Adam Jay

Chief Revenue Officer (CRO)

Most B2B companies stall because growth is duct-taped together instead of designed. I fix that.

I’m a Fractional CRO and GTM Operator who builds modern revenue engines that make growth repeatable, predictable, and intelligent. To date, I’ve helped SaaS and services companies generate $265M+ in revenue by installing the right mix of strategy, process, and execution.

I’m not a slide-deck consultant. I embed with teams, roll up my sleeves, and architect systems that actually run... combining sales leadership, RevOps structure, and an AI augmented approach to remove friction and accelerate results.

Through my GTM Gap™ Framework, I guide companies from:

👉 Stabilization (infrastructure that supports scale)
👉 Foundation (repeatable sales motions)
👉 Repeatability (predictable pipeline + process)
👉 Scalability (AI-powered efficiency)

What I bring:

👉 AI-driven GTM design and intelligent automation
👉 Sales playbooks, enablement, and positioning that scale
👉 Revenue team structure and fractional leadership through growth stages
👉 Hands-on execution that bridges the gap between vision and results

Leaders I partner with describe my work as both strategic and practical; insightful enough to set direction, but operational enough to create momentum immediately.

If you’re building for scale and need an operator who can architect and execute, let’s connect.

GTM Ambassador 

Featured Thought Leader and Overall GTM Junkie. 

As an ambassador, I share frequent content that aligns with the overall GTM Operating System developed by GTM Partners. Additionally, I share my perspective based on the analyst data gathered by GTM partners. And as GTM Partners creates more content and hosts more Roadshows, there's a HIGH likelihood you'll see me there :)

Adam Jay ♾️

Hamish Stephenson 🦘

Award winning GTM Recruiting Expert | CEO @ Selr.io

Ex-President's Club seller, turned Entrepreneur. Since becoming an Entrepreneur, I have been hand picked by Linkedin as one of their Sales Insiders, been included in LDN's 40 under 40 and been a key note on a lot of high end sales podcasts. Sales is my life. I am a sales expert and startup advisor with over 10 years of experience in SaaS, sales, GTM and recruitment. As the Founder and CEO of Selr.io, I help companies build their sales and revenue functions, and retain their staff.I am also a strategic advisor for several tech startups, where I share my insights and expertise on product-market fit, customer acquisition, and growth. I am passionate about solving problems, creating value, and empowering others. I am always open to connecting with like-minded professionals and learning new things. Some of my interests include skiing, NFL, music and rugby. Talk to me about Avicii, Sydney Roosters 2013 Premiership win or Blink-182 and you'll have my ear all day.

Strategic Advisor

What is Selr.io?

Selr.io is a sales enablement and recruiting company, providing expert sales training, sales recruiting and advisory. We believe in upskilling individuals from all walks of life, preparing them and partnering with them in their career in SaaS sales.

Why is Selr.io different?

Many try to overcomplicate sales. We simplify it and make it relatable. Selr.io has built their program based on emotive selling. Since like people, all sales processes are different.

How can Selr.io help companies?

We can help you recruit, train and build a GTM plan and/or sales function. We can coach/train your sales team in prospecting, discovery and deal strategy. We are ex SaaS sales people, turned sales recruiters and trainers. 

How can Selr.io help individuals?

We can help you get into SaaS sales and develop your skills. We can help you if you're struggling with prospecting, sales process and/or closing. We can train, coach, recruit and mentor you to become an elite seller.

taplio

The Battle

Adam Jay ♾️

Hamish Stephenson 🦘

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