Most brands are forgettable.
Yours doesn’t have to be.

The problem:
Customers don’t enjoy buying from—or associating with—your brand.
They tolerate your marketing, skim your emails, and churn feels inevitable.

The solution:
Blend education and entertainment across all your marketing so 
customers look forward to seeing you and can’t wait to buy (again).

• 88% say it helps differentiate their brand.
• 93% say it’s more effective at educating buyers.

My processes have helped brands from startups to Fortune 500 
turn customers into fans who look forward to seeing their ads, 
buying their products, and sharing with others.

Ready to do the same?
See how in my Featured section below👇

Adam Fairhead

Happy 2026 everyone! 🥳

Let's find time to make it a great year:

1. Identify your area of market genius.
– Do you know a topic better than others?
– Do you focus on an area others don’t?
– Do you service a different audience?

2. Identify “wow”.
– Do you give a better experience than others?
– Can you deliver that in novel new ways?
– Do you make it more fun than others?

3. Delegate everything else.
– Your genius+wow combo deserves focus.
– Unless it serves that combo, delegate it.
– If it elevates that combo, recruit for it.

The world doesn’t need more
average social media posts,
average SaaS products,
average service offers.

The world just needs you,
in your area of genius,
making it wow us.

Doesn’t that sound like a more effective 2026 to you? 🙌


P.S. Get marketing growth comics like this weekly in my newsletter: https://lnkd.in/euDaGEsF

Become the brand customers actually look forward to buying from.

mfs-wc082-carousel.pdf

Anay Group

Spearhead brand partnership strategy, prospecting, deal negotiation and integrated execution to orchestrate innovative collaborations
Drive cross-functional teamwork to develop compelling co-branded products, collections and multi-channel marketing activations
Leverage consumer insights and deep industry knowledge to pinpoint compelling brand alignments and partnership opportunities

Brand Collaboration Lead

The Ritz-Carlton Abu Dhabi, Grand Canal

Delivered exceptional service ensuring a flawless guest experience at this renowned luxury hotel property
Anticipated guest needs and rapidly addressed inquiries and requests with urgency and meticulous attention to detail
Contributed to the property's signature service culture, going above and beyond to create memorable stays

Guest Services Associate

Aloft Abu Dhabi

Supported guest service team in delivering high-quality hospitality and resolving guest concerns with poise
Assisted with daily operational tasks and property upkeep to ensure a seamless guest experience
Gained experience in service fundamentals, collaboration best practices, and operational excellence

Internship

'Crafting compelling narratives in the world of PR'| We create experiences, we use data, creativity, and strategy to deliver engaging and memorable campaigns that drive results|

As a Brand Collaboration Lead at Anay Group, I blend my passions for partnership development, integrated marketing, and hospitality to facilitate impactful collaborations between brands. With an eye for compelling alignment and commercial potential, I pride myself on negotiating win-win deals that boost visibility, engagement, and business results.

My prior experience delivering flawless hospitality at world-renowned properties like The Ritz-Carlton  Abu Dhabi , Aloft Abu Dhsbi instilled a service mindset rooted in exceeding expectations and constant cross-functional collaboration. I bring this ethos to partnership development, ensuring end-to-end execution that delights partners and consumers.

Complementing my execution skills are my marketing education and ability to leverage consumer insights to orchestrate creative, resonant campaigns. I'm driven by uncovering innovative partnership ideas that authentically connect with audiences and unlock value and growth opportunities for brands.

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Adam Fairhead

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The Battle

Adam Fairhead

Deepika Singh

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adam Fairhead's LinkedIn Performance

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