Product Insights for Emerging Technology

20 years in emerging tech — ex-Head of Product at Palantir, now founder of two ventures.

At Common Sense, we’re building modern agentic AI systems for local government — 100x increases in productivity across critical workflows that simplify civil service and delight citizens.

At First Principles, we help emerging tech companies generate massive value, ship faster, align teams, and unlock product-market fit or hypergrowth — through fractional product leadership and expert product coaching.

Whether it serves 10,000 users or 10 million residents, the system has to work — and keep working.

Sound like I can help you? Get in touch:

adam@firstprinciples.la or adam@commonsensetech.ai

Adam Judelson

The U.S. hasn’t had a balanced budget in 25 years.

Every administration since Clinton has overspent – not because taxes are too low, but because government systems are too inefficient.

Obama tried to fix it with the U.S. Digital Service. They saved HealthCare.gov and proved world-class engineers can make government work. But USDS was too small and its remit too limited to tackle the structural waste driving deficits.

This year, Trump and Elon Musk rebranded it as the Department of Government Efficiency (DOGE). The mandate: cut $1B a day. Agencies were slashed, programs shut down, costs trimmed. But broken software and processes stayed in place – and when systems are broken, the costs always come creeping back in.

Both efforts failed for different reasons:

– USDS lacked breadth, urgency, and proactivity
– DOGE lacked precision, patience, and long-term vision.

That’s the gap we’re filling with Common Sense.

We work outside government, so we can move fast. But we go deep into the plumbing – the legacy systems, the paperwork, the IT that wastes billions and frustrates citizens.

Urgent enough to matter.

Precise enough to actually work.

Building Common Sense (govtech) | Founder, First Principles | Product Insights for Emerging Tech | Ex-Palantir | 4x Venture-Backed Exec

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Karla Jo Helms ★

JOTO PR Disruptors

Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™.   

She learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumni of crisis management, Karla Jo has worked with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the good graces of public opinion. Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.

Founder & CEO 

CEOWORLD magazine

Opinion Columnist

Studio 34 North

Studio 34 North is a collaborative space open to creative professionals. It was established by JoTo PR Disruptors, an award-winning international PR firm, as a creative studio for their public relations work as well as a rental studio geared toward photographers and videographers in the media industry and entertainment biz in Florida.

Managing Partner

Chief Evangelist & Anti-PR Strategist… A Results-Ravenous Renegade: Master of Disruption!

As a business owner, I know every dollar must work hard for my company and I share the frustration of our clients that PR needs to be redefined.  The PR industry has lost touch with way too much ‘smoke and mirrors’ and not enough results.  

Coming from the Crisis Management side of the world, where time isn’t a luxury, I’ve made it my mission to change the standard and revolutionize how PR is perceived with a measurable ROI. 

We give every client the kind of results and exposure not waiting for one or two stories in six months OR some scandal to pull out all the stops to get you the press and continual coverage you need. 

Imagine: 

🔊 Amplifying your exposure for massive brand visibility that hits more of your core audience and penetrates whole new markets
🚀 Building awareness, credibility and continuous forward momentum for your organization, campaigns and new product and service launches
📈 Doubling your website traffic, leads and contacts while exceeding all of your performance sales expectations

Are you finally ready to achieve your goals and get the type of tremendous results that 10-100X your ROI?

Then it’s time to hire a team of “Anti-PR” experts that serve your needs, represent your company with the highest professional standards and match your fast-paced, no-nonsense business approach.

As your partner, we can effortlessly guide you through new initiatives, propel your organization into the national spotlight and make it easy for people to know, seek and find you.  

At JOTO PR, we know how to: 

✅ exponentially increase your media exposure so you’re quickly and regularly being requested for interviews, 
✅ garner priceless publicity from a steady stream of media stories in the most trusted outlets in your industry and 
✅ do it all in a fast, fun and hyper-focused way that keeps your team energized and engaged from beginning to end

🔑 The key to growth, routinely getting a positive return on your ROI and achieving your highest ever income in today’s faster-than-you-can-blink social media-driven world is TRUST.

If you’re tired of BIG PROMISES and SMALL RESULTS, then let my team create and implement a creative “anti“ public relations campaign that builds your brand, makes you the authority and pushes your organization past the finish line.

Replace your sales and marketing pains with a proven new approach with:

👍 Fast turnaround times
👍 Outstanding quality service
👍 So many additional opportunities you’ll lose count

Visit jotopr.com or message me today and let’s get started!

Karla Jo Helms | ☎ (888) 202-4614 | ✉ info@jotopr.com 


Karla Jo Helms is the CEO and visionary behind JoTo PR.  She cut her teeth in PR via crisis management, working with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the good graces of public opinion. Karla Jo learned firsthand how brutal business could be when there were millions of dollars to be had—and how to navigate those treacherous waters via control of public opinion. Since then, Karla Jo has patterned her agency on a combination of her hard-won public relations experience, uncompromising high standards and exacting nationwide market research across multiple industries. She’s a hands-on executive who hand-picks the PR professionals who work on her team, to ensure that client results always meet client expectations. Helms speaks globally on public relations and how corporations can harness it to drive markets.

Connect with Helms: kj@jotopr.com

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Karla Jo Helms ★

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The Battle

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Karla Jo Helms ★

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