Adam Jay

Chief Revenue Officer (CRO)

Most B2B companies stall because growth is duct-taped together instead of designed. I fix that.

I’m a Fractional CRO and GTM Operator who builds modern revenue engines that make growth repeatable, predictable, and intelligent. To date, I’ve helped SaaS and services companies generate $265M+ in revenue by installing the right mix of strategy, process, and execution.

I’m not a slide-deck consultant. I embed with teams, roll up my sleeves, and architect systems that actually run... combining sales leadership, RevOps structure, and an AI augmented approach to remove friction and accelerate results.

Through my GTM Gap™ Framework, I guide companies from:

👉 Stabilization (infrastructure that supports scale)
👉 Foundation (repeatable sales motions)
👉 Repeatability (predictable pipeline + process)
👉 Scalability (AI-powered efficiency)

What I bring:

👉 AI-driven GTM design and intelligent automation
👉 Sales playbooks, enablement, and positioning that scale
👉 Revenue team structure and fractional leadership through growth stages
👉 Hands-on execution that bridges the gap between vision and results

Leaders I partner with describe my work as both strategic and practical; insightful enough to set direction, but operational enough to create momentum immediately.

If you’re building for scale and need an operator who can architect and execute, let’s connect.

GTM Ambassador 

Featured Thought Leader and Overall GTM Junkie. 

As an ambassador, I share frequent content that aligns with the overall GTM Operating System developed by GTM Partners. Additionally, I share my perspective based on the analyst data gathered by GTM partners. And as GTM Partners creates more content and hosts more Roadshows, there's a HIGH likelihood you'll see me there :)

Adam Jay ♾️

Ben Bartolone

QC Growth

Expert Sales Teams for Early-Stage Startups

GTM Sales Lead (Fractional)

Found Brand Agency

Brand + design that solves problems. Want to clarify your messaging + move forward?

New Business Advisor

Beta Acid

Build Software Like A Startup 🚀 
...even if you aren't one!

Sales Manager (Fractional)

Ryan Ellis LLC (Ryan Ellis Motorsports)

Advisor

Premonio

Revenue growth clarity, removing the headaches.

Strategic Advisor

Fractional

Client list available, feel free to ask me!

THE CHALLENGE
Clients have no outbound process, need to define ICP, messaging, outreach sequencing, and 2-3 months of outreach. Create all, and conduct.

• Define ICP from existing client base.
• Define outreach methods, enable data collection and contact methods at scale.
• Develop messaging for outreach methods in sequence with tested language.
• Conduct 2-3 months of outreach for client, allowing implementation of the process with new sales hires.

GTM / Outbound Messaging & Strategy

RevGenius

RevGenius is a trusted space where curious revenue professionals are collaborating on the future of b2b go to market.

GTM Community Founding Member

CoVent

CoVent was founded with a vision to innovate and streamline the event sponsorship landscape.

My work included a growth engine to build pipeline and community engagement over 3 months. Mission accomplished here! 

The founders are now narrowing down to determine a razor-sharp ICP before they scale back out again and become better, faster, stronger. I look forward to seeing their work in action.

Event Sponsors 🤝 Event Organizers with CoVent!

Director of Growth - Events (Fractional)

Crush & Lovely

Digital products, thoughtfully made. Welcome to the party, pal. 👋

First six months:
-Created GTM foundation in company already creating meaning revenue through repeat client, and referred client business. 

Following six months:
-Focused on recency and networking to drive net new revenue through focus on company client list, company ethos, and company capabilities.
-Let the work speak for itself, very little "selling" and more "guiding."

Ended for a realignment with approach to GTM Outbound, and for my own desire to try Fractional GTM.

Sales Manager

Cantina

Cantina (born Airtime) offers a full suite of real-time audio, video, and social media to build community over 10 years of battle testing, and selling these B2B as software development kits, and AI chatbot companions.

THE CHALLENGE
No sales process, no pipeline, no marketing, new product. Develop pipeline, brand awareness, and revenue.

• Self-sourced enterprise prospects from companies like Electronic Arts, Chess.com, Beatport, and iHeart.
• Led campaign to uncover ICP and PMF through detailed market research and customer interviews.
• Explored Annual Contract Value market fit for $50k - $500k.
• Quota attainment: 120%
• Developed first sales playbook for company use.
• Drove product strategy goals in collaboration with Director of Product.
• Created and implemented analytics & dashboards for tight resource management.

Head of Business Development

GTM at Crush & Lovely 🙋🏻‍♂️ - Ex-Broadway 🎭

Nice to meet you, I’m Ben. Spending life meeting new people and getting excited about new projects. Love being part of a team that brings incredible ideals into the world— for years, that was full-time in the American theater.

Pivoted in 2019 to take a sabbatical in tech, and never left. I’m a product development fanboy, and can always give you Broadway show recommendations.

Let’s chat. 👋 

taplio

The Battle

Adam Jay ♾️

Ben Bartolone

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