➕ Follow along while I build my second startup Doozi publicly... The next Tiktok for travel.

I’m Erica — a creator, entrepreneur, and storyteller helping people break the rules they were taught to follow… and build lives that actually feel like theirs.

Over the past 4 years, I’ve created raw, real, and radically honest content that’s generated nearly 1 billion impressions, built a community of over 300,000, and sparked conversations around self-worth, shame, failure, and freedom.

In 2020, I met my now co-founder Gillian on Bumble BFF (true story). 

Our friendship & love for travel took us all over the world.

We both lost our businesses last year, and this brought us closer. We bonded over loss, reinvention, and the fire to build something better. 

Now we’re building doozi — the next big social media app for travellers and creators. 👀

We’re building in public. Sharing the messy middle. And showing up every day to create something that gives people — especially creators — the power, opportunity, and visibility they’ve earned.

This isn’t just a business. It’s a movement.

If you’ve ever felt like you needed permission to post, speak up, or live your life differently, I’m here to say: you don’t.

💌 My content is about starting before you’re ready, rewriting your story, and overcoming adversity.

Entrepreneurship is a ✨doozi✨

With love,
Erica

📬 Sponsorships + collabs: hello@ericarankin.com
➕ Follow me everywhere @acceptingerica

Erica Rankin

Rviita Inc.

Tourmaline Oil Corp

Water / Production Engineer

Hi, I'm Mitch. After witnessing my best friend suffer a heart attack attributed to chemical filled energy drinks (don't worry, he's okay now!), I decided someone had to solve this problem! Why are there no healthy, refreshing, clean pick-me-ups that leave you feeling great without the inevitable crash? I couldn't find one anywhere, so I decided to create one! After years experimenting in my kitchen, failing over and over again, my business partners and I created the world's first energy tea in a low carbon-footprint flexible beverage pouch! We're now carried in 1000+ stores across Canada and looking to expand internationally.

taplio

The Battle

Erica Rankin

Mitch Jacobsen, P.Eng.

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