Adam Jay

Chief Revenue Officer (CRO)

Most B2B companies stall because growth is duct-taped together instead of designed. I fix that.

I’m a Fractional CRO and GTM Operator who builds modern revenue engines that make growth repeatable, predictable, and intelligent. To date, I’ve helped SaaS and services companies generate $265M+ in revenue by installing the right mix of strategy, process, and execution.

I’m not a slide-deck consultant. I embed with teams, roll up my sleeves, and architect systems that actually run... combining sales leadership, RevOps structure, and an AI augmented approach to remove friction and accelerate results.

Through my GTM Gap™ Framework, I guide companies from:

👉 Stabilization (infrastructure that supports scale)
👉 Foundation (repeatable sales motions)
👉 Repeatability (predictable pipeline + process)
👉 Scalability (AI-powered efficiency)

What I bring:

👉 AI-driven GTM design and intelligent automation
👉 Sales playbooks, enablement, and positioning that scale
👉 Revenue team structure and fractional leadership through growth stages
👉 Hands-on execution that bridges the gap between vision and results

Leaders I partner with describe my work as both strategic and practical; insightful enough to set direction, but operational enough to create momentum immediately.

If you’re building for scale and need an operator who can architect and execute, let’s connect.

GTM Ambassador 

Featured Thought Leader and Overall GTM Junkie. 

As an ambassador, I share frequent content that aligns with the overall GTM Operating System developed by GTM Partners. Additionally, I share my perspective based on the analyst data gathered by GTM partners. And as GTM Partners creates more content and hosts more Roadshows, there's a HIGH likelihood you'll see me there :)

Adam Jay ♾️

Sr. Account Director @ Feathr | On Maternity Leave 🩵

First and foremost—I’m always up for a good coffee chat! So, let’s schedule one ☕️

I’m a BDR Manager with over 12 years of sales experience in industries like edtech, transportation, and advertising. Earlier in my career, I had a blast teaching elementary technology, coaching lacrosse, and bartending at a few great dive bars. At Feathr, I manage a team of 9 BDRs, helping nonprofits and associations thrive with innovative marketing tools. My mission: to always strive for better and inspire others along the way.

Steph Peterson

At Pipeline Conference in Dallas last week, Kieth (Mitch) G. presented me with a challenge.

The challenge was to share my favorite rebuttal strategy. 

In this example, I used Feathr's nonprofit marketing platform to demonstrate active listening, genuine care, and the ask for the opportunity to help > a demo.

Nonprofits are some of the hardest-working and most stretched organizations I've ever worked with - and somehow they still operate with grace and gratitude. 

Showing empathy & appreciation when asking for their time goes a long way.

I don't usually post "How-to" sales content on here, but I'm competitive and couldn't say no to this one. 

And what's the prize for the #graph8rebuttalchallenge? 

Well, Kieth also told me that if I'd share my thoughts AND get the most engagement (of all submissions) on this video below, he'd send me to Fisher Island, Florida. 

I also don't usually ask for your help on here, but let's go, community! 

#sdr #bdr

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The Battle

Adam Jay ♾️

Steph Peterson

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taplio

The Battle

Adam Jay ♾️

Steph Peterson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Steph Peterson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSteph Peterson's LinkedIn Performance