Heather Murray

AI For Non-Techies | nontechies.ai

I believe AI should be accessible to everyone. 
So I built a business that teaches it in a simple, honest way. 

AI for Non-Techies (does what it says on the tin, really) offers: 

- AI training for teams (in-person or online)
- AI Academy for small businesses/freelancers 
- "Train the AI Trainer" courses 

Have a little look at what we do: https://nontechies.ai/

Oh, and a bit about me: 

- $75m revenue generated for clients using AI
- Working with brands such as Toyota, Mitsubishi, Google, Salesforce and many others 
- AI Consultant to UK government + local authorities
- Top 5 MarTech influencer globally
- On the ISO panel for AI and cyber security globally
- Winner: AI Trailblazer at the AI Revenue Summit 2024
- Winner: Top Women in SaaS 2024
- Featured regularly in Forbes Magazine
- International keynote speaker
- 20 years in marketing and sales (legal + finance)

I'm a humungous believer in doing your bit for your local community. I run Festive Friends, which provides free social events for older people who have no friends or family.  I believe AI has huge potential to reduce digital exclusion, too. 

To book training, speaking or a chat, contact my EA, Katie, who you can access via my email: heather@nontechies.ai.

Founder

AI for Non-Techies, born from a newsletter of the same name, was launched out of a clear need for non-technical AI education.   I'm deeply passionate and enthusiastic about helping non-technical people understand and integrate AI into their work and personal lives.

From £25/mo to £0/mo
Why I'm making our AI Academy free: 


As you may or may not know, at AI for Non-Techies we do 3 things: 

1. We devise and deliver AI training
2. We train new AI trainers 
3. We have an AI Academy for individuals

Now...that last one has always been a bit of a passion project for me rather than a revenue generator (between me and thee, it made about 5-7% of our income). 

I packed as much value as I possibly could into our Academy: twice-weekly lives, library of classes, interactive courses, ready-made Custom GPTs, prompt library, loads. 

All for £25 per month - when most others charge at least £95 per month (for a lot less stuff). 

Bang for yer buck wise - I was very proud

BUT

£25 per month is still a barrier for many - especially the exact people we want to help: those tentatively dipping their toes into AI (or having their toes dipped for them at work). 

SO

...well, we're making everything FREE 🎉

The idea being that we can help a LOT more people.

Now, logistically, that means some changes...
Our stuff is moving to where people already spend time. 

So, we'll soon have: 

• Free interactive workshops, every month (on Zoom)
• Free webinars for specific roles/industries, every month (on Zoom)
• Free masterclasses and expert interviews (YouTube)
• Free "Tiny Trainings" - sub 5-min classes (LinkedIn)
• Free AI Literacy for All course (on our site)
• Free ready-built AI assistants (on our site)

...and I'll still keep posting all the prompt books, playbooks, cheat sheets and all that lovely stuff here on my LinkedIn, too. 

This way, you never need spend a penny learning AI with us. 💜

(But...if you want training for your team, or you're looking to become an AI trainer yourself - we'll be the first people you think of - that's the business model 😉)

PS All of these changes are coming in the next 6-ish weeks. 

Naturally - I'll yap on about it here as we release stuff, but if you want an email-shaped nudge: https://lnkd.in/eQ92rxBU

PPS Happy Friday everyone!

Something exciting this way comes..
It’s free, and it’s for everyone
Your kids, your colleagues, your nan

(After the horrendous £4.1m misstep by the government, I wanted to throw our AI for Non-Techies-shaped hat into the ring to actually help people, not confuse them.) 

Today I’ve been in the studio filming our brand new AI Literacy for All course. 

It’s a simple, human and honest introduction to: 

What GenAI actually is
What it’s good at (and terrible at)
How to speak to it
How to stay safe using it 

It’s designed to be shared far and wide for everyone- whether you’re a jobseeker, a student, a retiree, a freelancer or an employee. 

It needs zero prior knowledge or tech skills, and I explain everything in the most human, honest way I could think of. 

It’s designed to take about 2 hours and you get a lovely certificate at the end. 

It’s highly interactive, easy to understand and best of all - completely FREE. 

It’s coming soon, so keep your eyes peeled. 👀

PS We are offering an LMS-ready version of it too for corporates, universities and networks - if you’re interested, pop me a DM

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Here's a 24-page guide to Copilot for 365
Yours free - take it! 'Ave it! 

I used to think Copilot was rubbish. 
(And it was, for a long time.) 

BUT the Copilot folk clearly listened and learnt. Over the last 9 months or so, they've pretty radically transformed Copilot into a very useful tool that I now use daily myself.

My very non-techie guide below guides you around all 5 core features: 

Chat
Agents
Notebooks
Create 
Apps

You also get a mini prompting lesson in there too as a bit of a bonus. 

A few extra bits: 

1. You can customise how it writes your emails in Outlook (go to Settings >> Copilot >> add your greeting, sign off and tone) 
   
2. I will say Copilot for Excel is pretty poor and glitchy BUT Agent Mode for Excel is coming to the EU soon. US already have it (US friends, how is it?)
   
3. Notebooks are brilliant. The name is confusing, they're not just notes. They're interactive folders with memory, like a mini NotebookLM.

I'll do a series of Tiny Trainings on Copilot stuff in the coming weeks. 

For all the fellow Copilot haters of yesteryear - how do you feel about it now? 👇

♻️ Please share if you found this useful!

***

Looking for Copilot training for your team? 
We've built our own practical, interactive course. 
Choice 1: We'll deliver it to your team 
Choice 2: **NEW** License it for your LMS

Drop me a DM or email training@nontechies.ai for more.

A Non-Techie Guide to Copilot for 365 (5)

My husband and I have separate bedrooms.
And living rooms. 
And even fridges.

I get some very strange looks when I tell people, but it works so well.

Firstly, we have totally different circadian rhythms: 

I'm up at 5am every day, including weekends. I'm one of those PING - instantly awake and hyperactive type of people. I'm also in bed by 8pm every night.

He is more of a night owl: preferring to lie in later. A massive NFL fan, he watches games until late and goes to bed when he's actually tired. 

My dog is also massive and she established her bed space next to me before I even met my husband 😉

Second, we have totally different taste in entertainment. 

While I watch epic dramas and documentaries (and yes, very secretly have a Heyu subscription - I hate myself for it), he can watch sports 24/7, without any compromise. I like to read in total quiet, he likes to listen to podcasts.

Third, we're both introverts and need lots of alone time to recharge. I am super happy on my own and although I love people, socialising exhausts me like nothing else.

This way, the time we spend together (which is plenty!) is always by choice, and it feels so much better than being forced into the same space. 

(The fridge thing wasn't actually deliberate - we bought a fridge and then our new house already had one, so we just kept both!)

Happy Valentine's Day to my perfect partner, Paul Upton. 
Thank you for giving me space to stay exactly who I am. ❤️

Any other fellow introvert couples happily co-existing out there?

Can AI make decent slide decks yet?
There’s one brand way ahead of others:
Let’s see what’s possible 👇

I've tested a lot of AI presentation tools over the past year and most of them promise speed but deliver very ‘meh’ results.

By far the leader is Gamma - and they’ve just levelled up by adding Google’s brilliant Nano Banana Pro image generator, built directly into the tool.

I wanted to give it a road test.

I asked it to create a generative AI training for lawyers, an intro to prompting, something practical I could actually use.

• Speed - genuinely impressive, about 2 minutes to generate a full deck.
• Control - improved substantially. You can configure audience, tone, outline, slide count and visuals before you hit generate, then easily edit after.
• Content - very solid: good structure, clear narrative, usable as a real starting point.
  
And unlike some tools, you can actually edit everything afterwards. Change fonts, re-prompt individual slides, add your own branding.

For context, NotebookLM also uses NanoBanana Pro for slides. But you can't edit the output, export options are limited, and it takes about 10 minutes, not 2.

Is it perfect? No. Nothing AI-generated is. But the time to perfect is definitely much faster now. 

If you dread the faffy slide creation process, try NanoBanana in Gamma and see what you can make in 5 minutes: https://gamma.app/

💬 What do you reckon?

#gammapartner

I get asked for my AI stack a LOT
So here it is (with real costs) 👇

(Caveat: I run an AI training business, unless you do too you don't need all of these)

GENERAL CHATBOTS

• 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀: Business Strategy, Analysis, Shareable CustomGPTs, Deep Research - £57/mo
• 𝗖𝗹𝗮𝘂𝗱𝗲 𝗣𝗿𝗼: Anything that will be read by others: socials, proposals, landing pages - £20/mo
• 𝗚𝗲𝗺𝗶𝗻𝗶 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱: Longer queries, love their Workspace integration too - £20/mo
• 𝗖𝗼𝗽𝗶𝗹𝗼𝘁 𝟯𝟲𝟱 𝗣𝗿𝗲𝗺𝗶𝘂𝗺: Integrated brilliantly with emails and apps- £24/mo

ORGANISATION

• 𝗡𝗼𝘁𝗲𝗯𝗼𝗼𝗸𝗟𝗠: Client Hubs, Training Hubs, Skills Hubs - [cost included in Gemini above]
• 𝗚𝗿𝗮𝗶𝗻: My AI note taker - great security, fast, reliable and accurate - £30/mo
• 𝗖𝗼𝘃𝗲: Planning things visually - £8/mo

PLANNING WORLD DOMINATION

• 𝗟𝗲𝘁𝘁𝗲𝗿𝗹𝘆: Record long rambly thoughts while walking - £15/mo

SEARCH

• 𝗣𝗲𝗿𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗣𝗿𝗼: Instead of Google - £16/mo

LEAD GENERATION

• 𝗚𝗲𝗻𝘀𝗽𝗮𝗿𝗸: Creating interactive lead magnets and web page mock-ups + research with AI sheets + unlimited chat - £25/mo
• 𝗛𝘂𝗺𝗮𝗻𝘁𝗶𝗰: Analysing people on LinkedIn - I get this free from the lovely founders
• 𝗛𝗲𝘆𝗚𝗲𝗻: AI avatars - £20/mo

CONTENT CREATION

• 𝗘𝗹𝗲𝘃𝗲𝗻𝗹𝗮𝗯𝘀: For client demos and experiments - £4/mo
• 𝗥𝘂𝗻𝘄𝗮𝘆: Video generation - £20/mo
• 𝗠𝗶𝗱𝗷𝗼𝘂𝗿𝗻𝗲𝘆: Image and short vid generation - £20
• 𝗡𝗮𝗽𝗸𝗶𝗻: Quick diagrams - free
• 𝗣𝗶𝗸𝗮: Silly videos for social posts - £8/mo

𝗧𝗼𝘁𝗮𝗹 𝗦𝗽𝗲𝗻𝘁: £𝟮𝟴𝟳/𝗺𝗼𝗻𝘁𝗵

So there you go, folks.
That's probably about 5000% ROI at least.

And another question I get asked a lot: "if you had to pick just one tool, which would it be?" 

My answer right now is Claude. I'm using Skills, Co-Work, Projects and now it's super clever 4.6 model - it's blowing everyone else out of the water right now. 

PS If you ARE looking to run an AI training business - come and join me in our 3 day Become an AI Trainer bootcamp: https://lnkd.in/eYJWrPYB

Well, would you look at that…
I hit 80,000 followers yesterday 🎉

Now, I'd love to be like: "here's exactly how to do it too in this 12-step blueprint" but I'm afraid I don’t really have one.

But here are the things I do routinely do:

My little 3H check for my posts.  
For each one I ask is it:

H1: Helpful
Giving something useful to the person reading ✅
Moaning about stuff ❎

H2: Human
Sounding like I actually talk in real life ✅
Sounding like a weird corporate robot ❎

H3: Heather
Something I actually know/care about ✅
Talking about stuff I’ve just researched ❎

I’ve also found that: 

1. People like to see your face  - it builds trust 
2. People are busy - make your posts easy to read
3. You can’t please everyone, so don’t try to

Ooh and I believe very much in the Give - Give - Give - Give - Ask school of thought. 

That means 80% of the time I’ll give: that can be advice, prompt books, tiny trainings, playbooks - or even saving someone precious time by reading + summarising a report or attending + reporting on an event for them.

Then 20% of the time I’ll ask: remind people of the services AI for Non-Techies offer, and how they can find out more or book a call.

Sometimes that 80/20 is in one post. 
Sometimes it’ll be 4 give, 1 ask post in a week.

Final thing - only 1% of people post regularly on here, so you can stand out by making sure you get something out say 4 or 5 times a week. (I’ve tried 7-10 posts a week and it really does work, but honestly…I can’t be arsed.)

And that's basically it, really. 

I’m very happy to answer any questions anybody might have 👇

Right, 3 Hs ticked for this post. 

Now…let’s find a nice photo of when I was wearing make up and had actually brushed my hair to add to this post and we're done.

Yesterday, Microsoft invited me to their AI tour
(and they gave me a press pass)
Here's what happened:

It was a very early start with doors opening at London’s Excel centre at 7:30am. I’ve never had a press pass before, but it unlocked all sorts of wonder:

• Skip the long queues for badge collection
• Access to a lounge with coffee, food and fast internet
• First access to embargoed news from Microsoft 
• (Almost) front row seats for the packed keynote
  
As a bonus, I also got to meet the lovely Will Francis, one of my AI heroes from TikTok (hugely recommend his videos). 

The main event was a keynote from the big man himself, Satya Nadella, alongside Darren Hardman, the UK CEO. There were also live demos from Anne Krupke showing Copilot in action, including the new agent mode in Excel, and a more techie one from Marlene Mhangami around Github Copilot.

I used Letterly to record all of the keynotes and scribbled alongside. 
Here were my 5 key takeaways:

𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆 𝟭: 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁’𝘀 ‘𝗙𝗿𝗼𝗻𝘁𝗶𝗲𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸'
Satya spoke about 4 elements crucial for success: 

Mindset - approaching AI the right way.
Skillset - building core skills
Toolset - the right tool for the right job
Dataset - AI amplifies what you put in

𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆 𝟮: 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗮𝗿𝗲 (𝘀𝗼𝗿𝘁 𝗼𝗳) 𝗺𝗼𝗱𝗲𝗹 𝗮𝗴𝗻𝗼𝘀𝘁𝗶𝗰.  
They have worked with OpenAI’s (ChatGPT) models for a while, and have just started working with Anthropic’s (Claude) too. In the more techie demo, they mentioned Deepseek, Mistral and many others, though Gemini was notably absent. 

𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆 𝟯: 𝗧𝗵𝗲 𝗿𝗲𝗮𝗹-𝘄𝗼𝗿𝗹𝗱 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗮𝗿𝗲 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗵𝗮𝗿𝗱 𝘁𝗼 𝗶𝗴𝗻𝗼𝗿𝗲.
In an NHS trial of 30,000 workers, Copilot saved an average of 43 minutes per day. 26 minutes per day for civil servants. Barclays saved 1 million hours in a year. Balfour Beatty reported 77% less mental effort on routine tasks.

𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆 𝟰: 𝟴𝟰% 𝗼𝗳 𝗨𝗞 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝘀𝗮𝘆 𝘁𝗵𝗲𝘆'𝗿𝗲 𝗴𝗮𝗶𝗻𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗳𝗿𝗼𝗺 𝗔𝗜.
That's from Microsoft's own new research. A year ago, that number was 40%. The gap between those adopting and those waiting is getting wider, fast. 

𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆 𝟱: 𝗔𝗜 𝘀𝗵𝗼𝘂𝗹𝗱 𝗰𝗼𝗺𝗲 𝘁𝗼 𝘆𝗼𝘂. 𝗡𝗼𝘁 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿 𝘄𝗮𝘆 𝗮𝗿𝗼𝘂𝗻𝗱.
Satya talked about bringing AI to where people are already working, not asking them to learn something new. Just making the workflows they already have smarter. (Which of course fits perfectly with Copilot’s main strength - which is its integration into where you already are, not flimsy connectors). 

I also managed to grab a snap with the Premier League trophy for “him indoors”. 

***
If your organisation has invested in Copilot and are struggling to get results, speak to my team about our highly rated Copilot training programs. 

Email Sharona on training@nontechies.ai or send me a DM.

#MicrosoftAITour

We're hiring (yet again!)
Training Manager
£50k, full-time (remote, UK) 

If you're a super organised type who loves spinning multiple plates, this would be a fantastic challenge for you. 

𝗪𝗵𝗮𝘁 𝗪𝗲 𝗢𝗳𝗳𝗲𝗿

• Fully remote, genuinely flexible work (35 hrs/wk)
• 38 days holiday (plus bank holidays too)
• Free AI training + support from our in-house team
• Opportunity to work with exciting big brands

𝗧𝗵𝗲 𝗝𝗼𝗯

Everything’s in the PDF below, including initial guidance on KPIs.

𝗧𝗼 𝗔𝗽𝗽𝗹𝘆 

Send your application (in whatever form you think best represents you: slides, video, letter, song, interpretive dance) to 𝗷𝗼𝗯𝘀@𝗻𝗼𝗻𝘁𝗲𝗰𝗵𝗶𝗲𝘀.𝗮𝗶 telling us: 

1. Why you’re applying for this role specifically 
2. Why you think you’d be a great fit 
3. Anything that would be good for us to know  

𝗗𝗲𝗮𝗱𝗹𝗶𝗻𝗲: Wednesday 18 March 2026 5pm
𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀: Monday 23 March 2026 (PM)

We’re looking to bring someone on ASAP, so decisions will be made quickly after interviews. 

Please share with your network if you know anyone who might be interested

Any questions: drop me a DM

Thank you!

AI for Non-Techies_ Training Manager (1)

We tend to think:  
Humans = very biased
And AI = not biased 

But that's very wrong.

It's pretty obvious we humans are biased. 
We experience it, we feel it ourselves, don't we?

But is AI biased?
Most of us initially think no. 

We see AI as a sort of robot-type-thing. It can't actually feel anything, it's never been anywhere, it's never done anything. So how could it possibly be biased?

Well, it's actually VERY biased indeed. 

GenAI bias usually comes from four places:
 
1. The fact its "brain" is made up of human-written data. Think of all of those blogs, articles, books, social posts...riddled with human bias.
   
2. Design choices made by the people who built these tools. Their values, assumptions and blind spots get baked right in.
   
3. How people prompt. The way you word a question steers the answer, and most of us don't even realise we're doing it.
   
4. The real-world systems it's deployed into. A model built for general chat behaves very differently when it's suddenly making decisions about health or hiring.

I've done lots of research into GenAI bias, and this (non-exhaustive) sheet shows just how many types of bias exist in generative AI. 
 
I've separated them into 5 categories: data, design, thinking, use and impact.
 
Yes, some overlap a little, it's not perfect - but I wanted to show just how wide and deep this problem really is. 
 
Can we eliminate bias in our AI results? Not completely, no.
 
But I did create a handy mini prompt to help highlight when it happens.
 
When you've got your final response in your chatbot, copy/paste the below prompt AND attach the bias doc from this post (click + download).

***

𝘈𝘤𝘵 𝘢𝘴 𝘢 𝘣𝘪𝘢𝘴 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘵 𝘸𝘪𝘵𝘩 𝘥𝘦𝘤𝘢𝘥𝘦𝘴 𝘰𝘧 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘪𝘯 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘷𝘦 𝘈𝘐, 𝘪𝘯 𝘱𝘢𝘳𝘵𝘪𝘤𝘶𝘭𝘢𝘳 𝘪𝘥𝘦𝘯𝘵𝘪𝘧𝘺𝘪𝘯𝘨 𝘢𝘯𝘥 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘵𝘰 𝘳𝘦𝘥𝘶𝘤𝘦 𝘣𝘪𝘢𝘴 𝘪𝘯 𝘈𝘐-𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘦𝘥 𝘤𝘰𝘱𝘺.

𝘊𝘰𝘯𝘥𝘶𝘤𝘵 𝘢 𝘳𝘦𝘷𝘪𝘦𝘸 𝘰𝘧 𝘵𝘩𝘦 𝘢𝘣𝘰𝘷𝘦 𝘤𝘰𝘱𝘺, 𝘰𝘶𝘵𝘭𝘪𝘯𝘪𝘯𝘨 𝘢𝘳𝘦𝘢𝘴 𝘵𝘩𝘢𝘵 𝘤𝘰𝘶𝘭𝘥 𝘩𝘢𝘷𝘦 𝘣𝘦𝘦𝘯 𝘢𝘧𝘧𝘦𝘤𝘵𝘦𝘥 𝘣𝘺 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘷𝘦 𝘈𝘐 𝘣𝘪𝘢𝘴, 𝘢𝘯𝘥 𝘴𝘶𝘨𝘨𝘦𝘴𝘵𝘪𝘯𝘨 𝘸𝘢𝘺𝘴 𝘵𝘰 𝘳𝘦𝘴𝘵𝘰𝘳𝘦 𝘢 𝘣𝘢𝘭𝘢𝘯𝘤𝘦𝘥 𝘱𝘦𝘳𝘴𝘱𝘦𝘤𝘵𝘪𝘷𝘦. 𝘐'𝘷𝘦 𝘢𝘵𝘵𝘢𝘤𝘩𝘦𝘥 𝘢 𝘭𝘪𝘴𝘵 𝘰𝘧 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘷𝘦 𝘈𝘐 𝘣𝘪𝘢𝘴 𝘴𝘰 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘭𝘰𝘰𝘬 𝘧𝘰𝘳 𝘦𝘢𝘤𝘩 𝘰𝘯𝘦.

***

As I say, it doesn't eliminate but it definitely does help shine a light on an issue so many don't realise is there. 

PS If you're into your AI and fancy becoming an AI trainer, come and join my 3-day online bootcamp, it's only £72/$97: https://lnkd.in/eYJWrPYB

The UK government spent £4.1m with PWC to create a free AI skills platform for everyone 👏 
Is it any good, though?

TL;DR: Nope. 

(Massive glaring caveat: Obviously, I'm speaking from a biased place. I own an AI training company.)

👍 The Good Stuff 

→ It’s easy to sign up
→ It’s got Andrew Ng stuff on it

Erm…honestly, I’m struggling for any more. 

👎 The Bad Stuff 

→ The design and UX is poor, it’s hard to move around
→ The learning pathway questions don’t make sense
→ There’s lots of non-AI content in there, e.g. maths 
→ It seems 70% of it isn’t actually free

In all honesty, it doesn’t feel like a £4.1m project in partnership with a goliath like PWC, it feels like it’s been made in a rush by someone who wasn't paying attention (and doesn't use GenAI themselves). 

Yowch.

Have I missed something important?

I’m sick of seeing free AI courses that promise the world but aren’t very good. Most of them don’t actually help people with the 3 things that matter: 

1. What it is (and isn’t!)
2. Real, practical use cases
3. How to stay safe using it 

…so I’m building my own. 

On demand.
Free for everyone.
Constantly updated.

It’ll have an assessment at the end, and a certificate of AI Literacy for those who pass. 

I plan to get it out far and wide to as many people as I possibly can - so please keep your eyes peeled! 👀

It’s designed to be useful for (almost) everyone - from teenagers to job-hunters to retirees and everyone in between. (I haven’t made this one proper kiddy-friendly but that’s a project for later.)

So...

Have you tried the new AI Skills Boost platform yet? 
How was your experience? Have I missed something?!

Please let me know below 👇

So there I was, in my tiny home office
Dressing gown over my clothes
Eating organic almonds (alright, alright...crisps)

..and then I get sent an email. 

And in that email is a screenshot of the Economic Times newspaper in India. 

And there on the front cover is my silly Brummy face. 

It's just one thing in an endless series of mental things that happen to me nowadays.  

A selection from the last couple of weeks: 

1. I wangled a call with (the very kind and surprisingly down-to-earth) Grant Lee, Founder of the £2.1bn Gamma, where he gave my co-Founder Alice and I some excellent business advice

2. I bumped into Will Francis, who I'm a huge fan of on TikTok (he does brilliant AI videos) - and he somehow knew who the heck I am

3. I got invited by Channel 4 to come and train a group of women in all things generative AI (that's next week - photos to come, of course)

4. The Microsoft Copilot team inviting me personally to be their guest at the Microsoft AI Tour last week and giving me a press pass

5. BBC Radio Scotland asking me onto their show next week to reassure their listeners about what's happening with AI and the job market (and my delight of being recognised as the AI person who can do that)

I know, I know - I'm meant to be used to this by now, aren't I? 

But I still often just sit and giggle to myself. 

I remember so clearly having the idea for AI for Non-Techies. Legging it into the living room to tell my husband: 

“I think this AI thing is going to be HUGE. I’m going to go all in on it! Like…obsessively!!”

And I did. 
And here I am. 
In my dressing gown.
Eating crisps.
Giggling.

***

Teaching people AI is very exciting. If you're looking into it, hop onto my next 3-day 'Become an AI Trainer' bootcamp: https://lnkd.in/eYJWrPYB

In case you missed it, Claude released a 33-page guide to Claude Skills 🔥

❓𝗪𝗵𝗮𝘁 𝘁𝗵𝗲 𝗳𝗲𝗰𝗸 𝗶𝘀 𝗮 𝗖𝗹𝗮𝘂𝗱𝗲 𝗦𝗸𝗶𝗹𝗹 𝘁𝗵𝗲𝗻, 𝗛𝗲𝗮𝘁𝗵𝗲𝗿? 
 
Great question, Heather. AI chatbots can't read our minds, they need context to do the best possible job. To do that, we:

1. We put lots of detail into our prompt, and/or
2. We attach documents of useful info

It's great, but it's faffy. 

Skills are like mini SOPs - a set of instructions you give Claude once, so you never have to explain it again. Teach it once, and it'll use it whenever it needs.
 
I've been completely lost in building these over the past week, and the difference is mental. 

❓𝗜 𝗱𝗼𝗻'𝘁 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝘆𝗼𝘂, 𝗴𝗶𝘃𝗲 𝗺𝗲 𝗮 𝗿𝗲𝗮𝗹 𝗲𝘅𝗮𝗺𝗽𝗹𝗲!
 
Bit concerning you're speaking to yourself in posts, but alright:
 
I'm building a 6-part flagship course right now.
Without AI, that takes me about 4-5 days. 
With Claude Projects, I got it down to 2-3 days.
With Projects AND Skills, I did it in 7 hours. 
 
Seven. Hours. For a full course build.🤯
 
Other Skills I'm building:
 
Proposal creation in our exact company format.
Course outlines in our signature style.
Slide notes written specifically for our graphic designer. 
Our AI for Non-Techies tone-of-voice guide.
 
And there's so much more I can dig into. 
 
❓𝗢𝗞, 𝘄𝗵𝗮𝘁 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲 𝘁𝗵𝗼𝘂𝗴𝗵? 𝗪𝗵𝗮𝘁 𝗰𝗼𝘂𝗹𝗱 𝗜 𝗯𝘂𝗶𝗹𝗱? 

A few ideas...

SME Owners
Client onboarding checklists
Quote or proposal templates
Weekly reporting templates

L&D Leaders
Training needs analysis reports 
Post-training evaluation summaries 
Learner progress reports 
Pre-training questionnaires 
 
AI Champions
AI tool evaluation reports 
Training session plans
AI policy documentation
 
❓𝗛𝗼𝘄 𝗱𝗼 𝗜 𝘀𝗲𝘁 𝘁𝗵𝗲𝗺 𝘂𝗽? 𝗦𝗼𝘂𝗻𝗱𝘀 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹...
 
It's not at ALL. 

There is literally a Skill inside Claude that builds Skills for you. 
 
Here's how:
 
1. Go to Settings, then Capabilities, then scroll to Skills
2. Turn on the "Skill Creator" skill
3. Start a new chat and say "Help me build a skill for [what you want]"
4. Answer its questions conversationally
5. It generates the Skill file for you
6. Download it, go back to Settings, click Upload Skill, and you're done
 
That's it. No techie knowledge needed. 
 
I've linked the full 33-page guide below, it's well worth a read. 
 
Would a video walkthrough of me setting up a Skill from scratch be useful? 

💬 Let me know below - and let me know the Skills you're building yourselves

The-Complete-Guide-to-Building-Skill-for-Claude

Fellow AI trainers, educators, course creators: 
Do you use AI to help build your courses?
I use it a LOT. 

My workflows usually go a little like this: 

Step 1: Walk the dog and record all my ideas for a course into an AI note taker (this is the gold, never get AI to think for you)

Step 2: Come back and run those ideas through one of my Claude Projects (I have different projects for different course types: traditional training, e-learning, webinars, keynotes)

Step 3: Run through the results with a fine toothcomb, checking facts, adding flourishes, removing AI-sounding wanky bits.

Step 4: [Critical] Feed that back into the Project and ask how the instructions could be amended to get results closer to that in future

I also use a range of prompts to ideate, refine pricing, create landing pages, etc.

And here they are for you. Here's what's inside:

📌 𝗖𝗼𝘂𝗿𝘀𝗲 𝗜𝗱𝗲𝗮 𝗩𝗮𝗹𝗶𝗱𝗮𝘁𝗼𝗿 - stress-test your idea before you build anything 
📌 𝗖𝘂𝗿𝗿𝗶𝗰𝘂𝗹𝘂𝗺 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁 - logical learning journeys using Bloom's Taxonomy 
📌 𝗗𝗲𝗹𝗲𝗴𝗮𝘁𝗲 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗔𝗻𝗮𝗹𝘆𝘀𝗲𝗿 - turn messy feedback into a clear action plan 
📌 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗘𝘅𝗲𝗿𝗰𝗶𝘀𝗲 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 - activities that actually engage 
📌 𝗟𝗲𝘀𝘀𝗼𝗻 𝗦𝗰𝗿𝗶𝗽𝘁 𝗪𝗿𝗶𝘁𝗲𝗿 - bullet points to proper scripts
📌 𝗖𝗼𝘂𝗿𝘀𝗲 𝗦𝗮𝗹𝗲𝘀 𝗣𝗮𝗴𝗲 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 - write copy that sells the transformation 
📌 𝗤𝘂𝗶𝘇 & 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 - design assessments that test real understanding
📌 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 - ABCD-format objectives with Bloom's verbs 
📌 𝗖𝗼𝘂𝗿𝘀𝗲 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 - price with confidence, not guesswork 
📌 𝗟𝗲𝗮𝗿𝗻𝗲𝗿 𝗣𝗲𝗿𝘀𝗼𝗻𝗮 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 - get crystal clear on exactly who you're teaching

Remember - you’ll need to put good stuff in (ideas, thoughts, examples of previous content) in order to get the good stuff out. 

Here's a G Doc version for ease: https://lnkd.in/erN9yQsB

PS If you're looking to become an AI trainer, join me in my 3-day bootcamp starting 9 March: https://lnkd.in/eYJWrPYB (it's only £72/$97 - absolutely bargain)

Course Creator Prompts (1)

The question I get asked most of all: 
“How the heck do you keep up with AI?”  

First of all: I’ve just found an excellent tool for my AI arsenal: Google Workspace Studio.  

It’s Google Workspace's brand new automation tool and it’s extremely easy to use across Gmail, Docs, and other apps.  

The video shows me building my very own AI news tracker:  

𝗦𝘁𝗲𝗽 𝟭: 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗠𝗼𝗱𝗲  Every day at 6am, search for AI news  

𝗦𝘁𝗲𝗽 𝟮: 𝗥𝗲𝗽𝗼𝗿𝘁𝗲𝗿 𝗠𝗼𝗱𝗲  Write a Heather-friendly overview  

𝗦𝘁𝗲𝗽 𝟯: 𝗘𝗱𝗶𝘁𝗼𝗿 𝗠𝗼𝗱𝗲  Check it for any inaccuracies + edit  

𝗦𝘁𝗲𝗽 𝟰: 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 𝗠𝗼𝗱𝗲  Email it to myself to read over a coffee  

And as with everything I do - there’s not a single jot of code involved anywhere. 
It’s just conversational human language and a couple of clicks.  

And it’s brilliant! Check for yourself!  

#sponsored #googleworkspacewithgemini

Forcing a proper work/life balance in 2026
Part 2: Bring BOTH parents on tour

I'm now in week 3 of my speaking tour with the lovely Timeline folk, working our way around the UK. 

With AI for Non-Techies doing so very well (woohoo!), I've been working more hours than ever keeping our standards high and our clients happy. That's meant sacrificing time with family and friends, and making myself sick and burnt out in the latter half of last year.

Ever the problem solver, this year, I vowed to myself that I'd have a much better work/life balance in 2026. I'm also actively reducing Founder dependence so we can scale properly.  

Two weeks ago, I brought my dad with me to the Belfast leg. He loved it. 

This week, I've brought mom AND dad to the final 3 venues. As you can see, they're having the time of their lives swinging in chairs, exploring gardens and splashing about in fancy hotels. They've retired and become playful kids again, and it's lovely to see.

It's been a totally different experience for me to be bigged up before I go on stage, get a big hug when I come off, and have their warm, giggly company to explore these beautiful venues.

I was a nightmare teenager, so we didn't always get along - but now I'm very lucky to say we're really close. And stuff like this makes us feel even closer. It's precious beyond anything else.

After a cracker in Cheshire and Harrogate, we have just one venue left today - in my favourite city: Edinburgh, at the very cool Hoxton hotel. 

I'm going to make it a corker.

I'll really miss what has been a wonderful few weeks. A huge thank you particularly to Georgia Beckett who has been the most cool and calm event organiser I've ever met. (You've made me feel so warmly welcome - thank you!)

Any other work/life balance tips, fellow Founders? 
And how are others reducing Founder dependence?

AI-generated LinkedIn comments. 
AI-generated LinkedIn posts. 
Bleurgh. Bleurgh.

LinkedIn is a daily showcase of how NOT to use AI.

Those awful posts littered with em dashes, rhetorical "the best part?" style questions, "if not X, it's Y" style comparisons. 

And don't get me started on those awful AI-generated comments. They don't sound remotely human, it surely can't help in relationship building, so why are they still even a thing?!  (It'll be interesting to see if I get any on this post...)

The thing is:

LinkedIn = revenue when done right
(I've made millions on here over the last 10 years)

BUT

It takes time + writing skills + ideas 
A trinity of things most of us lack at least one of

So can AI actually help - without making you sound like a really boring robot?

Yup. 
Yup, it really can. 
Case in point = me.

In just a few weeks, I'll be speaking at UpLift Live, the best LinkedIn conference in the UK.

I'll be speaking alongside a smorgasbord of LinkedIn nerds: 

John Espirian 
Gus Bhandal 
Dave Harland 
Mic Adam 
Phill Agnew 
Guy Strijbosch 
Nicole Osborne
Brenda Meller 
Tony Restell 

In my talk, I shall build...live (let us pray to the demo gods)...a LinkedIn Post Machine. Something that learns what you do, sounds like you and saves you TONS of time every day.  

I'll show you how to build one, and give you step-by-step instructions to take away after, too. 

Come and join me and this beautiful bunch in my hometown of Birmingham on Thursday 26 March: https://lnkd.in/e7QtGqJ3

Now...let's look out for the AI-generated comments, shall we! I'll mark them with a 🤖 if I see any...

Which one am I really holding? 

1. A cat
2. A pug
3. A chicken
4. A baby goat

It’s getting much harder to tell, isn’t it? 

That little CR button LinkedIn adds helps, doesn’t it? It stands for Content Credentials - and you’ll usually see it when you’re looking at an AI-generated image. 

BUT I’d say it only pops up on about 40% of my AI-generated images, so it’s far from perfect. 

We’ve also got the little Gemini star in the corner of the AI ones too, revealing I am indeed holding a pug (at the dopamine thrill ride that is the Pug Cafe in Edinburgh). But Midjourney doesn’t have these, nor ChatGPT. 

I made these in 2 minutes, on my phone, with zero design skills and a terrible prompt. Imagine what I can make in an hour. 

We simply can’t believe what we see online anymore.

So how do we deal with this? 

Some argue it’s just like the Photoshop, filtering, touch ups, the body slimming, the teeth whitening we’ve had for years - so we just need to accept it. 

Others push for proper disclosure of AI-generated imagery. But where AI detectors are disappointing (and very easily evaded by tweaking metadata and screenshots), how do we do that? 

I’m interested to hear your thoughts 👇

Yesterday's free Copilot guide did so well...
Let's do a full, free masterclass too 👇

Join me on Tuesday 17 Feb at 2pm GMT (9am EST) for one of my notoriously action-packed masterclasses: 𝗕𝗲𝗰𝗼𝗺𝗲 𝗮 𝗖𝗼𝗽𝗶𝗹𝗼𝘁 𝗣𝗼𝘄𝗲𝗿 𝗨𝘀𝗲𝗿.

We'll tour through the 5 big features of Copilot for 365: 

Chat - proper prompting, research, analysis
Agents - Researcher, Analyst and building your own
Notebook - your AI-powered second brain
Apps - help in Outlook, Word, Excel and more
Create - design diagrams, images + video

I cram a LOT into my masterclasses so grab your notepad and a giant coffee to keep up.

Register Here: https://lnkd.in/eu_mcWu2

❓𝗙𝗿𝗲𝗾𝘂𝗲𝗻𝘁𝗹𝘆 𝗔𝘀𝗸𝗲𝗱 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 

1. Do I need the paid version to attend? 
Nope - BUT that's the version I'll use, so you can see it in action and decide if you'd like to buy. 

2. Is it beginner-friendly? 
Absolutely - at AI for Non-Techies we specialise in non-techie AI training for beginners. We won't assume any prior knowledge of AI, or prompting skills, or anything.

3. I can't make it. Will it be recorded? 
If you register, you'll get access to an on-demand recording. But we will be closing registrations at 1pm on 17th Feb. Make sure you register now so you can catch it later.

♻️ See you there and tell your friends!

Heather Murray, Kim Davies and 349 other attendees

If Carlsberg made Marketing Managers
They'd probably make our Dorota 😍

I got this Slack message last week. 

Only 6 weeks into her role, and Dorota is instinctively doing EXACTLY what businesses of all sizes need to be doing right now. 

When you're presented with a problem, make sure you're including AI in your range of potential solutions. 

In this case - we've got a beautiful new AI training brochure (and we've got space for new clients, so drop me a DM if you're looking for AI training for your team 😉). 

But a flat PDF download feels old-fashioned. It's also about 8 clicks before someone could send a training enquiry. 

"Let's reduce the friction" I suggested to Dorota. "How about one of those interactive ones, where they can click to book?"

She did some research, and found every option is either super expensive or crap. 

Then she came back having built her own, custom to us, using AI - and saving us £77 per month.

Absolute genius.

It's such an exciting time for non-techies - we can build our own bespoke stuff to solve our own bespoke problems.  In hours.

New, flippable brochure coming very soon! (In the meantime you can find the flat PDF here: https://lnkd.in/gtiT-vDb) 

💬 What have you been building?
I'd love to know about your prompts, your GPTs, your tools!

Helping you to build your personal brand on Linkedin & turn it into profitable business 💰 | Online Marketing Consultant 👨🏻‍💻 | Online Journalism & Digital Communications Instructor 👨‍🏫

𝗜 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗖𝗮𝗶𝗿𝗼 & 𝗥𝗼𝗺𝗲, 𝗳𝗿𝗼𝗺 𝗮 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗼𝘀𝘁. 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗱𝗼 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲!

𝙈𝙮 𝙨𝙩𝙤𝙧𝙮 𝙨𝙩𝙖𝙧𝙩𝙚𝙙 𝙖𝙨 𝙖 𝙘𝙤𝙢𝙥𝙪𝙩𝙚𝙧 𝙣𝙚𝙧𝙙
I received my first computer as a gift when I was 16 years old (it was a Sinclair, ever seen one?).
Although it was primarily used for gaming, writing some code was always something I enjoyed. I loved developing simple websites and being the nerdy guy! Since then, the internet has become my hobby, passion, and business!

So far, I have lived in 𝙄𝙩𝙖𝙡𝙮, 𝙊𝙢𝙖𝙣, 𝙖𝙣𝙙 𝙀𝙜𝙮𝙥𝙩, and I have visited over 30 cities worldwide.


𝙒𝙝𝙖𝙩 𝙙𝙤 𝙄 𝙚𝙣𝙟𝙤𝙮 𝙙𝙤𝙞𝙣𝙜 𝙩𝙤𝙙𝙖𝙮? 𝘼𝙣𝙙 𝙬𝙝𝙮?
I work at the intersection of three key areas: 1. the internet, 2. technology, and 3. human behavior. 

My passion is always about empowering people, companies & organizations to grow their business & reputation online. With over 28 years of experience, I enjoy sharing my knowledge through 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 & 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆 𝘄𝗶𝘁𝗵 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 to help them grow their businesses and build their online influence through powerful personal brands. 

As a 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 𝗳𝗼𝗿 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁𝘀, like myself, I help them boost their business through online presence and an ecosystem of digital products. 

As a 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝘁𝗿𝗮𝗶𝗻𝗲𝗿, I collaborate with international media outlets such as the Thomson Reuters Foundation & Deutsche Welle Akademie, as well as global development organizations like GIZ, the European Union, USAID, Hivos, FES, and many more.

As a 𝗺𝗲𝗱𝗶𝗮 𝗳𝗶𝗴𝘂𝗿𝗲, I also share my experience with digital marketing & online media through regular appearances on BBC, SkyNews, Reuters, Vice, and many more!

As an 𝗮𝗱𝗷𝘂𝗻𝗰𝘁 𝗳𝗮𝗰𝘂𝗹𝘁𝘆 𝗺𝗲𝗺𝗯𝗲𝗿 𝗮𝘁 𝘁𝗵𝗲 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗶𝗻 𝗖𝗮𝗶𝗿𝗼, I teach various courses in digital journalism to master's students, including social media journalism, interactive journalism, immersive storytelling, and Artificial Intelligence. 


𝙎𝙥𝙚𝙘𝙞𝙖𝙡𝙞𝙩𝙞𝙚𝙨:
Personal branding, LinkedIn visibility, business growth, executive storytelling.

𝑳𝒆𝒕 𝒎𝒆 𝒉𝒆𝒍𝒑 𝒚𝒐𝒖 𝒕𝒐𝒅𝒂𝒚
Book your free personal brand consultation session here https://calendly.com/fady-ramzy

Fady Ramzy

Today is my birthday!

And I want to do something different.


We always say that, feedback is a gift.
Thats what I need from you today:

If you know me personally, 
describe me in 3 words.

If you only follow me on LinkedIn,
describe my content in 3 words.

If it is the first time to see me here,
mention 3 topics you want me to share more. 


Thanks a million to everyone who supported me through my journey last year, and really blessed to be surrounded by great people everywhere!

Empowering personal brands of CEOs & founders on LinkedIn to scale their business | Executive Storytelling Coach | “ReInventors” podcast Co-host | Adjunct Faculty at the AUC

Fady Ramzy, adjunct faculty at the American University in Cairo, who is also a consultant and strategist for LinkedIn, personal branding, and business growth, celebrating birthday

In this photo fady stands we a big smile

Something unexpected happened to me at the AI Summit last week… (nothing to do with technology)!

In the middle of conversations about large language models, infrastructure, and AI regulation… 

New people walked up to me.
Because they “knew” me.
Through LinkedIn.

Several leaders told me my content helped them:
✔ Start new careers
✔ Rethink their positioning
✔ Build their personal brands
✔ Gain clarity in moments of transition

One even said:
"Your posts pushed me to take action when I was stuck."

That was my Mega-Aha moment.


Now, let’s talk about AI.
Because the summit itself signaled something bigger for Egypt, and for the region.

1️⃣ Karnak Unveiled
Egypt introduced Karnak, its homegrown LLM, which is a strategic step toward digital sovereignty, to power government, healthcare, & education.

2️⃣ Scaling Across Africa
Leaders from Microsoft, Cisco, e&, and the World Bank discussed what truly matters:
Infrastructure. Regulation. Execution.

3️⃣ The Ethics of Reality
Margaret Mitchell from Hugging Face delivered the most sobering insight of the event. In an AI-generated world, we are losing the ability to distinguish fact from fiction.

Egypt is no longer just participating in the AI conversation.
It is shaping it.

From startups to global giants like Red Hat and the UAE Cyber Security Council, the message was clear:

The region is building momentum.
But technology alone will not define the future.


Last week reminded me of something simple:

Your digital presence is not content.
It is infrastructure.

... And people are always watching. (guaranteed!)


PS: Is your leadership visible beyond boardrooms and private meetings?

Fady Ramzy, adjunct faculty at the American University in Cairo, who is also a consultant and strategist for LinkedIn, personal branding, and business growth,  attends AI Everything Summit in Cairo

In this photo fady stands besides ahmed esmat, Marwan Abdin and Hany gabrail



Fady Ramzy, adjunct faculty at the American University in Cairo, who is also a consultant and strategist for LinkedIn, personal branding, and business growth,  attends AI Everything Summit in Cairo


Fady Ramzy, adjunct faculty at the American University in Cairo, who is also a consultant and strategist for LinkedIn, personal branding, and business growth,  attends AI Everything Summit in Cairo

In this photo fady stands besides ahmed esmat


Fady Ramzy, adjunct faculty at the American University in Cairo, who is also a consultant and strategist for LinkedIn, personal branding, and business growth,  attends AI Everything Summit in Cairo



“We don’t design for addiction.” That was Zuckerberg’s message in court. But I disagree! 

A landmark trial in Los Angeles is examining whether social media platforms, especially Instagram, were designed in ways that contribute to teen addiction and mental health harm.

During his testimony, Zuckerberg:
↳ Denied that Meta intentionally targeted children
↳ Said the company does not allow users under 13
↳ Defended Meta’s safety tools and age-verification efforts
↳ Argued that “time spent” on the platform reflects value, not addiction

Moreover, he responded to internal documents showing past goals to increase engagement, saying company priorities have evolved.


In my own experience, and what I shared in my latest interview on Sky News Arabia, here is why social media apps are so hard for children to put down?

It’s not an accident. It’s design.
In his book Hooked, Nir Eyal explains a 4-step model used to build habits:

Trigger → Action → Variable Reward → Investment

1- Trigger
Notifications. Red badges. “Someone liked your post.”
Over time, boredom or loneliness becomes the trigger.

2- Action
Tap. Scroll. Swipe.
No friction. No thinking. Just movement.

3- Variable Reward (the powerful one)
Will this post go viral?
Who commented?
What’s the next video?

Unpredictability releases dopamine.
Especially powerful for developing teenage brains.

4- Investment
Posting content.
Building followers.
Maintaining streaks.

The more you invest, the harder it is to leave.


Now combine this with adolescent psychology:
↳ Impulse control is still developing
↳ Social approval feels critical
↳ FOMO is amplified

And you get very sticky behavior.
And behavior shapes society.

Here is the full interview
https://lnkd.in/dh9jysaj

PS:
If you’re building digital products or leading teams, how do you balance engagement with ethics?

𝑳𝒆𝒕 𝒎𝒆 𝒕𝒆𝒍𝒍 𝒚𝒐𝒖 𝒎𝒚 𝒔𝒕𝒐𝒓𝒚! 
I first received my first computer as a gift when I was sixteen years old (it was a Sinclair if you have ever seen one!) I felt that I was a genius and had to be more genius! Although it was about games, writing some code was always something that I enjoyed! 
Then the internet came along, and I was fascinated by exploring the world from my home. I enjoyed lots developing simple websites and being the nerdy guy! Since then, the internet has become my hobby, passion, and business!

𝑾𝒉𝒂𝒕 𝒅𝒐 𝑰 𝒆𝒏𝒋𝒐𝒚 𝒅𝒐𝒊𝒏𝒈? 𝑨𝒏𝒅 𝒘𝒉𝒚?
As online marketing & communications professional, my passion is always about helping people, companies & organizations to grow their business & reputation online.

With 25+ years of experience, I enjoy sharing knowledge through training, workshops & seminars around online marketing with a special passion for Social Media, Online Video & SEO. I also mentor entrepreneurs helping them to unleash the power of online marketing for their startups.

As a professional trainer, I work with the international media like Thomson Reuters Foundation & Deutsche Welle Akademie, the education sectors like the American University in Cairo, The Swedish institute in Alexandria, and with international development organizations like GIZ, European Union, USAID, Hivos, FES, and many more.

As a media figure, also I share my experience with digital marketing & online media through regular appearances on BBC, SkyNews, Reuters, vice, Monte Carlo Radio, and many more!

As a public speaker, I have been invited to speak at events across the region including IGF (Kuwait),  Afri-Tech digital marketing summit (Nairobi), Middle East DNS Forum (Cairo), IEEE summit (Alexandria), Riseup Summit (Cairo), Startup Haus (Tunisia) and others.

I am also the co-founder & CEO of Insideout, the regional hub of InsideOut Group, where we help our clients through online video technologies & AI-powered Search Engine Optimization. This group currently consists of four companies between Cairo, Rome & Salzburg.

As an adjunct faculty at the AUC, I teach different courses around digital journalism courses to master's students, including social media journalism and interactive journalism.


𝑺𝒑𝒆𝒄𝒊𝒂𝒍𝒕𝒊𝒆𝒔 
Online marketing, Social Media, SEO, digital media, content marketing, digital journalism & personal branding.

𝑳𝒆𝒕 𝒎𝒆 𝒉𝒆𝒍𝒑 𝒚𝒐𝒖 𝒕𝒐𝒅𝒂𝒚
Let me help you with your online marketing & personal branding: Book your free consultation session here https://calendly.com/fady-ramzy

It is my great pleasure to join the G100 Egypt - MSMEs Wing

The Club G100 – MICRO, SMALL & MEDIUM ENTERPRISES WING
🇪🇬 MSMEs Wing – Egypt

We are pleased to extend a warm and distinguished welcome to Dr. Fady Ramzy  -Advisory Member – G100 MSMEs Wing, Egypt

A leading expert in Executive Personal Branding, Strategic Influence, and Digital Transformation, Dr. Fady brings exceptional insight and extensive experience that will significantly enrich our national ecosystem. His work across academia, digital innovation, and advisory leadership has shaped the growth of individuals, organizations, and entrepreneurial communities in Egypt and beyond.

We are truly honored to have him with us.
His strategic mindset, forward-looking perspective, and deep commitment to empowering entrepreneurs will add remarkable value to the Wing’s mission of strengthening MSMEs, elevating women-led enterprises, and driving sustainable national impact.

Welcome on board, Dr. Fady — together, we continue building structural change and real influence.

#TogetherWeStrengthen
#TogetherWeRise
#TogetherWeCan

#G100 #TheClubG100 #MSMEsWing #G100Egypt
#WomenEmpowerment #EmpowerHer #MSMEs
#WomenLeadership #Egypt
#AdvisoryCouncil #DigitalInfluence #Entrepreneurship #ALLLadiesLeague

Avoid AI on LinkedIn as much as you can!

Here is why! 

I use AI as an "assitant", 
but not as a "creator."

The difference between the two is HUGE.

Here is my detailed response, 
to that question, on my latest Live session.


PS: Still confused about how to use AI?


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LinkedIn didn’t kill organic reach.

It killed the fluffy content.

One of my clients, CEO of SAAS business, 
came to me with this (usual) complaint:
Post frequently. Getting no reach.

(Save this for later)

I explained that:
The new LinkedIn system favors:
↳Topical authority
↳Profile relevance
↳Comment velocity
↳Network proximity
↳Conversation depth

In my experience, CEOs who struggle are usually:
• Too broad
• Too careful
• Too polished
• Too corporate
• Too "me-content."

But LinkedIn rewards:
✔ Point of view
✔ Clear positioning
✔ Posting for authority
✔ Strategic commenting
✔ Intelligent disagreement

After working together, 
he is generating 3-5 strategic leads weekly on LinkedIn! 


Below is the new LinkedIn 2026 authority map!


PS: Are you preparing for the next chapter? or trapped in this one?
Let me help you, lets talk https://lnkd.in/dJwf9Ui


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My best LinkedIn endorsement?

Came from where I did not expect it! 

It came from my young daughters! 

My little daughter drew a diagram.
It had my name.
And the LinkedIn logo next to it.

Earlier, my older daughter created a simple diagram,
the one I actually used inside my course.

No paid designer.
No corporate sophistication.
No branding guidelines & brief.

Just two kids who see their father building something… 
and want to be part of it.

I’ve helped 7,000+ professionals build their brands.
But yesterday, I realized something bigger:
The most important audience is watching at home.

They don’t care about impressions.
They care about impact.

And when they choose to support it with crayons and creativity?

That’s a different kind of ROI.
Not Return on Investment.
Return on Influence.

Legacy is not what you post.
It’s what your children absorb.
And yesterday… I felt rich.


PS: If your kids are watching you build your dream… 
what are they learning about courage?

Fady Ramzy, adjunct faculty at the American University in Cairo, who is also a consultant and strategist for LinkedIn, personal branding, and business growth, shares an inspiring moment about his daughthers

Everyone complains that LinkedIn's reach is down. 

This is not true!

On another similar track, 
All business leaders I work with struggle with one thing: 
They have no time to build their visibility on LinkedIn! 

And always my question to them here is 
“How many strategic comments did you write today?”
Usually, the response is silence!

𝗖𝗼𝗺𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼𝗼𝗹 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻,
especially if you do not have time.

Posting is broadcasting.
Commenting is positioning.

Posts are where impressions are counted.
Comments are where relationships are built.


In my upcoming LinkedIn Live, I’ll break down how commenting can:

• Accelerate visibility
• Expand reach beyond your network
• Build trust faster
• Support your positioning goals

If you're serious about influence, don’t miss this one.


PS: Do you comment intentionally… or emotionally?


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Susan Dakak, Nada Diab and 60 other attendees

The hidden growth engine for LinkedIn visibility!

I see 2 catastrophic types of people on LinkedIn:

Introvert lurkers, & social butterflies!

Many CEOs think visibility = 
posting selfies, and chasing likes.

Others hate that,
so they stay silent.


While you’re “being private,”
Someone less experienced is building authority.
Someone less qualified is shaping the narrative.
Someone louder is becoming the go-to expert.

Visibility isn’t vanity.
It’s positioning.

You don’t need to be everywhere.

You need:
↳ Clear thinking
↳ Abundance mindset
↳ Strategic storytelling
↳ Consistent perspective
↳ Intentional conversations


Visibility for leaders is not about volume.
It’s about the signal.

Here is what I tell my clients
✔ First, post once/twice a week.
✔ Share what you believe & learned
✔Comment with deep insight, not emojis.
✔ Start 3 meaningful conversations per week.

That’s not being a social butterfly.
That’s being a visible leader.

Serious leaders don’t chase attention.
They attract it.
Agree?

Below is a simple food for thought! 

PS:
What would one year of strategic visibility do for your business?

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😎I coach business leaders to build their online visibility.
Shall we talk?

How to really be visible online! 

You have a personal brand in anycase.

Either you own it, or let others do that!

Many professionals still do not realize this.
Your personal brand is what people say about you,
when you are not in the room.

Moreover, in today's online & AI era, 
people are asking Google & ChatGPT about you!
So what is your "online reputation"?

This is extremely important, 
especially if you are a professional communicator.
What perception does your online footprint give??

The real question is: are you shaping it deliberately, or leaving it to chance?

I am proud to join Richard Henderson and Ethan Nacif Andreu in this first-of-its-kind IABC APAC Region panel virtual event, bringing together three distinct disciplines - digital strategy, professional style, and brand architecture - to explore personal branding.

Designed for APAC communication professionals, this session will examine how to build authority without arrogance, navigate cultural discomfort with self-promotion, and show up consistently.

Event details:
- Date / time: 26 March 2026, 3 pm AEDT
- Location: Online
- Cost: Free for IABC Members / $40 AUD non-members / $15 AUD non-members from LMI countries

Don't miss this unique event! Secure your spot here: https://lnkd.in/gH_8VN6a


PS: If I ask ChatGPT about you today, will you be proud of the answer?


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The worst mistake you are making today, 

working with AI (even if you don't realize it) is ...

Trusting its outcomes 100% 😎 

This is a fatal mistake,
in whatever you are using AI for!

It is still an "assistant",
that needs to be "trained & educated."

It is a superpower,
but needs to be "directed & structured."

I work with many consultants who use AI just for content creation, and even without double-checking!

AI is far more than that if it is structured on the right track.

Thats why Mel Loy SCMP and I had this very interesting deep dive with Greg Taylor on "How consultants can use AI."

Link below for the full episode! 


PS: What is the best use case for your AI usage today? Only content?


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If Ramadan had KPIs,

what would yours be?

All year everyone tracks:
↳ Revenue
↳ Impressions
↳ Growth
↳ Followers

In Ramadan, we track:
✔ Intentions
✔ Discipline
✔ Patience
✔ Blessings

The world optimizes for numbers.
Ramadan optimizes for meaning.

May this month:
Increase your clarity before it increases your income.
Your intention before your influence.
Your blessings before your scale.

🌙 Ramadan Kareem. 🌙


PS: What is ONE thing you want to revisit this Ramadan?
Your schedule, your mindset, or your ambition?

If clients keep negotiating your rate,
it’s not a pricing problem. It’s a positioning one.

Yes, pricing is positioning.
Would you like to be known as cheap?
Or in a decent way, let's call it "affordable"?

There is no problem with that.
If that is what you want.

Many consultants that I work with,
keep asking about "daily rates".

My response:
What is the "transformation" you are offering?

Thats the mindset shift needed here!
Here is the full episode
https://lnkd.in/dR9z_NVw


PS:
Is your pricing designed to attract the right clients or to avoid rejection?


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Brand Builder 🟢 | Empowering personal brands of CEOs & founders on LinkedIn to scale their business 💰 | Executive Storytelling Coach 😎 | Top LinkedIn Strategist & Creator 🇪🇬 | Adjunct Faculty at the AUC 👨‍🏫

If you want to build your authority on LinkedIn, 

do not do these:

1. Hide failures.
2. Post safe content.
3. Neglect storytelling.
4. Wait until everything is perfect
5. Hide behind corporate language.
6. Treat LinkedIn as a social network
7. Use buzzwords instead of insights.
8. Sharing achievements without context.
9. Confusing visibility with vanity metrics.
10. Ignore comments from your audience
11. Believe your title alone builds authority.
12. Share knowledge without personal positioning.
13. Post just cuz “the algorithm wants consistency.”


Below is what you need to focus on!


PS: Which one above are you still doing? Honestly!


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Fady Ramzy, adjunct faculty at the American University in Cairo, who is also a consultant and strategist for LinkedIn, personal branding, and business growth, shares his vision about how to build executive authority on Linkedin 

Sending DMs generates 3 types of conversions.

Everyone is looking at only at 1 of them!

When you are visible on LinkedIn, 
and your content is attracting your ICP, 
you start a conversation by sending a DM.

What I see most people doing is either:
Pitch slapping (catastrophic)
or expecting an "immediate conversion".

Both are wrong! 

Here is what to expect, 
The three different types of conversion! 

Want to learn more?
Here is the full episode of "reInventors" with Mel Loy SCMP and me, digging deeper into: How to get your first client
https://lnkd.in/dPZFWy3K


PS: How far is LinkedIn growing your business in 2026??


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Why do people enjoy learning a language on Duolingo…
but hate corporate training platforms?


It is the same human, Same brain.
But, a different experience.


One feels like:
Pressure
Obligation
Endless steps

The other feels like:
Momentum
Progress
Wins


The difference is
𝗛𝘂𝗺𝗮𝗻-𝗖𝗼𝗺𝗽𝘂𝘁𝗲𝗿 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 (𝗛𝗖𝗜) 𝗱𝗲𝘀𝗶𝗴𝗻.

Duolingo uses:
✔ Streaks
✔ Visual progress
✔ Immediate feedback

Corporate platforms often use:
- Long videos
- Low feedback
- No sense of progress


In my LinkedIn Live with Fady Tawfik, we’ll explore how HCI + gamification can transform boring digital experiences into motivating ones.


PS: Which learning app motivates you the most? Why?


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Bobbie Bos PhD, Mykolas Dirmeikis and 23 other attendees

The Psychology behind buying digital products & services.

This week, I had 2 calls with experts with 20+ years of experience. With Zero clients! 

One was already a consultant.
The other did it as a side-hobby.

Two different countries & industries.
Same challenge: Consulting no one!

Both achieved the same result.
Passion, without profit.

What I told them:
Remote consulting is a superpower.
You get a limitless number of clients, globally

But, the challenge is:
You get limitless competition, also globally
The solution: Your personal brand.

Here is my equation:
A solid personal brand + Expertise + The internet
Limitless consulting business.

See how many times I repeated "Limitless"?
So, think about it!
Are you ready?


PS:
Are you building your second mountain… 
or delaying it?

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The worst struggle everyone is facing today,

"No time". Thats a myth (sorry!)


In my experience, 
lack of time = lack of priorities.

This becomes super clear, 
in "knowledge work" like consulting or training.

You sell your "hours", 
which makes the situation even worse! 

Here is what I teach my clients:
Automate - Delegate - (Sometimes) Eliminate


Watch the full episode of "ReInventors", 
with Mel Loy SCMP to learn more
https://lnkd.in/d7KF4GiQ


PS: Which one is saving your hours today?

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The difference between a $500 conversation and a $15,000 engagement?

A structured offer.

Irresistible structured have 4 components:

1️⃣ A Clear Outcome
Not “strategy.” Not “growth.” 
Not “consulting.”
But a defined shift.

From invisible → recognized
From scattered → authoritative
From reactive → positioned
If I cannot measure the before and after, it’s not an offer.


2️⃣ A Defined Audience
When you say “I help everyone,”
You signal insecurity.

Precision increases perceived power.
Premium clients don’t want generalists.
They want specialists who understand their world.


3️⃣ Risk Reversal
This is psychology.
Humans fear loss more than they desire gain.

So what reduces fear?
Milestones. Phased commitments.
Process clarity.
Proof.


4️⃣ Speed & Simplicity

The faster someone believes they can move,
the more valuable your offer feels.

This is why acceleration multiplies value.
(Dream Outcome × Perceived Likelihood)
÷ (Time Delay × Effort)

Time and effort are emotional costs.
Reduce them, and your offer becomes magnetic.


Most people tweak their price.
Very few redesign their structure.
That’s where real leverage sits.


Want to craft yours? Join us in this live session and learn all the practical tactics you need.


P.S. Which of the 4 components is weakest in your offer right now?


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If your title disappeared tomorrow,
would your value still be obvious?


This is your "transition journey".
From corporate to consultant.

I see many corporate leaders, 
value their title more than their expertise!

Thats why they struggle with consulting.
Because they carry corporate myths into a market-driven game.


Here are the big ones (short and real)

❌ 1: “I need a big brand to start”
✅ Reality: Clarity beats branding.
If people don’t get what you do, a logo won’t help.

❌ 2: “I should wait until I’m fully ready”
✅ Reality: Readiness comes from feedback,
not preparation.

❌ 3: “My network knows my value”
✅ Reality: They know your title,
not your offer.

❌ 4: “Daily rates are the safest option”
✅ Reality: Clients pay for outcomes,
not hours.

❌ 5: “I need more certifications.”
✅ Reality: Insight builds trust faster than badges.
Hands-on expertise is what you are selling!

❌ 6: “I must define my niche perfectly first”
✅ Reality: You refine your niche by testing,
not thinking.

❌ 7: “Posting online feels like self-promotion”
✅ Reality: Silence is also a message!
And it kills visibility.

❌ 8: “Free advice builds buyers”
✅ Reality: Structure converts.
Free alone doesn’t.

❌ 9: “A few clients will stabilize things”
✅ Reality: Without systems,
consulting stays fragile.

❌ 10: “If I’m good, the market will notice”
✅ Reality: The market rewards clarity,
not potential.

The Shift That Changes Everything

Consulting works when you move from:
Title → Trust
Execution → Perspective
Experience → Articulated value
That’s when momentum starts.

Below is a simple step-by-step journey! 


PS: Which one is costing you the most right now?


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taplio

The Battle

Heather Murray

Fady Ramzy

Followers

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Performance ScoreHeather Murray's LinkedIn Performance

Performance ScoreFady Ramzy's LinkedIn Performance

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taplio

The Battle

Heather Murray

Fady Ramzy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heather Murray's LinkedIn Performance

Performance ScoreFady Ramzy's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHeather Murray's LinkedIn Performance