Criteria Corp

Marketing Operations Manager

KBKG - Tax Credits, Incentives & Cost Recovery

BridgeRev | An Elite HubSpot Partner

For over a decade, we’ve empowered countless organizations to scale by building processes and systems on the HubSpot platform. By implementing RevOps strategy, you can drive predictable revenue by leveraging every client-facing team. Unlock efficiency, make data-informed decisions and create a customer-focused solution that powers your growth.

Sr. Product Strategist

Go Nimbly

Principal Consultant

We help SaaS companies drive more revenue by creating a buying experience that’s both frictionless and human.

Sr. RevOps Consultant & DemandGen Strategist

Digital Pi

Senior Manager of Client Services

Revenue Operations Consultant

Demand Gen Specialist

Mediaocean

• Created and managed end-to-end digital and traditional marketing
campaigns.
• Developed advanced marketing automation integrations leveraging
engagement programs (nurture streams), persona targeting, and digital
paid ads (Google AdWords, LinkedIn, and Facebook)
• Oversaw critical Demand Gen components such as lead scoring, lead
assignments, and reporting / attribution.
• Managed content creation and strategy including thought leadership,
sales enablement tools (case-studies / one-sheets) client newsletters,
social posts, email templates, forms, and landing pages.

Demand Gen Marketing Lead

Home Partners / Pathlight

• Managed online public relations through active monitoring and mitigation of negative online reviews.
• Analyzed insights data and generated regular and on-demand reporting for Director of Operations.
• Provided real-time solutions, acting as a liaison between customer base and multiple internal departments to coordinate resolutions for negative client experiences.

Engagement Analyst

• Coordinated and organized branding activities that included sales presentations, outreach campaigns, and networking events.
• Generated new business and managed existing relationships by executing over 200 weekly targeting communications via email and phone.
• Researched outreach opportunities based on key business objectives to maximize the number of effective impressions delivered.
• Collaborated with marketing team to strategize and optimize future and ongoing outreach campaigns.
• Integrated team functionality between technology and operations teams to analyze consumer feedback and enhance user experience.

Marketing Coordinator

Guaranteed Rate

• Managed logistics in regards to document distribution.
• Attended to issues by developing business relationships among
external financial institutions.

Legal Documents Coordinator/Post Closing Assistant

I'm a passionate and enthusiastic problem solver who thrives on delivering exceptional experiences as an operator. What sets me apart is my commitment to leading with empathy and a love for empowering those around me.

I love taking disparate teams and systems and transforming them into collaboration stations. One thing that has always defined my work is being a finisher. While it can be challenging to pinpoint where to start and stop in the ever-evolving landscape of RevOps, Marketing Operations, and AI - I've honed the skill of seeing projects through to conclusion.

With certifications in Marketo (Certified Expert)2x, Salesforce Certified Administrator, Hubspot, and a robust educational background in Sociology and Business Intelligence, I excel in analyzing Business Development and Demand Generation strategies and insights to increase revenue. Additionally, I have experience across multiple Marketing Automation platforms, including Hubspot, Pardot, and Eloqua. Moreover, I am skilled in optimizing team dynamics, uniting diverse agendas to a common goal, and harnessing strategic and operational drivers to deliver results. Furthermore, I am adept in marketing automation programs that engage potential clients and efficiently execute the marketing objectives of an organization. 

Core Skills:

• Database / CRM - Marketo
(Certified Expert), Salesforce (Salesforce Certified Administrator),
Microsoft Dynamics (MSD),
Power BI, Tableau

• Ad Tech / Martech - Google
AdWords (Certified), Google
Analytics, Adobe CC,
HubSpot, Mailchimp, Pardot

• Web - Wordpress, Drupal,
General HTML/CSS

Adam Enright 🏎️🏁

Amazon Web Services (AWS)

• Defining and implementing the go-to-market plan acting as a trusted advisor to Commercial Leaders, leveraging data analysis to land business insights, strategies and scale the business.
• Setting the key sales support systems/processes required to meet the rapid growth of the business and develop mechanisms that enable scale. Managing the business reporting cadence weekly, monthly, quarterly and the annual planning process.
• Managing the innovation and development of continuously developing forecasting models and methodologies, owning the analysis of performance of our commercial teams, customers, prospects, partners, markets, and products/services.
• Key partner to develop project and initiatives in collaboration with Marketing, Finance, Partners, HR, Business Intelligence, CRM and other areas to continue improving, implementing new processes and ad hoc analysis.

Sales and Partners Strategy and Operations Lead

Rackspace, the #1 managed cloud company

•I developed and executed the strategy and process to build knowledge and tools, analytics platform and driving continuous improvement to answer key business questions and create value for our customers.
•Provided actionable insights based in data analysis (sales, marketing, channels, operations, support, finance) as a trusted adviser who is sought after for their ability to add value 
•Developed tools and oversaw the development of dashboards and provided recurrent framework and analytics to refine business process and methods (sales forecast, quota distribution, pipeline management – Support Metrics: Churn, NPS, Headcount – Marketing/Channels: Leads, Conversion rates, contribution to sales- Financial planning and analysis)
•Partnered and collaborated with key tech and operation teams along with senior leadership, to drive and implement new methodologies and KPIs to measure and predict business success and financial impact
•Acted as a Business Value subject matter expert in strategic business reviews, quarterly and annual planning
•Managed and partnered in cross functional projects, initiatives and developed continues process improvement based in business intelligence and predictive analysis.
KEY ACCOMPLISHMENTS:
Provided insights and recommendations (sales, marketing, channels and alliances, service delivery, customer success and finance) maintaining high quality levels and accuracy with tangible benefits in efficiency and revenue increase. Valued partner for quarter and annual planning for modeling, business and financial analysis. Trusted adviser to Senior Leadership in process improvement, strategy and increasing revenue and margins based in data driven analysis.

Senior Sales Operations Business Manager

Acelity

•Identified significant commercial opportunities with measurable targets. Collaborated with management to drive revenue and profitability growth with metrics and adhoc reports. Developed business tactics and targeting strategies using Excel, SQL, VBA Macros, OBIEE Oracle, Datameer and data modeling.
KEY ACCOMPLISHMENTS:
Developed a Risk assessment and customer churn model identifying exposure and mitigation strategies.
Developed products targeting models identifying opportunity, KPIs and positioning.
Assisted business partners with the creation of dashboards, reports and analysis to ensure business operations are in alignment with corporate strategy.

Senior Commercial Operations Data Analyst

Doctors & Doctors LLC

• Designed and executed business operations while defining goals and strategies along with the General Manager.
KEY ACCOMPLISHMENTS: 
Instrumental in evaluating scenarios, implementing and advice new operations and creating commercial models (from pricing, partners and distribution model and KPIs).
Analyzed market strategies, resources, events and financials requirements to secure potential business deals. 
Coordinated requirements to close new business partnerships.
Developed and negotiated contracts while integrating contract requirements with business operations.
Directed IT projects such as Web Site, e-commerce, API development and others.

Business Development Manager

Grupo Vitalmex S.A. de C.V.

• Developed and implemented market strategies for exclusive partners and distribution of Medical Devices in Cardiology and Nephrology. Designed systems and operation models, KPIs and financial scenarios. Estimated Pricing, P&L, ROI, and selected materials, IT systems and equipment in response to bidding and client proposals.

Key Accomplishments: 
Oversaw project and government/private contract negotiation for more than $100 million annually.
Established optimal rapport with suppliers to leverage contracts, costs and service levels while strengthening partnerships with decision makers, head of services or end users. 
Designed projects and evaluated cost-benefit for new integral service models.

Senior Commercial Manager

Pisa Farmacéutica

• In my role as the general manager of the Business Unit, I have accountability for various areas including commercial strategy, financials (budgeting, profit and loss, return on investment), and personnel management across medical, commercial, administrative, and engineering functions. I have effectively executed projects to improve customer health and business metrics, streamline information flow and systems, revamp existing systems, and introduce new business processes, all while ensuring compliance with healthcare guidelines and regulations.

Key Accomplishments: 
Double digits revenue increase. 
Established new structure to continue growing with sustainable and healthy margins.

General Manager Business Unit

• Key Internal Consultant that contributed to the analysis and design of group new commercial strategy. Implemented new processes and systems to improve new products development and launch.  

Key Accomplishments:
Reduced time to launch new products in 20%
Increased Sales/Revenue of products lines, from stagnant to double digits growth.

Program Manager Lead (Commercial and New Product Development)

Auditoría Superior del Estado de Guanajuato

Managed IT department, assets, budget, annual strategy, staff and projects. Designed projects for bidding, controlled and oversaw complete replacement for LAN/WAN Voice/Data, Linux/Windows servers management, system development, ERP implementation and the culture of IT as a valued partner to achieve the goals in the company. Developed framework to audit IT controls based in COBIT and ITIL.

Information Technology Manager

Kerry

Analyzed business and system processes and workflows. Meet with stakeholders to identify needs and requests, analyzed complex problems and developed solutions in EDI, SQL, AS/400 and ERP Mapics. Created reports based in financials and database analysis.

Business Data Analyst Developer	

Deloitte

Performed Business Process, IT Risk and Controls audits of key information technology systems. Performed data analytics advisory work and financial analysis to clients in the health services, manufacturing, financial and retail industries. Performed Information Systems audit as part of Sarbanes-Oxley readiness programs. ACL instructor.

Enterprise Risk Services Consultant

At Amazon Web Services, my mission is to empower commercial leaders through data-driven strategies that scale our business. With a focus on optimizing sales support systems and processes, my role as a Sales and Partners Strategy and Operations Lead enables the rapid growth and development of innovative models. The ability to provide actionable insights has been honed from over years of shaping go-to-market plans and managing our business reporting cadence.

In collaboration with my team, we've driven revenue and margin contribution by leveraging our analytical skills and proficiency. Our work in setting key sales support systems has not only met but surpassed the business's growth needs. My commitment to leveraging technology for business process improvement is evident in the continuous improvement of tools and analytics platforms, ensuring alignment with AWS's strategic vision.

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Adam Enright 🏎️🏁

Ignacio de Leon ☁

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