Adam Jay

Chief Revenue Officer (CRO)

Most B2B companies stall because growth is duct-taped together instead of designed. I fix that.

I’m a Fractional CRO and GTM Operator who builds modern revenue engines that make growth repeatable, predictable, and intelligent. To date, I’ve helped SaaS and services companies generate $265M+ in revenue by installing the right mix of strategy, process, and execution.

I’m not a slide-deck consultant. I embed with teams, roll up my sleeves, and architect systems that actually run... combining sales leadership, RevOps structure, and an AI augmented approach to remove friction and accelerate results.

Through my GTM Gap™ Framework, I guide companies from:

👉 Stabilization (infrastructure that supports scale)
👉 Foundation (repeatable sales motions)
👉 Repeatability (predictable pipeline + process)
👉 Scalability (AI-powered efficiency)

What I bring:

👉 AI-driven GTM design and intelligent automation
👉 Sales playbooks, enablement, and positioning that scale
👉 Revenue team structure and fractional leadership through growth stages
👉 Hands-on execution that bridges the gap between vision and results

Leaders I partner with describe my work as both strategic and practical; insightful enough to set direction, but operational enough to create momentum immediately.

If you’re building for scale and need an operator who can architect and execute, let’s connect.

GTM Ambassador 

Featured Thought Leader and Overall GTM Junkie. 

As an ambassador, I share frequent content that aligns with the overall GTM Operating System developed by GTM Partners. Additionally, I share my perspective based on the analyst data gathered by GTM partners. And as GTM Partners creates more content and hosts more Roadshows, there's a HIGH likelihood you'll see me there :)

Adam Jay ♾️

Jonathan Friedman 👋

Co-founder

Demostack

Imagine issue-free, interactive product demos, personalized to the prospect, delivered on any device, with analytics to help you convert more sales - all within your power, no engineering needed. That’s Demostack, the no-code product demo experience platform.

Backed by Bessemer & Tiger Global

Co-Founder & CEO

Navan

"Founder" of Navan Expense (Formerly TripActions Liquid™), a world class payment solution that enables organizations to gain real-time control and visibility over their entire T&E spend.

Head of Product Strategy & Marketplace - Navan Expense (AKA TripActions Liquid)

Head of Product - Navan Expense (TripActions Liquid)

Ai Funds

Advised on growth strategies to democratize AI Investment Management.

Growth adviser	 

Reactful

Co-Founder

Reactful uses machine learning algorithms to detect behavior and intent of your website visitors, and makes it easy to trigger “reactions” to this data on your site in real-time to boost conversion rates. 

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Reactful covers the following fields:
Conversion Rate Optimization, Digital Marketing, Web analytics, Marketing automation, Growth Hacking and Sales Acceleration.

CEO & Co-Founder

Scanmarker

Helped steer the company from 0 to over USD 1M in sales in 14 months.

Board & CEO Marketing Advisor

Studentevents.com

The largest platform for professional events for students. (Acquired by StudentPortals)

CEO & Co-Founder (Acquired by StudentPortals)

Print-Center.nl

Managed existing client base and business flow
Located, approached and converted prospective commercial customers into clients
Granted an international innovative business grant from the Rotterdam business development division

Co Founder

Uventures

Prepared business plan & implementation strategy for the global launch of a Web 2.0 Talent management start-up with 1m$  seed funding

Intern

Goldman Sachs

	Controlled data flow and reputational risk combined with in-depth product knowledge
	Created a new process control system for confidentiality contracts
	Full time offer received

Fixed income - Syndicated  Bank Loans

DSNR Media Group

Conducted sales to customers around the globe in four different languages
Won the company’s sales competition involving more than 50 agents

Sales executive

CEO and co-founder of Demostack. We help companies create, (enable on) and present great demos that win deals. We’re Backed by Bessemer, Tiger Global and other world class angels and operators, over $50mm raised.

What would wow your prospects if you could just show it?
Why can’t you show it now? Show it earlier? Show it at scale? 

Demostack can help, let’s talk. 

Previously:
Built Navan Expense (prev. Tripactions Liquid), Navan's Expense Management product from the ground up. Took the project from a vague fintech idea to a full blown strategic business unit in 12 months. Post product launch, I ran Product strategy and Marketplace functions to accelerate growth and adoption.

Previously I successfully brought multiple technology products from idea to market, with 2 exits. Passionate about building and scaling products at the cutting edge of technology & business that truly delight people. I run the gamut from hands-on, technical work to high level discussions with senior management and company boards.

Imagine issue-free, interactive product demos, personalized to the prospect, delivered on any device, with analytics to help you convert more sales - all within your power, no engineering needed. That’s Demostack, the no-code product demo experience platform.

taplio

The Battle

Adam Jay ♾️

Jonathan Friedman 👋

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