Criteria Corp

Marketing Operations Manager

KBKG - Tax Credits, Incentives & Cost Recovery

BridgeRev | An Elite HubSpot Partner

For over a decade, we’ve empowered countless organizations to scale by building processes and systems on the HubSpot platform. By implementing RevOps strategy, you can drive predictable revenue by leveraging every client-facing team. Unlock efficiency, make data-informed decisions and create a customer-focused solution that powers your growth.

Sr. Product Strategist

Go Nimbly

Principal Consultant

We help SaaS companies drive more revenue by creating a buying experience that’s both frictionless and human.

Sr. RevOps Consultant & DemandGen Strategist

Digital Pi

Senior Manager of Client Services

Revenue Operations Consultant

Demand Gen Specialist

Mediaocean

• Created and managed end-to-end digital and traditional marketing
campaigns.
• Developed advanced marketing automation integrations leveraging
engagement programs (nurture streams), persona targeting, and digital
paid ads (Google AdWords, LinkedIn, and Facebook)
• Oversaw critical Demand Gen components such as lead scoring, lead
assignments, and reporting / attribution.
• Managed content creation and strategy including thought leadership,
sales enablement tools (case-studies / one-sheets) client newsletters,
social posts, email templates, forms, and landing pages.

Demand Gen Marketing Lead

Home Partners / Pathlight

• Managed online public relations through active monitoring and mitigation of negative online reviews.
• Analyzed insights data and generated regular and on-demand reporting for Director of Operations.
• Provided real-time solutions, acting as a liaison between customer base and multiple internal departments to coordinate resolutions for negative client experiences.

Engagement Analyst

• Coordinated and organized branding activities that included sales presentations, outreach campaigns, and networking events.
• Generated new business and managed existing relationships by executing over 200 weekly targeting communications via email and phone.
• Researched outreach opportunities based on key business objectives to maximize the number of effective impressions delivered.
• Collaborated with marketing team to strategize and optimize future and ongoing outreach campaigns.
• Integrated team functionality between technology and operations teams to analyze consumer feedback and enhance user experience.

Marketing Coordinator

Guaranteed Rate

• Managed logistics in regards to document distribution.
• Attended to issues by developing business relationships among
external financial institutions.

Legal Documents Coordinator/Post Closing Assistant

I'm a passionate and enthusiastic problem solver who thrives on delivering exceptional experiences as an operator. What sets me apart is my commitment to leading with empathy and a love for empowering those around me.

I love taking disparate teams and systems and transforming them into collaboration stations. One thing that has always defined my work is being a finisher. While it can be challenging to pinpoint where to start and stop in the ever-evolving landscape of RevOps, Marketing Operations, and AI - I've honed the skill of seeing projects through to conclusion.

With certifications in Marketo (Certified Expert)2x, Salesforce Certified Administrator, Hubspot, and a robust educational background in Sociology and Business Intelligence, I excel in analyzing Business Development and Demand Generation strategies and insights to increase revenue. Additionally, I have experience across multiple Marketing Automation platforms, including Hubspot, Pardot, and Eloqua. Moreover, I am skilled in optimizing team dynamics, uniting diverse agendas to a common goal, and harnessing strategic and operational drivers to deliver results. Furthermore, I am adept in marketing automation programs that engage potential clients and efficiently execute the marketing objectives of an organization. 

Core Skills:

• Database / CRM - Marketo
(Certified Expert), Salesforce (Salesforce Certified Administrator),
Microsoft Dynamics (MSD),
Power BI, Tableau

• Ad Tech / Martech - Google
AdWords (Certified), Google
Analytics, Adobe CC,
HubSpot, Mailchimp, Pardot

• Web - Wordpress, Drupal,
General HTML/CSS

Adam Enright 🏎️🏁

- Develop and execute holistic, full-funnel marketing strategies for mid-level and enterprise-level B2B and B2C SaaS organizations to drive engagement and conversion.
- Utilize data-driven insights for targeted list segmentation and personalized messaging to drive pipeline growth.
- Collaborate with marketing teams to develop targeted ABM strategies, aligned with audience segments and campaign goals.
- Leverage extensive experience with HubSpot, Salesforce, 6sense, Outreach, Gong, and other sales engagement, marketing automation, and intent platforms, to optimize operations and enhance campaign effectiveness.
- Provide regular performance analysis and insights to stakeholders, identifying opportunities for optimization and areas for improvement.
- Work closely with sales and customer success teams to align strategy and messaging with the customer journey, supporting lead nurturing and lifecycle management.
- A thought leader in Revenue Operations, providing guidance on marketing operations best practices and trends through content creation, workshops, and training sessions.
- Professional Services Consultant with Gong, implementing their core conversational intelligence platform, Engage, and Gong Forecast products for enterprise-level customers around the world.

Sr. Revenue Operations Consultant

- Supported go-to-market teams for several mid-level and enterprise SaaS companies as a strategic revenue operator and technical SME.
- Designed and executed technical solutions to streamline sales and marketing operations and business processes through automation and systems optimization, including platform migrations and tech stack integrations.
- Managed project roadmaps, budgets, and timelines for multiple clients to drive momentum and innovate with a high degree of efficiency.

Katie Cousins, RYT-200

●  Trained and certified in Power Vinyasa, Art of Assisting, Prenatal Yoga, and Restorative Yoga
●  Completed Level 1 and Level 2 of Phoenix Rising Yoga Therapy
●  Completed Yoga Anatomy Training through Yoga Medicine & Yoga International
●  Over 500 Hours of Teaching Experience

Yoga Instructor

Big Life Journal

●  Devise and execute DTC performance marketing strategy to drive volume through multiple
eCommerce websites, with emphasis on new customer acquisition and conversion.
●  Lead designers, developers, and content managers in developing and executing converting
websites, sales funnels, and ad campaigns.
●  Create, forecast, and maintain key digital metric reports and dashboards for acquisition,
conversion, spend, and revenue.
●  Oversee operational performance and create and maintain SOPs for all online and
eCommerce-related initiatives.

Sr. eCommerce and Online Marketing Manager

Saebo, Inc.

●  Develop, implement, manage, and oversee all aspects of digital advertising and the online customer experience
●  Lead & execute email and social campaigns, e-commerce website management, marketing automation & lead nurture, digital advertising, video & web content, mobile UX, and reputation management. 
●  Manage and optimize all facets of the user experience from brand awareness to checkout and beyond to maximize revenue and ROI and build a loyal customer base.

Director of Digital Marketing

Relephant Media, LLC

Social Media Consulting, Online Marketing, and Blogging/Content Creation for businesses in all industries.

Owner

The Steinberg Law Firm

●  Manage and oversee all aspects of marketing and advertising, client relations, and community engagement for the Steinberg Law Firm, including website management, marketing automation, traditional and online advertising, customer experience optimization, public relations and event planning.

Marketing Director

George Sink, P.A. Injury Lawyers

●  Manage and oversee all Internet marketing activity for the firm, including content creation, Search Engine Optimization, Social Media, paid advertising, video marketing, and online reviews.
●  Create and edit original content for the web, including blogs, special offers, web pages, and legal information to be used on the Sinklaw.com website.
●  Review, understand, and report analytics and marketing data, leads and signed cases from the Internet, using Google Analytics, SEOmoz, Webmaster Tools, Hubspot, Vidyard, Needles, and other CRM, diagnostic, and analytic software.
●  Standardize the Internet marketing process and create a procedure for increasing leads and signed cases from the Internet by strengthening an organic online strategy through social media, web video, original content, paid advertising, and optimization by incorporating all members of the marketing team and delegating tasks to the appropriate team members.

Marketing Manager

Click Pro Logic, Inc.

In January 2013, it was announced that Face Forward Media's business was acquired by Face Forward Media Partner and CEO Jeff Knize. With this change, the company plans to resume daily operations under the new Chicago, IL corporation Click Pro Logic, Inc. 

 Manage client relationships, delegate tasks, develop custom strategies, and manage projects involving social media, email marketing, on-site and off-site optimization, video marketing, and sales consulting.
- Implemented, optimized, and maintained effective social strategies for 15 clients.
- Preferred liaison between clients, developers, and executives for optimal customer satisfaction and fastest response time.
- Developed powerful, holistic marketing strategies based on detailed research and analytics reporting.

Face Forward Media

Provide marketing support for the CEO and lead sales team and manage customer relations in multiple territories, including Dallas, Nashville, and Atlanta metro areas; promote brand awareness through inbound marketing, social media, video marketing, search engine optimization, graphic design and creative services, and reputation management. Monitor, maintain, and serve as a trusted advisor for all accounts, and provide strategic consulting for social media, video marketing, sales, and overall online presence. 

- Developed and produced an official Inside Sales Playbook and Master Sales Playbook to train and develop new and existing sales representatives

- Completely overhauled and optimized an effective social media strategy for the company, building and maintaining an engaging and professional company presence on Facebook, Linkedin, Google+, YouTube, Pinterest, and Twitter.

- Designed and produced a collection of sales collateral, signs, and case studies for use in sales presentations, seminars, e-newsletters, and tradeshows

-	Managed and consulted several clients on social media, video, SEO, and Internet marketing strategies

-	Planned, executed, and managed a social media strategy for a reputable local Real Estate company; conducted several in-person training sessions and private social media consultations

-	Provided valuable information and advice on industry-specific research and strategies for social media and SEO

-	Produced detailed competitive assessments of current social media strategies for several clients and provided solutions for how to improve those strategies, based on analytics and competitive research.

-	Created premium “webmercials” for several clients for use on their websites and YouTube.

-	Provided strategic consulting on video production and marketing for clients and for the company

-	Designed and implemented sales collateral and presentation materials for several clients and for the company

Marketing Manager, Project Director

Assist Creative Services Director with pre-production, production, and post-production of commercial videos for the Internet; provide marketing and sales support for CEO and lead sales team. 
-	Created premium “webmercials” for several clients for use on their websites and YouTube.
-	Provided strategic consulting on video production and marketing for clients and for the company
-	Designed and implemented sales collateral and presentation materials for several clients and for the company

Video and Marketing Support Specialist

North Carolina State University

Supervise all activities in the Digital Media Lab, provide customer service at the Reference Desk, and instruct and assist patrons with multimedia creation and video editing.
•	Promoted Campus MovieFest for NCSU, informing students of an opportunity to create their own films and how the library can provide the services and equipment needed to do so.
•	Organized and conducted a “green-screen”-editing workshop for students, providing instruction on how to create high-quality visual effects with proper set-up and use of KeyLight chroma-keying technology in Adobe After Effects.

Digital Media Assistant

I'm a data-driven, forward-thinking revenue operations consultant with a passion for streamlining the buyer journey and creating a human, frictionless customer experience.  

I have a background in managing sales and marketing operations for SMB and startups in various industries, including healthcare, SaaS, professional services, and e-commerce. 

I'm also a certified yoga instructor and the mother of one beautiful child, Clara. I love horseback riding, dancing, learning new things, traveling to new places, good food, great music, and creating the best experiences. My pronouns are she, her, hers.

taplio

The Battle

Adam Enright 🏎️🏁

Katie Cousins 🧘‍♀️

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