Adam Jay

Chief Revenue Officer (CRO)

Most B2B companies stall because growth is duct-taped together instead of designed. I fix that.

I’m a Fractional CRO and GTM Operator who builds modern revenue engines that make growth repeatable, predictable, and intelligent. To date, I’ve helped SaaS and services companies generate $265M+ in revenue by installing the right mix of strategy, process, and execution.

I’m not a slide-deck consultant. I embed with teams, roll up my sleeves, and architect systems that actually run... combining sales leadership, RevOps structure, and an AI augmented approach to remove friction and accelerate results.

Through my GTM Gap™ Framework, I guide companies from:

👉 Stabilization (infrastructure that supports scale)
👉 Foundation (repeatable sales motions)
👉 Repeatability (predictable pipeline + process)
👉 Scalability (AI-powered efficiency)

What I bring:

👉 AI-driven GTM design and intelligent automation
👉 Sales playbooks, enablement, and positioning that scale
👉 Revenue team structure and fractional leadership through growth stages
👉 Hands-on execution that bridges the gap between vision and results

Leaders I partner with describe my work as both strategic and practical; insightful enough to set direction, but operational enough to create momentum immediately.

If you’re building for scale and need an operator who can architect and execute, let’s connect.

GTM Ambassador 

Featured Thought Leader and Overall GTM Junkie. 

As an ambassador, I share frequent content that aligns with the overall GTM Operating System developed by GTM Partners. Additionally, I share my perspective based on the analyst data gathered by GTM partners. And as GTM Partners creates more content and hosts more Roadshows, there's a HIGH likelihood you'll see me there :)

Adam Jay ♾️

UW Health

More than 100,000 people in the US are waiting for life-saving organ transplants. Another name is added to the national waiting list every 9 minutes, and an average of 19 people die every day because they did not get the organ they needed in time.

Sadly, the number of people waiting for an organ or tissue donation vastly exceeds the number of donors. More organ donors are needed to save more lives. Our community outreach team needs your help to increase awareness of the need for more registered donors.

Marketing Strategist

Asymmetric Applications Group

Independent business development and growth marketing executive focusing on health & wellness. 
I handle setting strategic plans, marketing copywriting, sales consulting, and vetting new opportunities.
Key clients include Evolution Body Transformation and Heal Just for Today

Fractional Sales and Marketing (GTM) Executive 

Yottled

Aggressive full-cycle sales to SMBs. Wrote email sequences and cold call scripts. Tested multiple campaigns and tactics, ultimately finding that outside sales was not a fit for this platform and its ICP. All sales reps were laid off in June 2023 when the company took another direction.

Senior Account Executive

TitleCapture

Key Account Executive

DIGITALZONE

Outbound seller to direct clients, including Loom, Spekit, SingleStore, and Prevalent. Solutions included B2B leads and demand generation campaigns, content syndication (MQL), HQL, BANT, and opt-in database building. Access to over 65M global B2B prospects in all verticals and functions.
MRR of $107k.

Director of Sales

Edgewood College

Guest Speaker for COMMS 430E: Social Media and the Human Community.
• Presented and facilitated discussion of successful case study on the power of social media to influence public opinion and amplify collective action toward a specific goal in a given community. 
• Presented LinkedIn strategies and performed live profile makeovers for graduating students

Guest Lecturer

Director of new business development for a full-stack agency that specializes in marketing strategies, processes, and tools that give our clients an asymmetric advantage over their larger and better-capitalized competitors. 

Our insights group provides market research, competitive intelligence, and proprietary research platforms that lead to fact-based decisions. 

Our systems group provides implementation and customization of marketing-technology (Martech) tools. We are Salesforce partners. 

https://asymmetric.pro/

Business Development Director

Hibu

Leveraged market knowledge and "whatever it takes" attitude to win digital marketing clients in a ridiculously competitive market.

Account Executive

Amplified Digital Agency

Enterprise B2B sales; I sold integrated marketing solutions that ranged from native content to multi-market, multi-platform campaigns. Consulted with clients to align and leverage SEO, SEM, targeted and retargeted display, social media, digital audio, email marketing, reputation management, conversion  tracking, and more. 

Represented Amplied Digtial, Madison.com, The Capital Times, and The Wisconsin State Journal.

University of Wisconsin-Madison

Led cross-functional team on 18-month web site build and its global marketing, representing $47MM in potential revenue. Served as a unifying force for inter-disciplinary communications at both the strategic and tactical levels.

Responsible for setting strategy, implementing and measuring global marketing campaigns for the University of Wisconsin-Madison. Effectively blended traditional and non-traditional marketing tactics to meet aggressive revenue and enrollment objectives for graduate degree programs, conferences, and non-credit professional development certificates.

Senior Marketing Strategist

10+ years of success in quota-carrying, high-performance roles. Tenacity and a passion for growth have brought repeated success in marketing, advertising, and B2B sales.

Ambitious, competitive, natural leader, I value adventure and authenticity. I’m great at finding common ground, especially when emotions and stakes are high (always). The only constant is change. 

Work with me, and you'll get: transparency, resourcefulness, adaptability, accountability, a sense of humor, and a roll-up-your-sleeves Midwest work ethic. 

I manage accounts at C-level while also understanding the critical-path roles of mobilizers and influencers. 

Specialties and Core Qualifications
•	Demonstrating and selling sophisticated, complex products and solutions 
•	Prospecting and managing C-level
•	Unifying sales and marketing efforts

Strengthsfinder top five: Strategic, Ideation, Input, Adaptability, Woo

HubSpot, SFDC, Gong, G-suite, MS Office, miro, Zoominfo, SalesNav, Vidyard, and more. 
Google Digital Sales Certification #11395186

taplio

The Battle

Adam Jay ♾️

melissa meyer

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