Product Insights for Emerging Technology

20 years in emerging tech — ex-Head of Product at Palantir, now founder of two ventures.

At Common Sense, we’re building modern agentic AI systems for local government — 100x increases in productivity across critical workflows that simplify civil service and delight citizens.

At First Principles, we help emerging tech companies generate massive value, ship faster, align teams, and unlock product-market fit or hypergrowth — through fractional product leadership and expert product coaching.

Whether it serves 10,000 users or 10 million residents, the system has to work — and keep working.

Sound like I can help you? Get in touch:

adam@firstprinciples.la or adam@commonsensetech.ai

Adam Judelson

A city once invited us in for an in-person working session.

We aligned the agenda, booked the flights, and landed.

Minutes before the meeting while we prepared in a nearby coffee shop, they cancelled due to an emergency.

Most teams would have stepped back and waited for a new date.

We didn’t.

We went to the building anyway, stood in the lobby, and said, “We’re here. We know the timing shifted. We’ll stay as long as you need.” Turns out, the opportunity to get ahead outweighed the crisis.

This should be the bare minimum when working with public institutions.

Show up. Make it easy. Remove friction. Respect their time.

The difference between us and the incumbents is simple. 

We want to have a conversation. 

We want to understand the work. 

We want to sit with the people responsible for keeping the city running.

And we believe that if the government is going to get faster and more effective, it starts with partners who are willing to be in the room, see the real constraints, and prove what they can do.

Building Common Sense (govtech) | Founder, First Principles | Product Insights for Emerging Tech | Ex-Palantir | 4x Venture-Backed Exec

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I just finished one of the most talked-about books in government right now, “Breakneck: China’s Quest to Engineer the Future,” and it made me rethink something we see every day inside cities.

Wang’s core argument is that China became an engineering state, one that builds at speed and scale, while America became a lawyerly society that regulates, litigates, and creates veto points that block building.

The American “lawyerly” model has crucial advantages in protecting individual rights, constraining state overreach, and fostering a flexible, innovative society, even though it often slows physical building. He sees these legal and institutional strengths as exactly what China most needs to import, just as the U.S. should import some of China’s engineering spirit.

Local government sits right at the collision point of these two mindsets – cities need to build (housing, infrastructure, services) but operate inside a thicket of legal constraints and procedural requirements.

Most of the people I meet in government, across agencies, roles, and floors, genuinely care. They want things to work. They want residents to feel the difference.

Both types of thinking and action are crucial to progress, and the lack of understanding from these opposite optics causes the work to drag on, because every decision becomes defensive or about optics instead of outcomes.

Individuals start protecting themselves instead of the mission.

Wang’s point isn’t just about internal dysfunction – it’s about what happens when a society only optimizes for preventing bad outcomes rather than producing good ones. Local government has become very good at avoiding mistakes and needs work building things and taking bold, calculated risks. 

The question is whether we can recover some of that engineering ethos without losing the legal protections that matter to the world’s most important democratic republic.

Every city leader I meet wants faster service delivery with AI. And increasingly, the teams running those services want to deliver it.

But there’s a gap between enthusiasm and implementation.

The same AI doomerism questions come up in almost every conversation: “What if the AI makes a mistake?” “What if the AI misses something?” “What if the work or answer is incomplete?”

These are the right questions to ask. Public sector teams are accountable to their communities in ways that private companies aren’t, with a litigious public ready to pounce on mistakes. Every strong AI company must be able to explain how accuracy and quality are measured, for sure.

But it’s also worth asking: what’s the error rate in your current workflow? How much work is left entirely undone right now? How long are people waiting for answers or approvals under the status quo?

Because in most cases, the baseline isn’t perfection. It’s human staff working through hundreds of repetitive tasks under time pressure, applying convoluted legal frameworks, with inconsistent results.

The challenge isn’t that teams are being too careful. It’s that we’re measuring AI against an impossible standard while accepting a much higher error rate and set of delays from manual processes.

Government operations are excellent at managing long-tail risk.

But managing opportunity requires a different muscle to be flexed, one that involves controlled testing rather than comprehensive policy first.

AI won’t move in the public sector through white papers or policies alone. It will move through small, measured pilots that prove value in real-world conditions.

ADHD & Distracted? DM “Yes” to Activate Your Superpower in 4 Min/Day. “It’s the missing piece of the ADHD puzzle” Rated 4.8* Excellent on Trustpilot.

Got time for the 1 Minute Story behind the Expresso ADHD revolution? 

It was 2019 and I was pretty happy with myself

After 14 years of coaching over 800 clients including students, employees and 250 CEOs,  I THOUGHT I knew what I was doing... 

Then I got my "nightmare" client.  A wonderful guy named Joe who wanted to push himself to grow his business. 

Joe was a nice guy, very intelligent and wanted to take action to propel his sales.

I thought Joe would be the perfect client

I was wrong

At first everything seemed to go well. At the end of our first weekly 50 min session, it seemed that Joe had committed to a gamechanger action to transform his life.

Each week however, Joe returned having not done the action. I soon found out why.

Through a mixture of fear and distraction, Joe came up with a rationale by day 2 of each week
about why not to take the action forward

Can you relate?

He was only brought back on track the following week by our next session

I was getting extremely frustrated and really wanted Joe to get results like my other clients

After 2 months of only minor breakthroughs, I had an idea!

"I'm going to break my rules", I told Joe

"Instead of meeting you once a week, I'm going to call you EVERY.....SINGLE....DAY....... Mon-Fri except for Bank Holidays, but, we are only going to speak for 4 minutes.... a micro coaching session"

"Sure, I'll try anything" he said

So I called him every day....

After 2 weeks.... he had taken 12X more action then ever before

I was doing backflips and was thrilled for Joe. 

Expresso Coaching was born!!!

But I wanted to be 100% sure it worked, so we piloted the programme with 30 individuals across 12 months

The results were astounding

One guy gave it to his manager who normally produced £300 per week for his company
Instead he produced £4000 in his first 6 days of working with an Expresso coach

A student who was flunking due to ADHD, achieved top marks in her Uni course

Can you feel the power of this?!!!

Just DM me "YES" or pop a "YES" to david@expressocoaching.com to Book a 15 minute Discovery Call Now and see how an Expresso Coach can help you Transform Your Life Today

Or simply visit Expressocoaching.com 

"Following-through is the only thing that separates dreamers from people that accomplish great things."
~ Gene Hayden

David Citron

There's no Deficit of focus in ADHD. There is a Dysregulation of focus. When you have the right partner by your side each day to channel your superpower everything changes.


Got ADHD? Pushing off your dreams?
Unleash Your Superpower in 4 Minutes a Day
==> www.expressocoaching.com

The challenge of ADHD comes
When we lose clarity and accountability 
On what we really want today

It's not enough to have long term goals
Or even to be coached a week ago

That coaching session becomes irrelevant
For the ADHD mind 
Because we are a people of TODAY

We need a facilitation of our superpower today
We need clarity on our goals today
We need emotional connection to where we want to be 
... you guessed it... TODAY

That version of us who made a goal 3 weeks ago
Feels like we are being told what to do by someone else
We don't like being told what to do

There's a reverse psychology that kicks in
Unless we get daily coaching, filtering and accountability
So that we can gain the conviction of mind
From choosing TODAY

So make one choice TODAY so that you can unleash your superpower daily for many years to come.

Take 30 seconds now to switch on the next 30 years of your life
Got ADHD? Get Expresso
==> www.expressocoaching.com

#ADHD #Expressocoaching #Entrepreneurship #Businessowner #Director #Solopreneur #WFH #Sales #Recruitment #MBA #Student #Bestadvice

David Citron 

TRANSFORMATION IS POSSIBLE  Pushing Off Dreams? ADHD? We know your pain. Felt it alongside 1000's in 31 countries. It's time to Unleash your Superpower. The world needs you to be all you can be.

Got ADHD? Unleash Your Superpower in 4 Minutes a Day
==> www.expressocoaching.com 

If you thought
You didn't have so much more
In you
You wouldn't feel
So much pain

If you knew
Your legacy 
Wasn't ever suppose to be massive
You wouldn't really 
Care so much

But you do know
You know you are only doing 5% of what you are capable of

So we bring out You 3.0

You know You 3.0 very well
It's the version of you
Who gets more done in 2hrs 
Than most do in 2 days

The problem is You 3.0
Is like a wizard
Here one day
Gone for 2 weeks

So I ask you today
What if?

What if You 3.0
Could show up 
Every
Single 
Day.

The compound effect of that
Would be an exponential 
Hockey stick difference 
In your life
==> www.expressocoaching.com

You know it
We know it

So we are here to help you
Today
and 
Every day

We just need you to take 
30 seconds today
To transform 
The next 30 years of your life

To stop accepting
Leaving 95% of your legacy 
On the table
And to finally unlock
You 3.0

Got ADHD? Pushing off your dreams?
Get Expresso
==> www.expressocoaching.com
4.9* Reviews Globally
"Gamechanger" "The missing piece of the puzzle" "Just do it!"

“Following-through is the only thing that separates dreamers from people that accomplish great things”
– Gene Hayden 
==> www.expressocoaching.com

#Expressocoaching #ADHD #Entrepreneurship #Businessowner #Solopreneur #MBA #Dissertation #Sales #Recruitment #Neurodiversity #WFH #Bestadvice

STUCK IN THE MUD If you've got ADHD and your dreams are stuck these last few years, you likely feel overwhelmed.  The answer?  Daily gamification with a compassionate, expert micro-coach ignites confidence fast. 

Got ADHD? Pushing off your dreams?
Get Expresso. 
Microcoaching Magic. 
Daily.
==> www.expressocoaching.com

You've got the genius
You've got the energy
But 90% of success
Is turning up

With an Expresso coach by your side daily
You gamify every 24hrs
Which switches on your ADHD Superpower

Just like our famous first ever client Joe
Who struggled with standard weekly coaching
The switch to daily micro-coaching 
Will transform your productivity

For him it was a 12x difference
What will it be for you?

Take 30 seconds now to find out
And transform your next 30 years
==> www.expressocoaching.com

With 4.9 Star Reviews Globally
You can rely on your compassionate expert Expresso Coach
To bring out You 3.0
Daily
==> www.expressocoaching.com

See the compound effect of You 3.0 daily
See the hockey stick difference in your life
==> www.expressocoaching.com

#Expressocoaching #ADHD #Entrepreneurship #Businessowner #Director #Sales #Recruitment #MBA #Student #WFH #Bestadvice

She wasn’t asleep.
She was in dream world. That’s the dangerous part. 
ADHD? Dreamworld delaying your dreams?

Got ADHD? Get Expresso
Unleash Your Superpower in 4 Minutes a Day
==> www.expressocoaching.com

Because dream world looks like:

being busy
being smart
having plans
meaning to start

…while your goals quietly stand on the tracks.

This video is uncomfortable because it’s familiar.

Not failure.
Not laziness.
Just drift.
Especially if you have ADHD.

You don’t need more motivation.
You need an interrupt.

Someone — something — that pulls you back before life rushes past and your dreams never get airtime.

That’s what Expresso Coaching does.

Short.
Daily.
Unignorable.

Four minutes that channel your genius creativity into action
With your very own Expert, Compassionate, Expresso Coach
So your dreams don’t get left behind.

"I can’t recommend Expresso enough, particularly for anyone with ADHD (or possible ADHD for those still figuring out the assessment journey!). It really does feel life-changing; I feel like I’m finally living life in the way I’ve always wanted to."
5 Star Validated Review from Christina McDermott, GB

Saved from dream world.
So your dreams are the ones that get executed.

If this hit, take a 30 second action now to transform your next 30 years:

Unleash Your ADHD Superpower in 4 Minutes a Day
 👉 www.expressocoaching.com

 “Following-through is the only thing that separates dreamers from people that accomplish great things”
– Gene Hayden
==> www.expressocoaching.com
  

#Expressocoaching hashtag

#ADHD  

#Neurodiversity  

#Entrepreneurship  

#Founder 

#Businessowner  

#Startup  

#WFH  

#Sales  

#Student  

#MBA  

#Recruitment  

#Bestadvice

ADHD pushes off our dreams by convincing us that little actions don't have big consequences. BABY ACTIONS MATTER. Especially when your baby action is an ASSET ACTION IN DISGUISE. What's an asset action?

Asset actions
Are small steps we take today
That feed us for the rest of our lives
==> www.expressocoaching.com/g 

You can plant an Expresso seed today
That will create an apple tree
That feeds you every day
By making 1000's of positive actions
Inevitable across the coming years

Because your Compassionate, Expert, Daily Coach
Is not a quiet gym membership
But an active asset
Calling you daily
Bringing out You 3.0

Yes, You 3.0
The one who gets more done in 2hrs
Than most do in 2 days
But You 3.0 is a human driven wizard
Who disappears for weeks on end
Without the right environment to show up to

So we create the perfect environment
Trialled and tested with 1200+ individuals
In 31 Countries
Over the last 7 years
4.9* Rated "Gamechanger" "The missing piece of the puzzle" "Just do it!"

We don't leave you vulnerable to distraction
Like a long weekly therapy session does
Where you come up with a concept
And get distracted from your idea
The next day

Guilty feeling as your return to that professional
"Why have I done this again?"

Answer:
Because you are an eagle
Trying to be a monkey

You need the RIGHT coaching
To help you soar

To bring your dreams 
Down from the clouds
You need a daily coach
Who is rooted on earth
Yet understands YOUR GENIUS

They know

You've got the genius
You've got the energy
But 90% of success is showing up

So we get you showing up 10x more than ever before
So that the world can finally experience your legacy
And You 3.0 shows up CONSISTENTLY
Ending frustration
Increasing traction 

Creating ...

That book you've always wanted to write
That business you've always wanted to blow up
That intimate relationship shift back to it's rightful 10

Life is too short
To be You 1.0

Take 30 seconds now
To switch on You 3.0 for good
==> www.expressocoaching.com/g

In each Expresso call
Your coach will
- hold you accountable
- switch on your prefrontal cortex to make you unstoppable
- resolve any lurking procrastination fears 

So you can have 

Momentum without burnout
Your genius unleashed

Each day
Gamified into a Masterpiece
==> www.expressocoaching.com/g

"Just do it!" (their words not ours)
In a year's time you'll be relieved you took action today
==> www.expressocoaching.com/g

#Expressocoaching #ADHD #Entrepreneurship #Startup #Founder #Businessowner #Director #CEO #MBA #Student #Sales #Recruitment #Neurodiversity #Bestadvice

Ever notice what happens when you finally find the perfect match coach?
It doesn’t feel like ADHD effort anymore.
It feels like your superpower coming home.

Like you were never really separated in the first place.
Suddenly, you’re not forcing focus.
You’re not pushing motivation uphill.
You just… flow.
==> www.expressocoaching.com

🦆 Like the little duckling reunited with its mum and siblings.
No hesitation.
No overthinking.
Straight back into the water — instantly in sync.

That’s what real coaching alignment feels like.
Especially if you have ADHD.
When goals keep getting pushed off.
When you know what to do but can’t quite get yourself to do it.
When the frustration builds because your potential is there… but your follow-through isn’t.

The right coach doesn’t add pressure.
They remove friction.

“When you are in flow, everything feels inevitable rather than forced.”
“Clarity doesn’t come from trying harder — it comes from being aligned.”

At Expresso Coaching, we help people get back into that state of flow — fast.
Short, daily, human coaching moments that reconnect you to momentum, not overwhelm.

No hype.
No long sessions you avoid.

Just consistent forward motion — like slipping back into the water where you belong.

If you’re tired of stopping and starting…
If you’re ready to move again without resistance…

✨ Come find your perfect match.
👉 https://lnkd.in/ewiATC6k

Flow isn’t something you chase.
It’s something you return to.

Take 30 seconds now to be in flow for your next 30 years
==> www.expressocoaching.com

#Expressocoaching #ADHD #Neurodiversity #Entrepreneurship #Startup #WFH #Businessowner #Solopreneur #Animals #Whatinspiresme #Bestadvice

Adult ADHD and stuck dreams? Why stay stuck when DAILY INTERVENTION will UNLEASH YOUR POTENTIAL??  Yup, not weekly sessions but daily microcoaching specifically designed for your genius.

Got ADHD? Get Expresso
Unleash Your Superpower in 4 Minutes a Day
==> www.expressocoaching.com

When we try to do it all ourselves
It can be cold and isolating
We are trapped in our own minds

Having someone come from the outside
A compassionate expert with experience
Of what bring out your very best
With your neuro type

Specialised on switching on your executive brain daily
So you influence the world
Instead of the world distracting you
From your dreams and goals

Snowed under by your unrealised potential?
Waiting to scale your business?
Frustrated seeing the days drift by?

Let's warm up your future

Take an asset action now
An asset action is one which 
Keeps paying you dividends 
For the rest of your life

Take 30 seconds now to transform your next 30 years
==> www.expressocoaching.com

Because 
You've got the genius
You've got the energy
But 90% of success 
Is showing up

Let's get you showing up 10x more than ever before
And you will leave your legacy

Take the ASSET ACTION now before the next distraction sets in
==> www.expressocoaching.com

#Expressocoaching #ADHD #Entrepreneurship #Startup #Neurodiversity #Businessowner #Solopreneur #Sales #Recruitment #MBA #Student #CEO #Director #Bestadvice

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The Battle

Adam Judelson

David Citron

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taplio

The Battle

Adam Judelson

David Citron

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adam Judelson's LinkedIn Performance

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Performance ScoreAdam Judelson's LinkedIn Performance