A-Game Consultancy

Director

Big Roar Coaching

Owner

On the surface everything looks successful. The business is moving forward, the money is fine, and the image looks good.

Underneath it feels very different. You are exhausted, stressed, and running on fumes. Alcohol becomes the quick fix, the reward, the escape. But it costs you clarity, control, and confidence.

The habits that once drove your success begin to slip. Your health starts to pay the price. The life you have built feels nothing like the one you wanted.

This is where change begins.

We work with men who are ready to step into sobriety, live in alignment, and build self mastery. Men who want to rebuild their health, sharpen their focus, and create freedom that lasts.

Sobriety gives clarity. Alignment gives direction. Self mastery makes it stick.

That is how you thrive in life and business

Adam Smith

It’s f*cking mental that going sober can still be seen as negative, 


Lose weight? “You look amazing”

Stop smoking? “Well done to you”

Leave a bad relationship? “Great news, it obviously wasn’t working”

Remove alcohol? “Did you have a problem”

Then comes the gaslighting. “I can have a few and I’m fine, you just need to learn how to moderate”

Again, we don’t go up to up to someone that’s overweight and say “why did you stop eating junk food and do all that exercise? You just need to learn how to moderate” 

Also, what if you did have a problem with alcohol? Isn’t the point of human existence to solve problems and grow? 

There’s so much shame still attached to it so there’s no wonder so many people still drink it though they want to stop. 

When you do remove alcohol, every single area of your life gets better and the only regret you’ll have is that you didn’t do it sooner. 

I couldn’t care less if you drink. If you do remove it or take a break from alcohol however, it will change your life in ways you can’t imagine. 

I’m hosting a webinar next Wednesday at 12pm uk time. How to stop drinking, fix your habits, reduce stress and more. Follow the link in the comments. 

P.s. What more can be done to combat this lazy narrative? Comment below

You’re thriving in business but sabotaging your health and home life. Through sobriety, accountability, and action, you rebuild trust, strength, and purpose to become the man your family deserves.

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I stopped drinking alcohol over 1,950 days ago,  


My life has changed enormously since and yours can too, 

-Clearer skin
-Lost weight
-Set up my own business 
-Reduced blood pressure 
-Reduced cholesterol 
-More present with my family 
-More emotionally intelligent 
-Saved god knows how much money 
-Gained so many great relationships 
-Helped change the lives of hundreds of others
-Increased self worth 
-No suicidal thoughts 
-No pissed up arguments 
-No hangovers 

Every area of my life has improved since stopping drinking and it’s the single best decision I ever made.

I help others do this too. If you’re a founder and want to make more profit, become healthier and be more present, I’m only a message away. 
 
Are you alcohol free? What benefits have you seen? Comment below

Founders hire me to transform their mindset, health and performance so they think clearly, lead with confidence, increase profit and stay present at home while building a life of real freedom.

6 years ago I was sacked from the most toxic job I’ve ever had, 


They said my face didn’t fit their “culture”.

The organisation was about as “cultured” as a urinal cake from a working men’s club. 

Today I’m in London with my business partner as we’ve been nominated for best start up in the UK and I’ve been nominated for best neurodiverse founder as well. 

I am so grateful for those absolute whoppers that me set me free from a job I despised so I could find my true calling. 

Sometimes it’s not rejection, it’s redirection. 

Wish us luck.

“Adam, someone did a post about you the other day slagging you off”


And? 

Sounds like a them problem. People are so desperate for gossip and chaos. 

3 people have messaged me directly to tell me someone did a post slating me. 

I post content everyday for 2 reasons. 1. To help people. 2. To make money. 

When you post content you leave yourself wide open for criticism. Some will love it, some will hate it. 

Thats the trade off of putting yourself out there everyday. 

Often the criticism is from someone that’s  only post was to announce how delighted they were to being promoted as Chief Helmet Officer at Absolute Whopper Incorporated. 

I get to decide what it means. Ultimately, it’s just words on a screen. It doesn’t define me and what matters most is my opinion of me. 

I’ll keep posting content and changing lives. It’s what I was born to do. I’ll leave the keyboard warriors to criticise, it means I’m doing something right. 

How do you deal with trolls? Comment below

Well, we didn’t win, 


I was nominated for best Neurodiverse Entrepreneur of the year in the UK, 

We were also nominated for best service based start up. 

We didn’t win and I’m gutted. Thats the thing about being neurodivergent, perceived losses and rejection hit that much harder. In reality, I know it isn’t rejection, but the instantaneous response will always be there. 

That said, I am very grateful to have been there and if you would have told me 5 years ago when we started A-Game that we would be here, I would have laughed at you. 

Also, due to the amount of work I’ve done on myself I was pleased for the people that won as they were absolutely buzzing. 

For years I was told I had “potential”. My parents were told by teachers to “manage their expectations”.

Being employed wasn’t always easy for me for numerous reasons. 

I didn’t take rejection or criticism well. Still have challenges with it to be honest. 

My time keeping was ok but not exemplary.

I hated admin and the higher up I went the more I had to do. 

My ideas would often get ignored (some of them were shit to be fair 🤣)

So to have a category for people that were told they didn’t fit their mould of modern society is amazing in itself. To be recognised with a nomination is incredible. 

So while I would have loved to win, it really is about following the process and remembering that I won’t be appreciated/understood by everyone and I’m not supposed to be. 

Are you neurodivergent? How do you deal with set backs? Comment below

Office Christmas parties are one of the single most destructive things you can do for your business, 

Before I became a coach I worked in hospitality for 14 years and I saw it all. 

❌2 people threw glasses at me when I wouldn’t serve them

❌Countless injuries and unnecessary fights between staff. 

❌So many people saying shit to their boss that they shouldn’t. 

❌The boss saying shit to people that they shouldn’t 🤣

❌Jonny big bollocks getting flattened by the bouncer after being refused entry. 

❌Company credit card getting a beasting 

Most don’t want to attend and yet they feel obliged to. 

There is often no consideration for people that don’t drink alcohol either. 

I have seen countless people destroy their careers over the years. 

They get pressured to attend by the senior management team and then get fed bottomless alcohol and they then wonder why their behaviour is so bad…. It’s a real head scratcher isn’t it? 

So if you are attending your Christmas party really think about what you want the outcome to be, no one ever got promoted at Christmas party but many people have lost their job. 

Am I saying don’t have fun and celebrate? No. But does that mean you have to get absolutely wankered in the name of “building morale”? Also no. 

You can socialise, dance and sing without alcohol and still get home, job in tact, good nights sleep and a productive start to your day tomorrow. 

Something to think about.

I've never had a dog before and couldn't quite comprehend how attached people were to their pets. 

That was until this little rascal came into our lives and I now realise I would take a bullet for her. 

There's a certain level of love and loyalty that just can't be replicated by anything else. 

She's hilarious, cheeky, playful, loving, naughty, comforting and ridiculous in equal measure. (As pictured) 

Today is Gracie's 6th birthday and I can't express just how much she means to us. 

She's the best therapist I've ever had. No weird wanky linkendIn lesson here, just an appreciation post. 

Put your dog pics below 😁

A client of mine lied to me on a call, I called him out on it and couldn’t believe his reaction, 


He told me he was pushing himself so hard because he wanted to “give his family the best life possible.”
 He genuinely believed it.

I challenged him on it. 

“Is this really about your family? Or is it about you feeling insecure?” 

He went home after being away for a week with work and his wife said their son had asked why he never talks to him anymore.
 The kid thought his own dad didn’t like him.

He told me the buzz from that deal disappeared instantly.

Here’s the reality most business owners avoid:
A lot of the overworking isn’t about being a great provider at all. It’s insecurity dressed up as responsibility.
 Work becomes the safe place where you know what you’re doing, and home becomes the place you quietly hope sorts itself out.

At work you feel competent. At home you’re not sure what’s expected, so you stay in the environment where you feel in control and call it “sacrifice.”

He eventually admitted he was hiding behind the idea of “doing it all for them,” when really he was doing it because it was the only area of his life where he felt confident.

So we stripped it back and made his personal life something he intentionally worked on.

He started being present. 

He communicated with his wife properly. 

He spent genuine time with his son rather than squeezing him into the gaps of his week. 

Nothing dramatic, nothing Hollywood, just consistent effort in the right direction.

Six months later his son sprints to the door when he gets home. 

He told me that watching his boy score at the weekend felt better than closing that contract. 

He laughed and said, “Turns out I wasn’t a bad dad, I was just never there.”

This is the part no one wants to admit:
Most men aren’t “doing it for the family.”
 They’re doing it because they don’t know who they are without work propping them up.

You can grow a successful business and still be the kind of father and partner your family actually wants around.
 But you won’t do it while hiding behind the old story.

If you want clarity, structure and someone who will hold you to the standard you keep avoiding, we can have a discovery call to see if I can help you. 

How do you put in boundaries between work and home life? Comment below

Life and Business Coach for founders who want clarity, faster decisions, more profit, and real freedom without burning out or losing their family.

Doing hard shit prepares you for hard shit, 


I used to be so weak. 

Not physically, but mentally.

Using alcohol to escape my emotions. Turning to junk food as a vice for “comfort”. 

Going to pure gym and doing nothing but bro lifting. Everyday was arm day 🤣

The biggest flex I have now is that my 37 year old self would destroy my 25 year old in every metric. 

It’s essential to put yourself in uncomfortable situations in order to grow and it’s something I do everyday. I refer to it as intentional adversity. 

This is me pushing 300kg on the sled push. Why? Why not. 

Doing hard shit like this pushes me each day and helps me deal with the challenges life throws at me. 

What do you do each day to prepare your mind and body? 

P.s. We are hosting an event next Wednesday at 12pm about how to optimise your performance, reduce stress, destroy limiting beliefs and more. Link in the comments

The term personal brand makes my teeth itch,



Well it used to. 

The main reason why is because I misunderstood it. 

That said, it’s a term that is often overused and I have seen countless business owners getting fleeced by people selling them the dream about “building a brand and clients will queue round the corner”.

I absolutely disagree with that. 

I think you have to build a business first. One that actually helps people solve their problem. 

Then you can focus on building a “personal brand”. 

That’s the order I did it in and now we’re getting opportunities aplenty. 

After 5 years of building a successful business, not because I took an online course about bright coloured presentations on canva and filming myself drinking a coffee. 

This year alone there’s been so many great things happen in my life. 

-Coached hundreds of people and helped them change their lives. 

-Formed a great corporate partnership with ADHD360  

-Featured in a book with several other successful Neurodiverse founders. Put together by Frankie James Phil Anderton and John Reynolds 

-First Tv appearance on the docuseries ADHD Beyond The Label.  

-Guest appearance on one of the biggest UK podcasts Eventful Lives hosted by Dodge Woodall 

-Asked to speak to a roomful of successful entrepreneurs by Chris James 

-Invited on 30 podcasts 

-Sold out 2 mens retreats

 -Joined a mastermind with 30 other business owners ran by the legend Phil Graham 

-Nominated for The Allica Bank Great British Entrepreneur Awards for best start up 

And next year we already have so many great things lined up. 

So while a personal brand is important, it’s imperative you build a successful business first. 

What are your thoughts on this? Comment below

Client closed a £1.25m deal and went home buzzing, he was shocked at what was waiting for him at home, 

His wife looked at him and said: 
“Your daughter asked me today if you even like her."

He’d spent 4 months negotiating that deal.
Late nights, strategic planning and endless trains down to London. 

He’d spent about 6 minutes total with his daughter that week.

Here’s what kills me:

You’ll spend 3 hours preparing for a board meeting.
⤷ You won’t spend 3 minutes asking your kid about their day.

You’ll track revenue KPIs obsessively.
⤷ You have no clue what your wife actually needs.

Then you wonder why success feels so empty.

He asked me:

“Is it possible to feel accomplished in my personal life the way I do professionally?"

Mate, you already have the skills.
Strategic thinking. Problem-solving. Showing up consistently.
You only apply them at work.

What he did:

Hired me. Then we got a plan in place. 

Scheduled family time, like board meetings. Non-negotiable.

Actually asked his wife what she needed.

Learned what his kids cared about.

Showed up. Consistently.

Six months later, his daughter runs to the door when he gets home.

And he felt the same buzz watching his kid score a goal as closing that deal.
Maybe more.

You can build a £5 million company, but can’t rebuild a relationship with your kid?

Bollocks.

You just haven’t decided it’s worth the same effort.

You’re applying world-class strategy to your business and not to your family’s future.

Most men tell me:
"I’m doing this for my family."

Nah mate. You’re doing it for you.
Your family doesn’t want the bigger house.
They want YOU. Actually present.
Your move.

Are you willing to apply the same intensity to the people who actually matter?

Or keep building empires whilst your family falls apart?

Reading my content is all well and good but it won’t move the needle, hiring me and my team will. Drop me a message with the word “Ready” if you want clarity, strategy and accountability. 

P.s. I’m hosting an event tomorrow at 12pm. If you want to perform at your highest level, this is for you. Link in the comments.

“You should never make friends with your clients”


Bollocks. For a meaningful relationship to form, trust must be built. I can’t expect any of my clients to be vulnerable with me if I can’t be with them. 

Over the last few years Rich Casement has achieved so many amazing things and to be part of that journey has been an honour. 

Been alcohol free for 4 years, left a job he wasn’t aligned with, started his own business and has run countless marathons. 

We’ve since formed a great friendship and the fact we can meet for a walk and coffee while discussing our wins and challenges is a great gift as most of my friendships were based on alcohol and bull shit for many years. 

Yes I have boundaries in place with everyone I work with but I also believe to have authentic connection with someone, you must be able to fully be yourself to build more trust. 

Rich is just one of hundreds of great relationships I have formed over the years and it’s the greatest honour I could wish for when running my own business. 

Rich changed his life by asking for help, you can do the same too. I’m only a message away.

P.s. What are your thoughts on this? Comment below

Shots fired 😅
Most recovery programmes have a 30-40% success rate. Ours has 92%.

Look, I'm not here to slag off AA or traditional recovery. They’ve helped millions of people, and that matters if they work for you, brilliant.

But here's what I've learnt after working with 500+ high-performers over 5 years:

Traditional recovery is built for people who've lost everything. You haven't lost everything. You're succeeding professionally whilst struggling personally. Your rock bottom is most people's peak performance.

That requires an entirely different approach.

Here's The Difference:

Traditional Recovery:

Assumes you've lost job, family, health
One-size-fits-all protocols
Group rooms where you're the only one in a suit
Focuses on willpower and meetings

The A-Game Method:

You're crushing it at work, struggling at home
DNA testing for YOUR specific biology
Science + mindset + peer community who get it
Built for executives who understand complexity

It's not better or worse. It's different. Because you're different.

What You Get:

Sobriety → DNA testing + nutritional therapy + mindset rewiring. Not just stopping drinking. Understanding why you started.

Alignment → Rebuild relationships. Address the ADHD/neurodivergent factors (70% of our clients). Fix what drove you to self-medicate.

Self-Mastery → Lead from clarity. Make decisions without 2 AM regret spirals. Build a life you don't want to escape from.

The Results:

✓ 500+ high-performers transformed
 ✓ 92% success rate (industry average: 35%)
 ✓ Specialisation: Executives with ADHD/neurodiversity
 ✓ Average client ROI: £100K+

Real outcomes: CEOs leading with clarity, marriages rebuilt, health restored, lives they don't want to escape from.

Who This Is For: Successful but unfulfilled. Self-medicating with alcohol. Crushing it at work, struggling at home. Ready to do actual work, not just talk. Done with generic wellness bullshit.

Who This Isn't For: Looking for quick fixes. Unwilling to address root causes. Can't commit to 12 weeks. Not actually ready to quit.

The Guarantee: Complete the full 12-week protocol and don't see measurable improvement? We'll work with you until you do.

That's how confident we are in the SAS Framework.

This isn't for everyone. But if you're a high-performer who's tired of feeling like shit whilst appearing successful, let's talk.

DM me "A-GAME"

30-minute confidential strategy call. All conversations completely private. Zero judgement. Just honest assessment of where you are and where you want to be.

Your move, executive.

Stop escaping your life. Start building one you don't want to escape from.

You can’t drink alcohol and perform at your best, 


Can you make money? Yes. 

Can you be healthy? Yes. 

Can you be happily married? Yes. 

Can you perform at YOUR best? No. 

The thing is, it’s the ugly mirror most people don’t want to look in. 

Even if you only have 1-2 drinks on a Saturday night, it’s ruining your sleep and productivity levels the next day. 

Are you happy not showing up as your best self for you and your family 52 days a year? Nearly 2 months? 

Now I know you might be thinking “I drink and I’m fine” or “I drink and I’m successful”.

Good for you, but not my point. You could be performing at even higher levels and be even more happy/fulfilled. 

“I would be happier drinking with my mates than if I stopped”. 

Nope. Alcohol makes you feel that way in the moment but it also increases anxiety and stress so it’s just not factually correct. 

Am I saying you shouldn’t socialise then? Fuck no. You just don’t need a liquid to have a good time. 

“But I don’t want to stop drinking, I like it”

Good for you. I don’t care. 

If you are reading this and you’re sick of drinking and know you’re better without it however, I’m your guy. 

As you were.

Adam. 

P.s. What are your thoughts on this? Comment below

Most people think sobriety is about what you lose. The truth? It’s about what you gain. In this live, we’ll talk honestly about the real reason high performers drink, what’s waiting on the other side when you stop, and how going alcohol-free rewires your entire mindset. No preachy nonsense, just straight talk on clarity, confidence, and becoming who you’re meant to be.

We’re going live to talk about what really happens when you take a break from alcohol. Not the surface-level stuff, but the real changes that happen physically, mentally and emotionally.

We’ll cover:

What to expect in the first 30, 60 and 90 days without alcohol

The truth about moderation and why it keeps most people stuck

How to handle social pressure when everyone else is drinking

Why life without alcohol isn’t boring, it’s clear

The kind of support and accountability that actually works

If you’ve ever thought about taking a break but keep finding reasons not to, this Live will give you the clarity and confidence to get started.

“I’d do anything for my kids”. Would you stop drinking alcohol for them? 

Would you actually prioritise your health for them? 

Would you put your work laptop away at the kitchen table for them? 

Would you say no to that client and instead go home and read a bedtime story for them?

You’ve hit almost every metric when it comes to being “successful”.

You have the house, the car, the family, the nice watch etc etc 

Everyone is envious of what you have but you hate who you’re becoming and have lost yourself along the way. 

You’ve become all to familiar with the spare bedroom and your kids being indifferent to you.

It’s exhausting isn’t it?

Imagine this instead;

✅You nail it at work because you’re more productive than ever. 

✅You use effective communication with your team and clients while setting new boundaries.

✅Your laptop and phone go away as you enter the house. 

✅Your kids and partner are excited to see you. 

✅You share laughs at the dinner table. 

✅You put them to bed and for once, they ask if Dad can read the story. 

✅You sit down with your partner and watch your favourite show together. 

A house full of love and not just more designer gear to try and impress the lads. Sounds nice doesn’t it? 

DM me, book a call and I’ll help you change your fucking life. It’s what I do best. 

Not ready for that step just yet? Come to my free training next Wednesday at 12pm UK TIME. Link in the comments. 

P.s. How do you make sure you show up for your family? Comment below

Your family doesn’t need your money, they need you, 


“I do everything for my family”

Yet you get home after spending another 5 hours on a deal and now they’re in bed. 

“I would die for my kids”

Would you go sober and get healthy for them? 

Look, I get it. I’m not attacking you, I have a deep level of empathy for where you’re at and want to hold you to a higher standard. 

You’re holding back from being truly fulfilled due to the guilt you’re carrying around like a dead weight. 

You don’t feel worthy of happiness so you start to sabotage it. You avoid the gym yet again. 

You promise yourself it’s the last glass of wine before reaching for a bottle…. Again. 

You tell your kids you’ll play with them after work but don’t get home until 10pm. Again. 

It’s exhausting isn’t it? Just for a second, picture the following. 

-Your business still thrives but doesn’t demand every minute of your time. 

-Your partner has never been more drawn to you and wants to have sex with you. 

-Your kids are excited for you to get home. 

-You’re hitting fitness goals that didn’t think would be possible after you turned 40. 

-You can sit with your thoughts and not feel anxious or dependent on alcohol to numb them. 

This is exactly what I’ve helped 500+ high achievers do and you could be next. 

Message me with the word “Ready” if you want my help. 

P.s. How do you put boundaries in between a work and home life? Comment below

“People with ADHD can’t stick to anything” 


They get distracted easily. 

They are impulsive. 

They can’t focus. 

These are just labels that others attach to something they know nothing about. 

You don’t have to take on other people’s labels, they don’t define you. 

I’ve been studying Spanish recently and have a 133 day streak currently. 

Here’s how I’ve stuck to it (this can apply to any habit) 

-Set reminders (and lots of them) 
-Block it out in your calendar 
-Set yourself up to succeed 
-Set your environment up properly 

It really is that simple.

The only limits are the ones you put onto yourself. 

How do you stick to your habits? Comment below

Most sobriety advice is designed for people who’ve lost everything. 
You haven't lost everything. 
You're succeeding professionally while struggling personally.
That requires completely different strategies.

Here are 7 counterintuitive tips that actually work for high-performers:

1. Don’t Quit Alcohol. Quit The Identity.
Stop saying “I’m trying not to drink."
Start saying “I don’t drink."
Your brain follows your identity, not your intentions.
The shift from “trying” to “being” changes everything.

2. Replace The Dopamine Hit (Don’t Just Remove It)
Your brain needs dopamine. If you remove alcohol without replacing the hit, you’ll white-knuckle it for weeks, then relapse.

What works: morning cardio (45+ minutes), cold showers, and high-intensity work sessions.

Your brain doesn’t care where the dopamine comes from. Give it better sources.

3. Test Your DNA (Willpower Isn’t Enough)
Some people metabolise alcohol 3x slower due to genetic variants.
Others have inefficient stress-response pathways, which make coping more challenging.

Knowing your biology changes the game. We test 50+ markers with every client.

4. Build Your Tribe (Not Your Willpower)
Solo recovery has a 35% success rate. 
Community-based recovery has an 87% success rate.
You don’t need more discipline. 
You need peers who understand the specific pressure of high-performance roles.

5. Don’t Count Days. Track Performance Metrics.
"I’m 47 days sober” focuses on what you’ve given up.
“My decision-making improved 40% since quitting” focuses on what you’ve gained.

High performers respond to performance data, not milestones of abstinence.

6. Address The Root Cause (Not The Symptom)

Most executives don’t have an alcohol problem. They have a stress-management problem that alcohol temporarily solves.

Fix the root cause: ADHD, trauma, identity issues, and relationship problems.
The drinking fixes itself when you address what you’re medicating.

7. Give Yourself Permission To Invest
You’ll spend £50K on business coaching without blinking.

But hesitate to spend £10K on the program that saves your marriage and your health?

The ROI on reclaiming your life dwarfs any business investment.

The Pattern:

Traditional recovery treats alcohol as the enemy.
Executive recovery treats alcohol as a symptom of deeper issues.
That’s why our approach works when others fail.

Be honest: 

Which of these 7 are you already doing? None of them? Then you’re still white-knuckling it and wondering why willpower isn’t working. 

DM me and let’s build your actual exit strategy from the bottle. 

Stop managing it. Start mastering it.

P.s. Are you alcohol free? Comment below

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