Adam Jay

Chief Revenue Officer (CRO)

Most B2B companies stall because growth is duct-taped together instead of designed. I fix that.

I’m a Fractional CRO and GTM Operator who builds modern revenue engines that make growth repeatable, predictable, and intelligent. To date, I’ve helped SaaS and services companies generate $265M+ in revenue by installing the right mix of strategy, process, and execution.

I’m not a slide-deck consultant. I embed with teams, roll up my sleeves, and architect systems that actually run... combining sales leadership, RevOps structure, and an AI augmented approach to remove friction and accelerate results.

Through my GTM Gap™ Framework, I guide companies from:

👉 Stabilization (infrastructure that supports scale)
👉 Foundation (repeatable sales motions)
👉 Repeatability (predictable pipeline + process)
👉 Scalability (AI-powered efficiency)

What I bring:

👉 AI-driven GTM design and intelligent automation
👉 Sales playbooks, enablement, and positioning that scale
👉 Revenue team structure and fractional leadership through growth stages
👉 Hands-on execution that bridges the gap between vision and results

Leaders I partner with describe my work as both strategic and practical; insightful enough to set direction, but operational enough to create momentum immediately.

If you’re building for scale and need an operator who can architect and execute, let’s connect.

GTM Ambassador 

Featured Thought Leader and Overall GTM Junkie. 

As an ambassador, I share frequent content that aligns with the overall GTM Operating System developed by GTM Partners. Additionally, I share my perspective based on the analyst data gathered by GTM partners. And as GTM Partners creates more content and hosts more Roadshows, there's a HIGH likelihood you'll see me there :)

Adam Jay ♾️

Vanta

July 2024 - 207%, closed 22 deals 
June 2024 - 163% to goal
May 2024 - Returned from medical leave in late May

Moved into a new role within Vanta helping account executives on their compete deals. I was looped into 149 competitive deals between January 2023-May 2023. We won 103 of those deals (70%). 

Took medical leave from June 2023 to May 2024. Diagnosed with idiopathic chronic pancreatitis.

Account Executive III

Account Executive ll

Our mission at Vanta is to be a layer of trust on top of cloud services, to secure the internet, increase trust in software companies, and keep consumer data safe. Think of us as your automated security and compliance expert.

Series A - $50,000,000 (Sequoia Capital, May 2021)
Series B - $110,000,000 (Craft Ventures, June 2022)
FY22Q2- 151%

Account Executive

Pavilion

Pavilion is an exclusive organization for high growth operators. The Associate program is for top performing AE’s, Managers, and Directors.

Associate

Sales Enablement Society

Member

RevGenius

A group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other

Bravado

Bravado is a community of trusted sales professionals endorsed by their customers.

Agora Systems

Tasked by the CEO, COO, Director of sales to break into our largest accounts within ICP. Complex Enterprise level sale with the largest electrical contractors in the USA.

33.3M$ Series B (July 2021) - Led by Tiger Global
7.2M$ Series A (Apr 2020) - Led by 8VC
4.1M$ Seed (Aug 2018) - Led by 8VC

Senior Account Executive, Enterprise

Moved to Major Account team to help break into largest accounts within ICP.

Enterprise Account Executive

Agora is a materials procurement platform built for commercial trade contractors to reduce overhead costs and increase labor productivity. Its platform connects suppliers with field, office, warehouse, and accounting teams, allowing contractors to create requisitions, issue purchase orders, and track invoices and deliveries instantaneously.
Agora’s software is a crucial component in reducing the cost of construction, helping deliver critical projects that strengthen local communities faster, and solving our most urgent needs as a society - from building affordable housing to fixing our nation’s infrastructure.
Agora’s impact on contractors has proven to drive efficiency, productivity, and profitability:
- Field teams spend on average 38% less time managing materials
- Office teams spend an average of 75% less time processing purchase orders
- Long ordering processes are reduced from an average of five business days to 24-48 hours
With Agora, electrical contractors have: 
• Saved up to 90% in office overhead spent on managing materials with our automated PO technology 
• Saved up to 20% on materials costs with our automated request for order (RFQ) technology

December 2021: 208%
November 2021: 115%

Oracle

A member of the Java Global Business Unit within Oracle. This is a highly technical sale covering all aspects of enterprise use of Java (cloud, server, hosted environments, SaaS deployments, embedded Java, etc.) Constant engagement with C-Levels and technical LOBs to support and secure their internal and external Java applications to meet business requirements.

Work with accounts of all sizes ($10M - $5B+) to provide visibility into Oracle Java's road map and strategic direction for the future while maximizing their investment in the Java platform.

Account Coverage: WA, UT, CO, WY, ID, MT, AK, ND, SD, NB, KS


FY22 (Q1, only 2 months): 110K closed revenue, 8 deals
FY21 (Only in seat for 9 months): 180% attainment, 1.8 million closed revenue, 34 transactions, largest deal size $900,000 TCV

Account Executive | Java Technologies

- Coordinated with engineers cross-functionally to identify customer pain points and suggest potential IT solutions across multiple product lines (PaaS, IaaS, SaaS, Database, Servers, Storage, Engineered Systems, etc.)
- Completed in-depth training on various industries and their business needs and interests
- Collaborated with field marketing to deliver relevant campaigns across all North American territories
- Utilized Oracle CRM software including Oracle Sales Cloud and Eloqua to keep track of leads and pipeline

YTD: 150%

Awards:
Q4FY20 Rep of the Month April
Fast Start Q3 FY20
Selected as one of MVPs of Q3 NA 
Fast Start Q4 FY20
All-hands call spokesperson (700+ attendees)

Core Technology Consultant

The Marketing Arm

Field Marketing Manager

Pre-Load Supervisor

Security & Compliance that doesn’t SOC 2 much 🔒🦙 I help organizations get SOC2, ISO27001, HIPAA, GDPR compliant

Hey I’m Kyle 👋🏻 

Currently working at Vanta as an Account Executive. Vanta is the fastest path to audit for SOC2 & ISO27001. We also support GDPR, CCPA, HIPAA, FedRamp and many more. 

Don't take my word for it take it from the 8,500+ companies that use us: https://www.vanta.com/customers - No other competitor can say they have knocked out a Type 1 in under 10 days. We use the same auditors as many of them :)

In my spare time, I enjoy hanging out with friends, watching sports, movies, and working out. 

Please don’t hesitate to reach out - I’m always open to connecting and speaking with a new person! 

ESFP | Enneagram Type 7

kylefranklinadams@gmail.com

taplio

The Battle

Adam Jay ♾️

Kyle A.

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