I work with male founders who are making money but quietly losing themselves at home, 

Drinking more than they want to admit.

Health sliding.

Head constantly running worst case scenarios about cashflow, performance, and keeping everything afloat.

One client closed a £700k deal in Q3 2025. 

He went home buzzing.

His wife looked at him and said,

“Our daughter asked me today if you even like her.”

He had spent three months chasing deals.

Late nights.

Trains to London.

Eight days at home in total.

That is not rare.

That is normal in founder life.

Here is what most men miss.

You will spend hours preparing for a meeting but you won’t spend three minutes asking your kid about their day.

You track revenue daily like a crazed addict yet you can’t remember the last time you sat down as a family to eat dinner together. 

Then you wonder why success feels flat.

He asked me,

“Is it possible to feel proud at home the way I do at work?”

Of course it is. 

You don’t lack the skills to get shit done. You have a plan, set goals and then execute. 

They just point them in one direction and aren’t extended to your loved ones. 

We turned that around and family time went in the diary as a non negotiable. 

He took a break from alcohol and introduced some healthy habits. We unpacked his fear that were holding him back from being the best version of himself. 

Three months later his daughter ran to the door when he got home.

He felt the same buzz watching her score at football as he did closing a deal.

That is the work.

Helping founders apply world class thinking to their body, their relationships, and the life they are actually living.

Build the business.

Keep the family.

Walk into your house calm.

Not carrying the company on your back.

That is what I do.

If you want my help, message me with the word “Ready”.

Adam Smith

I’ve been asked several times why I don’t have kids at the age of 37, 


I’ve gone round the houses many times over the years as to whether I wanted them or not. 

I know plenty of people that are parents by title alone. 

I didn’t want that to be me. 

Spending time with my nieces and nephews always reaffirms my belief that having them will be challenging but incredibly rewarding. 

I don’t think everyone “should” have kids, nor do they need to. 

But that feeling I got when his eyes lit up when he saw me at the weekend simply can’t be replaced. 

As I arrived to celebrate his 9th birthday he shouted “Dad! The big guys here!”

I’ll take “the big guy” over Uncle Nobhead any day of the week. 

My previous drivers for not wanting kids were completely selfish and all centred around the thought of my own routine being ruined. 

As I’ve aged I’ve realised that view is extremely small minded. 

If I’m lucky enough to be able have kids I can only hope they turn out like my nieces and nephews. 

Funny, kind, courageous, playful, compassionate and cheeky in equal measure.

Life Coaching For Male Founders who want to remove alcohol, rebuild their health, and stop letting fear about money, performance, and failure follow them home every night.

No alternative text description for this image

So proud of my client Bonnie for going 1,000 days without alcohol.

Today I celebrate 7 years with my partner,


7 years of love, laughter, showing each other dog videos and having her freezing cold feet put on me. 

Relationships are tough and require work. 

We’ve both changed enormously over the last 7 years and that in itself comes with challenges. 

That said, it’s only made us stronger. 

Some things I’ve found useful over the years. 

When you mess up, apologise without caveat. Don’t say “sorry, it’s because I was tired”. 

Listen without fixing or providing solutions. 

Communicate clearly what your needs are. 

Focus on doing what’s right, not trying to be right. 

Have your own thing to focus on rather than living in each others pockets. 

Have snacks prepared as she will get hangry 😂

Put your own mask on first before trying to help the other person. 

Most problems in relationships come from expectations not being met and poor communication. Work on those and your life relationship will improve drastically.

On the 1st of July 2020 I made the biggest decision of my life, 


I was furloughed from a job I disliked in an industry that I had fallen out of love with. 

14 years in hospitality broke me. It’s an amazing industry filled with incredible gifted people but I knew I couldn’t do it anymore. 

My body was broken from the long hours, poor sleep, junk food and alcohol. 

The issue was I didn’t know what to do next. 

I had so many transferrable skills but after years of hearing “when are you going to get a proper job” it’s safe to say I didn’t feel comfortable with the transition. 

My boss called me and said we would be reopening on the 4th of July. I just couldn’t do it myself. 

I told I wouldn’t be returning and burnt the boats. 

I up-skilled, became a qualified coach and started posting online. I had 6 clients within 2 weeks! I couldn’t believe it! 


Fast forward 6 years and life looks very different now. 

-I coached over 500 people 
-Made over 1.4million in revenue  
-Sold out 6 men’s retreats 
-Paid myself a salary for 5.5 years 
-Have a great company car 
-Hosted over 135 episodes of my podcast 
-Coached leaders from Amazon, Dell and Diageo
-Worked with pro athletes from the premier league, rugby league and team GB. 
-Been featured in a book 

And much more

Would I advise others to “burn the boats?” Honestly? No. 

Look at your savings, gauge your ins and outs, give yourself 9 months run rate, gauge whether you actually like the thing you want to do, test it in the market, do it part time, build up some clients and then hand the notice in. 

Yes you need to take risk but don’t be a fool. The market is tougher than it’s ever been.

Here’s to the next 5 years. I don’t know what’s ahead but I’m really fucking excited.

I stopped drinking alcohol over 2,000 days ago,  


My life has changed enormously since and yours can too, 

-Clearer skin
-Lost weight
-Set up my own business 
-Reduced blood pressure 
-Reduced cholesterol 
-More present with my family 
-More emotionally intelligent 
-Saved god knows how much money 
-Gained so many great relationships 
-Helped change the lives of hundreds of others
-Increased self worth 
-No pissed up arguments 
-No hangovers 

Every area of my life has improved since stopping drinking and it’s the single best decision I ever made.

I’ve helped over 500 people do the same as well. 

The only thing they all share in common is that they wish they had done it sooner. 

No one regrets removing alcohol from their life and sobriety is the greatest gift you can give to yourself and your family. 
 
Are you alcohol free? What benefits have you seen? Comment below

“You’re nearly 40, why don’t you have kids?”


I did a post a couple of weeks ago about why I don’t have kids at the age of 37. (Not nearly 40)

99.9% of the comments were positive. 1 absolute melt decided to project their pain onto me and ask why I don’t have kids. 

This question is so odd to me. 

No one ever asks “why did you have kids?”

There’s a multitude of reasons as to why some people don’t have kids at my age. 

1. They might not want them. 
2. They might not be able to have them. 
3. They might not feel ready for them. 
4. They might be focusing on their career. 

It’s not something that needs to be justified and it’s certainly not anyone else’s business. 

Some people are only parents by title and I didn’t want to bring a child into the world until I did the deep inner work on my own securities. 

I have coached over 500 people and it’s evident that if you don’t have your shit together before having kids, you’re in for a rough ride. 

I already meditate, journal, practice gratitude, exercise daily, eat healthy etc. 

However, there were wounds there that hadn’t healed from my past that needed to be worked on before I could even consider it. 

If I’m lucky enough to be able to have kids with my partner, I will do everything in my power to prepare for that day (even though I’m sure nothing will prepare you) 

For now I play the role of the fun Uncle but I also use the skills I have as a coach to understand some of their behaviour and ask them good questions etc. 

It’s awesome! 

So to sum up, please stop asking people why they don’t have kids, it’s none of your business.

It’s not your fault that you drink alcohol, but it’s your responsibility to change it if you’re sick of feeling like shit, 


In the UK, we’re raised around alcohol whether we like it or not. 

It’s in advertising, films, television, and social life. 

We go to the pub with family, we see it everywhere, and we’re exposed to it from an early age. 

We’re shown something we can’t yet have, which instantly creates intrigue. 

Some people are introduced to alcohol as young as nine or ten, when a parent allows you to have a shandy, and it quickly becomes normalised.

As you move into your teens, you drink to fit in, because you don’t want to be the odd one out, and that fear of being judged or excluded follows you into university and your career, where drinking becomes expected. 

By your twenties, it’s part of your routine, and by your thirties it often becomes a coping mechanism for stress, responsibility, and the pressure of daily life.

Alcohol was fun, then it was fun with consequences, and eventually it becomes just consequences.

You aren’t as present at home, you don’t get as much done at work, your partner starts to judge you, and you judge yourself. 

You don’t consider yourself an alcoholic, but you also can’t remember the last time you took a proper break, so you continue because you don’t know another way.

The fear you had at 14 is the same fear you have now. 

What will people say, will I be judged, how will I cope without it? 

These thoughts keep you stuck.

I’ve coached hundreds of people to remove alcohol from their lives, and they all say the same thing, they wish they had done it sooner. 

I’ve never met someone who removed alcohol and regretted it.

When you remove alcohol, your clarity and energy return, you begin setting goals, training, and rebuilding momentum. 

You become a better father, a better partner, more present at home, more productive at work, and more in control of your life. 

You stop wasting mornings, you stop wasting days, and you start becoming the person you always knew you could be.

In the first image I’m passed out in a bar at the age of 31! In the second image I’m 5 and 1/2 years alcohol free. 

I understand your apprehension to change better than most. 

It’s not your fault that you were conditioned into drinking, but it is your responsibility to change it.

Our client is officially 2 years alcohol free! 


James Robson came to us just over 2 years ago. We focused on building healthy habits, rewiring his mindset, overcame challenges that had held him back for decades but there was still something missing. 

He runs a very successful business, has a wonderful partner and was regularly exercising but he still didn’t feel like he was hitting his potential. 

He decided to take a break from alcohol. He didn’t have a drinking problem. Far from it. 

He just knew it wasn’t serving him anymore. 

In the last 2 years he’s set up more businesses, grown his current one and expanded his team, signed up for some BIG physical challenges next year and he’s thriving in all areas of life. 

Forget your cold water plunges, podcasts and chanting affirmations to get an extra edge. The next level you’re searching for is something that only sobriety can bring. 

Here’s to the next 2 years!

For those of you who have removed alcohol, what’s the biggest change you’ve seen in your life since stopping? Comment below

This is why using ChatGPT is a better than getting a coach,


You hate accountability- Just do nothing and then get your new robot friend to validate all of your negative behaviours. 

You want an echo chamber- It’s so good for training it to say exactly what you want to hear. 

You never have to take action- Just keep complaining and never change your approach. This is great for being in a constant state of frustration. But if you give your excuses to ChatGPT, it reassures you and never challenges you. 

You can learn cool new phrases to weaponise- Who cares about actually studying anything to do with psychology or coaching? Just use the word “narcissist” when someone disagrees with you. Keep getting in arguments? Clearly they are just “gaslighting” you for having boundaries. 

You can go unchallenged for months- It will never test you or push you beyond your limits so you can stay in the familiarity of mediocrity forever. 

AI has its uses, for therapy and coaching? Not so much. 

It’s making you weaker, lazier and more miserable. Doing the deep inner work requires a human being to challenge you, push you, listen to you, hold you accountable and test you. 

“But it’s a cheaper option” yeah we all know how much success that usually yields don’t we…..

“You’re not the same now you’re not drinking”


Thank fuck for that! 

Thats the point. 

I was an absolute bell end when I used to drink alcohol and look at that god forsaken bum fluff I used to call a beard 🤦‍♂️

“You should learn how to moderate”

People have said this to me many times over the years. 

Moderation is way too subjective as an argument. 

Moderation for person number 1 is 2 beers a week. 104 beers a year. 

Moderation for person number 2 is 1 beer a night. 365 beers a year. 

Moderation for person number 3 is 2 beers a night. 730 beers a year. 


The problem is, they all they’re right. And the damage done to your finances, relationships and health are vastly different. 

So to simply say “you need to moderate” is nonsense. 

Quick question for you, do you smoke? 

If you answered no, well why don’t you moderate? 

You might be thinking “I don’t want to smoke”

Exactly! 

People will often look at their life, see that it might not be in ruins and then try and shame you for a positive decision that you’ve made. 

But ask yourself this honestly. 

Are you truly fulfilled?

Are you as healthy as you could be?

Are your relationships thriving? 

Deep down you know the answer. 

If you want to stop wearing a mask and start living the life you actually want, drop me a message. 

Are you alcohol free? Comment below

Alcohol and ADHD is a toxic concoction,


I understand why you want to drink. 

“It helps switch your brain off”

“It’s a great dopamine hit”

“It helps you sleep”

But these aren’t factually correct. 


When you drink alcohol, it stimulates the brains reward system, particularly the mesolimbic pathway. 

This gets activated by sex, food, achievement and other rewarding experiences. 

The hit can take about 10 minutes to kick in and can last up to 2 hours. After that though, it drops below baseline. 

This drop is critical because guess what? Now you need another hit. 

After repeating this cycle it can quickly start to free fall into misery, anger, anxiety and brain fog. 

Your fine motor skills go to shit, your speech becomes slurred and you start to become louder. 

Yes it sedates you on an evening and means you fall to sleep easier but sedation is not sleep. 

That’s why when you wake up you feel like a  dehydrated ball bag. 

It destroys your productivity levels for days and the anxiety is crippling. 

Having ADHD is exhausting so why make it harder by drinking alcohol? You think it’s helping your stress and anxiety when in most cases, it’s the cause of it. 

Having dopamine that you didn’t earn is the quickest way to feel shit about yourself long term. 

-Watching porn
-Eating junk food 
-Netflix binges 
-Drinking alcohol 
-Doom scrolling 
-Gambling 
-Smoking 

All contribute to terrible mental and physical health. 

Seeking natural dopamine has been a game changer for me and my clients. 

-Time in nature
-Meditation 
-Cold water therapy 
-Daily exercise 
-Drink plenty of water 
-Eating a healthy meal 
-Playing with your kids 
-Going on dog walks 
-Spending time with loved ones 

I’m not suggesting you live like a monk but those vices that you “need” are likely to be a story you’re telling yourself and they are keeping you stuck. 

For those of you that do have adhd, how do you look after yourself each day? Comment below

You’ve been lied to,



You don’t need alcohol to unwind.

You don’t need alcohol to switch off. 

You don’t need alcohol to have confidence. 

You don’t need alcohol to help you sleep. 

You don’t need alcohol to dance at weddings. 

It’s all bull shit. I was walking around with this mindset for most of my adult life until I took a break for 60 days and realised it wasn’t serving me anymore. 

I didn’t have a problem with alcohol. Alcohol was masking all of my problems.

My lack of confidence came from deep rooted challenges in my childhoods. 

My people pleasing tendencies were steeped in insecurity. 

My poor sleep was due to being anxious and not knowing how to regulate my central nervous system. 

When you do remove it, it will change your life. 

Are you alcohol free? What benefits have you seen since removing it? Comment below

Let’s talk about “toxic masculinity” and the "manosphere"


Some people have said that “men don’t talk about how they feel, it’s the definition of toxic masculinity”.

Firstly, this isn’t true. I have wonderful in depth conversations with my male friends and clients.

Secondly, a lot of men don’t open up because they get judged, fixed, mocked and told “don’t worry about it mate”. So they just stop expressing how they feel. 

Most men were never allowed to show emotion from a young age so they simply don’t bother. It’s not toxic, it’s a defence mechanism. 

Putting this into the same category of the likes of Andrew Tate is so misguided. 

Andrew Tate has got nothing to do with “masculinity”, he’s got everything to do with a toxic individual that happens to be male. 

When I think of what a masculine man represents it’s integrity, honour, hard work, honesty, humour, values led, open mindedness, vulnerability and ambition. 

I have never considered masculinity to be sexism, abuse or outright aggression. 

In preparation for the release of Louis Theroux’s latest documentary, I am genuinely concerned for the young men of our generation. 

The ones that are so openly mocked and told to “man up” (the irony). 

They are victims of a system they never asked to be part of. 

One where hyperbole is at its most prevelant and one where sensationalists like Andrew Tate will always drown out the great work of the Robert Greene’s, Gabor Mate’s and Matthew Hussey’s of the world. 

I don’t have all the answers but ridiculing vulnerable teenage boys certainly isn’t one of them. 

I fear this “Manosphere” documentary is only going to add fuel to the man hating fire and giving these deluded “creators” an even bigger platform is likely to do more harm than good. 

Here I am pictured with Rich Casement a man I have a lot of respect for. A former client and now friend. 

Just 2 men sharing a coffee and talking about our recent wins, challenges and vulnerabilities. 

This is only possible if a safe space is created.   

One where judgment and fixing isn’t present.

We’re creating something that is truly one of a kind in the UK, 



Our new transformational program aimed solely at Founders and Business Owners. 

It’s been designed to completely transform your life and business alongside a group of other like minded individuals. 

Most founders are stressed out of their mind. 

Can’t switch off on an evening. 

Not being present with their family. 

Partners become distant and fee disconnected. 

Shitting themselves in case they make the wrong decision so they stay stuck and frustrated for months at a time. 

This is due to fear and being in a lack of alignment. 

We’ve come up with a solution. 

ALIGNED. 

Each month you’ll receive; 

-1-1 calls with one of our Founders

-Access to our in person events 

-Access to a full Health MOT including a blood test and access to our team of Nutritionists. 

-Weekly masterclasses from us and external experts 

-Daily accountability with our team through text support 

-Connect with our other members through our community chat

-Access to our High Performance Coaching App

Our in person events are split into 3 concepts. 

Boardroom- A chance to step out of the business and work on it, not in it. You’ll spend the day strategically planning your goals and targets. Located in a 5 star hotel in Leeds. 

Breathe- An opportunity to recalibrate and revive your energy through meditation, cold water therapy, yoga, time in nature and delicious food hosted at The Farm near Manchester. 

Breakthrough- This day is designed to challenge yourself physically and mentally. Let’s face it, running a business is really fucking hard. This event will test you and help ground you so you’re ready to attack the business. This will take place in the Peak District. 

Limited spaces available with 9 people signed up already. This is going to change our business for the better and transform the lives of our clients! 

Interested? DM me with the word “Aligned”.

I was a grown man still acting like a teenager, 


Going out and getting shit faced in your teens and twenties is almost a right of passage. 

I realised that carrying this on into my 40’s and 50’s is embarrassing.

I see a lot men making this mistake. 

I don’t actually think it’s their fault entirely. 

We are exposed to alcohol from an early age. Most of the men I coach are from the UK and in their 40’s. 

They were raised in pubs and allowed to drink under supervision from ages as early as 10. 

They would go to the park with their mates and drink bollock warm lager and Smirnoff from the bottle 🤢 

Then they progress to house parties and local pubs with their mates. 

Brylcreem through their hair, lynx Africa sprayed all over and a squirt of joop for good measure. 

Look out ladies....

From there, they start university or begin a new career. Binge drinking is rife and becomes part of their weekly routine. 

Through their 20’s it’s just the norm and the done thing. 

Life starts to become a bit more serious as they progress towards their 30’s. 

Marriage, kids, mortgages and promotions means that they turn to alcohol to cope. 

What was once fun is now necessary. 

They get to their late 30’s and early 40’s and the stresses of life can become too much. They now can’t function without it. 

They need it to “switch off” or to “be more confident”. 

Knowing full well it doesn’t do either of those things but they don’t know any different.

They want to stop but they’ve so fearful of what their friends will think and they don’t have the first clue how to socialise without it. 

It’s the same feeling they had when they were teenagers. So they act like it. 

Not getting out of bed until midday. Playing on their phone rather than with their children and arguing with their partner as if they are arguing with their mother. 

Sound familiar? 

It might not be your fault as to why you started drinking but it is your responsibility to fix it. 

Your life will improve in every single area when you remove alcohol. While it’s not a free pass to self acceptance and happiness, it will free you from your bullshit and lead to a more fulfilling life. 

Does this mean you can’t have fun or go out with your mates? No. You can still see your mates, enjoy some alcohol free beers and then not ruin your life for 3-4 days. 

If you’re unsure as to how much alcohol is holding you back, take my free quiz. 

https://lnkd.in/eXZWPCYT

What really happens you remove alcohol? 


So many things and 95% of them are positive. 

Yes you'll lose some friends (drinking buddies) and you'll also feel all of your feelings, good and bad. 

Other than that, it's incredible. 

Better sleep, more energy, improved bank balance, fully present at home, weightloss and so much more. 

I do a deep dive into this in my most recent newsletter. 

Let me know your thoughts below

The first few months without alcohol are uncomfortable, then powerful. The first thing that comes back is your mornings. You wake up clear instead of 

Open article: What really happens when you remove alcohol?  by Adam Smith • 5 min read

What really happens when you remove alcohol?

How did my client become alcohol and vape free, lose 30lbs of fat and increase revenue in his business?


He hired me. 

We talked openly about how he views himself currently. 

What were his desired end outcomes. 

What has held him back until this point. 

I listened without judging him. He felt seen and heard in a way he hadn’t felt before. 

We created a blueprint for success. 

He followed it.

Fast forward to today. 

-30lbs lighter and stronger than ever 

-Alcohol and vape free and still has a social life and now has a better way of handling stress. 

-Renewed his wedding vows with his partner.

-Increased revenue in his business and hired more team members. 

-He meditates every day and is more mindful with his thoughts. 

In the best physical, financial, mental and spiritual shape of his life. 

Working with people like Matt Simpson is an absolute privilege and in his words;

“I can confidently say that working with Adam has not only been a delight but has truly transformed my life.”

If you’ve followed me for a while and you’re getting splinters in arse from sitting on that fence, perhaps this is your sign to take that step and book a call with me using this link. 

https://lnkd.in/eKAuQE7t

Alcohol destroyed me,



People pleasing due to not feeling good enough. 

Eating more junk food than a teenage stoner. 

Little to no sleep each day and functioning on coffee and jäger. 

About as unproductive as a sloth after its just climaxed. 

Lower testosterone than Louis Walsh. 

Body like a 90’s darts player. 

Miserable as fuck and void of hope. 

So I took a break from alcohol and everything changed. 

I’ve been on that break from 5+years and I have no intention of stopping. 

-Got in the best shape of my life at 36 years old. 

-Started my own business that turns over multi 6 figures each year. 

-Hosted over 135 episodes of our podcast. 

-Coached over 500+people to change their lives. 

-Sold out 5 men’s retreats….


And so much more. 

This isn’t about me, this is about helping someone out today. 

If you want my help, drop me a message with the word “Ready” or take my free quiz. 

Links in featured section.

Most people drink alcohol to escape the life they've created, 

A mentor once told me "you're exactly where you deserve to be in every area of your life". When I felt like shit this was like a Ric Flair Chop to my ego. 

I would blame everything else but myself. The weather, the traffic, the government, my parents, Eastenders. Nothing was off limits. 

Playing the victim is easy as it requires no effort. So you just blame everything and everyone and then hide behind alcohol as a reason to "switch off" 

You're limiting yourself and your own potential when you're pouring poison down your throat. Whether you care or not is a different story. 

I go into this in great detail on today's newsletter. 

Enjoy.

It’s not your fault that you drink alcohol, but it’s your responsibility to change it if you’re sick of feeling like shit. In the UK, we’re raised aro

Open article: It’s Not Your Fault, But It Is Your Responsibility by Adam Smith • 4 min read

It’s Not Your Fault, But It Is Your Responsibility

If you're Neurodivergent, drinking alcohol and want to stop, this newsletter is for you.

Don’t fall into the trap of trying to convince yourself of the following; “It helps slow my mind down” It doesn’t help you control your thoughts, it e

Open article: ADHD and alcohol go together like oil and water. by Adam Smith • 3 min read

ADHD and alcohol go together like oil and water.

Louise (Copy-Lollo ✍🏼) Carlstedt

Copy-Lollo

Hjälper dig att få mer Power på LinkedIn, sälja mer och leva ett friare liv som de älskar. Genom skrivande + system. 

Driver The Power Club, en privat klubb för vd:ar och soloprenörer som vill tjäna mer pengar på LinkedIn genom Powerwriting. Skicka DM "POWER" för mer info.

Jag har fått betyget 5/5 av över 80 rekommendationer, se alla på copylollo.se
Hjälper soloprenörer & vd:ar att få mer Power på LinkedIn, sälja mer och leva ett friare liv som de älskar. Genom skrivande + system. Driver The Power Club, en privat klubb för vd:ar och soloprenörer som vill tjäna mer pengar på LinkedIn genom Powerwriting. 

Skicka DM "POWER" för mer info. 

Jag har fått betyget 5/5 av över 80 rekommendationer, se alla på copylollo.se

Personligt varumärkes-strateg och Spökskrivare

The Monday Powerwriter

Gör som över 800 läsare av The Monday Powerwriter – bli en bättre skribent online. Öppningsgraden är 65-85 %. Ca 5 min lästid.

Skribent

Berghs School of Communication

Efter att ha postat i 3 månader på LinkedIn hörde Berghs av sig och frågade om jag ville vara gästföreläsare inom Digital Copywriting. Jag tackade ja, och har sen dess pratat inför för ledare på bland annat ICA, TELE 2, IKEA. 

Superkul, tycker jag!

Såhär säger Edit Brunner, ansvarig för PR-kursen på Berghs:

"Louise gjorde ett strålande jobb som Gästföreläsare på min kurs Digital PR på Berghs där hon föreläste om PR och varumärkesbyggande copywriting för mina kursdeltagare, som alla är erfarna marknadschefer och PR-managers, men som ändå hittade nya insikter och kunskaper i Louises tips och erfarenhet av blogg, digital copy och texter som säljer. Hon kommer bli en återkommande föreläsare på min kurs och fick höga betyg av alla kursdeltagare! Rekommenderar henne varmt."

Gästföreläsare

Blogg Esse AB (Blogg.se)

Startade som 15 åring en blogg (febbs.se) som på 2 år blev en av Sveriges största bloggar, med över 13.000 läsare om dagen och ett flertal samarbeten med stora svenska företag. Det var en självförtroende-blogg jag skrev med syfte att hjälpa andra tro på sig själva mer, och våga vara sig själva. Var med i bland annat DN, TV4 Nyhetsmorgon, Veckorevyn och Frida.

Här lärde jag mig hur man bygger en tajt community – utan reklam, kalla samtal eller några fancy kontakter.

Toppbloggare

Föreställ dig att vakna upp till en inkorg full av människor som vill arbeta med dig.

Människor som redan vet vem du är, har inga tvivel om din förmåga att leverera och kommer inte att protestera när de hör priset.

Låter ganska bra, eller hur?

Det är det.

Och trots hur saker och ting ser ut just nu, är det inte en ouppnåelig dröm reserverad för stora namn med ännu större följarskaror.

Faktum är att du har något de inte har.

Möjligheten att bygga en redo att köpa målgrupp från dag ett.

Visst, du kommer inte ha 50.000+ följare, 3000 likes och 600 kommentarer på alla dina inlägg.

Men du kommer att tjäna pengar.

Och i slutändan är det enda LinkedIn-måttet som spelar roll hur mycket pengar du tjänar.

Det här är vägen för en Power-byggare.

För att du tänker på din klients problem, skapar du riktat innehåll.

För att du skapar riktat innehåll, blir du sedd.

För att du blir sedd, får du inkommande leads.

För att du får inkommande leads, tjänar du pengar.

Enkel i teorin, men en mardröm att genomföra.

Jag har levt det livet i över 3 år, gjort varje misstag i boken och lärt mig att tjäna 6 siffror om året från LinkedIn på det svåra sättet.

Och tro mig, det är en huvudvärk du inte vill ha.

Och här kommer The Power Club in.

Det är en community för professionella som förstår att resultat kommer från att tillämpa beprövade metoder dag ut och dag in.

Skicka ett DM med "POWER", så skickar jag alla detaljer.

LinkedIn Power Writing coach

Skrivcoachning, spökskrivning och personligt varumärke på LinkedIn för vd:ar, medgrundare, ledare och grundare inom B2B.

Du vill ha texter gör dig till expert på LinkedIn.

Vilket i sin tur ger dig:

- Ett bra rykte
- Ett bra nätverk
- Ett starkt personligt varumärke 


Men du har inte tid. Du är expert på andra saker, inte LinkedIn. Därför hjälper jag dig att bygga ditt personliga varumärke. Som din skrivcoach eller spökskrivare. 

Här är 4 sätt jag kan hjälpa dig på:

1. Linkedin Power Hour 1:1 
3. Skrivkursen The Power Writer 6 veckor (grupp)
4. Linkedin Power Writing VIP 1:1 
5. LinkedIn Ghostwriting VIP 1:1

Mer info? Skicka DM. 👍

Skrivkursen ”The Power Writer" släpps i april 2024. 

Väntelista här: https://copylollo.se/skrivkursthepowerwriter



copylollo.se.
louise@copylollo.se

Jag byggde en SaaS-produkt helt själv. Med AI, utan techteam och utan en enda extern krona.
 
För 8 dagar sedan lanserade jag den.
 
Sedan dess har 25 personer betalat, börsnoterade bolag hört av sig och investerare ringt. Samarbetsförfrågningar trillar in varje dag.
 
Det fick mig att inse något. Folk samlas runt dem som faktiskt GÖR saker själva.
 
Power Writer är inte byggd på en VC-brief. Den är byggd på mig — 17 år av skrivande och 300 positioneringar. Varenda beslut är mitt. Varenda funktion är byggd på det jag vet fungerar.
 
Dag 8. 25 betalande kunder. Målet är 1 000. Och jag tänkte berätta hela resan dit här på LinkedIn, så transparent och ärligt jag bara kan.
 
Jag har aldrig varit mer taggad på något i hela mitt liv!?
 
Kör din grej. Lyssna på dig själv. Bygg det du tror på.
 
Resten får komma.
 
NU KÖR VI, GASEN I BOTTEEEEEEEEEN!!! 🩷

Power Writer & spökskrivare för vd:ar och grundare. Topp 2 LinkedIn Growth i Sverige (Favikon). Topp 9 Superkommunikatörer (Resumé).

De flesta planerar sina liv. Jag improviserar mitt. 🩷

Det är därför jag startade Copy-Lollo på (ärligt talat) en känsla. Började skriva för vd:ar utan att ha en klar plan. Satsade allt på Power Writer fast jag inte visste om någon ville ha det.

Men jag är inte rädd för att misslyckas. Jag älskar att bygga saker. Jag föds nyfiken och kommer dö nyfiken.

En stor del till varför det kommer vara så är för att jag alltid kommer våga testa nya idéer, våga ifrågasätta hur man "ska" skriva, våga säga att AI inte skriver bättre än människor, våga påstå att ärlighet är den bästa copy-strategin.

Våga våga våga.

Jag ÄLSKAR att hjälpa ledare eller företagare hitta sin röst, att se när de slutar låta som alla andra, att bygga verktyg som faktiskt fungerar.

Jag bryr mig inte så mycket om att vara som alla andra företagare.

Bara jag får bygga saker som betyder något, och hjälpa människor våga skriva och vara sig själva hela vägen.

Då är jag nöjd. Så vill jag leva. Föralltid.

Jag vet inte var Power Writer är om 1 år, om 2 år eller om 3 år. Jag vet bara att jag vaknar upp varje dag och älskar att bygga det här.

För 3 år sen skrev jag första inlägget för en klient och var dödsnervös.

För 2 år sen trodde jag att AI skulle göra mig arbetslös.

För 1 år sen började jag bygga Power Writer fast alla sa att marknaden var mättad.

Nu sitter jag här och vet att alla gånger jag vågade improvisera har lett mig hit.

Det enda jag ångrar är de projekt jag inte startade för att jag väntade på den perfekta planen.

Kasta dig ut, var dig själv, och ha kul.

Livet är kort.💙

Ahhh....Varje vecka i 4 år har jag fått samma meddelande:
 
"Jag vet att jag borde synas på LinkedIn men jag vet inte HUR."
 
Från grundare, egenföretagare, ledare. Och varje gång tänker jag samma sak — herregud, du har ju SÅ mycket att säga. 
 
Du vet bara inte var du ska börja.
 
Och jag har velat hjälpa. Men jag kan ju inte jobba med alla som skriver. Dagarna räcker inte till, hur gärna jag än vill.
 
Det har frustrerat mig i flera år.
 
Att se så många duktiga, kloka människor som bara står still — för de saknar stödet, riktningen och hjälpmedlet att skriva fram sin röst. Folk som har 10, 20, 30 års erfarenhet men ett tomt LinkedIn-flöde.
 
Så jag byggde det.
 
Allt jag lärt mig. 300+ positioneringar, 600+ inlägg. Till ett system du kan använda själv.
 
ÄNTLIGEN.
 
På onsdag är det dags. Då lanseras det.
 
Och ja, jag är så sjuuuuukt nervös. 🩷
 
p.s. Ikväll kl 18 gör jag en live — länk i kommentarerna! Let's gooo! 😃

I torsdags slog taket i på min väntelista. 131 nya till Power Writer på en dag.
 
Från ett enda LinkedIn-inlägg. Postat torsdag kl 14. Ingen reklam, ingen cold outreach.
 
Jag berättade om LinkedIn-systemet jag byggt — det som hjälper dig hitta din röst och faktiskt veta vad du ska skriva.
 
Det var allt.
 
Min gratisversion av Resend klarar max 100 mejl per dag, så jag fick snabbt uppgradera till betalplanen. Som med typ ALLA gratis appar jag laddar ner? Haha.

Men!

PÅ MÅNDAG KL 18 KÖR JAG LIVE. Berättar allt. Bara för er på väntelistan.
 
Sen släpps PW den 4e mars.
 
Idag firade jag det med att åka längdskidor längs sjön med min pojkvän och hund i 3 timmar.

Inte så speciellt för någon annan, men helt min typ av firande.

Enkelt, i naturen, med de jag älskar mest.
 
Livet. Let's go! 💙🩷

(Länk till väntelistan i kommentarerna.)

Alla säger att du borde synas på LinkedIn.
 
Men ingen berättar HUR.
 
"Posta konsekvent!" Okej, men vad ska jag skriva?
 
"Dela din expertis!" Vilken del? Jag kan ju tusen saker.
 
"Var autentisk!" AHHH! Vad betyder det ens?
 
Jag har jobbat med det här i 4 år. 300+ positioneringar. Och det jag observerar, om och om igen, är att problemet sällan är att folk inte KAN skriva.
 
Problemet är att de aldrig funderat på vad de faktiskt har att säga.
 
De öppnar LinkedIn. Stirrar på det tomma fältet. Skriver nåt. Raderar. Skriver igen. Känns generiskt. Raderar. Stänger ner.
 
Eller ännu värre — de ber ChatGPT, Claude eller Gemini "bara skriva nåt." Får ett inlägg som låter som alla andras. Postar det ändå. Får 3 likes. Tänker "LinkedIn funkar inte för mig."
 
Men det var aldrig LinkedIn som var problemet.
 
Det var att ingen ställt grundfrågan: vad gör just DIG värd att lyssna på?
 
Det är frågan jag ställt 300+ gånger. Och svaret har aldrig — inte en enda gång — varit "inget."
 
Alla har nåt. De flesta vet bara inte att de har det.
 
Jag tar 30 000 kr+ för att hjälpa folk hitta det svaret. Jag blir fullbokad varje gång. Och ärligt talat — det har nästan bara varit vd:ar, grundare och ledare.
 
Alla andra har fått vänta.
 
Tills nu.
 
Jag har byggt ett system. Ett och ett halvt år. Allt jag lärt mig — inbyggt. Varje fråga, varje teknik, varje insikt.
 
Det heter Power Writer.
 
Det är för dig med erfarenhet och kunskap — men som aldrig fått hjälp att visa det.
 
För spökskrivaren som behöver ett system för sina kunder.
 
För marknadsföraren som ska få sina ledare att äntligen synas.
 
För konsulten, rådgivaren eller egenföretagaren som vet att de borde skriva — men inte vet var de ska börja.
 
Det här är för er. 

F****** FINALLY! JAG VET! DET HAR VARIT GALET MYCKET JOBB FÖR ATT FÅ DET HÄR I HAMN, MEN ÄÄÄÄÄÄÄÄÄÄNTLIGEN! 

💙 My Power writers, 
 
I got your back. 🩷
 
4 mars öppnar det. 5 dagar. Sen stänger det.
 
Måndag 2 mars kl 18:00 visar jag allt live. Bara för väntelistan.
 
Länk i kommentarerna.

Power Writer öppnar idag. 🎉
 
11 av 60 köpte under webinaret i förrgår.

YES, JAG ÄR I CHOCK. VI ÄR IGÅNG!
 
Kl 17 får du ett mejl med erbjudandet. Det stänger 8 mars.
 
Skriv upp dig via länken i kommentarerna!
 
(Nu sitter jag och försöker andas normalt.)

Jag har två idoler. De är kvinnor och skriver som gudar.
 
Lena Andersson och Kerstin Ekman.
 
Ingen av dem skriver för att bli omtyckt.
 
(Det är därför de fastnar.)
 
De bästa skribenterna vet en sak:
 
Skriver du för reaktionerna — försvinner du när de uteblir. Skriver du för att du har något att säga — slutar du aldrig.
 
Skriv av folk du ser upp till. För hand. Känn hur meningarna rör sig. Hur ett ord gör jobbet som tre inte klarar.
 
Det är så en röst föds.
 
Sluta skriva det du tror att folk vill höra.
 
Skriv vad du faktiskt tänker. Din åsikt. Din erfarenhet. Din röst.
 
Du har en, jag lovar. Den väntar bara på att du ska våga.
 
Skriv det. Publicera. Börja om imorgon. 💗

LinkedIn har blivit svårare. Det vet du redan. Du märker det varje gång du postar.
 
Men det är inte svårare för alla.
 
Det är svårare för de som skriver för algoritmen. För de som försöker nå så många som möjligt. För de som inte riktigt bestämt sig för vem de pratar med.
 
En av mina klienter är CMO på ett techbolag. 

På en av de där listorna över CMOs att hålla koll på. Hon kunde redan skriva — och riktigt bra faktiskt. Men flödet var fullt av event-inlägg. "Här är vi. Här är vår monter. Här är teamet."
 
Hon nådde bara sin bubbla. Men inga nya kunder eller investerare. 
 
"Men jag är ingen influencer-typ", sa hon.

"Jag vill lyfta bolaget, inte mig själv."
 
Bra. För det handlar inte om det.
 
Dina läsare bryr sig inte om ditt senaste event. De bryr sig om hur du tänker. Vad du ser som andra missar. Varför du fattar de beslut du gör.
 
Så vi bytte fokus till det.
 
Hon började skriva om sin syn på revenue marketing. Vad hon ser att bolag gör fel. Vad som faktiskt funkar. Osv.
 
Samma person. Helt annan effekt.
 
Algoritmen har inte blivit elakare. Den har blivit bättre på att filtrera bort det som inte är på riktigt.

Den vanligaste meningen jag hör bland de vd:ar jag hjälper med LinkedIn:

"Jag har ju inget intressant att säga."

Jo, Karl eller Marie eller vad du nu heter – du har mer att säga än du tror. Du har åsikter som folk behöver höra. Erfarenheter som faktiskt spelar roll.

Men du skriver inte om dem.

Kanske för att det känns för litet. För självklart. För att ingen bryr sig. För att du inte vet hur du ska formulera det utan att det låter konstigt.

Så du skriver om det du tror att LinkedIn vill ha istället.

Och tappar suget. (Förståeligt.)

Du behöver inte dela ditt privatliv, synas hela tiden eller ha en perfekt strategi för att lyckas här. Du måste inte låta smart eller perfekt.

Bestäm dig bara för vad du faktiskt vill säga – och säg det.

Tydligt. Rakt. På ditt sätt.

Det är det som bygger förtroende på riktigt.

taplio

The Battle

Adam Smith

Louise (Copy-Lollo ✍🏼) Carlstedt

Followers

Posts

Engagements

Likes

Performance ScoreAdam Smith's LinkedIn Performance

Performance ScoreLouise (Copy-Lollo ✍🏼) Carlstedt's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Adam Smith

Louise (Copy-Lollo ✍🏼) Carlstedt

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adam Smith's LinkedIn Performance

Performance ScoreLouise (Copy-Lollo ✍🏼) Carlstedt's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAdam Smith's LinkedIn Performance