AI + UX • Raising Pre-Seed for UXpilot.ai • Founder @ UX Design Studio: adamfard.com • SaaS | Fintech | AI

I've designed B2B products for over 10 years

And there are 5 issues I kept seeing:

1 - Unnecessarily complex experiences
2 - Little (or no) user understanding
3 - Bad information architectures
4 - Major usability problems
5 - Lack of consistency

Over and over again.

As a result, companies see:

- Low activation & adoption
- Low retention rates
- High churn rates

Fixing these problems needs a special team and B2B focused methodology

Different from designing for B2C user experiences.

B2B products have:
- Complex workflows
- Multiple user roles
- Intricate decision-making

Here's a simple comparison:
B2C e-commerce: One-click purchase for a single item
B2B inventory system: Multi-step process for bulk orders with approvals

Solution?

I tackled that by building a technical team of product designers and researchers with PhDs.

Our expertise helps you:

- Understand users through research
- Create data-driven concepts
- Design user-friendly interfaces
- Build scalable design systems
- Ensure smooth handoff to developers

Using this approach, we've helped B2B SaaS companies:

- Create MVPs from scratch and raise $5 to $20m in funding
- Scale and improve their complex platforms iteratively
- Increased conversion rate by 400%

To take things further, I'm building an AI product (UX Pilot AI) to streamline the UX process for (our) product- and design teams.

If you want to learn more, go to adamfard.com

Adam Fard

Sparking Business Growth with Design: UX/UI, Branding, Graphics, Product

🫶🏻 Who I Am

I'm Sietse. I simplify complex problems to create beautiful, intuitive designs that drive business results.

Kindled from a blend of Dutch and Thai roots, my journey blends bluntness with charm, shaping an approach that values both concept and concrete.

🗺️ My Experience

→ 17+ years working across corporates, startups, and freelance.
→ Fluent in the languages of design, technology, and business.
→ Roles spanning UX/UI, branding, identity, and strategy.

🧠 My Approach

→ Fusing personal quirks with professional principles to create cohesive stories.
→ Believing that vibrant stories lead to memorable user experiences.

🪄 What I Do

→ UX/UI Design: Transforming complex ideas into user-centric solutions.
→ Branding & Identity: Crafting cohesive brand narratives that resonate.
→ Strategic Design Thinking: Using data-driven insights to balance creativity with functionality.

⭐️ Notable Achievements

→ Optimized an e-commerce platform, increasing sales by 300%.
→ Led the rebranding of a Silicon Valley scale-up, contributing to a $2.2B valuation.
→ Revamped a multi-platform app from A to Z.

🫱🏻‍🫲🏽 Let’s Connect

Explore how my unique perspective can help drive your brand’s success.

→ Check my portfolio: https://firepengu.in
→ Download my CV: https://bit.ly/cv-skoopmans-en
→ Email: sietse@firepengu.in
→ Follow me: @skoopmans

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Sietse Koopmans

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