Most brands are forgettable.
Yours doesn’t have to be.

The problem:
Customers don’t enjoy buying from—or associating with—your brand.
They tolerate your marketing, skim your emails, and churn feels inevitable.

The solution:
Blend education and entertainment across all your marketing so 
customers look forward to seeing you and can’t wait to buy (again).

• 88% say it helps differentiate their brand.
• 93% say it’s more effective at educating buyers.

My processes have helped brands from startups to Fortune 500 
turn customers into fans who look forward to seeing their ads, 
buying their products, and sharing with others.

Ready to do the same?
See how in my Featured section below👇

Adam Fairhead

Happy 2026 everyone! 🥳

Let's find time to make it a great year:

1. Identify your area of market genius.
– Do you know a topic better than others?
– Do you focus on an area others don’t?
– Do you service a different audience?

2. Identify “wow”.
– Do you give a better experience than others?
– Can you deliver that in novel new ways?
– Do you make it more fun than others?

3. Delegate everything else.
– Your genius+wow combo deserves focus.
– Unless it serves that combo, delegate it.
– If it elevates that combo, recruit for it.

The world doesn’t need more
average social media posts,
average SaaS products,
average service offers.

The world just needs you,
in your area of genius,
making it wow us.

Doesn’t that sound like a more effective 2026 to you? 🙌


P.S. Get marketing growth comics like this weekly in my newsletter: https://lnkd.in/euDaGEsF

Become the brand customers actually look forward to buying from.

mfs-wc082-carousel.pdf

The Mindful Creator | I talk about mindset, creativity, & content writing | Building The Mindful Creation Blueprint

I wasn’t supposed to be here.

Five and a half years ago, my life was going the other way...

I was: 

🔹Drinking every day
🔹Running from myself

And one night alcohol took my right eye in a freak accident

That was my wake-up call.

I had two choices: 

1. Keep spiraling downwards (and potentially die) 
2. Rebuild myself

I chose to rebuild.

I got sober. 

Which forced me to face the sides of myself I’d been running from. 

And in the process, I discovered something most people never realize...

Your identity shapes your whole reality. 

Who you believe you are determines what you're capable of creating. 

That lesson became the foundation of everything I do now.

When I started my consulting business...

I was in college studying audio engineering.

Just a normal guy who had to figure it out from scratch.

Since then... 

I built my consulting business to six figures organically on LinkedIn.

And I've watched my clients break through the same walls I had broken through in my own life.

Today, my mission is simple:

To help established leaders and creatives get to $20K/m by doing the inner work combined with the business work.

Because I know what it feels like to lose everything.

And I also know what it takes to build yourself back stronger.

Darion Rae

Delusional self belief...

That's where it all started for me.

Not everyone is going to support you.

Not everyone is going to believe you can do it.

(Some people might secretly want you to fail).

One of the few things you can control though...

Is betting on yourself.

(Huge shoutout to Kelsey Schaefer for having me on Inspired Idiots. If you haven't seen what she's up to... check her out)

Helping you master → yourself, value creation, & productizing your knowledge

If what you're working on doesn't:

🔹Fire you up
🔹Get you obsessed
🔹Excite you when you wake up

You're headed in the wrong direction. 

You can think it's idealistic for me to say it.

You can even disagree...

But I know one thing for certain:

Life is too short to spend your time doing sh*t you don't care about.

--

🔷 If you love self-mastery, value creation, and productizing your knowledge, follow me Darion Rae

I don’t want an easy life.

I want a meaningful one.

Easy now gets harder as you go.

A meaningful life is the exact opposite.

It’s hard now, but gets easier later. 

That’s the trade most people never consciously choose.

If you’re even thinking about this…

You’re already playing a different game than most people.

People who feel unfulfilled usually aren’t lazy…

They’re misaligned.

They never chased excellence in what they’re meant to do.

(Their life’s task)

So they stay stuck going through the motions.

Working on things they don’t enjoy and aren’t passionate about. 

This is why I’m so committed to chasing mastery in what I love. 

And why I believe we all need to be. 

When you remove distractions and commit to one path long enough…

Meaning and fulfillment come naturally. 

Yes, being a polymath is important.

Yes, having multiple skills is important.

But you need to go deep into 1 or 2 things.

Mastery requires it.

--

🔷 I recently ran a workshop teaching my 6-figure content system & strategy.

If you're struggling to write content that feels aligned with you while still attracting your dream clients on LinkedIn...

Catch the free recording here:

https://lnkd.in/eUqPr7vK

I never mastered my early passions as a kid.

I got above average…

Then moved onto the next thing that excited me.

Every time.

Now that I’m older, I see why.

Magic, breakdancing, basketball, rapping…

They were my training wheels.

Looking back at all those passions I was able to see similarities. 

They were all rooted in:

🔹Self-expression
🔹Technical skill
🔹Performance

And best of all they were permissionless. 

They all led me here to creating value online and productizing my knowledge. 

And now I’m chasing mastery for the first time in my life, and it feels damn good. 

So this is my reminder to you…

Yes, go wide in a bunch of things, follow your curiosity and interests.

They’ll help you realize what you need to go deep in.

--

🔷 If you love self-mastery, value creation, and productizing your knowledge, follow me Darion Rae

In the digital age, nothing is more important than mastering:

🔹 Yourself 
🔹 Value creation
🔹 Productizing your knowledge

Yourself because there's never been more distractions.

Value creation because the internet allows everyone to build their own business. 

Productizing your knowledge because to reach as many people as possible... you need scale.

Tactics don't mean sh*t if you don't become the personal capable of getting the outcome you want.

--

🔷 I recently ran a workshop teaching my 6-figure content system & strategy.

If you're struggling to write content that feels aligned with you while still attracting your dream clients on LinkedIn...

Catch the free recording here:

https://lnkd.in/eUqPr7vK

Ever since I was a kid I was chasing mastery without even knowing it.

My first passion was magic. 

I wanted to be a magician so badly after my uncle did some magic tricks for me and my friends at one of my birthday parties. 

I would practice in front of the mirror for hours every single day after school.

Just me working on my slight of hand and all the angles. 

I even pretended my reflection was the person I was performing for. 

Then I found breakdancing when I was 10. 

It opened a whole new perspective for me on self-expression.

It was creative, technical, and performance based (just like magic).

There was always another move to learn, or another way to do a move that I’d never seen anyone else do. 

It kept me hooked. 

Then a couple years later I found my greatest love…

Basketball.

It consumed me.

And when I say consumed me… I mean I was absolutely obsessed. 

I woke up at 5 AM before school to practice.

I slept with my ball.

I trained at lunch between classes, after school…

Pretty much anytime I wasn’t eating or in class,

I was practicing. 

This has been a trend my whole life.

After basketball it was rapping…

Then 3.5 years ago, I found online entrepreneurship and never looked back. 

Here’s why I’m telling you all this…

---

🔷You can read the full post on my blog here: https://lnkd.in/ewa_Aq4m

Last year something felt off in my business.

Which is strange because the year before in 2024 I:

🔹Hit 6 figures
🔹Thought I was building my dream biz
🔹Helped a lot of people get clients on LinkedIn

So I couldn’t quite put my finger on what didn’t feel right…

All I knew was I wasn’t inspired to write content anymore.

I didn’t get fired up to start work in the morning like I did the year before. 

My obsessiveness over my craft pretty much disappeared. 

And my business took the hit. 

After a lot of self reflection and brutal honesty with myself,

I realized what happened...

🔷You can read the full post called 'Most People Never Discover What They're Meant To Do (How to find your heart's task)' here:

https://lnkd.in/eiATk8Km

Abby struggled with her writing business for 3 years before we started working together.

Before we met she:

🔹Had no strategy or repeatable systems
🔹Offered every type of copy you can think of
🔹Only signed a couple one off ‘project’ clients
🔹Didn’t feel like a business owner who ran an actual business
🔹Was ready to give up because she thought maybe it wasn’t for her

Now in less than 10 months she:

🔹Feels like a real business owner
🔹Is working with 6 clients she’s aligned with
🔹Has a specialized offer built for recurring revenue
🔹Has a system and strategy she can wake up and execute on without guessing
🔹LOVES what she does

So if you’re a leader or creative who wants mastery over 3 key areas:

💎 Yourself
💎 Value creation
💎 Productizing your knowledge

I show you exactly how inside my community here → https://lnkd.in/gnn6TGAe

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The Battle

Adam Fairhead

Darion Rae

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adam Fairhead's LinkedIn Performance

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