Adam Jay

Chief Revenue Officer (CRO)

Most B2B companies stall because growth is duct-taped together instead of designed. I fix that.

I’m a Fractional CRO and GTM Operator who builds modern revenue engines that make growth repeatable, predictable, and intelligent. To date, I’ve helped SaaS and services companies generate $265M+ in revenue by installing the right mix of strategy, process, and execution.

I’m not a slide-deck consultant. I embed with teams, roll up my sleeves, and architect systems that actually run... combining sales leadership, RevOps structure, and an AI augmented approach to remove friction and accelerate results.

Through my GTM Gap™ Framework, I guide companies from:

👉 Stabilization (infrastructure that supports scale)
👉 Foundation (repeatable sales motions)
👉 Repeatability (predictable pipeline + process)
👉 Scalability (AI-powered efficiency)

What I bring:

👉 AI-driven GTM design and intelligent automation
👉 Sales playbooks, enablement, and positioning that scale
👉 Revenue team structure and fractional leadership through growth stages
👉 Hands-on execution that bridges the gap between vision and results

Leaders I partner with describe my work as both strategic and practical; insightful enough to set direction, but operational enough to create momentum immediately.

If you’re building for scale and need an operator who can architect and execute, let’s connect.

GTM Ambassador 

Featured Thought Leader and Overall GTM Junkie. 

As an ambassador, I share frequent content that aligns with the overall GTM Operating System developed by GTM Partners. Additionally, I share my perspective based on the analyst data gathered by GTM partners. And as GTM Partners creates more content and hosts more Roadshows, there's a HIGH likelihood you'll see me there :)

Adam Jay ♾️

Chuck Coxhead

Koaxis RF Cable Assemblies

I have unfinished business in the RF/Microwave industry. So I've gone back home. 4 years older and hopefully many years more wise, it's time to realize the full potential of this game-changing company.

From our humble beginnings to the leader that Koaxis is today, we continue to solve real-world market problems that others simply choose not to.

We don't build products and sell them. We find problems and solve them.

Oh yeah, we make one hell of an RF cable assembly, too.

General Manager

Revenue Fuel

I am continually saddened by the stories of entrepreneurs who wish to grow, yet the needle is stuck and does not move in a meaningful way.

You need sales. So, you hire Salespeople. Right?

You start with a budget and the objective to hire a “hunter”. You expect that if you hire someone to make 10s of 1000s of calls per year, the shear force of their effort will finally help you to create the business of your dreams.

When the results do not materialize, there is frustration, finger-pointing, and criticism of work ethic.

So, why didn’t your plan work? Are you even ready to hire Salespeople, yet.

I am passionate about solving this problem.

Maverick Growth Strategy ➡️ Are You Brave Enough To Do What It Takes?

Turnkey Technologies, Inc.

Director Sales & Marketing ➡️ Radically Transform Sales & Marketing

Lehigh University

Assistant Instructor ➡️ Industrial & Systems Engineering ➡️ Create Demand for Lehigh ISE

Procensis, Inc.

Surfing the explosive eCommerce and Distribution wave with tech designed to rapidly improve worker productivity in receiving and picking inventory operations.
Procensis is a dynamic end to end provider of our Visual-Voice-Scan mobile computing and scanning solutons to logistics, manufacturing, warehousing, supply chain, ERP, WMS, and data capture.
Value-added Hardware and Software partner with Honeywell Productivity, Ivanti Wavelink, ProGlove, Samsung, SOTI, DT Research, Zebra, and more.

Director Sales & Marketing ➡️ Evangelize Warehouse Worker Productivity

Koaxis - RF Cable Assemblies

RF Cable Assemblies, CATV, Telecommunications, Mil-aero/Defense 
Apply entrepreneurial spirit and sound leadership skills to guide organization through significant change in business model. Lead efforts to create growth curve while establishing best practices for all areas of business. Transition legacy manufacturing into cellular manufacturing with co-located inventory, including quick-turn Ready 48™ manufacturing process.
Key Achievements:
✔ Market Disruption: Attained market leadership and reputation by shifting operations to a leadership position with industry changing lead-times.
✔ Value Focus: Improved reliability and efficiency by implementing cellular manufacturing and eliminating non value-added processes and reduced indirect labor inputs.
✔ Supply Chain and ERP: Achieved streamlined flow of information throughout the company, supply chain, quality, and customers by fully and effectively implementing ERP.

General Manager 🔁 Process Excellence ➡️ Business Turn-around

RF Cable Assemblies, CATV, Telecommunications, Mil-aero/Defense
Implement bold ideas and innovation creating transformational sales and marketing resulting in a dramatic increase in brand reputation and sales execution.
Key Achievements:
✔ Business Development: Generated 15% annual growth, added +50 new clients each year, and increased net profit from 10% to +20% through implementation of fresh sales and marketing procedures and building Manufacturer's Representatives team.
✔ Brand Reach: Gained global brand recognition and visibility in previously untapped markets by developing and executing creative and engaging marketing campaign.
✔ Digital Transformation: Architected custom quote development tool and eCommerce system using proprietary algorithms to provide optimal market pricing.

Vice President Sales Marketing ➡️ New Category Design💥 Disrupt RF Cables Market 

XMA - Omni Spectra®

Passive RF Microwave Components
Orchestrated sales and marketing operations for commoditized RF microwave components manufacturer. Supervised rebranding project to utilize acquisition of venerable trade name in RF/microwave industry. Implemented CRM for sales, marketing, and engineering teams
Key Achievements:
✔ Sales Optimization: Bolstered revenue growth by creating aggressive product development roadmap and implementing complete Internet Marketing program using “Drive to Web” principles.
✔ Marketing Expertise: Spearheaded game-changing sales and marketing plan focused on end-user intelligence, various sales channels, and guerrilla marketing.

Director Sales and Marketing ➡️ Create Partner Network ➡️ Revitalize a Venerable Brand

Farran Technology Limited

As the Manager of Sales for North America, I was brought in to build strategic partnerships and revamp our sales practices. To accomplish this, I fostered lucrative and lasting relationships with the US military and Homeland Security along with key players in the detection, test & measurement, and research markets. I devised an export control and technology plan for a foreign supplier to comply with the United States International Traffic in Arms Regulations (ITAR). I also managed our SalesForce.com implementation for global teams across North America, Europe, and Asia.
Key Achievements:
✔ Implement Salesforce.com with a Global team
✔ Business Development: Won $500K annual contract for airport security screening system prototypes at QinetiQ.
✔  Customer Acquisition: Significantly boosted visibility in key markets by building vast manufacturer’s representative network to open up new growth opportunities.

Manager North American Sales ➡️ Establish North America Sales 

MHz Marketing, Inc

Earlier in my career, I was directly responsible for all sales operations, and efforts bolster and maintain business development. My role was to penetrate new markets and build solid relationships with businesses serving the military, telecommunications, and commercial customers. I adeptly served as the manufacturer’s representative for interconnect, fiber-optic, RF, microwave, and cable products. I also created strategic marketing plans, managed the operating budget, and negotiated contracts. 
Key Achievements:
✔  Business Development: Concurrently expanded into and grew two territories from $500K in existing annual revenue to $15M per year.
✔  Customer Acquisition: Secured representation contracts with seven new accounts; won $3M annual contract with Optium (Finisar), and $1M annual contract with Tyco Telecommunications for transoceanic fiber-optic system.
✔  Account Management: Successfully defended $1.5M annual contract on Spy 1 Radar for Arleigh Burke class Destroyers and awarded $1M contract on VSR radar for DDG-1000 stealth cruiser at Lockheed Martin; also maintained $500K annual contract and awarded $250K annual contract at ITT for electronics countermeasures.

Sales Manager Midlantic & Metro NY ➡️ Create New Market & New Sales Team ➡️ Startup Specialist

Lucent Technologies, Optoelectronics Div.

Fiber-Optic Components
Managed multiple concurrent projects in world-class, automated facility manufacturing optoelectronic components. Oversaw product design changes, manufacturing information systems, physical plant, manufacturing equipment, and process improvements.
Key Achievements
✔  Relocated two photonics manufacturing lines to new, state of the art facilities.
✔  Improved efficiency of workflow by implementing Oracle-based shop floor information system.
✔  Converted final product testing to 100% automated testing, material handling, and data collection.

Product Engineer & Project Manager ➡️ Execute World-class Manufacturing Automation

VP Sales & Marketing ❤️‍🔥 Growth - Turn-around - Transformation ❤️‍🔥 Different Results Demands Different Thinking ❤️‍🔥 Author - Speaker - Podcast - Voice Over

Different Results Demands Thinking Different.

Continually saddened by the seemingly endless tales of stalled growth and frustration among entrepreneurs and business leaders, I have invested the entirety of my working hours, and more, to research, learn, experiment, and execute increasingly effective growth strategies.

I have come to one unmistakable conclusion. Gone are the days when the 1999 attitude was enough. It's not about work ethic. It's not about  doing "more".

It's about being different.

My passion for business growth was ignited after leading a remarkable business turn-around.

The joy from achieving extraordinary differentiation and creating a new category was so gratifying that I am driven to replicate this success for a new generation of executives and leaders.

Buyers behave differently today and what worked before the turn of the millennium has become increasingly difficult and expensive to execute effectively.

Using my decades of experience as an Industrial Engineer, Seller, Marketer, and Leader in Industrial and Defense Manufacturing, Automation, High-technology, Information Technology, and Warehousing; I am focused on helping companies to become an anomaly and truly rise above the competitive noise.

It takes a truly aligned team to take some risks and create a strategy that continuously seeks to find what works today and what will work tomorrow as the business landscape evolves.

Helping others to achieve newfound success is what continues to motivate me every single day to show up and give it my all.

Dream BIG!

taplio

The Battle

Adam Jay ♾️

Chuck Coxhead

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