AI + UX • Raising Pre-Seed for UXpilot.ai • Founder @ UX Design Studio: adamfard.com • SaaS | Fintech | AI

I've designed B2B products for over 10 years

And there are 5 issues I kept seeing:

1 - Unnecessarily complex experiences
2 - Little (or no) user understanding
3 - Bad information architectures
4 - Major usability problems
5 - Lack of consistency

Over and over again.

As a result, companies see:

- Low activation & adoption
- Low retention rates
- High churn rates

Fixing these problems needs a special team and B2B focused methodology

Different from designing for B2C user experiences.

B2B products have:
- Complex workflows
- Multiple user roles
- Intricate decision-making

Here's a simple comparison:
B2C e-commerce: One-click purchase for a single item
B2B inventory system: Multi-step process for bulk orders with approvals

Solution?

I tackled that by building a technical team of product designers and researchers with PhDs.

Our expertise helps you:

- Understand users through research
- Create data-driven concepts
- Design user-friendly interfaces
- Build scalable design systems
- Ensure smooth handoff to developers

Using this approach, we've helped B2B SaaS companies:

- Create MVPs from scratch and raise $5 to $20m in funding
- Scale and improve their complex platforms iteratively
- Increased conversion rate by 400%

To take things further, I'm building an AI product (UX Pilot AI) to streamline the UX process for (our) product- and design teams.

If you want to learn more, go to adamfard.com

Adam Fard

Diverse Design Collective

I embraced a volunteer position that enabled me to collaborate with other professionals who shared similar interests while we searched for our ideal jobs. My primary responsibility was to conduct in-depth qualitative and quantitative research, which proved valuable in the team's effort to rebrand and redesign a psychology website.

My process for this project:

1. Conducted Competitive Intelligence for discovery.
2. Relayed a survey to identify initial pain points and needs.
3. Conducted a heuristics analysis rather than usability testing to maintain patients' privacy.
4. SWOT analysis of client's current state & comparing to main competitors'.
5. Conducted a features analysis to triangulate with survey results to deliver an optimized website.

User Experience Researcher

Workplace Safety and Insurance Board (WSIB)

•Created & developed an 18 month Supplier Market Intelligence research framework.
• Rolled out a whopping 15 Supplier Market Intelligence projects that boosted procurement performance by  40%!
•Improved the vendor engagement NPS by 5 points, which helped to cut attrition by 30% by nailing down their needs.
• Cooked up a genius UX strategy that lit up critical insights by 60% across the board.
•Snatched back an average of 15 hours of meeting time per project by cracking the whip on qualitative research to find the latest requirements.

Sr. Procurement Analyst/UX Researcher

Defined and implemented the segmentation of injured workers by geography, distribution patterns, purchase trends etc, in an effort to optimize  procurement efforts & delivery of product & services. In addition I was charged with designing a data visualization tool to aid in the interpretation of complex information and to drive powerful content strategies in Healthcare, IT, Financial industries. This included executing contextual inquiries with users to understand their workflows, pain points, goals, and motivations as well as conducting usability testing of the visualization prototype.

Data Governance Analyst-Procurement

Responsible for carrying out feasibility studies to identify research methods and tools to conduct horizontal analysis and research of complex Healthcare programs. This included risk reviews & data analytics of user consumption & vendor behavior around billing practices in commodities such as Driver Rehab, Wheelchairs & Scooters, Vehicle Mods, etc.

Category Analyst

Analyzed, evaluated and generated data specific metrics for the evaluation and risk management associated with the delivery of goods and/or services and their financial impact and outcomes.
Procurement support role, delivering Supply Market Intelligence, Competitive Benchmarking, Data Analytics and critical insights. Focused on the Healthcare research space to investigate user pain points and frustrations in the delivery of services.

Strategic Sourcing and SRM Analyst

Assisted in the evaluation of risk management associated with program delivery and related financial data. This includes analysis and monitoring of internal and external information, trend analyses, identification of best practices and establishing performance measurements for the benchmarking of strategically sourced suppliers and program performance.

Supplier Management Analyst

Apotex Pharmaceuticals

Charged with the execution of Quantitative and Qualitative  research and Market Analysis by investigating pharma market conditions, prevalence of health issues and diseases, to prioritze  production of high demand drugs. This required expertise in triangulating the data from all sources to delivering novel & actionable insights. To achieve these outcomes i successfully installed the structures and execution of the Competitor Research framework democratizing the delivery of pharma insights.

Market Data Analyst

Unilever Canada

Responsible for the implementation of the Competitor Research foundation,  conveying critical  insights about product consumption. Provided Ethnographic video- research with consumers to uncover unique attitudes and behaviors around product usage & preferences.

Marketing Information Analyst

As a UX researcher, I embody a cheerful persona and always greet others with a smile. My overarching goal is to empower people to be curious and to study them in-depth to improve their user experience. My unique educational and professional background allows me to approach every situation with a combination of cultural awareness, communication, analytical, and problem-solving skills.

I use Anthropology and Competitive Intelligence to create a balanced and creative way of fulfilling corporate goals and improving user experience. My research philosophy is to be as human-centered as possible, using UX research as a means of cultivating empathy and understanding. An integral part of my approach is seeking out context to observe and catalog unspoken norms, attitudes, and behaviors.

I am open to working with any company, regardless of size, as long as they are committed to UX research and have ambitious goals for driving innovation and bringing value to their users and customers. My experience in the Packaged Goods Industry (Food, Homecare, Personal Care), Healthcare, Pharma, Accessibility, and IT has equipped me with the relevant expertise to deliver value in a wide range of contexts.

Top Skills:
1. Building rapport 
2. Data analysis (love unstructured, differently sourced)- i'll draw the story out of the data.
3. Qualitative Analysis
4. Quantitative Analysis
5. Stakeholder management.
6. Seek out actionable intelligence

taplio

The Battle

Adam Fard

Patricia B.

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