Adam Benitez

I’m a revenue and go-to-market systems leader focused on building predictable, scalable growth engines for SaaS companies navigating complexity, scale, and investor expectations. I partner closely with CROs, CMOs, CFOs, and business systems leaders to align strategy, data, process, and technology into a single, trusted revenue operating model.

Across my career, I’ve led organizations through key inflection points — rebuilding forecasting foundations, professionalizing GTM execution, and enabling growth during fundraising, hypergrowth, and post-stagnation resets.

Selected Impact:

💰 Enabled $75M Series C funding by delivering investor-grade pipeline, forecasting, and GTM performance visibility through rigorous data governance and executive-ready reporting.

🚀 Helped revitalize a $100M Series E SaaS company after multiple years of flat growth by re-architecting ICP strategy, operating cadence, and GTM execution — contributing to a 73% increase in ARR.

📈 Built and scaled 10+ person Revenue Operations and Systems organizations, spanning Sales Ops, Marketing Ops, CS Ops, Enablement, and Architecture.

📊 Designed forecasting and accountability frameworks that materially improved predictability, shortened sales cycles, and established disciplined stage-based execution across global sales teams.

🧩 Unified complex RevTech ecosystems (Salesforce, CPQ, Outreach, ZoomInfo, LeanData, Gong, analytics) into governed, end-to-end revenue platforms supporting leadership decision-making.

📉 Drove ~35% gains in sales productivity through territory design, automation, pipeline discipline, and AI-augmented insights.

I’m passionate about building revenue systems that executives can trust, investors can underwrite, and teams can operate confidently — connecting strategy to execution through clarity, rigor, and scale.

Member

Pavilion is a private membership organization for commercial growth operators, where Members can openly discuss business critical issues with the comfort of privacy and confidentiality.

Ethic Agency

As a seasoned marketing director, I've personally experienced  it too many times. I’d hire a freelancer or agency and would get half-assed results. No communication… no desire to bring fresh ideas to the table… no effort to dive deeper into what my company does… and worst of all, no passion in their work. 

And frankly… it just ended up resulting in more work for me.  I just wished I could find someone who treated me like they we’re an extension of my team.

So, in November of 2020, I walked away from my comfy 9-5 and  set on a mission to flip the script. That's where our story begins. 

Ethic Agency is where trash marketing comes to die. 

We’re great at helping small to medium-sized businesses do two things: 

1. Build out their first-ever in-housed marketing department 
2. Serving as that extra arm existing in-house marketing functions need to hit their goals 

At Ethic, we have a guiding principal: To produce marketing that helps your company generate revenue.  And the only way we can do this is by embedding ourselves into the fabric of your organization and becoming a part of your team. 

If you’re looking for that extra marketing arm your company’s been needing, we’re going to be a great fit.

Growth Marketing Consultant

FLS Transportation Services

-Strategy: Develop and execute an acquisition marketing strategy, creating a clear roadmap of priorities to grow pipeline with new accounts and expand within existing accounts.

-Content: Develop and execute content marketing strategy. Produce content that builds the brand, drives engagement and most importantly generates leads.

-Lead Generation: Develop a data-driven lead generation strategy. Plan and execute effective campaigns to achieve pipeline and revenue targets across paid, earned and owned channels.

-Product Marketing: Define messaging and positioning for the product and lead sales enablement initiatives.

-Customer Lifecycle Marketing: Collaborate with SVP to develop and deliver customer-centric marketing programs to increase customer satisfaction, foster brand loyalty and product engagement, and cultivate customer advocates.

-Communications / Branding: Lead corporate communications to build awareness in the marketplace, and continue to evolve the brand.

-Leadership: Effectively collaborate with sales, carrier relations, operations and customer success teams to determine the roadmap for the marketing organization in the future. Develop and manage the marketing budget, KPIs and performance reporting. Build marketing team and manage marketing systems and technology.

Director of Marketing 

Winmo

-Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy.

-Serve as an exemplary writer, consistent with our company’s tone and mission. You write clean, concise, well-polished copy.

-Edit content produced by your team, including conceptualizing the projects upfront, assigning projects and overseeing development and copy-editing prior to publishing.

-Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot and social media analytics tools.

-Build and maintain editorial calendar and written guidelines.

-Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar.

-Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently.

-Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization.

-Management of all creative resources including designers, writers, and other agency personnel.

Content Marketing Director

-Develop new relations for the organization's acquired brands by identifying engaging, high potential leads and nurturing them into appointments for our sales team. 

-Manage company website and landing pages, including the development, publishing, and updating of content and applying SEO best practices. 

-Create and edit content across email marketing, blogs, emails, press releases, and social media.  

-Build and execute branding campaigns that support annual PR initiatives and drive awareness. 

-Identify and manage events that support lead generation and branding initiatives; execute all pre and post-event marketing and budget analysis. 

-Manage email automation campaigns (via Hubspot) to drive inbound leads and nurture them throughout the sales cycle. 

-Maintain understanding and insight of the industry and competitive marketplace to inform the marketing strategy and tactical development process.

Digital Marketing Manager 

Marketing Eye : Sydney | Melbourne | Brisbane | Atlanta | Dallas | New York | Rotterdam

-Build, manage and execute rich marketing strategies that effectively align with our B2B client's business goals. 

-Provide clients strategic marketing solutions through branding, graphic design, web development, search engine optimization, advertising, social media management, lead generation, public relations, direct marketing, content marketing, and marketing automation campaigns. 

-Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content.

-Optimize Marketing Eye's marketing automation and lead nurturing process through email, content, and social channels.

-Develop and execute regular social media campaigns and track their success.

-Grow company footprint with the regular creation and distribution of creative content for both Marketing Eye and our clients through press releases, blogs, newsletters, and email campaigns. 

-Manage technical marketing systems (marketing automation, CRM) used to generate, distribute and report on leads. 

-Create and maintain metrics reports on marketing and sales activities, effectiveness and business impact.

Marketing Executive

Shouty, LLC

Responsible for developing and executing all public relations and marketing operations including updating and maintaining all online community management, coordinating the monthly newsletter, and developing detailed creative strategy reports. Updated and maintained website content. Worked closely with marketing team to ensure all strategies protected and enhanced the image of the company. Responsible for writing press releases and maintaining media relations, resulting in media coverage on the front page of the Atlanta Journal Constitution Sunday paper.

Director of Public Relations

State Farm

Tonia Kiser's State Farm Agency is dedicated to helping locals save money on all their insurance needs from car insurance to life insurance. Tonia Kiser herself is driven to not only save her customers money, but firmly believes business is better when she has a personal relationship with each of her clients. 

Experience included the development of a marketing campaign that created a social media presence, advanced mutually beneficial relationships among the agency, auto dealerships and leasing agents, and established healthy client relations by providing positive communication efforts. Implemented creative design strategies by developing and graphically designing a client referral plan while strategically planning, developing, and executing an annual meeting between policy holders and the lead agent. Planning involved the creation of power points, researching customer needs, crafting referral letters and providing follow-up “thank you” packets.

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