AI + UX • Raising Pre-Seed for UXpilot.ai • Founder @ UX Design Studio: adamfard.com • SaaS | Fintech | AI

I've designed B2B products for over 10 years

And there are 5 issues I kept seeing:

1 - Unnecessarily complex experiences
2 - Little (or no) user understanding
3 - Bad information architectures
4 - Major usability problems
5 - Lack of consistency

Over and over again.

As a result, companies see:

- Low activation & adoption
- Low retention rates
- High churn rates

Fixing these problems needs a special team and B2B focused methodology

Different from designing for B2C user experiences.

B2B products have:
- Complex workflows
- Multiple user roles
- Intricate decision-making

Here's a simple comparison:
B2C e-commerce: One-click purchase for a single item
B2B inventory system: Multi-step process for bulk orders with approvals

Solution?

I tackled that by building a technical team of product designers and researchers with PhDs.

Our expertise helps you:

- Understand users through research
- Create data-driven concepts
- Design user-friendly interfaces
- Build scalable design systems
- Ensure smooth handoff to developers

Using this approach, we've helped B2B SaaS companies:

- Create MVPs from scratch and raise $5 to $20m in funding
- Scale and improve their complex platforms iteratively
- Increased conversion rate by 400%

To take things further, I'm building an AI product (UX Pilot AI) to streamline the UX process for (our) product- and design teams.

If you want to learn more, go to adamfard.com

Adam Fard

Andela

• Successfully redesigned the onboarding process for a mobile app, resulting in a 20% increase in user retention within the first few months.

• Led the redesign of the checkout flow for an e-commerce platform, reducing cart abandonment rates by 15% and increasing conversion rates by 10%.

• Implemented responsive design principles to ensure seamless experiences across various devices and screen sizes.

• Worked closely with developers to ensure design specifications were implemented accurately, conducting regular design reviews and providing support as needed.

• Contributed to the development and maintenance of design systems to promote consistency and efficiency across projects.

Senior Product Designer

Freelance

• Collaborated with clients in Dubai to understand their business objectives and user needs, translating them into effective user experience design solutions.

• Conducted user research, including interviews, surveys, and usability testing, to gather insights and validate design decisions.

• Developed wireframes, prototypes, and user flows using tools such as  Adobe XD, and Figma, iterating based on client feedback and user testing results.

• Implemented responsive design principles to ensure optimal user experiences across desktop, tablet, and mobile devices.

• Worked closely with developers to ensure design specifications were implemented accurately, conducting regular design reviews and providing support as needed.

• Managed multiple projects simultaneously, adhering to project timelines and budget constraints while maintaining a high standard of design quality.

• Presented design concepts and rationale to clients, incorporating feedback and revisions to achieve client satisfaction.

• Provided ongoing support and maintenance for completed projects, ensuring the continued effectiveness of the user experience design.

Product Designer

NURTURE THE CHILDREN INTERNATIONAL 

● Created a Design System team in the creation of a scalable design system, this is to ensure consistency in the design and Development of the website and mobile app.

● Design the flagship mobile app from scratch starting with the User research to high fidelity prototype.

● Led the user experience design process for multiple projects, collaborating closely with cross-functional teams including product managers, developers, and graphic designers.

● Conducted user research, including interviews, surveys, and usability testing, to gather insights and inform design decisions.

● Developed wireframes, prototypes, and user flows using tools such as Sketch, Adobe XD, and Figma, iterating based on feedback and usability testing results.

● Implemented responsive design principles to ensure seamless experiences across various devices and screen sizes.

● Worked closely with developers to ensure design specifications were implemented accurately, conducting regular design reviews and providing support as needed.

Senior UX Designer

Honest Bank

• Designed the user interface for Honest Card, Indonesia's first credit card, focusing on creating an intuitive and user-friendly experience.

• Designed the landing page for the product launch that made it easy for customers to understand and increase the adaptability of our product. 

• Worked with other UX researchers to conduct user research to find product market fit and viability.

LoGig LLC

• Working collaboratively with the product manager to successfully identify user pain points through user research and data analysis.

• I redesigned the landing pages of startups and businesses, which led to a 20% to 30% increase in the conversion rate.

• I conducted user research to find product market fit and viability

• Helped Design and develop UX Strategies to quickly define the problem.

• Designing pixel-perfect UI using Figma or Adobe XD and auto-layout for 3-5 weeks on responsive screen sizes.

• Maintaining design system libraries by adding and building components and variants with Figma to design more quickly and finish the project early, this saved 6-8 weeks of design time.

• Creating user research and presentations using tools like Figma/Google Slides to help stakeholders understand my design choices.

• Collaborated and communicated closely with Developers and Stakeholders.

iCODE HUB

• Led the redesign of the checkout flow for e-commerce platforms, reducing cart abandonment rates by 15% and increasing conversion rates by 10%.

• Created a design system for the Hub

• Worked as the Product Design Lead and Facilitator for the World Bank and MEST Africa Startup Workshop

• The problem the founders needed help with, they needed me to design an MVP with a prototype to land the company their first round of funding, I completed this successfully.

• Creatively found solutions and visually designed user flows and interfaces for startup founders with very little direction and resources.

• Conducted UX research and competitive analysis, this helped us find our pain points faster and helped me find solutions 5-6 weeks quicker.

 • Communicated asynchronously with the founders and dev team in different time zones, and countries.

• Met with and led meetings with engineers to develop pixel-perfect execution for the real-world app.

• Created workable prototypes using Figma to speed up development from 8 weeks to 3 weeks by showing them how the app should function.

• I saved weeks by building components and variants to reuse when needed.

User Experience and Product Designer

UNLEASH

• Guided participating teams in developing innovative product concepts and prototypes, with several projects receiving positive feedback from industry experts.

• Led a product design workshop for startup teams, guiding participants through the entire design process from ideation to prototyping.

• Facilitated group discussions, brainstorming sessions, and design exercises to foster creativity and collaboration among participants.

• Provided mentorship and feedback to help teams refine their ideas and improve their design skills.

• Collaborated with workshop organizers to develop the workshop agenda, content, and materials.

• Created and delivered presentations on design principles, best practices, and case studies to inspire and educate participants.

• Managed the logistics of the workshop, including scheduling, materials preparation, and communication with participants.

Expert( UX and Products Designer) UNLEASH Africa 

Kantanka Automobile Company

• I worked as a Fabrication Designer,  Robotics Programmer, and Graphics Designer. 

• I worked on prototyping works in terms of their design and Code implementation

Fabrication Designer and Robotics Programmer

I am a dedicated Product Designer having worked in the industry for the past 6 years, with a passion for transforming innovative concepts into user-centric designs. With expertise in design thinking, prototyping, and collaboration, I contribute to the success of innovative products. 

My skills include UX design, interaction design, wireframing, prototyping, information architecture, and more. I am proficient in tools such as Figma, Balsamiq, Adobe XD, Photoshop, Webflow, Figjam, Notion, Airtable, and Miro.

I previously worked as a Robotics programmer for more than 4 years and mainly worked on consumer-facing Robotics and automation products for Kantanka in the Automotive industry.


For the past 6 years, I have worked as a Product Designer, Facilitator, and Consultant for UNLEASH, the World Bank, Startups, Agencies, and Hubs.

I have worked on different projects in Different Stages in the Development Cycle, both in Web and Mobile applications.

✿I have Designed User-Centric Digital Products, that have contributed to Startup Founders raising $100,000 plus with their MVP or Helping them Grow their Business.
These projects covered their fields:

🎯Edutech
🎯Finetech
🎯Health Tech
🎯Ecommerce 
🎯Agritech

Most of my work includes collaborating with :

✅ Designers 

✅ User Researcher

✅Product Managers 

✅ Developers and Engineers 

✅ All Stakeholders.

Achievements:

✅Product Facilitator at UNLEASH
✅Winner Ghana mobile Hackerthon
✅Product Design Facilitator at MEST Africa & World Bank
✅Led the redesign of multiple digital consumer and enterprise products
✅Designed a landing page that enhanced customer understanding and solutions




AREAS OF EXPERTISE & TOOLS 
☞Heuristic Evaluation
☞User Interview
☞ Information Architecture
☞ Collaboration
☞ User Research & Usability Testing 
☞ Figma (Design & Prototyping)
☞ Interaction Design 
☞ Information Architecture
☞ Design System Design
☞ Miro
☞UX and UI Design for Web, Mobile App 
☞ Webflow 
☞ No Code ( Webflow & Framer )
☞ Branding
☞ Product Design & Strategy
☞ Facilitating Workshops

✿ Contact me
degraft87@gmail.com

taplio

The Battle

Adam Fard

Isaac Donkoh ⚡

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