Criteria Corp

Marketing Operations Manager

KBKG - Tax Credits, Incentives & Cost Recovery

BridgeRev | An Elite HubSpot Partner

For over a decade, we’ve empowered countless organizations to scale by building processes and systems on the HubSpot platform. By implementing RevOps strategy, you can drive predictable revenue by leveraging every client-facing team. Unlock efficiency, make data-informed decisions and create a customer-focused solution that powers your growth.

Sr. Product Strategist

Go Nimbly

Principal Consultant

We help SaaS companies drive more revenue by creating a buying experience that’s both frictionless and human.

Sr. RevOps Consultant & DemandGen Strategist

Digital Pi

Senior Manager of Client Services

Revenue Operations Consultant

Demand Gen Specialist

Mediaocean

• Created and managed end-to-end digital and traditional marketing
campaigns.
• Developed advanced marketing automation integrations leveraging
engagement programs (nurture streams), persona targeting, and digital
paid ads (Google AdWords, LinkedIn, and Facebook)
• Oversaw critical Demand Gen components such as lead scoring, lead
assignments, and reporting / attribution.
• Managed content creation and strategy including thought leadership,
sales enablement tools (case-studies / one-sheets) client newsletters,
social posts, email templates, forms, and landing pages.

Demand Gen Marketing Lead

Home Partners / Pathlight

• Managed online public relations through active monitoring and mitigation of negative online reviews.
• Analyzed insights data and generated regular and on-demand reporting for Director of Operations.
• Provided real-time solutions, acting as a liaison between customer base and multiple internal departments to coordinate resolutions for negative client experiences.

Engagement Analyst

• Coordinated and organized branding activities that included sales presentations, outreach campaigns, and networking events.
• Generated new business and managed existing relationships by executing over 200 weekly targeting communications via email and phone.
• Researched outreach opportunities based on key business objectives to maximize the number of effective impressions delivered.
• Collaborated with marketing team to strategize and optimize future and ongoing outreach campaigns.
• Integrated team functionality between technology and operations teams to analyze consumer feedback and enhance user experience.

Marketing Coordinator

Guaranteed Rate

• Managed logistics in regards to document distribution.
• Attended to issues by developing business relationships among
external financial institutions.

Legal Documents Coordinator/Post Closing Assistant

I'm a passionate and enthusiastic problem solver who thrives on delivering exceptional experiences as an operator. What sets me apart is my commitment to leading with empathy and a love for empowering those around me.

I love taking disparate teams and systems and transforming them into collaboration stations. One thing that has always defined my work is being a finisher. While it can be challenging to pinpoint where to start and stop in the ever-evolving landscape of RevOps, Marketing Operations, and AI - I've honed the skill of seeing projects through to conclusion.

With certifications in Marketo (Certified Expert)2x, Salesforce Certified Administrator, Hubspot, and a robust educational background in Sociology and Business Intelligence, I excel in analyzing Business Development and Demand Generation strategies and insights to increase revenue. Additionally, I have experience across multiple Marketing Automation platforms, including Hubspot, Pardot, and Eloqua. Moreover, I am skilled in optimizing team dynamics, uniting diverse agendas to a common goal, and harnessing strategic and operational drivers to deliver results. Furthermore, I am adept in marketing automation programs that engage potential clients and efficiently execute the marketing objectives of an organization. 

Core Skills:

• Database / CRM - Marketo
(Certified Expert), Salesforce (Salesforce Certified Administrator),
Microsoft Dynamics (MSD),
Power BI, Tableau

• Ad Tech / Martech - Google
AdWords (Certified), Google
Analytics, Adobe CC,
HubSpot, Mailchimp, Pardot

• Web - Wordpress, Drupal,
General HTML/CSS

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