AI + UX • Raising Pre-Seed for UXpilot.ai • Founder @ UX Design Studio: adamfard.com • SaaS | Fintech | AI

I've designed B2B products for over 10 years

And there are 5 issues I kept seeing:

1 - Unnecessarily complex experiences
2 - Little (or no) user understanding
3 - Bad information architectures
4 - Major usability problems
5 - Lack of consistency

Over and over again.

As a result, companies see:

- Low activation & adoption
- Low retention rates
- High churn rates

Fixing these problems needs a special team and B2B focused methodology

Different from designing for B2C user experiences.

B2B products have:
- Complex workflows
- Multiple user roles
- Intricate decision-making

Here's a simple comparison:
B2C e-commerce: One-click purchase for a single item
B2B inventory system: Multi-step process for bulk orders with approvals

Solution?

I tackled that by building a technical team of product designers and researchers with PhDs.

Our expertise helps you:

- Understand users through research
- Create data-driven concepts
- Design user-friendly interfaces
- Build scalable design systems
- Ensure smooth handoff to developers

Using this approach, we've helped B2B SaaS companies:

- Create MVPs from scratch and raise $5 to $20m in funding
- Scale and improve their complex platforms iteratively
- Increased conversion rate by 400%

To take things further, I'm building an AI product (UX Pilot AI) to streamline the UX process for (our) product- and design teams.

If you want to learn more, go to adamfard.com

Adam Fard

Stay22

Senior Product Designer

Neatro

Neatro is the digital platform that helps over 40,000 distributed team members continuously improve through retrospectives, team radars, and data analytics.

- Creation of the brand identity of Neatro.
- Development of wireframes and user journeys (wireflows) for the application.
- Design of high fidelity interfaces.
- Implementation of Design Principles and Design System of Neatro.
- User tests and product demonstrations.
- Creation of the Neatro website and Marketing material.

Co-founder

La Presse

Product Designer

Unito

Unito allows users to create 2-way syncs from any work app and shares this data in real-time based on customized fields and rules.

- Wireframes and user journeys.
- Design of high fidelity interfaces and user tests.
- Implementation of Design Principles and Unito Design System.
- Management of the Design team (1 on 1s, development plans, definition of roles, etc.)

Product Design Manager

ShareGate

Launch of the new product ShareGate: Apricot. A brand new addidtion to the ShareGate Suite to help IT administrators keep a secure and flexible Office 365 environment.

- User research and User testing. Low and high fidelity prototypes.
- Design workshops with the three development teams.
- Creation and implementation of the ShareGate design system, used in the three products of the ShareGate suite.

Officevibe

Officevibe is the Montreal platform to help managers and HR teams get a true and true picture of the health of their business.

- UX and UI, wireframing and ideation workshops with the product team.
- Implementation of the Officevibe Design System.
- New pages to the website and creation of Marketing material

Globalia - Web Agency

Globalia is a web agency operating from Saint-Lambert.

- Design of unique and immersive websites for Hibernum, the CAQ, Kangalou, Vendredi tout est permis, Ces Gars Là, Devimco, etc.
- UX and UI, wireframing and estimates of the design part with clients and the technical team.
- Creation of components using the Atomic design approach to gain efficiency.

Web Designer - UI UX

Groupe L'Express

L'Express Group is one of the largest French press groups. I had the opportunity to collaborate with journalists and work on several of the brand's flagship sites.

- Creation of the first iOS, Android and Windows 8 mobile and tablet applications.
- Redesign of L'Express, L'Express Style, L'Expansion, and Côté Maison websites.
- Creation and publication of infographics in collaboration with the team of journalists.
- Graphic design and development (action script) of the web documentary “Les Ouvriers de l’Ombre”.
- Creation and integration of newsletters for the all the magazines.

Centre de Formation et de Perfectionnement des Journalistes

Introduction to Adobe Photoshop.
Presentation of the software environment and exercises.

Explication des outils, exercices de traitement d’images et scripts d’automatisation.

Photoshop tutor

Colos Music

Creation and integration of the website. (Photoshop, html-css and flash)
Introduction of an employee to Adobe Photoshop for creating piano datasheets.

Création et intégration du site web. (Photoshop, html-css et flash)
Initiation d’un employé à Adobe Photoshop pour la création de fiches pianos.

Web Designer

I am the co-founder of Neatro, a web application to help Agile teams improve continuously thanks to one of the most important ceremonies of the Scrum framework: retrospective meetings.

taplio

The Battle

Adam Fard

Julien Valente

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