Global Demand Generation at GetAccept | Paid Ads & Growth Advisor | Prove the impact of running LinkedIn Ads by identifying influenced deals and revenue with Fibbler 🦁

Hey! 

I’m Adam. Dad, marketer, and full-time founder.

Right now, I’m building Fibbler, the future of Paid Ads Attribution for SMBs. We’ve grown to 400+ paying customers in our first 20 months, fully bootstrapped.

If you’re into LinkedIn Ads, founder-led growth, brand building, or just want to see me try to build this company without external capital while competing with VC giants, follow along here on LinkedIn.

Adam Holmgren

Every time I go to an event like LinkedIn for Marketing's B2Believe, it hits me again. LinkedIn is the most powerful B2B platform in the world.

Nothing else even comes close.

And I don’t say that because I run an attribution tool for LinkedIn Ads.

I say it because every day I see how it works in real life.

The people here already know your brand.

They’ve seen your posts.
They’ve watched your ads.
They already trust you before any sales call even starts.

You can’t get that on any other platform in B2B.

The combination of targeting, mindset, intent and professional context is something you can’t recreate. 

That’s why I always tell companies to stop treating LinkedIn like a direct response channel and start treating it like the place where trust is built.

If you show up here consistently.
If you mix paid and organic.
If you focus on value instead of tricks.
…you will win.

Being here, meeting people who already knew Fibbler before we even talked… it reminded me why I love this platform so much.

Here’s a small clip from an interview I did.

#B2Believe #linkedin #linkedinads

Co-founder & CEO at Fibbler | Building the future of Paid Ads Attribution for SMBs | 10+ years in B2B marketing

I’ve been invited to LinkedIn’s HQ in San Francisco to come down and film some content. 🥹🥹🥹

Honestly, I don’t even know where to start with this one.

Over the last few years I’ve been fortunate enough to do some really cool things in the B2B world.

But the way 2026 has started… wtf?? 🤣

You all know how passionate I am about LinkedIn Ads, and that was the reason Fibbler was created in the first place.

But this isn’t about that.

This is about founder-led growth.

I’m there to share learnings from building a company on LinkedIn with other startup founders and marketers.

And honestly, this is something that came very naturally once I started building in public.

I was very fortunate to already have spent a few years building a relevant audience on LinkedIn, and that became the start for the founder-led playbook I’m running today.

What’s still crazy to me is how often I hear this during demos or support tickets:

“Wow, I didn’t realize I would get to speak directly with the founder.”

There’s real power in that.

Especially when, like me, you’re a marketer selling to marketers (so basically selling to someone just like yourself)

So yeah, as you might understand, I’m insanely excited about this trip taking place between February 23rd and 26th.

And yes, a dream I’ve had for years has been to visit the tech mecca that is the Bay Area.

Now I finally get to do it with a real purpose.

Ruby James & Emma Heiden, I won’t let you down!!

PINCH MY ARM.

2026 HERE WE GO.

We launched Fibbler in April 2024 with just $2,500 of our own money.

Our first paying customer came the same month, and I still remember it like it was yesterday.

By September 2024 we had reached 50 customers, and by December 2024 we hit 100 customers and $10,000 in MRR.

At that point we were still running everything on the side of our full-time jobs, squeezing in work during evenings, weekends, and whatever time we could find.

By the time July 2025 came around, we had reached 250 customers and $27,000 in MRR.

That’s when our CTO decided to go all in on Fibbler full time, and honestly, everything changed from there.

We were suddenly shipping features much faster, fixing issues quickly, and supporting our customers in minutes instead of hours.

And people noticed.

Customers started writing about Fibbler without us asking, and we somehow ended up right in the middle of this wave of signal-based tools that started to take off.

At some point even LinkedIn noticed us, and saw Fibbler as a great fit for their SMB customer base, which led to us becoming an official marketing partner in the attribution category.

At that point, it felt like things were just moving on their own.

Maybe this was the product-market fit we’d been looking for?

Around that time I began thinking seriously about going full time myself, and what could happen if we both focused fully on Fibbler.

Six months later, here we are.

Both co-founders are now working on Fibbler full time, we’re at 400+ paying customers, and we’ve just crossed $50,000 in MRR.

2024 was about proving that Fibbler solves a real problem.
2025 was about finding our first true product-market fit.
2026 will be about building a multi-channel product and scaling our GTM properly, with me now fully focused on this journey.

To say that I’m excited would be a massive understatement.

𝗙𝗜𝗕𝗕𝗟𝗘𝗥 𝗜𝗦 𝗚𝗢𝗜𝗡𝗚 𝗧𝗢 𝗡𝗬𝗖 🇺🇸🗽

A bit surreal to even write this.

New York is actually the city where we have the most Fibbler customers in the world (!!)

Which still feels a bit crazy.

We’re heading over partly to join the Annual Summit for LinkedIn Marketing Partners, but also to meet customers and hang out with as many great marketers as possible.

𝗪𝗲’𝗹𝗹 𝗯𝗲 𝗶𝗻 𝗡𝗬𝗖 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘁𝗵𝗲 𝟭𝟬𝘁𝗵 𝗮𝗻𝗱 𝟭𝟯𝘁𝗵 𝗼𝗳 𝗠𝗮𝗿𝗰𝗵.

So a few questions to my network..

Who’s up for grabbing a coffee and talking marketing, LinkedIn Ads, and startup growth?

Who might want to host two slightly lost co-founders in their office for a day?

And the most important question of all…

Who wants a pink lion? 🦁

We’ll pack one for anyone that reaches out.

See you soon, NYC.

Last week was the biggest challenge I’ve had since becoming a full-time founder.

The kind of thing you dread the most.

𝐀𝐬 𝐚 𝐩𝐚𝐫𝐞𝐧𝐭.

Both my kids (1.5 and 4 years old) got the flu.

High fevers up to 40°C (104°F).

And it just kept going all week.

I started feeling symptoms myself, but we decided I’d stay home with the kids the first half of the week, and my partner would take the second.

Those first 2.5 days were the longest of my life. 😅

Trying to squeeze in support replies during naps.

Then I finally made it into the office.

And that’s when my partner started getting sick too.

Suddenly I felt extremely guilty for being away, even though I needed a few focused hours to keep the business moving. 

In the end, I stayed home on Friday as well to help out.

This is the reality of being a full-time founder and a parent to two small kids.

But we’re on the other side now.

The kids are back at daycare.

We’re both healthy again.

P.S. It’s usually not this messy at home… but we were in full survival mode. 😅

We’re FINALLY starting to show up in relevant AI overviews and LLM queries 𝗮𝗻𝗱 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗵𝗼𝘄 𝘄𝗲 𝗱𝗶𝗱 𝗶𝘁.

As you probably know by now, I’ve never been super passionate about SEO. 

So towards the end of last year we brought in Sam Dunning and his team at Breaking B2B.

With everything going on as a solo marketer, and everything else I do 😅, I needed help with execution.

Luckily, we already had a really solid domain rating from the start. 

So there was a lot of potential in climbing rankings and showing up on the right queries quickly.

WHERE DID WE START

Pretty early on it was clear that we needed to show up more with the right context next to the bigger players in the attribution category.

The good thing is that over the last few years I’ve used most of these platforms myself. 

That makes it much easier to do an honest comparison.

That part matters a lot to me.

I want to talk about all these players in a respectful way. 

I admire them a lot (especially Dreamdata and how they carry themselves with so much grace).

But at the same time I wanted it to be very clear where Fibbler stands in relation to them, no matter when or where people are looking.

So I started by just dumping all my thoughts and knowledge into a Google Doc.

The team at Breaking B2B then did their own research and started writing the actual content.

After that, I spent a lot of time on each piece editing it. Making sure it matched my POV and actually sounded like me.

RESULTS SO FAR

We’ve pretty quickly started showing up in the AI queries we listed in the initial plan.

Not always as the first option. But always with the right narrative. That we’re a LinkedIn first attribution software for companies that believe that’s enough.

Our organic traffic has already 2x’d in the last two months, excluding brand.

But the most important part is this.

Now that I’ve started taking more demo calls, people have mentioned several times that they’ve read this narrative and they understand exactly where we stand compared to the others.

And that’s the whole point right now.

It’s time to announce our second influencer and this time it’s one of the brightest LinkedIn Ads voices in Europe.

Over the last 15 months, we’ve had incredible people openly sharing how they use Fibbler without ever getting anything in return.

At the same time, as we’ve grown, I’ve always known we wanted to create something more formal. 

A way to give back to those people while also helping their ideas and experiences reach a wider audience.

In other words, a small influencer program.

Last week, we announced our first US-focused influencer.

Now it’s time to announce our second influencer to get better coverage of the European market.

And without further ado…

🥁🥁🥁

Please welcome Philip Ilic to the Fibbler troops.

They’ve been using Fibbler at scale for his agency 𝐊𝐢𝐢𝐧 and have already shared some great content showing how it fits into their workflows and reporting.

But most importantly, the transparent way Philip shares LinkedIn Ads playbooks with the world, without making them overly complex, is something I really align with. 

That’s one of the main reasons I started following him in the first place.

Stay tuned for early results and additional roster introductions!

I lied to everyone.



I told you that I would never run brand ads on Google for Fibbler…

Because you’re basically paying for traffic that would find you anyway.

That was my belief.

Until last week…

For some random reason, I searched for Fibbler on Google.

And to my surprise, I saw two companies consistently appearing at the top of the results.

At this point, I was still determined to not run brand ads. It just felt like a waste of money.

Then I noticed something else.

They were using the Fibbler name all over the place. Sometimes even as a standalone.

If someone searches quickly and just scans the page, it would be very easy to click by mistake.

That is when my mindset shifted.

I spent some time setting up a simple brand campaign.

$25 daily budget.
$2 max CPC.

And I am already at more than 90% impression share. With a really solid top of page rate.

So I will keep it running for a bit.

At least until Google removes their ads for trademark reasons (they have already been disapproved in a few markets luckily 😬).

So yes. 

I lied.

I said I would never bid on my own brand.

Hopefully this is only temporary..

P.S. I’m really proud to say that we now have more than 2,000 branded searches for Fibbler every month, and it’s clear that others see that as valuable.

#googleads #brand

107 engagements.
2,886 impressions.
12 months of campaigns.

The deal?

Attributed to organic search.

Of course it was.

This is the most common journey in B2B:

Someone sees your ads on LinkedIn.
They don’t click.
They lurk.
They remember.

Weeks later they Google your brand.
Click a result.
Submit a form.

Boom.

“Original source: Organic search.”

Perfectly clean report.

Also completely wrong.

That deal didn’t start with Google.

It started way earlier.

With your paid campaigns.

And your organic LinkedIn presence reinforcing them.

Paid created awareness.

Organic search captured it.

They work together whether your attribution model likes it or not.

But most reports still force everything into one bucket.

That’s why we built Customer Journeys in Fibbler.

So you can see:
✅ Paid touches that created awareness
✅ Organic touches that reinforced trust
✅ How both combined to influence pipeline

Not paid vs organic.

Paid + organic.

Because people don’t buy in straight lines.

And attribution shouldn’t pretend they do.

P.S.

Fibbler helps you see which companies view or engage with your LI Ads, tie them to pipeline and revenue in your CRM, and alert sales when it’s time to reach out. Try it free for 30 days at https://www.fibbler.co/.

This is Fibbler’s MRR growth throughout 2025 and what we’re projecting for 2026:

January: $11k
February: $12.5k
March: $14k
April: $18k
May: $20k
June: $22k
July: $25.5k
August: $26k
September: $30k
October: $36.5k
November: $42k
December: $43k

As you can tell, it’s far from linear.

January, August and December were the slowest months for us.

A mix of fewer new paid customers and higher churn.

Then September to November happened.

Around 40% MRR growth in just a few months.

What’s interesting is that nothing major changed during 2025.

Same spend. 
Same channels. 
Same level of activity.

What did change was time.

Brand growth compounded over the year.

We started with below 1,000 brand searches per month. 

Now we’re at over 2000.

To me that’s a strong signal.

That our narrative is starting to resonate with the right people.

That we have a product people actually love using.

Yes, we probably could have grown much faster by raising money and spending more.

But we’re ending the year with around 25% profit margin.

Our fate is fully in our own hands.

There’s something very powerful about that.

𝗔𝗻𝗱 𝗶𝗳 𝘄𝗲 𝘄𝗲𝗿𝗲 𝘁𝗼 𝗳𝗼𝗿𝗲𝗰𝗮𝘀𝘁 𝟮𝟬𝟮𝟲:

At a minimum, I think we’ll grow at roughly the same rate.

Again, brand compounds over time.

On top of that, we’re going to add a few add-ons for other channels, like Google Ads and Meta Ads, which should increase ARPA slightly.

So my guess is that we’ll end the year at…

🥁🥁🥁

𝗔𝗿𝗼𝘂𝗻𝗱 $𝟭𝟮𝟬𝗸 𝗶𝗻 𝗠𝗥𝗥, 𝗼𝗿 𝗿𝗼𝘂𝗴𝗵𝗹𝘆 $𝟭.𝟰𝗠 𝗶𝗻 𝗔𝗥𝗥.

With only two people on the team.

That’s about $720k ARR per employee (!!!)

Let’s see how right or wrong I am. 😬

Regardless, I’m just so excited about putting my full time into something I’m genuinely passionate about.

#saas #startup

It’s time to introduce our third influencer that I’m genuinely excited to work with.

One thing I didn’t fully appreciate when we started Fibbler was how many smart people would start sharing their experiences with the product, completely on their own.

As the company has grown, that’s something I’ve wanted to protect.

And also find a way to give something back.

That’s how this small influencer program came to life.

We’ve already started building coverage in the US and Europe.

Now it’s time to expand further. 

🥁🥁🥁🥁🇧🇷🇧🇷🇧🇷🇧🇷

I’m very happy to welcome Sheila Coque to the Fibbler roster.

We actually first connected in the comments on LinkedIn.

Her replies always stood out to me. 

Thoughtful, authentic, and coming from real experience.

When I later started following her content more closely, it carried the exact same energy.

I’m really looking forward to building something together and starting to grow our presence in Latin America with her.

More soon. 🦁

THE FIBBLER FAMILY IS GROWING


And no, it’s not a baby...

Or another colleague...

I was simply sitting down one evening, thinking about how we could stand out a bit more.

As you do.

How to do something different.

How to do something fun.

Something that could represent Fibbler when we show up at events and meet-ups. 

And somehow we ended up with the biggest pink lions we could possibly find. 😅

They are huge.

Like… way bigger than we imagined when we ordered.

These lions aren’t just going to sit in a corner and collect dust though.

They’re coming with us.

To conferences.
To meet-ups.

To places where a giant pink lion probably shouldn’t be… but absolutely should be.

𝗡𝗼𝘄 𝘄𝗲 𝗷𝘂𝘀𝘁 𝗻𝗲𝗲𝗱 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝗼𝗻𝗲 𝘁𝗶𝗻𝘆 𝗱𝗲𝘁𝗮𝗶𝗹.

Has anyone here actually tried bringing giant stuffed lions on a plane before? 

Because I’m pretty sure this will raise some questions at security.

Asking very seriously.

Most teams don’t struggle with LinkedIn Ads because of budgets or targeting. 𝗧𝗵𝗲𝘆 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆 𝗱𝗼𝗻’𝘁 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝘁𝗼 𝗲𝗻𝗴𝗮𝗴𝗲 𝘁𝗵𝗲𝗶𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲.

If the message and creative don’t connect, nothing works, no matter how much budget you put behind it.

What’s changed recently is how that content gets distributed.

Thought leader ads have made it easier than ever to distribute content through people instead of brands. 

And that matters, because people listen to people, not logos.

But the core question hasn’t changed. 

𝗪𝗶𝗹𝗹 𝘁𝗵𝗶𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝗺𝘆 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲?

And this is why many companies still hesitate to run thought leader ads. 

Not because the format doesn’t work, but because it quickly reveals whether the message is strong enough or not.

At the same time, when teams do get this right, I haven’t seen any other format on LinkedIn that comes close in terms of attention and engagement. 

𝗧𝗵𝗮𝘁 𝗴𝗮𝗽 𝗶𝘀 𝘁𝗵𝗲 𝗿𝗲𝗮𝘀𝗼𝗻 𝗜’𝗺 𝗱𝗼𝗶𝗻𝗴 𝗮 𝗹𝗶𝘃𝗲 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 𝗼𝗻 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟴𝘁𝗵 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝘄𝗶𝘁𝗵 Casper 𝗮𝗻𝗱 SparkForce.

We’ll walk through real examples, showing ads that clearly moved people and others that didn’t, and talk through what actually changed the outcome.

We’ll also cover why paid and organic can’t be treated as two separate things anymore, and how that disconnect is often the reason campaigns feel off.

This is a practical session for B2B marketers who feel like engaging their audience shouldn’t be this hard.

#linkedinads

thought leader ads that influenced €3.1M on LinkedIn

You’re spending $5K on paid ads and it works. You scale to $50K and it doesn’t. 𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗶𝘀𝗻’𝘁 𝘆𝗼𝘂𝗿 𝗮𝗱𝘀…

You know that feeling when some of your paid programs are finally working?

You’re spending around $5K per month.

Awareness is building.
Engagement looks solid.
Pipeline is starting to show up.

So you do the obvious thing.

You scale.

$10K.
$50K.

And that’s when it gets weird.

The numbers don’t follow the spend anymore.

Costs go up.
Quality feels off.

And suddenly you’re wondering if something broke, even though nothing really changed.

That’s the part most teams get stuck in.

At lower spend, you can focus on a few things that work really well and just double down on those.

When you start scaling, that simplicity disappears.

You add more formats.
More channels.
More experiments running in parallel.

And suddenly it’s not about one campaign working anymore, it’s about how all of it fits together.

𝗧𝗵𝗮𝘁 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗿𝗲𝗮𝘀𝗼𝗻 𝗜’𝗺 𝗱𝗼𝗶𝗻𝗴 𝗮 𝗹𝗶𝘃𝗲 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 𝗼𝗻 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝟭𝟮𝘁𝗵 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝘄𝗶𝘁𝗵 Matthis Janssen, Tim Rath 𝗮𝗻𝗱 YOYABA.

This is something you don’t want to miss if you’re scaling paid ads this year.

👉 Sign up here: https://lnkd.in/ehdwxUbK

No alternative text description for this image

This is what my weekly calendar looks like when running a product-led startup. 𝗜𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗹𝗼𝗼𝗸 𝘃𝗲𝗿𝘆 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝘃𝗲.

Most days aren’t packed with meetings.

That space is where the work happens.

Once you start finding some real fit in the market, something changes. 

The product starts doing the selling for you. 

You don’t have to explain every feature or convince people why it matters.

They already know the problem.

One thing I’ve really noticed over the last 15 months is how tech savvy marketers are. 

Most of them know exactly what they want. 

If the product is clear and works well, they’ll figure it out on their own.

I see a lot of startup content that makes a full calendar look like success. 

In reality, being busy and making progress aren’t always the same thing.

I don’t know if this is the right way forever.

But right now, it feels like the right way to build.

#saas #startup

𝗜’𝘃𝗲 𝘀𝗽𝗲𝗻𝘁 𝗼𝘃𝗲𝗿 $𝟳𝟬𝗸 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗔𝗱𝘀 in the last 12 months, and it completely changed how I think about what actually works on LinkedIn.

For a long time, we treated paid and organic as two completely separate things.

We ran ads.

And then we posted organic content.

But it doesn’t work like that anymore… and there’s three major shifts I’m seeing right now:

1️⃣ 𝗧𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘀𝗵𝗶𝗳𝘁 𝗵𝗶𝘁 𝗺𝗲 𝘄𝗵𝗲𝗻 𝗜 𝗿𝗲𝗮𝗹𝗶𝘀𝗲𝗱 𝘁𝗵𝗮𝘁 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗮𝗱𝘀 𝗶𝗻 𝗶𝘀𝗼𝗹𝗮𝘁𝗶𝗼𝗻 𝗶𝘀𝗻’𝘁 𝘁𝗵𝗲 𝗼𝗽𝘁𝗶𝗺𝗮𝗹 𝘄𝗮𝘆 𝗼𝗳 𝗱𝗼𝗶𝗻𝗴 𝗶𝘁

Organic content is no longer a nice to have.

For me, organic is a testing ground. I post ideas, see what resonates, and then only put money behind the content that already works. 

2️⃣ 𝗧𝗵𝗲 𝘀𝗲𝗰𝗼𝗻𝗱 𝘀𝗵𝗶𝗳𝘁 𝗶𝘀 𝗵𝗼𝘄 𝗜 𝘁𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝗶𝗻𝘁𝗲𝗻𝘁 𝗱𝗮𝘁𝗮

There is so much hype around third party intent tools, while some of the strongest signals are already sitting in your own data. 

When someone has seen your content multiple times and interacted with it, they are more likely to remember you when they are ready to buy.

3️⃣ 𝗧𝗵𝗲 𝘁𝗵𝗶𝗿𝗱 𝘀𝗵𝗶𝗳𝘁 𝗶𝘀 𝗽𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝗻𝗼𝘁 𝗮 𝘀𝘂𝗿𝗽𝗿𝗶𝘀𝗲, 𝗖𝗥𝗠 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗿𝗲𝗽𝗼𝗿𝘁𝘀 𝗮𝗿𝗲 𝗺𝗶𝘀𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗯𝘂𝘆𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆𝘀 𝗮𝗿𝗲 𝗺𝗲𝘀𝘀𝘆

People see ads for months.
Talk to peers.
Google you multiple times.
Consume content across channels.
And only then convert into a demo.

And the CRM gives all the credit to whatever happened last (or first).

That pushes companies to over invest in capture and under invest in brand. And then a few months later they wonder why pipeline slowed down…

I go much deeper into all of this in the full video and explain how I think about LinkedIn Ads after spending $70k of my own money on them.

#linkedinads

𝗧𝗵𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝗶𝘀 𝘁𝗼𝘂𝗴𝗵𝗲𝗿 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿. I made it my mission last year to figure out how to make it work anyway.

Before I get into what I changed, here’s some context.

Last year I reached more than 500k people, generated over 2.5M impressions, saw around 50,000 engagements, and grew my follower base by 12,000 people.

Those numbers look great now. 

But early 2025 was… not that good haha.

My posts slowly stopped getting the same traction. Reach went down, engagement was terrible, and at the same time LinkedIn started filling up with more and more AI content.

That was the moment I realised I couldn’t blame the algorithm anymore.

It was on me to start creating content people actually wanted to read.

So I did something I’ve never done before.

I sat down and defined how I wanted my writing to feel.

I went through my old posts that had actually worked and asked myself a few simple questions:

Why did this post resonate?
Are there any traits that show up over and over again?
Which parts sound like me, and which parts feel too polished?

That process led me to two words that now guides almost everything I post.

𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 𝗮𝗻𝗱 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴.

I want people to feel like they’re coming along with me. Into a decision, a mistake, a realization, or something that actually happened. 

Not just scrolling past another tactic or success story.

After that, I rebuilt my content pillars.

LinkedIn Ads, brand building, and building a startup in public became the three big ones.

Those two changes are what made 2025 the best year I’ve ever had on LinkedIn. 

And a big reason why Fibbler even got off the ground in the first place.

To make it clear.

It’s easy to blame the algorithm.

But if you put in the work to actually find your voice, I’m almost certain you’ll see results.

#linkedin

B2B SEO & Web Design For Revenue Not Vanity | DM To Discuss | Host @ Business Growth Show (Top 10 B2B Marketing Podcast, Cognism)

Your website struggling to drive a steady flow of qualified demos/leads?
Tired of losing leads to competitors ranking higher on Google/AI?
Frustrated your current agency isn't delivering results?

WE CAN FIX THAT.

OUR GROWTH STRATEGIES:

→ SEO to get top of Google & LLMs, bringing revenue-focused traffic and leads
→ Start driving pipeline from AI and Google organic as fast as 90 days
→ Web design that builds trust and drives leads and sales

BREAKING B2B - B2B MARKETING & DEMAND GENERATION PODCAST

Grow your b2b/SaaS company without the BS. Weekly top 2.5% podcast with actionable marketing tips to grow your revenue: www.breakingb2b.com

STILL NOT CONVINCED?

→ See our work, client results & starting rates here: www.breakingb2b.com

BOOK A CALL:

💻: www.breakingb2b.com
📧: Connect & DM Me
✉️: sam@samdunning.org

CORE SERVICES:

→ B2B SEO strategy and execution
→ Content marketing
→ Digital marketing for SaaS

WHY BREAKING B2B?

→ We focus on revenue, not vanity metrics
→ Our strategies are data-driven and results-oriented
→ We have a proven track record with B2B and SaaS companies
→ Our podcast (Breaking B2B) gives you free, valuable insights into B2B marketing

About time your website became your best (24/7) salesperson?
Get in touch today, and let's start growing your business.

P.S.
Agencies: We offer white-label SEO to help you deliver results on time and within budget.

Sam Dunning

0-$6.7M ARR under 2yrs. Fully boostrapped. Adam Robinson leaked his full SaaS growth framework in 34mins. Now its yours:

Adam and I don’t do fluff.

You’re about to learn: 

- The secrets to building epic products
- RB2B weird insane strategy for growth 
- Where Adam took inspiration from
- The framework so you can copy it
- How he’s diversifying to hit 10M ARR+ 

SaaS marketers and founders, hit 2026 with a bang.

Watch the 34-minute masterclass: https://lnkd.in/eHdqi3uD

Founder @ Breaking B2B | B2B SEO For Revenue Not Vanity | SaaS & B2B Teams Hire Us To Scale Organic Pipeline From Google & AI Search | DM To Discuss | Host @ Breaking B2B (Top 2.5% B2B Marketing Podcast)

Fibbler got recommended by AI search just weeks after we started SEO/AEO. Now Adam has prospects mentioning it on demo calls. Here’s how we did it:

SEO doesn’t have to take 12 months.

There's money to be made in 90 days.  

Competitor content is one of many winner for quick AI and organic search impact, sign-ups and demos.

This is one of the first places we start on a program. 

These terms are low difficulty and can rank super fast.

List out the competitors your customers often evaluate, or move over to you from.

Then look at terms like:

[competitor] alternatives
[competitor] reviews
[competitor] pricing
[competitor 1] vs [competitor 2] vs [you]

Right now, listicle based articles rank exceptionally well on google and AI search.

Position your solution as the top choice (backed by customer research), showing your product in action + social proof along with where you're a strong/poor fit. 

Then a fair comparison of other vendors.

Not only can you get fast bottom funnel visibility.

You can control the narrative in LLMs and Google.

And drive pipeline from high intent prospects frustrated with their current vendor or evaluating options.

PS. grab my 90 days to revenue SEO/AEO playbook and video course: https://lnkd.in/et7yce7s

RB2B nearly hit $7M ARR. We run their SEO/AEO engine at Breaking B2B. Next up $10M ARR. Here's our January battle-plan for Adam Robinson SaaS:

HIGH LEVEL OVERVIEW.

The mission? Drive high intent sign-ups as quick as humanly possible from google organic and AI searches.

This month we've found more competitor-focused pricing page opportunities with healthy search volume. 

For example, “Instantly pricing” generates 3,000+ monthly high-intent searches, showing prospects actively evaluating costs and purchase options. Third-party pricing pages (in addition to Instantly’s own site) are already capturing a meaningful share of this traffic, which signals clear opportunity to compete and drive inbound with a well-optimized pricing page.

And a bunch of other pricing-related pages with consistent search demand, strong buyer intent. Solid for organic acquisition.

We’re crafting a product listicle for “Cognism alternatives.” This keyword attracts solid monthly traffic and has low difficulty, with strong opportunity to rank and capture users who are in the consideration stage and actively comparing software.

NET NEW CONTENT.

pricing articles:
- Instantly pricing (3.1k searches/mo)
- Cognism pricing (1.2k/mo)
- Clearbit pricing (1k/mo)
- Uplead pricing (500/mo)
- Leadinfo pricing (400/mo)

these pages review the software pricing, share user feedback, breakdown of costs and share where RB2B is differentiated and why customers choose them. plus they often rank well within 90 days.

alternative listicle:
- Cognism alternatives (400/mo)

aq quick summary and intro, why listen to us, what is cognism, why look into alternatives (based on what prospects say e.g. on G2), list of 12 alternatives, RB2B at #1 with why customers choose them, show product in action, pricing and feature info, where they are good + poor fit then list of 11 other options below with fair summary + conclusion and FAQs.

listicle and alternative/competitor content on your own site is solid for being cited and recommend in AI search and enables you to control the narrative with dream clients on ChatGPT and google ai overviews.

EARN BACKLINKS (DA50+).

- free b2b lead generation software
- lusha vs zoominfo
- zoominfo vs uplead

EXTERNAL LISTICLE PLACEMENTS.

- best data enrichment tools x 3 
top 3 placements in 3 niche relevant external listicle articles.

solid to ramp AI search visibility and mentions.
plus can get direct inbound.
and the backlink.

___

Wanna see if we can scale demos quick as 90 days for your B2B/SaaS?

Visit the Breaking B2B site to check our results, pricing and grab a call.

Watch my 34-minute SEO/AEO breakdown video for RB2B below 👇

Proposify had good SEO before partnering with Breaking B2B. We crafted a strategy and execution taking demos, AI and organic visibility to the next level 👇 

#1 for "quoting software" in the USA - Top organic position for this money keyword, appearing above competitors in standard results and AI Overview.

#1 for "proposal software" in the USA - Top organic position for another critical solution keyword.

68% more clicks from competitor pages (prospects comparing vendors or looking to switch).

AI search visitors up by 91%
Engaged sessions up by 20%

Longer term conversions are stable, starting to see big spikes in organic demo requests on shorter timelines:

Last 1 weeks demos vs previous period: +115%.
Last 2 weeks demos vs previous period: +72%.

___

Cheers to Kyle Racki and Jennifer Faulkner for the review.

See our results, pricing and book a call: https://lnkd.in/eT_F8zZB

You're being lied to about SEO & AEO
(The myth: SEO traffic is down 25%+)
Juicy research hot off the press.
Per similarweb and graphite 👇 

You've probably seen the headlines claiming organic traffic has dropped anywhere from 25% to 60%.

These numbers are based on flawed research methods, mostly surveys and often small sample sizes of 10-20 websites.

The problem with surveys is that human memory is unreliable, and people who respond to surveys about AI adoption tend to be early adopters who use LLMs more than average.

So the data gets skewed.

___

Here's what the actual numbers show

Graphite partnered with Similarweb to analyze over 40,000 of the largest sites in the US.

Here's what the analysis revealed...

SEO traffic is down only 2.5% year over year, not 25%.

That's an overestimation by 1,000% in a lot of the studies floating around
And this aligns with what Google themselves said in August 2025, that overall organic click volume has been "relatively stable year-over-year".

Visits to search engines actually increased in 2025.

Traffic to search engines went up 6.9% from 2019 to 2020

Decreased slightly in 2022 by about 1.5%

And has been relatively flat since 2023

In fact, traffic increased slightly in 2025 to both Google at plus 0.8% and search engines as a whole at plus 0.4%

Visitors to Google grew by 1.35% comparing Q4 2025 versus Q4 2024

___

Google is still a demand capture beast

Per earlier research from Datos and Sparktoro, Google processes over 14 billion searches every day.

ChatGPT handles about 37.5 million search-like prompts daily

That means Google receives 373 times more searches than ChatGPT

Even if you combined the daily prompts across ChatGPT, Perplexity, Claude, Copilot, and Gemini, the total would still be under 2% of the search market
Google maintains a 93.57% market share of search.

___

Dropping the report along with my 90 days to revenue SEO/AEO playbook & video course below 👇

If I joined as CMO for a SaaS with $20k+ ACV I’d triple down on this deadly trio to scale demos this year: 

- SEO/AEO.
- YouTube.
- LinkedIn (founder brand & paid).

I’m yet to see a more powerful trio.

Especially when your offer is $10k+ ACV and involves multiple stakeholders.

Yet many SaaS still sleep on this deadly trio.

1. SEO/AEO.

Craft a program to show top of Google organic and AI search when dream cleints need your solution now, are comparing options, are annoyed with their current vendor or have an expensive problem you solve.

Why bother? Control the narrative with ICPs. Get into you into the consideration set and capture active demand for 5% of your dream clients in-market today.

2. YouTube.

This is not throwing old webinars and hoping for results. 

Crafting searchable videos that share every aspect of your playbook / approach / strategies / product / problems you solve.

Going in with a YouTube first approach.

Solid packaging, hook, story, CTAs and pacing.

Painfully focused on your dream client.

Just like SEO not going for traffic or views at all costs…going for the right type of folks with intent.

Giving away so much your ICP can copy then do it in house OR trusts you so much they buy into your offering.

3. LinkedIn founder brand & paid.

Daily founder or execs posting organically to become a trusted voice for ICPs and your niche.

I tend to play on edutainment with memes, videos and breakdown posts.

Then using ads a mix of helpful, trustworthy and social proof organic posts as thought leader ads to retarget site traffic from all above channels plus serve ads to a tight list of cold ICPs.

These 3 channels working together are cooking demos for us right now at Breaking B2B with many others.

RB2B are on the road to $10M ARR. 6mos ago we fired up their SEO/AEO engine. How did Adam Robinson describe working w/ Breaking B2B? BANANAS. Full breakdown below:

———

90-day non-branded clicks up 43% (4,270 vs 2,980) on 1.36m total impressions … which were only up 8%. 

So, SEO is driving LOTS of clicks

———

Engaged sessions are up from 33k to 62k (+90%) … on total sessions only rising 11%, from 77k to 86k.. 

So, SEO is driving LOTS of engagement.

———

We’re winning on 164 high-value keywords (+270%), whereas we were only winning on 44 when we started. 

So, SEO is driving LOTS of targeted pageviews.

———

Traffic is up 50% from keywords that both rank well AND drive signups: 

- website visitor identification
- website visitor tracking
- identify b2b website visitors
- b2b website visitor tracking
- b2b website visitor tracking software
- leadfeeder alternatives
- clearbit alternatives
- many more

———

And for icing on the cake, organic traffic hitting the signup page is +201% of the past 3mo, and 27-35% of those visitors are signing up for RB2B. 

———

Check our pricing, results or grab a call: https://lnkd.in/e7XuM6au
 
Watch my full RB2B SEO strategy breakdown vid: https://lnkd.in/eiZfaXXq

Breaking B2B was invisible on AI search 120 days ago. Now we’re often top. Stop giving SaaS competitors a free lunch on ChatGPT & Google. Here’s the fix:

QUICK WINS.

Start where you win already (commercial bottom funnel pages typically listicle articles, landing pages, comparison pages, competitor content etc) update these, making them best in class to blow the competition out the water at every angle.

BUILD THE MOAT.

Build a moat like no other on your site. (cover all pages across industries, product, features, pricing, documentation, competitors, use cases etc. each covering all ICPs jobs to be done, Qs etc).

Craft and improve with add unique stats, data, research, social proof and date updates on blog articles.

AEO/SEO CHEATCODE.

The cheat code for LLMs (listicles) build all relevant “best X software/platform/tools” listicle article on your own site.

Then outreach or leverage partners to get your brand featured on well ranking niche relevant  external site listicles in top 3 placements.

This was a huge part of how we got Breaking B2B mentioned regularly in AI searches (and classic google organic rankings for pipeline driving keywords).

LEVERAGE PAST MEDIA.

Leverage past media such as your founders appearances on podcasts, interviews, press and more. Head to - ahrefs > backlinks on media/pages that only point to an execs linkedin profile, ask the author of the page for a brand mention and backlink.

CONTROL THE NARRATIVE.

Ecosystem marketing FTW. Based on where you have resource. Control the narrative where folks search around your niche and compare options.

Redddit, YouTube and beyond.

Right now, SEO/youtube/linkedin is a killer trio working together to drive booked calls for us at Breaking B2B.

SPEED BEATS GIANTS.

Enterprise orgs move slow, they have layers of approvals and a lot of red tape.

This is your advantage as a fast moving mid or startup company.

Publishing and doing above at speed can steal market share over time, especially in undeserved niches.

___

Grab my free 90 days to revenue SEO/AEO video course: https://lnkd.in/et7yce7s

I’m 35 today.

So here’s a list you didn’t ask for: 

1. Family > all

2. Don’t wait until new year to start something

3. Hard work still goes a long way

4. Putting some pressure on isn’t always bad

5. Take time out to enjoy w/ fam and friends

6. Most emails that say urgent aren’t

7. Don’t need to start emails w/ hope you're well

8. Transparency wins

9. A website is your best or worst salesperson

10. Many companies still underestimate SEO/AEO

11. Bootstrapping a co. is tough but fun

12. Daily habits & activities are a winner for biz

13. Podcasts while driving = free university

14. Build something on the side and get paid 

15. Learn from those who’ve actually done it

16. Learn to sell, then learn to market

17. Fitness is medicine for the mind

18. I’m not for everyone

19. Some will, some won’t, so what, next.

20. Outbound is alive

21. SEO died in 1973. JK it's alive in b2b.

22. Everyone talks a good game on LinkedIn

23. Personal brand is great but not everything

24. Don’t rely on one marketing channel

25. Experimentation FTW in marketing

26. Have marketing channels you own and rent

27. Hire people smarter than you 

28. Don’t be tight 

29. Likes and shares don’t pay bills

30. It ain’t sold until cash hits the bank

31. Stay humble 

32. Lists are dead

33. God is good

34. Cheers 🍺

35. Your B2B/SaaS struggling to drive pipeline from SEO & AI search? I hear Breaking B2B are decent.

I just told a $1M ARR SaaS founder not to invest in SEO yet.

He was ready to spend $20k with us and already trusted us as had been following the Breaking B2B newsletter for years. 

Weirdly on paper their solution looked great for SEO & AI search.

Prospects were searching for their solution.

There is active demand to capture with search.

Quick wins from competitor focused content that could drive demos as fast as 90 days.

This issue?

Up to now they’d grown from outbound sales and proven that model works for their $60k+ ACV.

They’d never done SEO before.

And didn’t have the runway to keep SEO running with us for 6 months plus.

So I recommended they kept ramping the outbound model until they have runway to make SEO a longer term bet with us 

Rather than a couple months and chasing us for results and everyone getting frustrated.

And we’ll likely chat again in a few months when the timing makes sense.

___

join 1,910+ legends enjoying my 90 days to revenue free SEO/AEO video course and playbook: https://lnkd.in/et7yce7s

AEO “experts”: Chunk up your content
Leader at Google: Don’t do it mate. 

___

From Googles Danny Sullivan last week:

“One of the things I keep seeing over and over in some of the advice and guidance and people are trying to figure out what do we do with the LLMs or whatever, is that turn your content into bite-sized chunks, because LLMs like things that are really bite size, right?
So we don't want you to do that. I was talking to some engineers about that. We don't want you to do that. We really don't. We don't want people to have to be crafting anything for Search specifically. That's never been where we've been at and we still continue to be that way. We really don't want you to think you need to be doing that or produce two versions of your content, one for the LLM and one for the net.”

“…So you've gone through all this effort. You've made all these things that you did specifically for a ranking system, not for a human, being because you were trying to be more successful in the ranking system, not staying focused on the human being. And then the systems improve, probably the way the systems always try to improve, to reward content written for humans. All that stuff that you did to please this LLM system that may or may not have worked, may not carry through for the long term.”

___

I even got sucked into it when AI search first started rolling out. 

Thinking putting content into bitesize sections and over optimising for AI agents to read easily was the play.

Then remembered most of our B2B/SaaS clients are selling complex products with long sales cycles to multiple stakeholders.

Which is why we place huge emphasis on researching dream clients, their struggling moments, jobs to be done, motivations, competitors they evaluate, why they choose you, differentiators in the market place and beyond.

To not just rank and be mentioned & cited in Google organic and AI searches but resonate with target buyers. 

If you don’t resonate you won’t convert.

___

Grab my 90 days to revenue SEO/AEO free playbook & video course: https://lnkd.in/et7yce7s

Gurus love screaming SEOs dead and AEOs a brand new playbook. It’s not. Here’s 10 steps to drive demos in 90 days (share with your CMO):

1. Nail your MONEY keywords.

Map out every way a dream client could search for your solution when ready to speak to sales now.

At a high level in SaaS that’s:

“best X software/tools/platform”
“X for industry”
“competitor alternatives/pricing/reviews”
“competitor a vs competitor b (vs you)”

And a variety of others.

Ignore the top funnel traffic trap.

Prioritise lower search volume and low difficulty at the bottom of the sales funnel.

This is gonna rank and drive leads fast when done right.

We have ranked competitor fast as 4 days top of Google and AI search. 

2. Build & upgrade your money pages. 

Search your money keywords on Google & LLMs and see what kind of content shows up or gets cited.

Is it a listicle article, landing page, jobs to be done article, or something else.

See if you have pages ranking page 1 but not top for a quick win with a refresh.

3. Blow ‘em out the water. 

Once you’ve researched what top-ranking pages are doing, figure out how to blow them out of the water. 

Leverage customer research, sales call Qs, plenty of social proof and feature ypur product as the painkiller and solution.

LLMs love fresh content and unique research. Keep your commercial, money pages up to date.

4. Most technical SEO is BS.

(Until you get to having 1000s of pages).

Sort any massive technical issues, but don’t obsess over technical SEO. Get your focus keyword in URL, meta data, H1 and sort some internal links. Sort structured data. Not a tonne more needed. 

And you of course want quick loading times.

5. Brand mentions and links at $0 FTW.

Build quality backlinks & brand mentions for $0. 

Get featured in podcasts and articles, and make sure they link back to your website. 

Earn/trade top 3 placements & brand mentions from “Best X software” listicles for your category.

This gives you an insane boost in LLMs and the backlink helps classic organic search.

6. Speed is your advantage.

Quality matters, but speed is a competitive advantage. This is your superpower over the slow moving giants in your niche. 

7. Craft pages to convert. 

Design and UX backed by customer researched copy to resonate with ICPs makes a big difference. 

8. Great SEO is knowing good b2b marketing.

Leverage sales calls, CS calls, and customer research to make your content as relevant as possible to dream clients jobs to be done.

9. Keep improving. 

Publish fast, and revisit your content 3 months later to make improvements. 

10. B2B is an ecosystem.

Keep improving all your marketing efforts: YouTube, LinkedIn, Reddit etc. all improvements in brand awareness will lead to more successful SEO. Ecosystem thinking is the b2b winner. 

___

We run this playbook for 35+ SaaS client right now at Breaking B2B.

grab my 90 days to revenue SEO/AEO playbook & free video course: https://lnkd.in/et7yce7s

I GRILLED Adam Robinson on how he bootstrapped RB2B from 0-$6.7M in 2yrs with 3 FTEs. Here's my 7 biggest takeaways:

1. Use a proven concept and find the gap.

RB2B did not start from a blank page. Retention started as a feature inside another company. Nobody wanted the full product. Everybody wanted the feature. That feature became the company. The same thing happened again. While selling into the Shopify space Adam identified there was no person level website visitor identity for B2B. This was the gap to hit. We did the same  at Breaking B2B after constantly hearing B2B/SaaS marketers and founders get frustrated with vanity metrics and lack of pipeline from SEO.

2. Create for your market.

Adam posted content to reach eCom stores. About 25 percent of his posts were about his SaaS journey. Those posts got 10X better engagement. So the content changed. Only B2B SaaS. The engagement stayed high. The audience was clear. That audience needed a product.

3. Speak to prospects before building.

There were Zoom calls. A big waitlist. A lot of discovery before launch. The idea was simple. B2B needs person level visitor identity. Some people hated it. Some people said it was crazy. Some people said it was transformational.

4. Prove people will pay for it.

V1 of RB2B was super basic. People got a spreadsheet every day with personal emails of B2B visitors. That did not work. Then business emails. Slightly better. People still paid. If people pay for something basic, it's a clear signal to keep pushing forwards.

5. Change the experience, not the data.

The same data was sent in a new way. First, a fake Slack profile showing real people with headshots and LinkedIn URLs as they visit your site. People had never seen anything like it. It was a hit. Same information. New delivery.

6. Start on a no-brainer channel.

LinkedIn was already working for engagement with ICP and growing fast. That leverage made it worth building the product. An okay product plus huge awareness becomes a good business.

7. Say the same thing over and over.

Be known for something. In Adams case, Bootstrapped. Build in public. Radical transparency. Say the same few ideas in many ways. In my case, SaaS SEO and building in public. This is how RB2B got to $6.7M ARR in under two years.

PS. watch our full 34-minute masterclass: https://lnkd.in/eHdqi3uD

#1 on AI and organic search in 4 days for MONEY keywords. SEO/AEO doesn't need to take 12 months to drive pipeline & revenue:

First off, yes some super competitive terms can take 6-12 months.

But there's plenty of ways to drive inbounds 90 days from publishing content for your B2B/SaaS.

It all starts with customer research.

Knowing:

- crisp and expensive problems of your icp
- your icps motivations & jobs to be done
- what they hate most about your sector
- why they choose you over others
- why/when they move over to you
- competitors they evaluate
- your differentiators 

Then crafting an SEO/AEO strategy focused on dream clients ready to speak to sales.

AKA. 

Looking for your specific solution, comparing vendors, looking to move form the incumbent, needing an integration or struggling with a specific problem you solve.

- competitor content
- integration for X pages
- alternatives/pricing/reviews
- best software for [niche] listicles
- how to [job to be done] with your product

I break this down in my 90 days to revenue SEO/AEO playbook & free video course: https://lnkd.in/et7yce7s

$5.34 = avg B2B Google ads CPC (per dreamdata research). SaaS CAC is up 60% last 5yrs. Outbound response rates are getting lower and lower...so what's the answer for sustainable growth?

THE PROBLEM W/ RELYING ON ADS & OUTBOUND

- Every month your CAC payback period extends
- You're essentially renting traffic instead of owning it
- When your next funding round gets delayed or doesn't happen, paid growth becomes unsustainable
- It’s essentially a ticking time bomb

SHOULD YOUR SAAS CONSIDER SEO/AEO?

- Build assets that generate pipeline and mindshare month after month without the rising ads costs
- Unlike ads, your organic rankings and AI visibility can compound and get stronger over time
- You're not competing in expensive bidding wars with better-funded competitors
- Creates a sustainable foundation that doesn't disappear when budgets get tight
- Your buyers aren't stupid: they place trust in organic results 
- Builds brand and mindshare

TAP INTO THE 5% OF MARKET READY TO BUY

- While 95% of your market isn't ready to purchase, around 5% is actively searching for solutions right now
- These prospects are typing your competitors' names looking for alternatives
- They're searching for industry-specific solutions in your exact niche
- They're comparing vendors and ready to book demos - if they can find you first

GROW BRAND SHARE OF VOICE

- When prospects consistently see you at the top of AI & search results, it helps position you as the category leader
- This brand authority creates a multiplier effect across everything you do
Helps you stay top of mind
- Increases brand recall
- Results in higher conversions across all your other marketing channels
- People are more likely to click your ads when they recognize your brand from organic search
- Sales cycles shorten because prospects already trust you before the first sales call
- Most importantly for founders/mktg & rev leaders - this sustainable organic growth makes raising funding easier when investors see you're not dependent on paid acquisition

BUT DOESN'T SEO TAKE 12 MONTHS MIN?

- With the right strategy, many of our clients at Breaking B2B see qualified leads within 90 days of publishing content
- We've helped clients rank clients top of AI and organic search fast as 30 days for MONEY keywords
- Every month you wait is a month your competitors eat your lunch

PS. grab my 90 days to revenue SEO playbook and video course: https://lnkd.in/et7yce7s

A SaaS marketing leader asked me how long it takes to get results with SEO. Here’s my exact reply (and I didn't say "it depends): 

___

There's massive bottlenecks to SEO, and they can be on the agency side or the contractor side, and they can also be on the client side.

And the crux of good SEO, at least in my opinion, is working out, starting with a strategy like in your case, what you've told me about the problems you solve, that could be a good in.

Let's work out what a target client actually searches for when they need your solution, rather than messing around with the 95% that aren't in buying mode.

Let's focus on those 5% that are actively searching for a solution like yours, and what are they specifically looking for.

And it might be that there's not tons of volume, but they're low-volume searches, but they're very specific, and they're likely to attract decent leads.

So we want to start there. Now, I don't know how competitive waitlist-based terms would be. I know for a fact anything [redacted their industry type] is hard, but the more specific the better.

So the more we can narrow down to your niche, the better. What can also work well, like if you're trying to rank for [industry + offer] terms, you're looking like six months plus.

And specific listicles around your core niche and offers.

What will rank the fastest is going after competitors. So I don't know, like [competitor] alternatives 

Or [competitor] reviews, pricing or similar.

Like those are the quickest possible. Those can rank. We often see those ranked like top three organic within 30 days of publishing.

And those can drive demos because if you're telling me things like people are moving away from some of these because of the poor customer success, then why don't we create a piece of an article that evaluates the top 10 [competitor] alternatives.

Positions you as number one and doubles down on customer success and then leverages the G2 reviews on [competitor] for their listing.

So that kind of stuff can rank like 30 to 90 days from publishing and can drive demos.

Also gets solid visibility for your brand in AI search.

___

Try my free 90 days to revenue SEO video course & playbook below 👇

1st February 2024, 9PM. I'm heads down at my PC listening to D&B making a list of marketing leaders to cold call the next morning. This was the start of Breaking B2B: 

PC.
List.
Dialler.
Pen and paper.

Ripping 1-200 dials before lunch.

Sweating away with a tonne of rejection.

Getting maybe 1 appt and a couple follow ups and sign-ups for the Breaking B2B newsletter most days.

Leading with the problem we solve for SaaS around competitors outranking on Google/AI search when dream clients are hunting for your solution. Stealing mindshare, traffic and inbounds.

This is how we got our first couple clients.

Meanwhile I was...

Positing daily on LI.
Building partnerships.
Cranking our SEO engine.
Starting to take YouTube seriously.

Steadily getting clients.

Me and a team of trusted contractors.

Cold calling thankfully ended as year 2 started.

We ramped up inbound and demand efforts with LinkedIn ads.

Partnered with some niche industry founders to build their SEO/AEO in public.  

Now nearly all our sales calls mention a mix of:

LinkedIn.
SEO/AI search.
Seeing others share our results.
Watching our YouTube breakdowns.

Big focus this year is repeatable systems.

Going at least 5% above and beyond for every client, every week.

Striving to be at the top of our game for SaaS SEO/AEO.

Meeting more clients in person.

Still being the weirdest guy & memorable brand in our niche.

And helping team members hit their biz and personal goals.

Next rev milestone is $300k MRR (125k to go).

Cheers to all who’ve been involved so far. 

Onwards!

They followed the Breaking B2B newsletter for 3yrs before booking a call.

Prospects buy on their timeline, not ours.

We can only educate, entertain and keep top of mind for when timing is right :)

graphical user interface, text, application

I’ve learnt most things the hard way.

Tried to sell websites, SEO, ads, support to anyone and everyone.

Was tough AF.

Eventually stumbled on SEO for B2B/SaaS

Laser focused on that.

Got easier.

Started my podcast interviewing everyone and anyone.

Entrepreneurs, founders, marketers, sales leaders and more.

Learnt a tonne.

But never drove any business.

Tightened to interview B2B/SaaS marketing leaders and foudners

Solo episodes specifically on SEO/AEO & SaaS marketing.

Started driving inbounds and business.

There’s a lesson there somewhere.

This is a SEO/AEO killer of pipeline.

The top funnel traffic trap.

Going after massively searched informational questions.

The issue?

Your dream clients aren't gonna be looking for this when ready to speak to sales.

Instead...

You're way better off working our what your ICP search on Google and AI search when:

- needing your solution now
- comparing different vendors
- looking to move from a provider
- having the crisp problem you solve

and starting with those 5% in market.

often this have less volume, can rank faster and drive pipeline fast as 90 days with the right strategy.

PS. watch full 5yrs of SaaS SEO knowledge in 14min video: https://lnkd.in/ec3b9QnG

taplio

The Battle

Adam Holmgren

Sam Dunning

Followers

Posts

Engagements

Likes

Performance ScoreAdam Holmgren's LinkedIn Performance

Performance ScoreSam Dunning's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Adam Holmgren

Sam Dunning

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adam Holmgren's LinkedIn Performance

Performance ScoreSam Dunning's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAdam Holmgren's LinkedIn Performance