Adam Jay

Chief Revenue Officer (CRO)

Most B2B companies stall because growth is duct-taped together instead of designed. I fix that.

I’m a Fractional CRO and GTM Operator who builds modern revenue engines that make growth repeatable, predictable, and intelligent. To date, I’ve helped SaaS and services companies generate $265M+ in revenue by installing the right mix of strategy, process, and execution.

I’m not a slide-deck consultant. I embed with teams, roll up my sleeves, and architect systems that actually run... combining sales leadership, RevOps structure, and an AI augmented approach to remove friction and accelerate results.

Through my GTM Gap™ Framework, I guide companies from:

👉 Stabilization (infrastructure that supports scale)
👉 Foundation (repeatable sales motions)
👉 Repeatability (predictable pipeline + process)
👉 Scalability (AI-powered efficiency)

What I bring:

👉 AI-driven GTM design and intelligent automation
👉 Sales playbooks, enablement, and positioning that scale
👉 Revenue team structure and fractional leadership through growth stages
👉 Hands-on execution that bridges the gap between vision and results

Leaders I partner with describe my work as both strategic and practical; insightful enough to set direction, but operational enough to create momentum immediately.

If you’re building for scale and need an operator who can architect and execute, let’s connect.

GTM Ambassador 

Featured Thought Leader and Overall GTM Junkie. 

As an ambassador, I share frequent content that aligns with the overall GTM Operating System developed by GTM Partners. Additionally, I share my perspective based on the analyst data gathered by GTM partners. And as GTM Partners creates more content and hosts more Roadshows, there's a HIGH likelihood you'll see me there :)

Adam Jay ♾️

Keith Daw

Grw AI

Grw AI is the only all-in-one AI coaching and sales execution platform. 

Our AI agents scale human-level, hyper contextual coaching across teams - whilst transforming day-to-day workflows for sales professionals. 

They lift sales rep productivity embed company best practices and build rep capabilities. For me, Grw AI is the culmination of 12+ years as a seller, leader and 2 x founder in the GTM space.

Unlike traditional solutions that just provide insights and expect overwhelmed managers to be everywhere, our AI coaching agents actively work with reps in the flow of work.

Integrated with the GTM tech stack, they deliver personalised deal coaching, on-demand support and voice-to-voice role-play that embed best practices and shift rep behaviours. 

We've also digitised world-class sales experts like Scott Leese, Dave Brock and Shari Levitin (with more coming) to bring their expertise to companies.

Our AI agents increase quota attainment by 30%, increase win rates by 28% and cut ramp times in half without adding to the workload of stretched leaders.

Founding Account Executive

BairesDev

Partnership as a Strategic Seller to connect execs with top talent quickly.

Senior Advisor

RevGenius

Member

Be Kinetic

Sales & Sales Leadership performance coaching, training, and strategy for teams and companies who realize they often need to augment their existing great work to "fill some key gaps."

Founder & Performance Coach

Pavilion

Executive Member

McDonell Consulting Group

We are a local, regional, national and global consulting firm specializing in sales, sales management, leadership development, strategic customer care, and interpersonal communication. How? We are an authorized Licensee of Sandler Training, and incorporate a proven system, used in more than 230 training centers worldwide, to develop not only salespeople, sales managers, and related managers, but also business owners, executives, presidents, and the CEO.

Our philosophy relies heavily on the three Rs: Reinforcement, Reinforcement, Reinforcement. Short-term training typically yields short-term results.

If consistency and accountability are an ongoing challenge for you, your team, or your company, perhaps a conversation may make sense. If your organization already will generate a minimum of 30% improvement in sales over the next 12 months, Congratulations!

VP of GSD & Trainer

Ruby Tuesday

Ladies and Gentleman serving Ladies and Gentleman...the philosophy instilled in the minds of all Ruby Tuesday team members. Coaching, training, role playing new and existing employees on how to put guests first and provide a memorable dining experience.

Manager - Training & Guest Services

The Spindoctor Sayeth...

“I’m not looking to motivate you to get out of your chair, I’m looking to inspire you to make a change.” – Keith Daw

Author, Speaker, Source of Inspiration

Diamond Three

* Full-service, integrated marketing	* Strategic planning/counseling
* Corporate hospitality				* Public relations
* Sponsorship procurement			* Executive services
* Event creation/execution			* Account services

President, Director - Media Relations

Fleishman-Hillard, International Public Relations

Senior Account Executive/Account Supervisor

Founder of The Candidate Concierge | Career Transition Coach | Communication Coach | Public Speaker | Sous Chef

After 30+ years as a seller, 15+ in the training & coaching world, I've realized 3 things:

1. Employees want to learn from those who have been there, done that, & STILL do it
2. They retain < 20% of the "learning" you give them w/out ongoing reinforcement
3. Most orgs aren't equipped to provide proper ongoing reinforcement

Reps & Leaders often want quick, tactical assistance to amp up their game. Fantastic, but...
Often times, the core fundamentals are forgotten and/or not practiced consistently, and the tools fall flat. Reps are left looking for options to hit quota. Sales leaders start questioning their forecasts.

Stop the madness and the anxiety and send me a message. Once we get your heartrate back to a normal level, I'll make it my mission to get you the help you need.

Founder & Candidate Concierge

Looking for your next position, or know someone who is?

It can be overwhelming. All the thoughts, tasks, and emotions.
Nobody to talk through what’s on your mind and in your heart.

Let’s chat. Our experience, resources, and network are put to full use to guide you step-by-step through the process of finding your next role. Both DIY and Coaching options are available.

taplio

The Battle

Adam Jay ♾️

Keith Daw

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