➕ Follow along while I build my second startup Doozi publicly... The next Tiktok for travel.

I’m Erica — a creator, entrepreneur, and storyteller helping people break the rules they were taught to follow… and build lives that actually feel like theirs.

Over the past 4 years, I’ve created raw, real, and radically honest content that’s generated nearly 1 billion impressions, built a community of over 300,000, and sparked conversations around self-worth, shame, failure, and freedom.

In 2020, I met my now co-founder Gillian on Bumble BFF (true story). 

Our friendship & love for travel took us all over the world.

We both lost our businesses last year, and this brought us closer. We bonded over loss, reinvention, and the fire to build something better. 

Now we’re building doozi — the next big social media app for travellers and creators. 👀

We’re building in public. Sharing the messy middle. And showing up every day to create something that gives people — especially creators — the power, opportunity, and visibility they’ve earned.

This isn’t just a business. It’s a movement.

If you’ve ever felt like you needed permission to post, speak up, or live your life differently, I’m here to say: you don’t.

💌 My content is about starting before you’re ready, rewriting your story, and overcoming adversity.

Entrepreneurship is a ✨doozi✨

With love,
Erica

📬 Sponsorships + collabs: hello@ericarankin.com
➕ Follow me everywhere @acceptingerica

Erica Rankin

I started my first business in 2019 with zero business experience.

No background. 
No roadmap. 
Just a lot of belief and a lot of fear.

Back then, I hated being seen.
If someone pulled out a camera, I’d shrink.

I thought it was better to be seen as capable but never actually heard.

I had no idea that building a business would completely change who I am as a person.

Entrepreneurship gave me a voice.
It forced me to speak up.
To make decisions.
To be visible- even when it was uncomfortable.

It built my self-confidence in ways nothing else ever has.

But the biggest thing it taught me?

That every single one of us matters.

You don’t need a massive audience or a huge exit to make an impact.

You can change lives through conversations, vulnerability, leadership, and simply showing up as yourself.

Yes, I respect the wins.

But what I respect even more is the inner work it takes to get there.

The resilience.
The self-awareness.
The growth required when things don’t go as planned.

Entrepreneurship isn’t just about paving your own way.

It’s about becoming someone who can walk that path.

And that version of you?
That’s the real reward.

- a girl who doesn’t hate being seen anymore

🫶

Disrupting the creator economy. | Content Creator | Co-Founder of Doozi & Doozi Marketing ✈️📱

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I don’t brag often on here but I wanna brag for a second ;)

We have over 1300 users and our app isn’t even launched.

And over 5000 people on our email list who want to be creators.

We have worked really hard these past few months to onboard travel creators, and I just want to slow down and acknowledge these numbers.

We had the idea of doozi exactly a year ago.

Now we have a full-time tech team, an investor, and community of creators & users who are helping us build from the ground up.

And the app is launching THIS MONTH.

I think my favourite part of entrepreneurship is seeing the evolution of an idea, into an actual product.

Let this be a brag post, drop something in comments you’re proud of!!!! 

🫶🫶🥳🥳

I love Canada BUT I CAN’T STAND WINTER! 🥶

I must escape!!!!

First flight of 2026 (of many). ✈️

Headed to Mexico for the next month to continue building doozi with my co-founder Gillian.

We’ve been working remotely over the holidays but it’s so much better to be in person building.

We’re testing our app internally right now and it’ll be pushed publicly THIS MONTH!!!!

We also invited one of our creators to spend a week with us which is going to be so fun - she’s been like a friend to us as we’ve been building.

It’s early AF but I am soooooo stoked for this year, it feels like last year was the warm up.

This year is go time.

Happy weekend!!!!!!! ❤️

(And yes, I’m rocking a full hot pink doozi sweatsuit, LMK if you want one maybe we’ll drop some 😉)

I made a big mistake when I was building my first business:

Prioritizing the business.

…and nothing else.

Skipped meals.
Minimal movement (besides 10 hour kitchen days).
Ate poorly.
No morning routine.
No night time routine.
Abusing caffeine pills.
Neglecting relationships.

All of this did eventually lead to me hitting a wall.

I don’t regret it; because it’s the only way I could learn that it wasn’t sustainable.

Building my second startup, I now:

Get in movement everyday.
Eat mostly whole foods (but still get in a sweet treat every now and then). 
Don’t skip meals.
Don’t abuse caffeine (although, I do have more on some days than others).
Take time to myself each morning & before bed.
Make time for the people in my life.

You don’t have to sacrifice your health to be successful.

Some seasons are going to be busier than others - no doubt.

But you can’t take care of business if you aren’t maintaining the engine that runs it (aka YOU).

We’re trying to get rejected 1000 times this year.

While building our startup, doozi.

Why?

Because rejection means you’re trying. 

And the higher that number is, the more likely you are to reach your goals. 

We called 6 different people asking to go on their yachts for free (to make videos). 

5 of them said no… and one actually got angry 😅

But the sixth one was a maybe.

That maybe led us to a yacht.

… we also got to drive a rolls Royce by having the ~audacity~ to ask.

All I want to do is inspire others to go after their dreams no matter how ‘crazy’ they may be.

We had investors belittle us and tell us what we’re doing is impossible.

But we’re going to show them how wrong they are.

 Right, Gillian Gallant?

“You’re not crazy, you’re just first” - Jamie Kern Lima 🫶

I’m gonna ruffle some feathers with this post…

We could have made a 100,000 dollar mistake last year.

(Well not actually because we didn’t have 100k LOL)

An agency was quoting us over 100k to develop the most BASIC version of our app doozi. 

If you’re a startup, spending this much money on your MVP is duuuumb.

Frankly, I don’t think agencies should even be creating MVPs.

I think so many founders (not just in tech, but many industries) waste so much money trying to perfect their first product. 

Truth is, you’re going to pivot so many times and your MVP will evolve as you obtain product market fit.

Be scrappy and get that first product out into the market.

Hear back from customers/users and make sure you are NAILING what it is they want/need.

Once it’s solid, then you can reinvest.

Just my 2c.

What do you think?? 

(And yes that’s real money I’m holding definitely not fake money with emojis lol) 😎

Apple rejected us.

… and it delayed our entire launch.

It wasn’t the WORST thing but it was definitely frustrating (especially around the holidays lol).

What was supposed to take a few days took over a month.

We're been pretty quiet on social media.

We didn't want to be promoting an app that wasn’t available, or spend all our time in marketing instead of the tech/app itself.

It's been a grind building our first tech company doozi BUT after six months of putting our heads down, it's almost here. 

Gillian and I cannot wait to unveil doozi to the world in the coming weeks. 😱🫣

Let’s dooz this. ✌🏼

As a digital nomad, I’d rather spend time on a beach than fighting with a wonky platform.
 
Wix just dropped Wix Harmony, their new website builder that combines AI and manual editing all in one place.

It builds an ENTIRE WEBSITE with just one prompt - business functionality, infrastructure, security and all.

Then you can take over and customize as much as you want, with additional help from AI when you need it.

If you want to see for yourself, you can try it here: wix.com/harmony 

#WixPartner

75 Force Support Squadron (FSS)

I oversee an incredible team of talented people who are Digital Marketers, Social Media Gurus, Graphic Designers, Sponsorship Coordinators and Marketing Assistants who help support the Air Force and the families enlisted.

Marketing Director

Interim Marketing Director

Digital Media Specialist

TCH Digital Media and Marketing

Consulting for large events from ideas to after actions. 
We also do all website internet things for businesses who don't want to hire full-time employees.
We build and maintain WordPress websites for $500/mo
SEO starting at $5000/mo to help rank websites as well.

1st Employee @ TCH Digital Media & Marketing

Private company

I'm a Digital Media and Marketing Grit Worker hidden in Ninja clothing.

Bringing value, teamwork, action, leadership and empathy.

Need to know: I work/play in the Adobe Creative Suite daily and take those digital assets to market through marketing and content. I manage 7 websites, focus on technical and on-page SEO, I have working knowledge of email marketing, content writing and support all internal departments while managing outside vendors.

Sr. Digital Designer & Marketing Manager

Construction Company

I managed an office, a team, multiple websites and created processes, production schedules and policies.

Made a splash with everything created in the Adobe Creative Suite while marketing for growing.

I doubled our revenue pushing us to 7 figures, while managing 80% of the company staff and operations.

Digital Designer & Marketing Specialist

Self Storage

Googled better than anyone in the org to find answers for VoIP and Computer issues.

Increased growth by 33% online YoY.

Learned what I wanted to do and this wasn't it.

Marketing & IT Manager

Private Company

Prepared savings analysis for potential and current clients
Estimated merchant savings for credit card processing
Input data into company dashboard records for client tracking
Updated account information daily and communicated with customers
Made recommendations to customers of better practices for credit card processing

Data Analyst

Acquire and maintain new accounts
	Sustain relationships with internal/external accounts
	Provide accurate documentation for record keeping
	Billing and invoicing responsibilities
       Customer service

Account Executive/Sales Representative

Drove to and from various locations in the state of Utah to service customers
       Responsible for company vehicle and equipment
       Handled fragile customer products and tracked them from pick-up to warehouse delivery
       Maintained strict schedule for pick-ups throughout the state, ensuring timely service

Company Driver

Worked on a number projects on the VAR (Value Added Resellers) Team.
Tracked and completed sales objectives for Verizon, Whirlpool, Kodak and Rim (Blackberry).
Trained multiple agents and employees on service, plans and products.
Ensured proper merchandising within store locations.
Completed required sales reports, call reports, and related documents promptly and accurately.
Established strong working relationships with internal/external partners.
Grew my territory and helped oversee other territories when needed.
Managed over 120 people in a multi-state region.

National Event Manager

Hostess Brands

Tracked stock and inventoried products daily.  Ensured accuracy of all inventory. 
       Calculated sales projections based on current inventory.
       Learned handheld computer operations and product coding systems 
Adjusted orders using company processes and protocol and filed documentation of orders for division manager to verify.
       Promptly completed delivery processes as required.
Updated inventory where necessary and completed retail product rotation.
       Maintained an accident-free driving record for Wonder Bread.

Route Driver

I manage the Marketing Office at Hill Air Force Base in Utah and I love it! 

I have a team of rockstars that move people to action.

When I'm not working, people hire me to build websites and market them with SEO. 

When you hire me, it's like hiring a full-time web admin, for less than the cost of a part-time employee.

I'm more of a team member of your business, rather than someone you hired to do something.

Solving problems can be hard, especially when you know it's a bigger problem then what you want to deal with, like building a website or doing SEO.

My Core Values in no particular order:

1. Fairness/Trust - JUSTICE - I believe treating all people the same with fairness and justice regardless of how I am treated. I strive not to let feelings derail my decisions about others. I'm willing to give everyone a fair chance while trusting first. Not always easy, but usually worth it.

2. Forgiveness - TEMPERANCE - Forgiving those who have done wrong because I too want the same treatment. I will always be accepting of others, regardless of shortcomings. Constantly giving people multiple second chances and willing to offer help when possible.

3. Honesty - COURAGE - Speaking the truth with honesty but more broadly presenting oneself in a genuine way and acting in a sincere way. Anyone who has met me in person can attest to this characteristic. I am willing and able to take responsibility for my feelings and actions.

4. Humor - TRANSCENDENCE - I love to laugh, I love gigging, especially the church giggles. I like to make others laugh and bring smiles to other people. I see the light side as much as I try to make light of awful situations. Self-deprecation is gold and so is my chubbiness!

5. Creativity - WISDOM - Thinking of novel and productive ways to conceptualize and do things; includes artistic achievement but is not limited to it. I love to solve problems and have a knack for it. It's just how I see this world. I'm an Industrial Engineer at heart.

I'm extremely passionate in building relationships and businesses with a positive attitude to fuel the motivation behind my actions. I'm a problem solver and strive to improve processes while maximizing efficiencies.

I love to work hard while making people smile. I live to work not work to live. I have a beautiful family that fulfills my needs and is my pure source of happiness and joy. 

Want to connect? Talk leadership? Share jokes? My DM is open, let's keep it classy and let's build a community where we say #FunnyCrap, we #LiftWhereYouStand and have #Gratitude daily.

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