AI + UX • Raising Pre-Seed for UXpilot.ai • Founder @ UX Design Studio: adamfard.com • SaaS | Fintech | AI

I've designed B2B products for over 10 years

And there are 5 issues I kept seeing:

1 - Unnecessarily complex experiences
2 - Little (or no) user understanding
3 - Bad information architectures
4 - Major usability problems
5 - Lack of consistency

Over and over again.

As a result, companies see:

- Low activation & adoption
- Low retention rates
- High churn rates

Fixing these problems needs a special team and B2B focused methodology

Different from designing for B2C user experiences.

B2B products have:
- Complex workflows
- Multiple user roles
- Intricate decision-making

Here's a simple comparison:
B2C e-commerce: One-click purchase for a single item
B2B inventory system: Multi-step process for bulk orders with approvals

Solution?

I tackled that by building a technical team of product designers and researchers with PhDs.

Our expertise helps you:

- Understand users through research
- Create data-driven concepts
- Design user-friendly interfaces
- Build scalable design systems
- Ensure smooth handoff to developers

Using this approach, we've helped B2B SaaS companies:

- Create MVPs from scratch and raise $5 to $20m in funding
- Scale and improve their complex platforms iteratively
- Increased conversion rate by 400%

To take things further, I'm building an AI product (UX Pilot AI) to streamline the UX process for (our) product- and design teams.

If you want to learn more, go to adamfard.com

Adam Fard

Joseph Hill 👨🏼‍💻

Revenu

Need a B2B marketing agency that can actually drive pipeline? We should talk. We specialise in helping SaaS and B2B companies generate demand, book demos, and set-up meetings which your sales team can actually convert into opportunities.

Founder

Metadata

Assist with product marketing and development of the Metadata product suite. Help position and create messaging which resonates with the B2B marketing industry.

Product Marketing

Develop, lead and grow the digital strategy department. Help clients create marketing strategies that work. Develop playbooks for marketing best practices to help guide clients to revenue. Create enablement content and processes to guide the customer success team. Work closely with the product, onboarding and education teams to increase product adoption.

Director of Digital Strategy

Manage a portfolio of clients ranging from large enterprise businesses to SaaS start-ups. Strategically advise clients on their digital marketing spend. Focus on demand generation, driving demos, opportunities and B2B revenue.

Senior Digital Marketing Manager

Deliver lectures on a variety of topics within digital marketing. From top level marketing strategy to implementation.

University Lecturer

Search Laboratory

Effectively manage global multi-channel digital marketing campaigns for a portfolio of clients spanning all areas of Paid Media, SEO, PR, CRO and more.

Digital Account Manager

Manager several large clients whilst assisting other account managers and executives. Develop Search Laboratory’s programmatic offering and technology partnerships.

Senior Programmatic Advertising Account Manager

Oversee the day to day running of Programmatic accounts. Campaign planning, setup, optimisations and reporting.

Programmatic Advertising Account Manager

Build and optimise campaigns across paid social, video and display. This is where my paid media journey began.

Programmatic Advertising Executive

My first proper job. Plan, conduct and manage PR, Content Marketing and SEO campaigns.

Content and Online PR Executive

💰 Managed $100 million+ in B2B ad spend
📈 Expert in Social and Search, they go well together
📖 Follow for weekly ad examples, tips & more 

I had to pinch myself last week. 🤯  I got invited to a private dinner with Jeff Bezos and 30 other marketing agency founders. 🍽️ 

With the event coming to an end, I managed to get 30 seconds with him, to ask him about the new rebrand we did for Revenu.

Me: "Jeff, you ever thought about an Amazon mascot?

Jeff: "Not really, why?"

Me: "We just did a rebrand and we brought this little guy to life."

Jeff: "Wow, I love it. He looks so cute, but also smart."

Me: "Yeah, that's what we were going for."

Jeff: "Can I.... take a photo with him?"

Me: "Man, that would be amazing. The team would love that."

Jeff: "Let me load it up on a couple of kindles. I always carry two."

Me: "Erm, why do... never mind. Okay, ready? Say... ‘Pmax Sucks for B2B’"

Jeff: "Haha you crack me up."

Me: "Haha thanks man. Btw can I ask you one more question?"

Jeff: "Shoot."

Me: "Do you recon you could take Elon and Zuck in a fight? You're pretty jacked."

After that things got a bit heated. I said I wouldn't share the rest of the convo.

But yeah, crazy week. 

Completely real story, obviously not fake. 👀

Also, check out the new site too. 🦊

Founder @ Revenu | We run LinkedIn and Google Ads for B2B companies, without boring your customers to sleep.

We’re looking for another B2B marketer to join the Revenu team! 🚨 If you perform well and make an impact on our clients, you will get rewarded. No politics. 👌

Things are getting more interesting too…

→ Revenue share for full-time employees
→ The list of other perks keeps growing
→ We’re still a fully remote team
→ But we’re doing international meet ups

Who will you be working with? Well this is the squad so far.

→ Jimmy Millard - Head of Google Ads
→ CJ Haughey 🐐 - Head of Creative
→ Via Olaussen - B2B Marketing Strategist
→ Kavinda Gunathilaka - Marketing Manager
→ Mike Carr - B2B Marketing Strategist
→ Pavlo Cherniakov - Marketing Manager
→ Jessica Kezia - B2B Marketing Strategist
→ Elsa Primadita - Marketing Manager
→ Keyur R Vadhadia - Landing Page Developer

Fancy a change? Click the link in the comments and apply.

We're Hiring Another B2B Marketer

Are you amazing at writing ad copy and coming up with ideas for ads? ✍ Come work for us. 👀  You get a few perks working at Revenu.

→ Work from wherever you want
→ Gym membership and co-working space
→ Rapid career and salary progression
→ Off-sites where we all come together
→ No work meetings on Friday
→ Friday we play games, compete for cash
→ Help increase revenue we’ll pay you more
→ Will pay for any courses and training

We're a small team of 10, but we drive big results for our clients. CJ Haughey 🐐 is crushing it on the creative side but we're growing, so we need another creative strategist.

👇 Apply using the link in the comments.

We're Hiring A Content, Copywriter, Creative

Struggling to get above 0.5% CTR on your LinkedIn image ads? 👀 You need ads that don't look like ads. 🤤  

Ads that look like ads get skipped. 🚫 Ads that remind the user of something familiar get seen. 👌 This is how we double the CTR for our clients at Revenu.

They are not very close to turning off those variants any time soon... 🥁 👀

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Joseph Hill 👨🏼‍💻

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The Battle

Adam Fard

Joseph Hill 👨🏼‍💻

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