➕ Follow along while I build my second startup Doozi publicly... The next Tiktok for travel.

I’m Erica — a creator, entrepreneur, and storyteller helping people break the rules they were taught to follow… and build lives that actually feel like theirs.

Over the past 4 years, I’ve created raw, real, and radically honest content that’s generated nearly 1 billion impressions, built a community of over 300,000, and sparked conversations around self-worth, shame, failure, and freedom.

In 2020, I met my now co-founder Gillian on Bumble BFF (true story). 

Our friendship & love for travel took us all over the world.

We both lost our businesses last year, and this brought us closer. We bonded over loss, reinvention, and the fire to build something better. 

Now we’re building doozi — the next big social media app for travellers and creators. 👀

We’re building in public. Sharing the messy middle. And showing up every day to create something that gives people — especially creators — the power, opportunity, and visibility they’ve earned.

This isn’t just a business. It’s a movement.

If you’ve ever felt like you needed permission to post, speak up, or live your life differently, I’m here to say: you don’t.

💌 My content is about starting before you’re ready, rewriting your story, and overcoming adversity.

Entrepreneurship is a ✨doozi✨

With love,
Erica

📬 Sponsorships + collabs: hello@ericarankin.com
➕ Follow me everywhere @acceptingerica

Erica Rankin

I started my first business in 2019 with zero business experience.

No background. 
No roadmap. 
Just a lot of belief and a lot of fear.

Back then, I hated being seen.
If someone pulled out a camera, I’d shrink.

I thought it was better to be seen as capable but never actually heard.

I had no idea that building a business would completely change who I am as a person.

Entrepreneurship gave me a voice.
It forced me to speak up.
To make decisions.
To be visible- even when it was uncomfortable.

It built my self-confidence in ways nothing else ever has.

But the biggest thing it taught me?

That every single one of us matters.

You don’t need a massive audience or a huge exit to make an impact.

You can change lives through conversations, vulnerability, leadership, and simply showing up as yourself.

Yes, I respect the wins.

But what I respect even more is the inner work it takes to get there.

The resilience.
The self-awareness.
The growth required when things don’t go as planned.

Entrepreneurship isn’t just about paving your own way.

It’s about becoming someone who can walk that path.

And that version of you?
That’s the real reward.

- a girl who doesn’t hate being seen anymore

🫶

Disrupting the creator economy. | Content Creator | Co-Founder of Doozi & Doozi Marketing ✈️📱

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I don’t brag often on here but I wanna brag for a second ;)

We have over 1300 users and our app isn’t even launched.

And over 5000 people on our email list who want to be creators.

We have worked really hard these past few months to onboard travel creators, and I just want to slow down and acknowledge these numbers.

We had the idea of doozi exactly a year ago.

Now we have a full-time tech team, an investor, and community of creators & users who are helping us build from the ground up.

And the app is launching THIS MONTH.

I think my favourite part of entrepreneurship is seeing the evolution of an idea, into an actual product.

Let this be a brag post, drop something in comments you’re proud of!!!! 

🫶🫶🥳🥳

I love Canada BUT I CAN’T STAND WINTER! 🥶

I must escape!!!!

First flight of 2026 (of many). ✈️

Headed to Mexico for the next month to continue building doozi with my co-founder Gillian.

We’ve been working remotely over the holidays but it’s so much better to be in person building.

We’re testing our app internally right now and it’ll be pushed publicly THIS MONTH!!!!

We also invited one of our creators to spend a week with us which is going to be so fun - she’s been like a friend to us as we’ve been building.

It’s early AF but I am soooooo stoked for this year, it feels like last year was the warm up.

This year is go time.

Happy weekend!!!!!!! ❤️

(And yes, I’m rocking a full hot pink doozi sweatsuit, LMK if you want one maybe we’ll drop some 😉)

I made a big mistake when I was building my first business:

Prioritizing the business.

…and nothing else.

Skipped meals.
Minimal movement (besides 10 hour kitchen days).
Ate poorly.
No morning routine.
No night time routine.
Abusing caffeine pills.
Neglecting relationships.

All of this did eventually lead to me hitting a wall.

I don’t regret it; because it’s the only way I could learn that it wasn’t sustainable.

Building my second startup, I now:

Get in movement everyday.
Eat mostly whole foods (but still get in a sweet treat every now and then). 
Don’t skip meals.
Don’t abuse caffeine (although, I do have more on some days than others).
Take time to myself each morning & before bed.
Make time for the people in my life.

You don’t have to sacrifice your health to be successful.

Some seasons are going to be busier than others - no doubt.

But you can’t take care of business if you aren’t maintaining the engine that runs it (aka YOU).

We’re trying to get rejected 1000 times this year.

While building our startup, doozi.

Why?

Because rejection means you’re trying. 

And the higher that number is, the more likely you are to reach your goals. 

We called 6 different people asking to go on their yachts for free (to make videos). 

5 of them said no… and one actually got angry 😅

But the sixth one was a maybe.

That maybe led us to a yacht.

… we also got to drive a rolls Royce by having the ~audacity~ to ask.

All I want to do is inspire others to go after their dreams no matter how ‘crazy’ they may be.

We had investors belittle us and tell us what we’re doing is impossible.

But we’re going to show them how wrong they are.

 Right, Gillian Gallant?

“You’re not crazy, you’re just first” - Jamie Kern Lima 🫶

I’m gonna ruffle some feathers with this post…

We could have made a 100,000 dollar mistake last year.

(Well not actually because we didn’t have 100k LOL)

An agency was quoting us over 100k to develop the most BASIC version of our app doozi. 

If you’re a startup, spending this much money on your MVP is duuuumb.

Frankly, I don’t think agencies should even be creating MVPs.

I think so many founders (not just in tech, but many industries) waste so much money trying to perfect their first product. 

Truth is, you’re going to pivot so many times and your MVP will evolve as you obtain product market fit.

Be scrappy and get that first product out into the market.

Hear back from customers/users and make sure you are NAILING what it is they want/need.

Once it’s solid, then you can reinvest.

Just my 2c.

What do you think?? 

(And yes that’s real money I’m holding definitely not fake money with emojis lol) 😎

Apple rejected us.

… and it delayed our entire launch.

It wasn’t the WORST thing but it was definitely frustrating (especially around the holidays lol).

What was supposed to take a few days took over a month.

We're been pretty quiet on social media.

We didn't want to be promoting an app that wasn’t available, or spend all our time in marketing instead of the tech/app itself.

It's been a grind building our first tech company doozi BUT after six months of putting our heads down, it's almost here. 

Gillian and I cannot wait to unveil doozi to the world in the coming weeks. 😱🫣

Let’s dooz this. ✌🏼

As a digital nomad, I’d rather spend time on a beach than fighting with a wonky platform.
 
Wix just dropped Wix Harmony, their new website builder that combines AI and manual editing all in one place.

It builds an ENTIRE WEBSITE with just one prompt - business functionality, infrastructure, security and all.

Then you can take over and customize as much as you want, with additional help from AI when you need it.

If you want to see for yourself, you can try it here: wix.com/harmony 

#WixPartner

Private Non-Medical Mentor | Washed-up NASA scientist | Mentor To 1% Dads | No longer training for 100-milers |

I solve your problems by sharing what I've learned from coming within hours of dying, working for NASA w/ zero degrees, yada yada, insert more virtue signaling BS here...

I CHARGE FOR MY TIME, want your life saved? Want your wife saved from her gut controlling her? Dad has prostate cancer and urologists failed him? Grandpa had a shot reaction, has multiple tumors, chemo and radiation aren't working?

How much you willing to pay for it? Nothing? That is how much you value your health and hers :)

I come equipped with serious life experiences and no certifications: need to see them or offended by such verbiage? 

Go to a therapist.



When I'm not coaching, I'm busy with:
--My life

So sorry, did you expect a list of complete, utter BS?
Forgive me for letting you down :)

Sero H. Kassabian, MPH

Broke my fast with ~9k calorie meal
Wont need to eat again for 48 hours
GI absorption near 100%, I wonder how…


Do I really need to say it any more?

Oh also broke my PR for kettlebell hold on one of the fasting days

But I’m sure fasting long is dangerous and useless

-Said the clueless white coat

Ahh, bless their tiny never fasted hearts

😇

“Faster for 40 days, my wife changed”
His testimony is nuts
So rare I thought it was AI


“But 40 days of fasting is dangerous”
“You are being reckless and spreading falsehoods around fasting”

Oki dokie

That’s ok, you may scroll on

For everyone else?

This one is for you

Amazing testimony by Vincent A. Casey Sr.

Can find him on YouTube, he is a minister

Practicing what he preaches: the best kind

🤲

My parents, parents from Iran, from Mediterranean, from Middle East, they were TERRIFIED during/after the demic. Why?





Iran will be used as a tool as it suits political games

R2P (Responsibility To Protect) is cute, doesn’t work in reality: if it did, we would not have lost 1/3rd of Armenia’s land in the last year or so

Maybe when all of Armenia is gone and it’s a fully radicalized Muslim nation?

Maybe then you’ll listen?

Iranians needed Armenia to thrive years ago and vice versa, we didn’t stop it, now we can’t use Armenia to help Iran 

(Realize it is the only non radical Muslim country with a gigantic USA Embassy in its capital)

The problem… we don’t stop this over time?

There will be no America to run to

When war hit those countries (hello, sponsored by US gov, allowed to act unchecked by the American people)?

They all knew America was the land of opportunity, where dreams ACTUALLY become reality

Demic? Nowhere to run to

That fear has NOT gone away, merely internalized

Why am I bringing up fasting here?

Cause it leads to clarity, knowing you have power to affect ALL of this

No fast

No power

And the mindless continue to rule you

I am not interested in what you think about this

Cause you’ve probably never fasted to begin with

How else do you rest your DNA to finally see?

🤲

If you waited too long to fast?
PLEASE GO TO HIM ASAP
God bless this man and his family

makisw.substack.com - McGill Medicine Class of 2005, Cancer Researcher, Theranostics Expert with 177Lu-DOTATATE, 177Lu-PSMA, Xofigo, 100+ peer-reviewed medical publications, World’s best-selling author on Substack.com

View William Makis (McGill Medicine)’s profile

BREAKING NEWS: We now have over 8000 Cancer patients in our Cancer Group!! 

Thank you all for your incredible support!

Thank you to everyone who has attacked us! 

You helped us grow exponentially! 

We started in July 2024 with 0 Cancer patients
We started 2025 with 935 Cancer patients

We were attacked in Feb.2025 with frozen bank accounts and in Aug.2025 with a Court fraud 

We are now at 8172 Cancer patients...

This is the largest, most cutting edge Cancer Group IN THE WORLD...by far! 

Florida, we're coming! 
2026 will be historic for Cancer Care...

Those who have fasted 10+ days. they sacrificed everything for it

No talk, #2 photos, extreme pain, 1st time facing HIM, proving their worth

You?

This probably describes you:

"You're willing to defend every single last thing to your death, meaning you're not willing to sacrifice one thing. It is not about the goat fking cheese, okay? I love goat cheese, I lactate that sh.. And you won't cut one thing... not one."

Happy Friday to those who actually fast, no matter what

Every single minute of what you do directly affects their future

Including our cognitive dissonance over pretending we're healthy


She'll never know what I've been through, just the gist of it 

She shouldn't know the details

Just like she shouldn't ever need to share the burden of my illnesses

It's not her problem to solve, it's mine

Staying optimally healthy is not a choice 

And the man she chooses? 

I HAVE ONCE CHANCE AT GETTING THAT RIGHT

One chance of her allowing me to protect her

My T levels better be up, my vit D better be up aka...

I BETTER BE READY

NO STEM CELLS, NO FASTING, NO BLOOD TESTING

FKING READY, PERIOD


She was already learning the business, will not fall for low Testosterone men who pretend to be healthy

I wonder why...

The apple doesn't fall far from the tree

And yet we act like it doesn't, that owning up to our health doesn't affect their future

Notice I said owning up rather than not being in perfect health?

So keep pretending

Just like you pretended the demic didn't scathe you

Thing is...

When we became parents?

We relinquished the right to remain ignorant and arrogant and practice cognitive dissonance as if it's a gym routine

I wonder what she was thinking on this beach, not a single other soul there

What I didn't know at the time?

God was there

And He gave me everything:
-the startup
-the health biz
-my health
-test$cular fortitude (sound familiar?
-purpose

Or else my daughter was not enough purpose to stay alive for

Neither are my beautiful parents

Neither is my beloved America

Neither are my Armenian roots

Who cares if I speak English?

Who cares if I speak Armenian?

Who cares if I speak Spanish?

No true purpose?

Why continue to live?

P.S. Just in case you tried to excuse your way into a purpose

Purpose = God led impact

Kinda doesn't work without the God part

Guess what happens during fasting?

He answers you

He leads you to that purpose

If only you knew how this felt...

You'd have already fasted long

🤲

My fee rubs you the wrong way?
You’ve no clue what I’m capable of
I owned this hospital and it’s VP, story time


4 people, 4 Fk ups by Cedars BH

79 year old: did not need heart surgery for an aortic valve, I knew in my bones they didn’t cause God said so (this stuff still scares me at times cause of how correct it is): they said complications are rare, their a great candidate for the surgery. Given a medication, a Class 2 FDA recalled med, for BP, eliquis (aka the devil’s favorite water retention solution) and more unecessary meds.

They are at Forest Lawn right now

41 year old: body very cold, did not need thyroid medication, T levels started to drop, vit D started to drop, skin dried up like a raisin, to where they couldn’t even fast more than 24 hours: they said with clean diet and exercise eventually can wean off the meds

They had to fast with an IV 6 out of 10 days of their fast

76 year old: aggressive and rare form of prostate cancer (I was already smelling the BS before entering the hospital, wasn’t rare, was a blast of EMF and a precursors of graphene oxide from the pokes, the ones that they were told were safe by their PCP, another piece of excremental work). Told androgens and surgery were the only options. Said complications are so rare. Does the surgery, 4 days later back at the hospital, ‘sudden’ pneumonia (absolute BS, I know where it came from you soul less, mother less, father less sons of…), sepsis, full panick mode, they sedated them and FINALLY GAVE THE IV I HAD REQUESTED MOTHER FKING MONTHS AGO

It came back and spread, of course

62 year old, unchecked mold infection (thank you useless $1700 specialist in Brentwood who missed it, won’t name names as much as I want to), on thyroid meds for years, hair falling out gradually. Blood so thick, pin prick on finger didn’t work with the small one, had to use the larger one (blood was almost sludge like). More medications added, including the same one that the deceased client from the first case I listed was recommended to take

Complete collapse of endocrine system

Want to know the bill amounts of each case?

No?

Then kindly take your 101 inquiries to your white coat ego, including the ones at Beverly Hills Cedars Sinai

“But I just want to fast”

No blood work?

Go to your white coat ego

“But I’m not that sick”

Uhh, you had a single covid infection aka now have a Trojan horse in you

But I apologize

I forgot

You’re an expert… just like the specialists at BH Cedars

I pick up where they fail

Really?

I save you cause they failed you the second you trusted them

Little deeper?

You trusted them cause you’ve never truly been healthy and energetic since you were a child

Lack of energy, lack of health is akin to evil

And the evil in you continues to win

Until finally you find Him

The ultimate equalizer

Only then will he send me


P.S. VP Voskanian, I will continue to save those you fail, even if it means you are next, cause I’m not like you: 

Pure evil with a smile 😇

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