Heather Murray

AI For Non-Techies | nontechies.ai

I believe AI should be accessible to everyone. 
So I built a business that teaches it in a simple, honest way. 

AI for Non-Techies (does what it says on the tin, really) offers: 

- AI training for teams (in-person or online)
- AI Academy for small businesses/freelancers 
- "Train the AI Trainer" courses 

Have a little look at what we do: https://nontechies.ai/

Oh, and a bit about me: 

- $75m revenue generated for clients using AI
- Working with brands such as Toyota, Mitsubishi, Google, Salesforce and many others 
- AI Consultant to UK government + local authorities
- Top 5 MarTech influencer globally
- On the ISO panel for AI and cyber security globally
- Winner: AI Trailblazer at the AI Revenue Summit 2024
- Winner: Top Women in SaaS 2024
- Featured regularly in Forbes Magazine
- International keynote speaker
- 20 years in marketing and sales (legal + finance)

I'm a humungous believer in doing your bit for your local community. I run Festive Friends, which provides free social events for older people who have no friends or family.  I believe AI has huge potential to reduce digital exclusion, too. 

To book training, speaking or a chat, contact my EA, Katie, who you can access via my email: heather@nontechies.ai.

Founder

AI for Non-Techies, born from a newsletter of the same name, was launched out of a clear need for non-technical AI education.   I'm deeply passionate and enthusiastic about helping non-technical people understand and integrate AI into their work and personal lives.

From £25/mo to £0/mo
Why I'm making our AI Academy free: 


As you may or may not know, at AI for Non-Techies we do 3 things: 

1. We devise and deliver AI training
2. We train new AI trainers 
3. We have an AI Academy for individuals

Now...that last one has always been a bit of a passion project for me rather than a revenue generator (between me and thee, it made about 5-7% of our income). 

I packed as much value as I possibly could into our Academy: twice-weekly lives, library of classes, interactive courses, ready-made Custom GPTs, prompt library, loads. 

All for £25 per month - when most others charge at least £95 per month (for a lot less stuff). 

Bang for yer buck wise - I was very proud

BUT

£25 per month is still a barrier for many - especially the exact people we want to help: those tentatively dipping their toes into AI (or having their toes dipped for them at work). 

SO

...well, we're making everything FREE 🎉

The idea being that we can help a LOT more people.

Now, logistically, that means some changes...
Our stuff is moving to where people already spend time. 

So, we'll soon have: 

• Free interactive workshops, every month (on Zoom)
• Free webinars for specific roles/industries, every month (on Zoom)
• Free masterclasses and expert interviews (YouTube)
• Free "Tiny Trainings" - sub 5-min classes (LinkedIn)
• Free AI Literacy for All course (on our site)
• Free ready-built AI assistants (on our site)

...and I'll still keep posting all the prompt books, playbooks, cheat sheets and all that lovely stuff here on my LinkedIn, too. 

This way, you never need spend a penny learning AI with us. 💜

(But...if you want training for your team, or you're looking to become an AI trainer yourself - we'll be the first people you think of - that's the business model 😉)

PS All of these changes are coming in the next 6-ish weeks. 

Naturally - I'll yap on about it here as we release stuff, but if you want an email-shaped nudge: https://lnkd.in/eQ92rxBU

PPS Happy Friday everyone!

Something exciting this way comes..
It’s free, and it’s for everyone
Your kids, your colleagues, your nan

(After the horrendous £4.1m misstep by the government, I wanted to throw our AI for Non-Techies-shaped hat into the ring to actually help people, not confuse them.) 

Today I’ve been in the studio filming our brand new AI Literacy for All course. 

It’s a simple, human and honest introduction to: 

What GenAI actually is
What it’s good at (and terrible at)
How to speak to it
How to stay safe using it 

It’s designed to be shared far and wide for everyone- whether you’re a jobseeker, a student, a retiree, a freelancer or an employee. 

It needs zero prior knowledge or tech skills, and I explain everything in the most human, honest way I could think of. 

It’s designed to take about 2 hours and you get a lovely certificate at the end. 

It’s highly interactive, easy to understand and best of all - completely FREE. 

It’s coming soon, so keep your eyes peeled. 👀

PS We are offering an LMS-ready version of it too for corporates, universities and networks - if you’re interested, pop me a DM

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Here's a 24-page guide to Copilot for 365
Yours free - take it! 'Ave it! 

I used to think Copilot was rubbish. 
(And it was, for a long time.) 

BUT the Copilot folk clearly listened and learnt. Over the last 9 months or so, they've pretty radically transformed Copilot into a very useful tool that I now use daily myself.

My very non-techie guide below guides you around all 5 core features: 

Chat
Agents
Notebooks
Create 
Apps

You also get a mini prompting lesson in there too as a bit of a bonus. 

A few extra bits: 

1. You can customise how it writes your emails in Outlook (go to Settings >> Copilot >> add your greeting, sign off and tone) 
   
2. I will say Copilot for Excel is pretty poor and glitchy BUT Agent Mode for Excel is coming to the EU soon. US already have it (US friends, how is it?)
   
3. Notebooks are brilliant. The name is confusing, they're not just notes. They're interactive folders with memory, like a mini NotebookLM.

I'll do a series of Tiny Trainings on Copilot stuff in the coming weeks. 

For all the fellow Copilot haters of yesteryear - how do you feel about it now? 👇

♻️ Please share if you found this useful!

***

Looking for Copilot training for your team? 
We've built our own practical, interactive course. 
Choice 1: We'll deliver it to your team 
Choice 2: **NEW** License it for your LMS

Drop me a DM or email training@nontechies.ai for more.

A Non-Techie Guide to Copilot for 365 (5)

My husband and I have separate bedrooms.
And living rooms. 
And even fridges.

I get some very strange looks when I tell people, but it works so well.

Firstly, we have totally different circadian rhythms: 

I'm up at 5am every day, including weekends. I'm one of those PING - instantly awake and hyperactive type of people. I'm also in bed by 8pm every night.

He is more of a night owl: preferring to lie in later. A massive NFL fan, he watches games until late and goes to bed when he's actually tired. 

My dog is also massive and she established her bed space next to me before I even met my husband 😉

Second, we have totally different taste in entertainment. 

While I watch epic dramas and documentaries (and yes, very secretly have a Heyu subscription - I hate myself for it), he can watch sports 24/7, without any compromise. I like to read in total quiet, he likes to listen to podcasts.

Third, we're both introverts and need lots of alone time to recharge. I am super happy on my own and although I love people, socialising exhausts me like nothing else.

This way, the time we spend together (which is plenty!) is always by choice, and it feels so much better than being forced into the same space. 

(The fridge thing wasn't actually deliberate - we bought a fridge and then our new house already had one, so we just kept both!)

Happy Valentine's Day to my perfect partner, Paul Upton. 
Thank you for giving me space to stay exactly who I am. ❤️

Any other fellow introvert couples happily co-existing out there?

Can AI make decent slide decks yet?
There’s one brand way ahead of others:
Let’s see what’s possible 👇

I've tested a lot of AI presentation tools over the past year and most of them promise speed but deliver very ‘meh’ results.

By far the leader is Gamma - and they’ve just levelled up by adding Google’s brilliant Nano Banana Pro image generator, built directly into the tool.

I wanted to give it a road test.

I asked it to create a generative AI training for lawyers, an intro to prompting, something practical I could actually use.

• Speed - genuinely impressive, about 2 minutes to generate a full deck.
• Control - improved substantially. You can configure audience, tone, outline, slide count and visuals before you hit generate, then easily edit after.
• Content - very solid: good structure, clear narrative, usable as a real starting point.
  
And unlike some tools, you can actually edit everything afterwards. Change fonts, re-prompt individual slides, add your own branding.

For context, NotebookLM also uses NanoBanana Pro for slides. But you can't edit the output, export options are limited, and it takes about 10 minutes, not 2.

Is it perfect? No. Nothing AI-generated is. But the time to perfect is definitely much faster now. 

If you dread the faffy slide creation process, try NanoBanana in Gamma and see what you can make in 5 minutes: https://gamma.app/

💬 What do you reckon?

#gammapartner

I get asked for my AI stack a LOT
So here it is (with real costs) 👇

(Caveat: I run an AI training business, unless you do too you don't need all of these)

GENERAL CHATBOTS

• 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀: Business Strategy, Analysis, Shareable CustomGPTs, Deep Research - £57/mo
• 𝗖𝗹𝗮𝘂𝗱𝗲 𝗣𝗿𝗼: Anything that will be read by others: socials, proposals, landing pages - £20/mo
• 𝗚𝗲𝗺𝗶𝗻𝗶 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱: Longer queries, love their Workspace integration too - £20/mo
• 𝗖𝗼𝗽𝗶𝗹𝗼𝘁 𝟯𝟲𝟱 𝗣𝗿𝗲𝗺𝗶𝘂𝗺: Integrated brilliantly with emails and apps- £24/mo

ORGANISATION

• 𝗡𝗼𝘁𝗲𝗯𝗼𝗼𝗸𝗟𝗠: Client Hubs, Training Hubs, Skills Hubs - [cost included in Gemini above]
• 𝗚𝗿𝗮𝗶𝗻: My AI note taker - great security, fast, reliable and accurate - £30/mo
• 𝗖𝗼𝘃𝗲: Planning things visually - £8/mo

PLANNING WORLD DOMINATION

• 𝗟𝗲𝘁𝘁𝗲𝗿𝗹𝘆: Record long rambly thoughts while walking - £15/mo

SEARCH

• 𝗣𝗲𝗿𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗣𝗿𝗼: Instead of Google - £16/mo

LEAD GENERATION

• 𝗚𝗲𝗻𝘀𝗽𝗮𝗿𝗸: Creating interactive lead magnets and web page mock-ups + research with AI sheets + unlimited chat - £25/mo
• 𝗛𝘂𝗺𝗮𝗻𝘁𝗶𝗰: Analysing people on LinkedIn - I get this free from the lovely founders
• 𝗛𝗲𝘆𝗚𝗲𝗻: AI avatars - £20/mo

CONTENT CREATION

• 𝗘𝗹𝗲𝘃𝗲𝗻𝗹𝗮𝗯𝘀: For client demos and experiments - £4/mo
• 𝗥𝘂𝗻𝘄𝗮𝘆: Video generation - £20/mo
• 𝗠𝗶𝗱𝗷𝗼𝘂𝗿𝗻𝗲𝘆: Image and short vid generation - £20
• 𝗡𝗮𝗽𝗸𝗶𝗻: Quick diagrams - free
• 𝗣𝗶𝗸𝗮: Silly videos for social posts - £8/mo

𝗧𝗼𝘁𝗮𝗹 𝗦𝗽𝗲𝗻𝘁: £𝟮𝟴𝟳/𝗺𝗼𝗻𝘁𝗵

So there you go, folks.
That's probably about 5000% ROI at least.

And another question I get asked a lot: "if you had to pick just one tool, which would it be?" 

My answer right now is Claude. I'm using Skills, Co-Work, Projects and now it's super clever 4.6 model - it's blowing everyone else out of the water right now. 

PS If you ARE looking to run an AI training business - come and join me in our 3 day Become an AI Trainer bootcamp: https://lnkd.in/eYJWrPYB

Well, would you look at that…
I hit 80,000 followers yesterday 🎉

Now, I'd love to be like: "here's exactly how to do it too in this 12-step blueprint" but I'm afraid I don’t really have one.

But here are the things I do routinely do:

My little 3H check for my posts.  
For each one I ask is it:

H1: Helpful
Giving something useful to the person reading ✅
Moaning about stuff ❎

H2: Human
Sounding like I actually talk in real life ✅
Sounding like a weird corporate robot ❎

H3: Heather
Something I actually know/care about ✅
Talking about stuff I’ve just researched ❎

I’ve also found that: 

1. People like to see your face  - it builds trust 
2. People are busy - make your posts easy to read
3. You can’t please everyone, so don’t try to

Ooh and I believe very much in the Give - Give - Give - Give - Ask school of thought. 

That means 80% of the time I’ll give: that can be advice, prompt books, tiny trainings, playbooks - or even saving someone precious time by reading + summarising a report or attending + reporting on an event for them.

Then 20% of the time I’ll ask: remind people of the services AI for Non-Techies offer, and how they can find out more or book a call.

Sometimes that 80/20 is in one post. 
Sometimes it’ll be 4 give, 1 ask post in a week.

Final thing - only 1% of people post regularly on here, so you can stand out by making sure you get something out say 4 or 5 times a week. (I’ve tried 7-10 posts a week and it really does work, but honestly…I can’t be arsed.)

And that's basically it, really. 

I’m very happy to answer any questions anybody might have 👇

Right, 3 Hs ticked for this post. 

Now…let’s find a nice photo of when I was wearing make up and had actually brushed my hair to add to this post and we're done.

Yesterday, Microsoft invited me to their AI tour
(and they gave me a press pass)
Here's what happened:

It was a very early start with doors opening at London’s Excel centre at 7:30am. I’ve never had a press pass before, but it unlocked all sorts of wonder:

• Skip the long queues for badge collection
• Access to a lounge with coffee, food and fast internet
• First access to embargoed news from Microsoft 
• (Almost) front row seats for the packed keynote
  
As a bonus, I also got to meet the lovely Will Francis, one of my AI heroes from TikTok (hugely recommend his videos). 

The main event was a keynote from the big man himself, Satya Nadella, alongside Darren Hardman, the UK CEO. There were also live demos from Anne Krupke showing Copilot in action, including the new agent mode in Excel, and a more techie one from Marlene Mhangami around Github Copilot.

I used Letterly to record all of the keynotes and scribbled alongside. 
Here were my 5 key takeaways:

𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆 𝟭: 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁’𝘀 ‘𝗙𝗿𝗼𝗻𝘁𝗶𝗲𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸'
Satya spoke about 4 elements crucial for success: 

Mindset - approaching AI the right way.
Skillset - building core skills
Toolset - the right tool for the right job
Dataset - AI amplifies what you put in

𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆 𝟮: 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗮𝗿𝗲 (𝘀𝗼𝗿𝘁 𝗼𝗳) 𝗺𝗼𝗱𝗲𝗹 𝗮𝗴𝗻𝗼𝘀𝘁𝗶𝗰.  
They have worked with OpenAI’s (ChatGPT) models for a while, and have just started working with Anthropic’s (Claude) too. In the more techie demo, they mentioned Deepseek, Mistral and many others, though Gemini was notably absent. 

𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆 𝟯: 𝗧𝗵𝗲 𝗿𝗲𝗮𝗹-𝘄𝗼𝗿𝗹𝗱 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗮𝗿𝗲 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗵𝗮𝗿𝗱 𝘁𝗼 𝗶𝗴𝗻𝗼𝗿𝗲.
In an NHS trial of 30,000 workers, Copilot saved an average of 43 minutes per day. 26 minutes per day for civil servants. Barclays saved 1 million hours in a year. Balfour Beatty reported 77% less mental effort on routine tasks.

𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆 𝟰: 𝟴𝟰% 𝗼𝗳 𝗨𝗞 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝘀𝗮𝘆 𝘁𝗵𝗲𝘆'𝗿𝗲 𝗴𝗮𝗶𝗻𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗳𝗿𝗼𝗺 𝗔𝗜.
That's from Microsoft's own new research. A year ago, that number was 40%. The gap between those adopting and those waiting is getting wider, fast. 

𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆 𝟱: 𝗔𝗜 𝘀𝗵𝗼𝘂𝗹𝗱 𝗰𝗼𝗺𝗲 𝘁𝗼 𝘆𝗼𝘂. 𝗡𝗼𝘁 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿 𝘄𝗮𝘆 𝗮𝗿𝗼𝘂𝗻𝗱.
Satya talked about bringing AI to where people are already working, not asking them to learn something new. Just making the workflows they already have smarter. (Which of course fits perfectly with Copilot’s main strength - which is its integration into where you already are, not flimsy connectors). 

I also managed to grab a snap with the Premier League trophy for “him indoors”. 

***
If your organisation has invested in Copilot and are struggling to get results, speak to my team about our highly rated Copilot training programs. 

Email Sharona on training@nontechies.ai or send me a DM.

#MicrosoftAITour

We're hiring (yet again!)
Training Manager
£50k, full-time (remote, UK) 

If you're a super organised type who loves spinning multiple plates, this would be a fantastic challenge for you. 

𝗪𝗵𝗮𝘁 𝗪𝗲 𝗢𝗳𝗳𝗲𝗿

• Fully remote, genuinely flexible work (35 hrs/wk)
• 38 days holiday (plus bank holidays too)
• Free AI training + support from our in-house team
• Opportunity to work with exciting big brands

𝗧𝗵𝗲 𝗝𝗼𝗯

Everything’s in the PDF below, including initial guidance on KPIs.

𝗧𝗼 𝗔𝗽𝗽𝗹𝘆 

Send your application (in whatever form you think best represents you: slides, video, letter, song, interpretive dance) to 𝗷𝗼𝗯𝘀@𝗻𝗼𝗻𝘁𝗲𝗰𝗵𝗶𝗲𝘀.𝗮𝗶 telling us: 

1. Why you’re applying for this role specifically 
2. Why you think you’d be a great fit 
3. Anything that would be good for us to know  

𝗗𝗲𝗮𝗱𝗹𝗶𝗻𝗲: Wednesday 18 March 2026 5pm
𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀: Monday 23 March 2026 (PM)

We’re looking to bring someone on ASAP, so decisions will be made quickly after interviews. 

Please share with your network if you know anyone who might be interested

Any questions: drop me a DM

Thank you!

AI for Non-Techies_ Training Manager (1)

We tend to think:  
Humans = very biased
And AI = not biased 

But that's very wrong.

It's pretty obvious we humans are biased. 
We experience it, we feel it ourselves, don't we?

But is AI biased?
Most of us initially think no. 

We see AI as a sort of robot-type-thing. It can't actually feel anything, it's never been anywhere, it's never done anything. So how could it possibly be biased?

Well, it's actually VERY biased indeed. 

GenAI bias usually comes from four places:
 
1. The fact its "brain" is made up of human-written data. Think of all of those blogs, articles, books, social posts...riddled with human bias.
   
2. Design choices made by the people who built these tools. Their values, assumptions and blind spots get baked right in.
   
3. How people prompt. The way you word a question steers the answer, and most of us don't even realise we're doing it.
   
4. The real-world systems it's deployed into. A model built for general chat behaves very differently when it's suddenly making decisions about health or hiring.

I've done lots of research into GenAI bias, and this (non-exhaustive) sheet shows just how many types of bias exist in generative AI. 
 
I've separated them into 5 categories: data, design, thinking, use and impact.
 
Yes, some overlap a little, it's not perfect - but I wanted to show just how wide and deep this problem really is. 
 
Can we eliminate bias in our AI results? Not completely, no.
 
But I did create a handy mini prompt to help highlight when it happens.
 
When you've got your final response in your chatbot, copy/paste the below prompt AND attach the bias doc from this post (click + download).

***

𝘈𝘤𝘵 𝘢𝘴 𝘢 𝘣𝘪𝘢𝘴 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘵 𝘸𝘪𝘵𝘩 𝘥𝘦𝘤𝘢𝘥𝘦𝘴 𝘰𝘧 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘪𝘯 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘷𝘦 𝘈𝘐, 𝘪𝘯 𝘱𝘢𝘳𝘵𝘪𝘤𝘶𝘭𝘢𝘳 𝘪𝘥𝘦𝘯𝘵𝘪𝘧𝘺𝘪𝘯𝘨 𝘢𝘯𝘥 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘵𝘰 𝘳𝘦𝘥𝘶𝘤𝘦 𝘣𝘪𝘢𝘴 𝘪𝘯 𝘈𝘐-𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘦𝘥 𝘤𝘰𝘱𝘺.

𝘊𝘰𝘯𝘥𝘶𝘤𝘵 𝘢 𝘳𝘦𝘷𝘪𝘦𝘸 𝘰𝘧 𝘵𝘩𝘦 𝘢𝘣𝘰𝘷𝘦 𝘤𝘰𝘱𝘺, 𝘰𝘶𝘵𝘭𝘪𝘯𝘪𝘯𝘨 𝘢𝘳𝘦𝘢𝘴 𝘵𝘩𝘢𝘵 𝘤𝘰𝘶𝘭𝘥 𝘩𝘢𝘷𝘦 𝘣𝘦𝘦𝘯 𝘢𝘧𝘧𝘦𝘤𝘵𝘦𝘥 𝘣𝘺 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘷𝘦 𝘈𝘐 𝘣𝘪𝘢𝘴, 𝘢𝘯𝘥 𝘴𝘶𝘨𝘨𝘦𝘴𝘵𝘪𝘯𝘨 𝘸𝘢𝘺𝘴 𝘵𝘰 𝘳𝘦𝘴𝘵𝘰𝘳𝘦 𝘢 𝘣𝘢𝘭𝘢𝘯𝘤𝘦𝘥 𝘱𝘦𝘳𝘴𝘱𝘦𝘤𝘵𝘪𝘷𝘦. 𝘐'𝘷𝘦 𝘢𝘵𝘵𝘢𝘤𝘩𝘦𝘥 𝘢 𝘭𝘪𝘴𝘵 𝘰𝘧 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘷𝘦 𝘈𝘐 𝘣𝘪𝘢𝘴 𝘴𝘰 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘭𝘰𝘰𝘬 𝘧𝘰𝘳 𝘦𝘢𝘤𝘩 𝘰𝘯𝘦.

***

As I say, it doesn't eliminate but it definitely does help shine a light on an issue so many don't realise is there. 

PS If you're into your AI and fancy becoming an AI trainer, come and join my 3-day online bootcamp, it's only £72/$97: https://lnkd.in/eYJWrPYB

The UK government spent £4.1m with PWC to create a free AI skills platform for everyone 👏 
Is it any good, though?

TL;DR: Nope. 

(Massive glaring caveat: Obviously, I'm speaking from a biased place. I own an AI training company.)

👍 The Good Stuff 

→ It’s easy to sign up
→ It’s got Andrew Ng stuff on it

Erm…honestly, I’m struggling for any more. 

👎 The Bad Stuff 

→ The design and UX is poor, it’s hard to move around
→ The learning pathway questions don’t make sense
→ There’s lots of non-AI content in there, e.g. maths 
→ It seems 70% of it isn’t actually free

In all honesty, it doesn’t feel like a £4.1m project in partnership with a goliath like PWC, it feels like it’s been made in a rush by someone who wasn't paying attention (and doesn't use GenAI themselves). 

Yowch.

Have I missed something important?

I’m sick of seeing free AI courses that promise the world but aren’t very good. Most of them don’t actually help people with the 3 things that matter: 

1. What it is (and isn’t!)
2. Real, practical use cases
3. How to stay safe using it 

…so I’m building my own. 

On demand.
Free for everyone.
Constantly updated.

It’ll have an assessment at the end, and a certificate of AI Literacy for those who pass. 

I plan to get it out far and wide to as many people as I possibly can - so please keep your eyes peeled! 👀

It’s designed to be useful for (almost) everyone - from teenagers to job-hunters to retirees and everyone in between. (I haven’t made this one proper kiddy-friendly but that’s a project for later.)

So...

Have you tried the new AI Skills Boost platform yet? 
How was your experience? Have I missed something?!

Please let me know below 👇

So there I was, in my tiny home office
Dressing gown over my clothes
Eating organic almonds (alright, alright...crisps)

..and then I get sent an email. 

And in that email is a screenshot of the Economic Times newspaper in India. 

And there on the front cover is my silly Brummy face. 

It's just one thing in an endless series of mental things that happen to me nowadays.  

A selection from the last couple of weeks: 

1. I wangled a call with (the very kind and surprisingly down-to-earth) Grant Lee, Founder of the £2.1bn Gamma, where he gave my co-Founder Alice and I some excellent business advice

2. I bumped into Will Francis, who I'm a huge fan of on TikTok (he does brilliant AI videos) - and he somehow knew who the heck I am

3. I got invited by Channel 4 to come and train a group of women in all things generative AI (that's next week - photos to come, of course)

4. The Microsoft Copilot team inviting me personally to be their guest at the Microsoft AI Tour last week and giving me a press pass

5. BBC Radio Scotland asking me onto their show next week to reassure their listeners about what's happening with AI and the job market (and my delight of being recognised as the AI person who can do that)

I know, I know - I'm meant to be used to this by now, aren't I? 

But I still often just sit and giggle to myself. 

I remember so clearly having the idea for AI for Non-Techies. Legging it into the living room to tell my husband: 

“I think this AI thing is going to be HUGE. I’m going to go all in on it! Like…obsessively!!”

And I did. 
And here I am. 
In my dressing gown.
Eating crisps.
Giggling.

***

Teaching people AI is very exciting. If you're looking into it, hop onto my next 3-day 'Become an AI Trainer' bootcamp: https://lnkd.in/eYJWrPYB

In case you missed it, Claude released a 33-page guide to Claude Skills 🔥

❓𝗪𝗵𝗮𝘁 𝘁𝗵𝗲 𝗳𝗲𝗰𝗸 𝗶𝘀 𝗮 𝗖𝗹𝗮𝘂𝗱𝗲 𝗦𝗸𝗶𝗹𝗹 𝘁𝗵𝗲𝗻, 𝗛𝗲𝗮𝘁𝗵𝗲𝗿? 
 
Great question, Heather. AI chatbots can't read our minds, they need context to do the best possible job. To do that, we:

1. We put lots of detail into our prompt, and/or
2. We attach documents of useful info

It's great, but it's faffy. 

Skills are like mini SOPs - a set of instructions you give Claude once, so you never have to explain it again. Teach it once, and it'll use it whenever it needs.
 
I've been completely lost in building these over the past week, and the difference is mental. 

❓𝗜 𝗱𝗼𝗻'𝘁 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝘆𝗼𝘂, 𝗴𝗶𝘃𝗲 𝗺𝗲 𝗮 𝗿𝗲𝗮𝗹 𝗲𝘅𝗮𝗺𝗽𝗹𝗲!
 
Bit concerning you're speaking to yourself in posts, but alright:
 
I'm building a 6-part flagship course right now.
Without AI, that takes me about 4-5 days. 
With Claude Projects, I got it down to 2-3 days.
With Projects AND Skills, I did it in 7 hours. 
 
Seven. Hours. For a full course build.🤯
 
Other Skills I'm building:
 
Proposal creation in our exact company format.
Course outlines in our signature style.
Slide notes written specifically for our graphic designer. 
Our AI for Non-Techies tone-of-voice guide.
 
And there's so much more I can dig into. 
 
❓𝗢𝗞, 𝘄𝗵𝗮𝘁 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲 𝘁𝗵𝗼𝘂𝗴𝗵? 𝗪𝗵𝗮𝘁 𝗰𝗼𝘂𝗹𝗱 𝗜 𝗯𝘂𝗶𝗹𝗱? 

A few ideas...

SME Owners
Client onboarding checklists
Quote or proposal templates
Weekly reporting templates

L&D Leaders
Training needs analysis reports 
Post-training evaluation summaries 
Learner progress reports 
Pre-training questionnaires 
 
AI Champions
AI tool evaluation reports 
Training session plans
AI policy documentation
 
❓𝗛𝗼𝘄 𝗱𝗼 𝗜 𝘀𝗲𝘁 𝘁𝗵𝗲𝗺 𝘂𝗽? 𝗦𝗼𝘂𝗻𝗱𝘀 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹...
 
It's not at ALL. 

There is literally a Skill inside Claude that builds Skills for you. 
 
Here's how:
 
1. Go to Settings, then Capabilities, then scroll to Skills
2. Turn on the "Skill Creator" skill
3. Start a new chat and say "Help me build a skill for [what you want]"
4. Answer its questions conversationally
5. It generates the Skill file for you
6. Download it, go back to Settings, click Upload Skill, and you're done
 
That's it. No techie knowledge needed. 
 
I've linked the full 33-page guide below, it's well worth a read. 
 
Would a video walkthrough of me setting up a Skill from scratch be useful? 

💬 Let me know below - and let me know the Skills you're building yourselves

The-Complete-Guide-to-Building-Skill-for-Claude

Fellow AI trainers, educators, course creators: 
Do you use AI to help build your courses?
I use it a LOT. 

My workflows usually go a little like this: 

Step 1: Walk the dog and record all my ideas for a course into an AI note taker (this is the gold, never get AI to think for you)

Step 2: Come back and run those ideas through one of my Claude Projects (I have different projects for different course types: traditional training, e-learning, webinars, keynotes)

Step 3: Run through the results with a fine toothcomb, checking facts, adding flourishes, removing AI-sounding wanky bits.

Step 4: [Critical] Feed that back into the Project and ask how the instructions could be amended to get results closer to that in future

I also use a range of prompts to ideate, refine pricing, create landing pages, etc.

And here they are for you. Here's what's inside:

📌 𝗖𝗼𝘂𝗿𝘀𝗲 𝗜𝗱𝗲𝗮 𝗩𝗮𝗹𝗶𝗱𝗮𝘁𝗼𝗿 - stress-test your idea before you build anything 
📌 𝗖𝘂𝗿𝗿𝗶𝗰𝘂𝗹𝘂𝗺 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁 - logical learning journeys using Bloom's Taxonomy 
📌 𝗗𝗲𝗹𝗲𝗴𝗮𝘁𝗲 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗔𝗻𝗮𝗹𝘆𝘀𝗲𝗿 - turn messy feedback into a clear action plan 
📌 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗘𝘅𝗲𝗿𝗰𝗶𝘀𝗲 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 - activities that actually engage 
📌 𝗟𝗲𝘀𝘀𝗼𝗻 𝗦𝗰𝗿𝗶𝗽𝘁 𝗪𝗿𝗶𝘁𝗲𝗿 - bullet points to proper scripts
📌 𝗖𝗼𝘂𝗿𝘀𝗲 𝗦𝗮𝗹𝗲𝘀 𝗣𝗮𝗴𝗲 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 - write copy that sells the transformation 
📌 𝗤𝘂𝗶𝘇 & 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 - design assessments that test real understanding
📌 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 - ABCD-format objectives with Bloom's verbs 
📌 𝗖𝗼𝘂𝗿𝘀𝗲 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 - price with confidence, not guesswork 
📌 𝗟𝗲𝗮𝗿𝗻𝗲𝗿 𝗣𝗲𝗿𝘀𝗼𝗻𝗮 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 - get crystal clear on exactly who you're teaching

Remember - you’ll need to put good stuff in (ideas, thoughts, examples of previous content) in order to get the good stuff out. 

Here's a G Doc version for ease: https://lnkd.in/erN9yQsB

PS If you're looking to become an AI trainer, join me in my 3-day bootcamp starting 9 March: https://lnkd.in/eYJWrPYB (it's only £72/$97 - absolutely bargain)

Course Creator Prompts (1)

The question I get asked most of all: 
“How the heck do you keep up with AI?”  

First of all: I’ve just found an excellent tool for my AI arsenal: Google Workspace Studio.  

It’s Google Workspace's brand new automation tool and it’s extremely easy to use across Gmail, Docs, and other apps.  

The video shows me building my very own AI news tracker:  

𝗦𝘁𝗲𝗽 𝟭: 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗠𝗼𝗱𝗲  Every day at 6am, search for AI news  

𝗦𝘁𝗲𝗽 𝟮: 𝗥𝗲𝗽𝗼𝗿𝘁𝗲𝗿 𝗠𝗼𝗱𝗲  Write a Heather-friendly overview  

𝗦𝘁𝗲𝗽 𝟯: 𝗘𝗱𝗶𝘁𝗼𝗿 𝗠𝗼𝗱𝗲  Check it for any inaccuracies + edit  

𝗦𝘁𝗲𝗽 𝟰: 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 𝗠𝗼𝗱𝗲  Email it to myself to read over a coffee  

And as with everything I do - there’s not a single jot of code involved anywhere. 
It’s just conversational human language and a couple of clicks.  

And it’s brilliant! Check for yourself!  

#sponsored #googleworkspacewithgemini

Forcing a proper work/life balance in 2026
Part 2: Bring BOTH parents on tour

I'm now in week 3 of my speaking tour with the lovely Timeline folk, working our way around the UK. 

With AI for Non-Techies doing so very well (woohoo!), I've been working more hours than ever keeping our standards high and our clients happy. That's meant sacrificing time with family and friends, and making myself sick and burnt out in the latter half of last year.

Ever the problem solver, this year, I vowed to myself that I'd have a much better work/life balance in 2026. I'm also actively reducing Founder dependence so we can scale properly.  

Two weeks ago, I brought my dad with me to the Belfast leg. He loved it. 

This week, I've brought mom AND dad to the final 3 venues. As you can see, they're having the time of their lives swinging in chairs, exploring gardens and splashing about in fancy hotels. They've retired and become playful kids again, and it's lovely to see.

It's been a totally different experience for me to be bigged up before I go on stage, get a big hug when I come off, and have their warm, giggly company to explore these beautiful venues.

I was a nightmare teenager, so we didn't always get along - but now I'm very lucky to say we're really close. And stuff like this makes us feel even closer. It's precious beyond anything else.

After a cracker in Cheshire and Harrogate, we have just one venue left today - in my favourite city: Edinburgh, at the very cool Hoxton hotel. 

I'm going to make it a corker.

I'll really miss what has been a wonderful few weeks. A huge thank you particularly to Georgia Beckett who has been the most cool and calm event organiser I've ever met. (You've made me feel so warmly welcome - thank you!)

Any other work/life balance tips, fellow Founders? 
And how are others reducing Founder dependence?

AI-generated LinkedIn comments. 
AI-generated LinkedIn posts. 
Bleurgh. Bleurgh.

LinkedIn is a daily showcase of how NOT to use AI.

Those awful posts littered with em dashes, rhetorical "the best part?" style questions, "if not X, it's Y" style comparisons. 

And don't get me started on those awful AI-generated comments. They don't sound remotely human, it surely can't help in relationship building, so why are they still even a thing?!  (It'll be interesting to see if I get any on this post...)

The thing is:

LinkedIn = revenue when done right
(I've made millions on here over the last 10 years)

BUT

It takes time + writing skills + ideas 
A trinity of things most of us lack at least one of

So can AI actually help - without making you sound like a really boring robot?

Yup. 
Yup, it really can. 
Case in point = me.

In just a few weeks, I'll be speaking at UpLift Live, the best LinkedIn conference in the UK.

I'll be speaking alongside a smorgasbord of LinkedIn nerds: 

John Espirian 
Gus Bhandal 
Dave Harland 
Mic Adam 
Phill Agnew 
Guy Strijbosch 
Nicole Osborne
Brenda Meller 
Tony Restell 

In my talk, I shall build...live (let us pray to the demo gods)...a LinkedIn Post Machine. Something that learns what you do, sounds like you and saves you TONS of time every day.  

I'll show you how to build one, and give you step-by-step instructions to take away after, too. 

Come and join me and this beautiful bunch in my hometown of Birmingham on Thursday 26 March: https://lnkd.in/e7QtGqJ3

Now...let's look out for the AI-generated comments, shall we! I'll mark them with a 🤖 if I see any...

Which one am I really holding? 

1. A cat
2. A pug
3. A chicken
4. A baby goat

It’s getting much harder to tell, isn’t it? 

That little CR button LinkedIn adds helps, doesn’t it? It stands for Content Credentials - and you’ll usually see it when you’re looking at an AI-generated image. 

BUT I’d say it only pops up on about 40% of my AI-generated images, so it’s far from perfect. 

We’ve also got the little Gemini star in the corner of the AI ones too, revealing I am indeed holding a pug (at the dopamine thrill ride that is the Pug Cafe in Edinburgh). But Midjourney doesn’t have these, nor ChatGPT. 

I made these in 2 minutes, on my phone, with zero design skills and a terrible prompt. Imagine what I can make in an hour. 

We simply can’t believe what we see online anymore.

So how do we deal with this? 

Some argue it’s just like the Photoshop, filtering, touch ups, the body slimming, the teeth whitening we’ve had for years - so we just need to accept it. 

Others push for proper disclosure of AI-generated imagery. But where AI detectors are disappointing (and very easily evaded by tweaking metadata and screenshots), how do we do that? 

I’m interested to hear your thoughts 👇

Yesterday's free Copilot guide did so well...
Let's do a full, free masterclass too 👇

Join me on Tuesday 17 Feb at 2pm GMT (9am EST) for one of my notoriously action-packed masterclasses: 𝗕𝗲𝗰𝗼𝗺𝗲 𝗮 𝗖𝗼𝗽𝗶𝗹𝗼𝘁 𝗣𝗼𝘄𝗲𝗿 𝗨𝘀𝗲𝗿.

We'll tour through the 5 big features of Copilot for 365: 

Chat - proper prompting, research, analysis
Agents - Researcher, Analyst and building your own
Notebook - your AI-powered second brain
Apps - help in Outlook, Word, Excel and more
Create - design diagrams, images + video

I cram a LOT into my masterclasses so grab your notepad and a giant coffee to keep up.

Register Here: https://lnkd.in/eu_mcWu2

❓𝗙𝗿𝗲𝗾𝘂𝗲𝗻𝘁𝗹𝘆 𝗔𝘀𝗸𝗲𝗱 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 

1. Do I need the paid version to attend? 
Nope - BUT that's the version I'll use, so you can see it in action and decide if you'd like to buy. 

2. Is it beginner-friendly? 
Absolutely - at AI for Non-Techies we specialise in non-techie AI training for beginners. We won't assume any prior knowledge of AI, or prompting skills, or anything.

3. I can't make it. Will it be recorded? 
If you register, you'll get access to an on-demand recording. But we will be closing registrations at 1pm on 17th Feb. Make sure you register now so you can catch it later.

♻️ See you there and tell your friends!

Heather Murray, Kim Davies and 349 other attendees

If Carlsberg made Marketing Managers
They'd probably make our Dorota 😍

I got this Slack message last week. 

Only 6 weeks into her role, and Dorota is instinctively doing EXACTLY what businesses of all sizes need to be doing right now. 

When you're presented with a problem, make sure you're including AI in your range of potential solutions. 

In this case - we've got a beautiful new AI training brochure (and we've got space for new clients, so drop me a DM if you're looking for AI training for your team 😉). 

But a flat PDF download feels old-fashioned. It's also about 8 clicks before someone could send a training enquiry. 

"Let's reduce the friction" I suggested to Dorota. "How about one of those interactive ones, where they can click to book?"

She did some research, and found every option is either super expensive or crap. 

Then she came back having built her own, custom to us, using AI - and saving us £77 per month.

Absolute genius.

It's such an exciting time for non-techies - we can build our own bespoke stuff to solve our own bespoke problems.  In hours.

New, flippable brochure coming very soon! (In the meantime you can find the flat PDF here: https://lnkd.in/gtiT-vDb) 

💬 What have you been building?
I'd love to know about your prompts, your GPTs, your tools!

Jasmin Alić

Trained 56,289 people how to use LinkedIn for business

Are you struggling to find your voice on LinkedIn? To position yourself as the "go-to" authority in your industry?

Better yet...

Struggling to get "seen" or "heard" by your ideal customers? Same ones you KNOW you can actually help?

If you've been nodding along until here, congrats!

Looks like we might be the perfect fit!

Hi, my name is Jasmin.

Most people here know me as Jay from Hey Jay.

So far, I've worked 1-1 with 200+ amazing individuals who've skyrocketed their content, profile growth, and business on LinkedIn in record time.

🔥 "$15K USD 24 hours after my 1st session with Jay. Before that, I was close to losing hope and shutting down my business" - Nada Buhendi, F500 Career Coach

In the last 3 years on LinkedIn...

I've built the fastest-growing coaching business for solopreneurs and C-Suite individuals. 

Before that...

I spent 15 years writing online and branding companies and individuals. From Fortune 500 elite like Microsoft, Digicel, and Marriot Bonvoy to founders and C-Suites from almost every industry imaginable.

🔥 "Everyone needs a Jasmin Alić on their team. We've achieved 20% incremental revenue growth in the first 7 days of working together!" - Jack Bourke, Digicel

My offer to you?

We “put in the work”. Together. I will respect your time and your business, and I expect the same in return. 

My calls aren't "magical" because I do everything for you. No. 

They're magical because I will show you exactly what needs to be done. Every little tip, click and "algo hack" - yours for the taking.

I've spent 1,000+ days here.
I've written 5,000+ posts here.
I've coached 200+ individuals 1-1.
I've trained over 50,000+ online here.

I've put in the work, so you don't have to.

To put it bluntly...

I'm putting all of my 15 years of experience on the line for you and combining it with my deep understanding of this amazing platform. 

I don't need your money. I need you to win.

🔥 "This was the first call with a LinkedIn guru that I got on where there was actual value and alignment in delivery at the end of the call. It was strategy, action and reflection. Absolute value! No fluff all impact!" - Archita Fritz

3 ways we can work together:

1. Power Hour - 1 hour, ask me anything
2. Brand Blueprint Program - 8-week 1-1 coaching
3. My Link Up Community - my private coaching group
4. My free content - learn for $0 on LinkedIn, IG or YouTube

Interested?

My pricing and availability are available here:

https://calendly.com/jasmin-alic

For everything else, I'm one DM away.

Thanks for reading up until here. You are amazing!

❤️

Copywriter and Brand Strategist

“How do I share my story?”
“What if nobody reads it?”
“What if nobody likes it?”

These are legitimate concerns for any brand.

Whether you're a company or personal brand...

How you show up in your content is everything.

- You want to be clear in your writing
- You want to be strong in your execution
- You want to be remembered for your service

To do so, you need good copy and a great strategy.

I help brands like Dash, Digicel, Marriott Bonvoy, and Microsoft "sweeten" their brand messaging and content strategy. 

Fortune 500 companies.
Fastest-growing companies.
Personal brands with high net worth.

They trust me with their candy. Will you?

Need a great website? 
Need to grow on LinkedIn? 
Need to (re)position your brand?

Say "Hey Jay" in a message and let's chat.

Or just hop into my Calendly and let me know you're serious: https://calendly.com/jasmin-alic/coaching

Apparently, LinkedIn can't figure out I'm real. 💔

1. I was restricted 5 times this year. Logged out of my profile due to "suspicion of automated activity".

(There was NO automated activity)

2. A recent post got locked because I had a 52% engagement rate in the first 15 minutes. Bro, how can I even control people reacting to a post?!

3. I must be triggering all the "false positives" in the algorithm, as Jeremy from Favikon told me. It's just "unheard of" to get this level of engagement.

Sorry, but...

LinkedIn and Ryan Roslansky, what in the world do you want me to do?

Serious question.

I don't use automations.
I don't have virtual assistants.
I write all of my content manually.
I write every single comment myself.
I send all my DMs and connects manually.
I'm the only person with access to my profile.
I have precisely 0 tools connected to my profile.
I have precisely 0 extensions installed for LinkedIn.

So tell me...

How much more REAL do you need me to be?

I will NOT stay silent anymore!!!

My 2 cents:

(And my offer to fix this at the end of this post)

1. This issue is showing your incompetence. 1000s of users are going through this; not just me.

Please explain your restriction policies transparently.

2. You ask ME for information about my restriction. How would I know? Each of the 5 times, I wasn't even online!

YOU should be the one giving ME the information. 🤦‍♂️

3. You have access to everyone's data and activity. And you can easily see which tools are connected. So why pretend like you don't? Which brings me to:

If you see someone uses ZERO automation tools, how can you even restrict them for automation?

4. Your Support ticket system doesn't work. Period.

To top it all off, you told me I "reached the maximum number of verification attempts". What even is that?!

5. You are putting people's livelihoods at risk. Because you've pushed users for years to buy Premium, use LinkedIn for business, and then... what, shut 'em down?

Here's my offer:

Dear LinkedIn team,

As one of the more prominent creators on your platform, I feel obligated to address this. Book me a meeting with your team (in charge of this issue) and I will book a flight to either your New York or Sunnyvale headquarters in the next 48 hours. I will spend as much (unpaid) time as needed to help you figure this out. I will use my own money to fund this. I want to do more for your users than you are doing right now. Get me that meeting. I'm looking at flights right now. I MEAN THIS 1000%.

I've looked at legal counsel on this matter too.

I'm happy to involve lawyers in our conversations moving forward. By all means.

This... NEEDS to be fixed once and for all.

Not just for me. For everyone.

Enough is enough.

Thank you.

Signed:

Frustrated long-time user, LinkedIn Learning Instructor, LinkedIn-featured creator, top-ranked global creator, we-ve-also-met-in-person, you-literally-pay-me-a-salary-every-month, your Jasmin Alić

(Asking my network to repost this ♻️)

Award-winning personal branding & business coach | Founder of Link Up Community (67 countries) | Teaching you how to build a trusted brand & profitable business

Jasmin Jay Alic writes an open letter to LinkedIn, addressing the recent restrictions of LinkedIn profiles, with thousands of users unfairly losing access to LinkedIn while receiving zero clarification from the LinkedIn team. Jasmin references his five restrictions in just January of 2026 and shares his experience of the process, which is not showing any good signs of LinkedIn handling this issue well. In this post, Jasmin offers to help with the issue directly and asks the LinkedIn CEO for a meeting. The image shows Jasmin speaking directly into the camera while recording a video in a studio. The image also includes screenshots of Jasmin’s recent restriction warnings received from LinkedIn.

People overcomplicate LinkedIn. Too much.

I don't care how many followers you have.

If your post is good, I'll like and comment.

I don't care about your country or name.

Or if you're a direct competitor of mine.

If you "show up" in my LinkedIn feed...

(and you actually write good content)

I want my network to see you. "Like".

It's that simple to support others. ❤️

Cheers, y'all! (Go support someone)

Most LinkedIn DMs are pushy. Or salesy.

Let's fix that. (Full outreach masterclass)

This read is 2 minutes long. So either keep reading, or save it for later. Either way, you're in for a treat!

I will explain my tried-and-tested "warm outreach" approach. Using Linkbound, Kondo and Sales Nav.

(neither is a must, but each one ties into the other)

1. Familiar faces first

Most people reach out to complete strangers. This is why "selling" feels odd. There's no trust. Instead, focus on those you've already interacted with on LinkedIn.

2. Linkbound for engagement filtering

Analyze your engagement (or from your competitors if you don't get much engagement) with Linkbound. It will give you a complete list of "warm leads".

3. Filter leads to match your ICP (ideal client profile)

Linkbound has a brand-new feature which tailor-matches your ICP criteria to your offer. It means every name is both "familiar" + "qualified".

4. Feed into your LinkedIn CRM (Sales Nav)

Follow their LinkedIn activity closely. In other words:

5. Become "top of mind"

The easiest way to send that first DM is to spark engagement elsewhere. In a comment. In a reply. On their post. On someone else's post. Doesn't matter.

6. Attract profile views

Every profile view you receive is a "warm" signal. You can now easily send the first DM saying "Hey, so happy you visited my profile! What brought you here?"

7. Send DMs daily

Make "reaching out to ICPs" a daily habit. No excuses. It will feel angsty at first. The more you do it, the easier and more enjoyable it gets. I promise you this!

8. Never pitch in the first message. Please.

9. Always follow the PBS psychology

Permission-Based Selling means you never outright send something (pitch deck, offer, link) "assuming" they need it. Always ask first. And get a Yes first.

10. Separate DMs into folders, with Kondo

Depending on who you message, you might have different conversations. Kondo (made by Mitchell Tan) lets you have multiple LinkedIn inboxes. Brilliant!

11. Set follow-ups in Kondo

I recommend setting alerts in Kondo for "no-replies". You're not necessarily being ghosted when someone doesn't reply. You just have to remind them.

12. Track progress in Linkbound

The more you talk to each person, readying the "sale", simply drag and drop your conversations further. You'll see your leads qualified in real time to a Yes or No.

13. Feed back into Sales Nav

A lead that says No now is not a "forever No". Keep up with their LinkedIn updates. Their network might be packed with new opportunities for you. Repeat 1-12.

TL;DR:

• Establish familiarity first by engaging
• Use Linkbound to qualify before outreach
• Use Kondo for streamlined DM management
• Use Sales Nav to source network opportunities
• Never pitchslap :)

Familiarity → Filtering → Permission → Trust → 💰

Really hope you find this useful. Cheers!

- Coach J

P.S. I'll reward 2 reposters. One with a year of Link Up membership. One with 6 months of Linkbound! ♻️

Jasmin Jay Alic shares his complete LinkedIn DM outreach masterclass. This is a long-form post breaking down his entire warm outreach approach, using tools like Linkbound, Kondo and Sales Navigator. Jasmin is also the co-founder of Linkbound. In the photo, Jasmin is seen proudly smiling while delivering a LinkedIn-related keynote on stage, while wearing a tailored brown suit vest and orange tie. The photo also includes a caption that says: LinkedIn DMs Masterclass

Today is a beautiful day. Ramadan begins. ❤️

(I hope this post lights up your feed)

The very first time I wrote about Ramadan, my post was featured by LinkedIn News for millions.

So I write one every year.

Just as a reminder that we all might have friends, employees, or connections who are fasting. Me?

I've been fasting Ramadan for 25 years. So let me share a few bits from a first-person POV:

1. This is not a month for fasting. It's for "cleansing".
↳ Motivate yourself to think more positively.

2. The goal is to maximize all the "good" you do.
↳ Remind yourself to do / give more charity.

3. Healthy habits become normal habits.
↳ Do your best to build small daily habits too.

4. Tolerance and empathy reach an all-time high.
↳ Practice patience. Understanding. Love for others.

5. And here's my personal ask:

If you have fasting employees, cut them some slack the next few weeks. Skip those morning meetings. Better yet, do your best to participate in Ramadan activities. Invite your team to "iftar" (the dinner meal). And if you can all get together to buy food for the homeless and those "in need" in your area, do it 10x. Because even the homeless are fasting. So do your part.

In a nutshell...

Ramadan fasting might be prescribed for Muslims only. But it brings betterment for anyone, anywhere.

In the next 30 days...

"Do your best to do your best".

Ramadan Mubarak, my dear friends. ❤️

(Repost further ♻️)

Jasmin Jay Alic shares a post about Ramadan as a reminder for all of his followers who have friends, employees, or connections who are fasting. He also mentions this is his yearly Ramadan post, and how his first post like this was featured by LinkedIn News for millions of people. In this post, Jasmin uses the reference of “lighting up” the feed with this motivational information, and in the photo attached, he is seen smiling while surrounded by hanging ring lights in a photo studio. The photo credit belongs to Oyvind Ganesh Eknes.

After 350,000 followers on LinkedIn, here it goes...

What would I do as a complete beginner?

(Save this & Repost if it's valuable)

1. Fix up your profile → you should not even start posting until your profile lists 3 things: what you do, who you do it for, and the next step (send visitors somewhere)

2. Comment like your career depended on it → treat every thought you leave "all over" LinkedIn as a mini-post; bring traffic back to your (optimized) profile

3. Invite people to coffee chats → finding clients in the first 6 months is hard. Building a network is easy. And your network will often bring you opportunities.

4. Be a "name" anywhere you can → collab post with other creators, commenting early on posts, LinkedIn Live streams, involving others in your posts etc.

5. Don’t use AI. Period. → every bit of your activity, writing, and engagement should be manual. Otherwise, you'll always look for shortcuts. (and be left disappointed)

Bonus:

Have fun and spread love. Life's too good to be a negative dumbo on LinkedIn, bickering with others in the comments. You're better than that. 😊

Hope you enjoyed my (unusual) LinkedIn beginner's guide. Cheers, friends! ❤️

- Coach J

P.S. Ask me anything in the comments! Anything.

Jasmin Jay Alic shares an unusual LinkedIn beginner’s guide. He shares 5 tips you can immediately apply and a bonus tip, some of which are rarely talked about. In the photo, Jasmin is seen smiling and looking distantly into the background while recording a podcast in person. The background shows a podcast studio with lights, plants, and microphones around Jasmin.

Successful people celebrate EVERYTHING!

This mindset applies to LinkedIn too:

1. No win is "too small"

In your mind, you may be thinking: "I only got 5K impressions on my last post." The real ones are already writing the hook: "3,000 CEOs just viewed my post!"

Those who think big, make it big.

2. You shouldn't avoid "fun"

Even the most corporate-y of corporate meetings involve fun moments, and people laughing. Stop taking yourself so seriously. Celebrate the small moments.

Look at this bday cake I got! I can't stop smiling.

3. There's a business lesson in everything.

You need to learn how to "pivot" the conversation, ok? Someone praised you in a comment? Screenshot it → ask for permission → use it as social proof.

Or...

Received a birthday cake from your Link Up community? Easy way to tell people how amazing your group is → and then invite people to join. 😉

See how easy it is to celebrate EVERYTHING?

Success leaves clues.

Just gotta notice the small things and then...

Write about it! Good luck.

P.S. Anybody want a slice of cake? We got plenty. 🍔

Jasmin Jay Alic explains how successful people celebrate everything and turn the smallest feats into big achievements. He teaches his readers how to look for the small wins, pivot the conversation into a business lesson, and then write about it on LinkedIn. In the photo, he is seen smiling wide while holding a gigantic burger-themed birthday cake, which he received as a gift from his Link Up Community.

I owe my LinkedIn followers this post.

If you read til the end, thank you. ❤️

Every year, I receive around 100,000 new followers. This means many of you are "new to me". So this...

This is my re-introduction. My CV:

(some of these things, I've never shared publicly)

1. I'm a proud father. Just 2 dudes against the world.

(this always comes first 👌)

2. I was born and raised (and still living) in Bosnia and Herzegovina. They even made me an official ambassador and I now hold a diplomatic passport.

(Life goals = check 🙌)

3. I wanted to be an artist. Like, arts academy. Instead, I earned a full scholarship to a prestige private (international) university. Majored in English.

(Honor roll student too 🎓)

4. Most people don't believe I'm a Bosnian (because of my accent). Detroit is usually where they pin me at.

(Thank you, Eminem 🙏)

6. My full name is pronounced as "Yah-ss-meen", not "Jazz-minn". And "A-leech", not "Ah-leck".

(you practiced it just now, didn't you? 🤔)

7. I was a teacher at every level. Did my praxis at a kindergarten. Then taught at middle and high school. Later became a university professor. Won 200+ medals and awards internationally with my students.

(taught English, German, and later... copywriting ✍️)

8. I used to be a rapper. Got 6 albums behind me. Charted on MTV. Participated in X-Factor. Yes, I was an "influencer" way before LinkedIn.

(I also rap really fast 🎤)

9. I don't know how to ride a bike. (random fun fact)

10. This is year 17 for me in the online space. I started writing online to help my parents fund my stay in a different city during university. Later went full time.

(later also retired my parents ❤️)

11. I run several businesses online. Coaching. Community. Speaking. The list goes on...

The list of career highlights is cool:

- Ranked #1 LinkedIn creator globally
- Coached the #1 UK and APAC creators
- Featured in Forbes, The Financial Times...
- Ranked "Best Speaker" at over 30+ events
- Sold out my Link Up community before day 1
- World's "most profitable" community, Nov 2025
- Received the "Man of the Year" award in late 2025

12. I never share my earnings publicly. (ever)

Fun fact: "jasmin alic net worth" is the 3rd most searched phrase next to my name. 😂

13. My coolest skill: Design and visual thinking. I do all of my design work - and for my clients too. At this point, thousands of visual assets designed.

14. My most useless skill: Being able to quote all 9 seasons of Suits. Any episode. Any character. Feel free to test me on this - I stand behind it.

14. Favorite food? Burgers.

15. Least favorite? Onions. Garlic. Balsamic.

16. Favorite quote? "Givers get". Forever true. 😍

17. Main goal in life? For my knowledge to outlive me. To enable millions to help billions. To spread kindness and good vibes wherever I can. Life is short.

Thanks for reading! ❤️

--

Learned something cool about me? Tell me below.

Wanna know anything else? Ask away.

Nice to meet you, you!

- Jasmin 🫶

Jasmin Jay Alic shares a re-introduction post with his followers. He lists 17 fun facts about him as well as his personal career highlights, so his new followers could get to know him better. It's Jasmin Alic's mini biography, in a sense, with a personal touch. In the photo, Jasmin is seen smiling in the flower-filled streets of Manhattan, New York City.

I spent 4 hours on a LinkedIn Live last night.

That's longer than most paid courses. Why?

1. Because I genuinely care about my community ❤️
2. Because I finally had a call with LinkedIn support
3. Because I have many LinkedIn updates to share
4. Because my Link Up community is leveling up!
5. Because I love teaching; coaching even more!
6. Because sales were going well... so why not?
7. Because sales wer... wait, I already said that.

~6,000 comments were exchanged on the call!

A few updates - straight from the source:

1. "Any and all extensions are forbidden" 🤯
2. LinkedIn does not want to explain "reach"
3. Mass views of profiles can get you restricted
4. Mass DM sends (copy-pasting messages) too
5. There is NO "daily" comment limit (it is a myth)
6. They look for "behavior patterns" in commenting
7. They started a new "effort" for engagement pods.

Some of these are worrying. Most are good.

Either way, hope I can keep being a guide to all of us.

Monday Motiv... Happy LinkedIn-ing, friends. 👋

P.S. Which news above are you excited for?

Jasmin Jay Alic recaps his 4-hour LinkedIn live event, where he talked about the most recent platform updates and clarifications he received on a direct call with LinkedIn Support. He also explains how he loves to coach and doesn’t mind spending this many hours on a call just to be of service to his community. The image shows Jasmin smiling while sitting in his studio, with his signature teal lights behind him, and a laptop and microphone in front of him. 

Ever since I received a diplomatic passport...

My world looks different. First off...

All the questions. 😂

"Can you drive over the speed limit now?"
"Can you walk around freely at airports now?"
"Do you have any supercool perks for diplomats?"

The answer to all is: No. Haha.

What's different is:

1. People finally respect the "online dollar"

It's not a myth anymore. Online "freelancers" are true businesspeople too. With teams on a payroll! In most cases, a lot wealthier and more experienced too.

2. People finally respect "personal branding"

The word "influencer" is gone. Now it's all about "impact". Where else can you run a business in 66 countries, while still living in Zenica, Bosnia? ❤️

3. The word "ambassador" has a new meaning

It's no longer a role given by the government. It's anyone with a platform. Young or wise. Especially online. With true power to impact millions around the world.

To my country, I say thank you.

And to the millions I've "impacted" over the last 17 years I've been doing this online thing...

I owe you. A lot. 🙏

Cheers!

From Bosnia and Herzegovina to the world,

Coach J

P.S. Don't ask me those questions anymore, ok?! :)

Award-winning LinkedIn™ coach | Founder of Link Up Community (67 countries) | Build a trusted brand & profitable business

Jasmin Jay Alic talks about receiving a diplomatic passport of Bosnia and Herzegovina. In this LinkedIn post, he shares a few funny conversations as well as life-changing moments from his recent experience, ever since this news was announced. In the photo, Jasmin is seen smiling directly into the camera while holding up his diplomatic passport, with blurred holiday lights behind him.

I have a "zero leash" policy for negativity.

On LinkedIn, it's a dogfight. So if you...

Insult me in a comment? Block.
Insult others in my comments? Block.
Call something a "lie" just because? Block.
You can't accept that you are wrong? Block.
Spew fake accusations with zero proof? Block.
Agree with the same people above? Block too.
Like 20 comments in a row on my post? Bim.
Ask daft, super-ragebait questions? Bam.
Spam your links in my comments? Bop.
Pitch 3 seconds into a DM? Yep.

"Protect your energy, no matter what."

This means eliminating any negativity from my feed. From my business. And every inch of my life. 

Zero regrets. ❤️

P.S. Sorry for the downer post. Had to be said.

P.P.S. This is not my dog. But the pink is cute, eh?

Jasmin Jay Alic explains how he handles negative comments and interactions on LinkedIn, and his zero leash policy for blocking people. In this post, he lists 10 use cases of why he blocks certain accounts to preserve his peace of mind and protect his energy. He also refers to LinkedIn as a “dogfight”. In the photo, Jasmin is seen playing with a dog, while holding it in his arms. 

LinkedIn invited me to a call. They heard the roar.

So instead of writing a post about it...

I'm organizing a LinkedIn Live session where I'll share (what I can) from my direct call with LinkedIn on the state of the algorithm, restrictions, AI...

I'm doing this for all of us.

And you know I keep things transparent 100%. Because we all need that clarity on how to move forward + how to use this platform for our businesses.

Plus... by popular demand:

I'll use the second part of this stream to talk about my Link Up Community + new pricing + new updates. It's a new world inside Link Up now (for new members).

As always, drop your questions below.

I'll make sure to answer them during the show.

See you live!

(Repost so more people can attend ♻️)

Award-winning brand & business coach | Founder of Link Up Community (67 countries) | Teaching you how to build a trusted brand & profitable business

Thelma Chisom Clem, Hiba Aamir and 2,080 other attendees

Official LinkedIn Updates + Link Up Changes w/Jasmin Alić

2 things need to happen in every LinkedIn post:

1. It needs to be applicable
2. It needs to invite conversation

A lot of people here share great tips, but they don't invite engagement to continue the conversation.

Inversely, a lot of people write posts only for engagements' sake, while the advice is lackluster.

Do both = you'll always do well on LinkedIn.

I've fixed this issue for 1000s already. Trust me when I tell you: Applicability is the real writing "secret".

Now go... apply this advice. 😊

Cheers! - Coach J

P.S. Do you always have a "next step" in your posts? Be honest in your comment. Oh, and happy weekend! 👋

Jasmin Jay Alic explains how two things need to happen in every LinkedIn post. It needs to be applicable. And it needs to invite engagement. In the photo, Jasmin is seen training a group of people live during his Brand Authority Playbook mastermind even in Malta.

I mentioned "SEO on LinkedIn" 4 years ago.

Just last week, LinkedIn shared their guide.

They call it "How to optimize your owned content for AI search": https://lnkd.in/d2g9CSRp

As someone who's been in the game for 17 years, I could see AI search replace Google search from a mile away. So I've been playing this game for years.

(taught my clients too 😊)

Here are 5 things you should ALWAYS do so your LinkedIn content ranks higher in AI searches:

1. Write "steps" as imperatives (for non-grammar nerds, this means using "active", not "ing" forms of verbs)

2. Add ALT descriptions to your images (makes your content accessible, but also readable by LLMs)

3. Optimize the readability of your content (no ultra-fancy words, max 20 words per sentence)

4. Optimize the visual structure of your content (so AI knows exactly what to scan first, second, etc.)

5. Keep posts focused on 1 main topic (but make sure you actually provide some actionable steps)

Bonus:

6. Rename carousel posts as "article titles" after uploading to LinkedIn (not the PDF file itself)

7. Treat hooks of video posts are "article titles" (referring to the 1st textual line of your video posts)

8. Format LinkedIn Articles and LinkedIn Newsletter posts the same way you'd format a website blog

---

For anyone wondering...

This entire post is a demonstration of the first 5 things I mentioned above. 😉

(In Link Up, I have an entire masterclass on this)

Curious...

Are you doing ALL 5 of these things in every post? Are you playing the SEO game too? Let's chat.

(Repost for your network ♻️)

Jasmin Jay Alic explains his SEO on LinkedIn strategy after LinkedIn shared their guide to optimize your owned content for AI search. In this LinkedIn post, Jasmin dives into detail on all the steps that help your content get ranked in AI searches. He also shares some bonus tips. In the photo, Jasmin is seen smiling in a photo studio, with his signature teal colored lights behind them, as well as a screenshot of his Google celebrity page.

Gary V called comments a "new marketing function".

I got tagged a bunch in that post. 😀

Years ago, I started treating comments like an actual "growth strategy" on LinkedIn. In fact, it worked so well that even LinkedIn wanted to hear more about it.

1. They featured my commenting strategy for 1 billion users. (plastered it on their home feed)

2. I got invited to a call. (to talk commenting)

3. It became my signature. (rightfully so)

This was 4 years ago. And yet...

Nothing's changed.

It is still the best LinkedIn strategy ever.
It is still the most human hack for "growth".
It is still the thing that builds all my businesses.

The world's catching up.

But I'll keep on saying...

I told you so. 😊

Don't make me tell you again in another 4 years, k? Please start treating your comments seriously.

Deal?

Monday Motivation, over.

P.S. No AI comments either, ok?

Jasmin Jay Alic shares a reaction post to Gary Vee’s statement that commenting has now become a new marketing function. As one of the trailblazers of commenting on social media, Jasmin’s engagement strategies have been featured worldwide by major platforms, including LinkedIn themselves. In the photo, Jasmin and Gary are seen speaking on the same stage, as symbolism of “shouting” about new trends to the masses before everyone else.

Them: "My LinkedIn engagement is low."

Me: "Are you commenting on others' posts?"

Them: "No, who's got time for that every day?"

Me: "The same people you expect to support you."

Give to get. With no regret. And you're forever set. ❤️

The whole point of working more is "working less".

So you can do the things that matter. ❤️

Before you comment anything:

1. I take 3-day weekends every week
2. No, it wasn't always like this
3. Each career has seasons

Marc Randoplh, Netflix co-founder, said in his last post that "20 years from now, the only people who will remember that you worked late are your kids".

And I can't agree more.

"Ball till you fall"? I don't do that anymore. 😊

I'm in my "father season", and this is exactly how I approach business and coach others to scale their businesses. More time freed up. In fact...

A fun conversation came up in my Link Up community call last week, where we talked about how "not scaling is okay" and "not hiring more people is okay".

"I've never had a coach tell me 'don't scale'"...

It's because family doesn't come first for most. It's typically a chase with no end. More leads, more this, more that... trust me when I tell you. It never ends.

The real ROI isn't "money made", it's "time earned". ❤️

And whoever you are that is reading this...

I hope you enter this season soon, friend.

Monday Motivation, over.

P.S. Ball hard? Or ball smart? What's your season?

Jasmin Jay Alic shares a heartfelt LinkedIn post about working less and actively finding more time for family the more his career progresses. In the post, he talks about career seasons and how his “balling hard” season is over. In the photo, Jasmin is seen taking a selfie, smiling, and holding a small Lightning McQueen ball on his chest.

The current state of LinkedIn is questionable.

No one knows "what's working". However...

These 3 things will forever keep working:

1. Stop using "bait-and-switch" in your writing → I see too many posts reeling readers in with a clever hook only to talk about something entirely different by the end.

Pro tip: Summarize your post in the first 3 lines.

2. Create reach, don't expect it → Engage with others on their posts 90% more than you engage on your own posts. This percentage will never change.

Pro tip: Find 5 completely new people every day.

3. DM to nurture, not to sell → Those who buy from you won't be persuaded by 1 DM. This happens earlier. DM to start conversations, not to end them.

Pro tip: DM 1 ICP who views your profile every day.

LinkedIn will keep changing.

These three rules won't.

They're good forever.

Thank me later. 👋

P.S. What's up with everyone posting memes recently? Are we really THAT out of ideas? 🤔

Jasmin Jay Alic shares his thoughts on the current state of LinkedIn. He emphasizes three actions that will always work, no matter what. He also adds pro tips for each as an example of things done right. In the photo, Jasmin is seen passionately speaking at a panel in Novi Sad, Serbia, while holding a mic in his hand, and wearing a tailored blue suit.

taplio

The Battle

Heather Murray

Jasmin Alić

Followers

Posts

Engagements

Likes

Performance ScoreHeather Murray's LinkedIn Performance

Performance ScoreJasmin Alić's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Heather Murray

Jasmin Alić

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heather Murray's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreHeather Murray's LinkedIn Performance