AI + UX • Raising Pre-Seed for UXpilot.ai • Founder @ UX Design Studio: adamfard.com • SaaS | Fintech | AI

I've designed B2B products for over 10 years

And there are 5 issues I kept seeing:

1 - Unnecessarily complex experiences
2 - Little (or no) user understanding
3 - Bad information architectures
4 - Major usability problems
5 - Lack of consistency

Over and over again.

As a result, companies see:

- Low activation & adoption
- Low retention rates
- High churn rates

Fixing these problems needs a special team and B2B focused methodology

Different from designing for B2C user experiences.

B2B products have:
- Complex workflows
- Multiple user roles
- Intricate decision-making

Here's a simple comparison:
B2C e-commerce: One-click purchase for a single item
B2B inventory system: Multi-step process for bulk orders with approvals

Solution?

I tackled that by building a technical team of product designers and researchers with PhDs.

Our expertise helps you:

- Understand users through research
- Create data-driven concepts
- Design user-friendly interfaces
- Build scalable design systems
- Ensure smooth handoff to developers

Using this approach, we've helped B2B SaaS companies:

- Create MVPs from scratch and raise $5 to $20m in funding
- Scale and improve their complex platforms iteratively
- Increased conversion rate by 400%

To take things further, I'm building an AI product (UX Pilot AI) to streamline the UX process for (our) product- and design teams.

If you want to learn more, go to adamfard.com

Adam Fard

Payan Design Studio

Design Felt Reactive. I Built Payan to Change That.

If you make something that truly helps people -
 that’s how you show you care.

So I made the leap.
 Not to freelance.
 But to build what I wished existed.
That's why I started "Payan"

A design studio that thinks like founders.
 Fast. Strategic. Outcome-first.

Founder

DesignCoffeeClub

To build a community that creates design leadership culture and practice leadership mindset to change the design education.

Founding member & Facilitator

SaaSDesign

Founding Member

Kissflow

Manager - Creative Design

-> Build teams - hire, mentor, and help individual marketing designers become a better version of themselves.
-> Manage and mentor direct reports, while leading the design for your primary product hands-on.
-> Create branding guidelines and design standardization across all of the team's products.
-> Understand how to handle creative differences between designers and yet manage consistency.
-> Understand customers and their needs through market analysis, customer research, and feedback.
-> Quickly and iteratively create wireframes, prototypes, high fidelity mockups, and detailed UI and visual design specifications for the marketing team, as well as business stakeholders and executive leadership.
-> Be resourceful and creative to overcome obstacles and turn challenges into opportunities.
-> Be a brand champion and work with marketing design on digital and out-of-home campaigns towards building a solid recognizable brand
-> Empower the team to take on individual leadership across products
-> Lead the design of useful, usable, and desirable products.

 Creative design lead - Marketing

-> Ensure the marketing design team and junior designers are producing quality work.
-> Hold a position of responsibility and have a scope for growth to other job roles.
-> Create execution plans for projects and see them through to completion.
-> Ensure the designs created are user-friendly and convey brand consistency with all projects.
-> Coordinate between marketing and design teams to ensure the smooth flow of work.
-> Working closely with various stakeholders to understand the overall messaging and come up with innovative designs to support that messaging.
-> Effectively utilize style guides, templates and be consistent with visual guidelines across all produced materials
-> Excellent team working, communication, and interpersonal skills with the ability to communicate, persuade and advise
-> Able to thrive in a fast-paced and deadline-driven environment
-> Pursue and share best practices within the department

Creative Visualiser - Marketing

Associate Director - Creative Services

Ad2pro media solutions (2adpro)

I've worked in 2ADPRO Media Solutions Chennai as a Specialist Creative Graphic Designer. 
They have clients from the US, AUSTRALIA, NEW ZEALAND, and the UK.

My responsibilities are to create innovative solutions for designing brandings, Magazines, Flyers based on the client's requirements. I’ve involved in lots of important projects such as CBBC, Myntra, Standard Fireworks. And also have driven the team to know more about Creative designing and help them to motivate them to deliver the projects on time. I also did freelancing work to challenge myself. 

Each day is a challenge for me since each of these clients has different requirements, ideas, and concepts.

Creative Specialist

Senior Creative Designer

Graphic Designer Executive

Tidels llc

Illustrating e-publishing work for Education books to Overseas clients with the reference of style sheets. we evolved into a premier digital book provider. We have over 1 million downloads in Apple, Microsoft, Amazon, Android.

Tidels LLC , 13 Brandon Road, Haverhill, MA 01832 USA

Mobile Apps Illustrator

Fostering design leadership, beyond design! 🚀 Investor(learning) | AI Powered Designer | Associate Director - Creative Services at Kissflow

Most design looks good.
Very little of "it" works.

After 20+ years in visual design including heading the creative services at Kissflow. I’ve seen one truth repeat:

Founders don’t just need design that looks nice.
They need design that moves numbers, builds confidence, and helps them pitch bolder.

That’s been my obsession:

Turning websites into growth engines
Making marketing assets perform, not just exist
Helping founders ship fast with clarity, not chaos
Blending creative systems with AI for scale

I now work closely with SaaS founders to help them go from:
“Design looks good” → “It worked.”

Now I’m on a mission:
Help 50+ AI founders grow with design they trust.

Feel free to reach out to me at - yuvi@payan.design

Cheers!

taplio

The Battle

Adam Fard

Yuvaraj Muthu (Yuvi)😎

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