Celebrate those who believe in you. Build long-lasting relationships the right way, and watch what happens. Trust me on this one!

TO THE MOON!!!!!

Beatrice Gutknecht 🦘

Strategy that differentiates streamlining leads to your business. 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐞 𝐟𝐞𝐚𝐫𝐥𝐞𝐬𝐬𝐥𝐲. 𝐃𝐨𝐦𝐢𝐧𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐛𝐚𝐝𝐚𝐬𝐬𝐞𝐫𝐲.

Your brand looks exactly like your competitors'.

Because you started saying what everyone else says: "Quality." "Experience." "We care."

The pattern: Revenue plateaus. Sales slow. You're still the face of everything. Your team gives different answers when prospects ask "Why you?" 

And you can't step away because nothing happens without you.

So rebranding sounds like the fix.

It's not.

—

THE REAL PROBLEM:

Positioning, not packaging.

When founder-led service businesses get stuck—working 70-hour weeks while the team waits for approval on everything—it's because strategy lives in a document on a shelf, not in how people actually work.

—

WHAT CHANGES:

Your team knows exactly how to talk about what makes you different. No checking with you first. Your pricing reflects what you're actually worth. You show up where it matters, not everywhere.

No rebrand. No touching the logo. No throwing out what's working.

What that looks like: 

One client repositioned from last-minute supplier to design-phase partner—moving into conversations 9-12 months earlier in the buyer cycle. Result: bigger projects, better margins, eliminated price objections.

Your version won't look identical. But the principle is the same: different positioning = bigger deals, better margins, no price fights.

Results:

Within 30-60 days: Decisions happen faster. Team stops checking everything with you. Business starts to feel lighter.

By month 12: Margins improve. Referrals increase. You're the obvious choice, not another option.

—

THIS IS FOR:

Service-based businesses where you're still involved in every decision. Your team waits for your approval. Growth feels impossible without you.

THIS ISN'T FOR:

Quick fixes. Logo redesigns. Corporate structures. Businesses under 3 years old.

—

MEET THE WOMAN BEHIND THE SHADES:

I started this business because good businesses were losing deals to worse competitors. Not on merit. On positioning.

My background is operations and marketing—I've driven $700K+ in attributed revenue through repositioning and integrated campaigns. 

Now I work with founder-led service businesses to escape price competition by making strategy operational. 

Basically, what works > what looks pretty. 

Made in Australia. Based in Valencia. When I'm not fixing positioning gaps, you'll find me hoarding dark chocolate and hunting for the perfect brunch cafe.

Favikon Top 20 Branding Expert, Australia 2025.

—

F*ck rebrands. Fix your positioning first.

Let's talk: DM me or visit badasserybyb.com

Founder and Branding Strategy Consultant

Providing badass brand strategy services for service-based small to medium-sized businesses that will differentiate their brand from competitors and streamline their marketing efforts to reach and convert their target audience effectively.

Badass results:
•  Build loyalty
•  Lower churn rate
•  Increased referrals
•  Quicker sales cycle
•  Higher customer lifetime value
•  Improved audience associations and feelings about your brand.
•  A distinct and memorable identity.
•  Increased word of mouth
•  Increased inbound leads 

I know the rules of branding and when to break them.

You can tell within 2 lines of the email.

Something about how they phrase it. The questions they lead with. The way they describe what they need.

And you already know. Not consciously, just somewhere in your gut. Like, ugh, that this one is going to be work. The kind where you have to earn every dollar twice.

But hecks to it, you take the call anyway.

Because you're a professional. Because the pipeline needs filling. Because maybe this time it's different.

It isn't.

Nobody says out loud at this stage: those clients aren't finding you by accident. 

Something in the way your firm shows up… Before the call, before the proposal, before any conversation, told them they were a fit.

The fix isn't a better sales process. 

It's changing the signal. 

BATMANNNNN! 

No, okay, I’m kidding, we’re gonna make a signal just for you.

That's what this week's newsletter is about. 👇

Beatrice Gutknecht

*uck rebrands. You built it, you’re trapped in it. Positioning that creates actual exit value.

Brought to you by The Art Of Positioning Podcast Because your intake is already filtering for a type of client, you just haven't decided it's doing th

Open article: why do difficult clients always find us? by Beatrice Gutknecht • 7 min read

The mission: Avoid being caught in the 'eye-roll feed.'

Feeds have been getting more eye-rolly for a while now.

Same style of writing. Same buzzwords. Same promises. Meh.

AI isn't helping matters here.

And if you're anything like me, it leads to an uncomfortable question:

Is my business content doing the same thing?

I've seen it with clients who've been in business for decades.

Somewhere along the way, that fire and vision got buried. Through well-meaning advice. "Industry standards." Pressure to follow trends.

Hell even hiring marketing without a clear position when marketing will look to trends or to industry norms to guide their work. 

But what nobody mentions:

Your edge isn't lost. It just got a dampener on it. 

- It's in the reason you started—that you've completely stopped talking about.
- It's in how you solve problems that your team can't replicate without you.
- It's in the standard you hold that competitors quietly cut corners on.

That's what Badassery is actually about.

Not quirky. Not edgy. Not being a royal douche canoe. 

Rather, actions toward and creating the formidably impressive.

And when businesses rediscover that?

- Your business runs without you in the room
- What you've built is actually worth what you know it should be
- The right buyers see it before you even have to explain it

So here's a question I'll leave ya with:

"My reputation speaks for itself" is the most expensive sentence in your industry right now. Agree or disagree?

The best client conversations I've ever had weren't sales conversations.

There was no pitch. 

No proposal. 

No "we're comparing a few options."

They called because someone they trusted told them to. They already knew what they wanted. The conversation was just the logistics.

And that doesn't happen purely because of referrals. 

It happens because somewhere upstream, the firm had been showing up in that person's world in a way that just STUCK in their mind. 

And the most relevant voice in the room for the problem they were quietly sitting with.

By the time they were ready, there was no competition. Not really.  

The decision had already been made over months of quietly thinking: *when I'm ready, it's them.*

My client shifted what they talked about, not what they sell, but what their buyers are thinking about before they're ready to buy. And it move them 8 months earlier in the customer journey (8 months BEFORE any of the others in their space are normally approached).

That's what the newsletter I published this week gives you the fix to, I s*it you not:

https://lnkd.in/e7VpUQ5u



📸: Brandon Jackson Photography

Most biz owners assume if they find a good position, competitors will steal it.

Except competitors can't copy what their business model won't allow.

See, some positioning is structurally locked.

Let me share how with an accounting firm I found where their clients stay for 17 years.

The key here isn’t the number; it’s that they had the same team. 

Meaning same relationships and built knowledge that compounds instead of resets.

In outsourced accounting, rotating staff is standard. It's baked into how most firms operate. Junior staff on volume accounts. Senior staff moved to bigger clients. Annual handovers dressed up as "fresh perspective."

To pivot to permanently assigned teams, others would have to restructure their entire staffing model.

Fire people. Rebuild contracts. Rework how they price.

That's not a marketing change. That's a business model change.

Which means the positioning I'd build for this firm isn't just distinctive.

It's defensible.

Your competitors can claim quality. They can claim reliability. They can claim experience.

But if your differentiation is built into how you structurally operate?

They can't touch it without blowing up what they've already built.



So, what does your business do structurally that competitors would have to dismantle themselves to copy?





*uck positioning that lives only in the marketing deck. This is week 13 of me breaking down positioning competitors can't steal.

Somewhere right now, a business owner is briefing a web designer for a problem that needs a positioning strategist.

The designer will do a great job.
The site will look beautiful.
Nothing will change.

Because the problem was never the website.

It was that nobody, including the owner, could explain [differently] why a cold stranger should choose them over the guy down the road that sounds the same, and also claim impeccable service.

A new site doesn't fix that.

Neither does an agency, a rebrand, or another sales training day.

The fix depends entirely on what's actually broken.



Save this. Share it with someone who needs it more than a new logo.

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