➕ Follow along while I build my second startup Doozi publicly... The next Tiktok for travel.

I’m Erica — a creator, entrepreneur, and storyteller helping people break the rules they were taught to follow… and build lives that actually feel like theirs.

Over the past 4 years, I’ve created raw, real, and radically honest content that’s generated nearly 1 billion impressions, built a community of over 300,000, and sparked conversations around self-worth, shame, failure, and freedom.

In 2020, I met my now co-founder Gillian on Bumble BFF (true story). 

Our friendship & love for travel took us all over the world.

We both lost our businesses last year, and this brought us closer. We bonded over loss, reinvention, and the fire to build something better. 

Now we’re building doozi — the next big social media app for travellers and creators. 👀

We’re building in public. Sharing the messy middle. And showing up every day to create something that gives people — especially creators — the power, opportunity, and visibility they’ve earned.

This isn’t just a business. It’s a movement.

If you’ve ever felt like you needed permission to post, speak up, or live your life differently, I’m here to say: you don’t.

💌 My content is about starting before you’re ready, rewriting your story, and overcoming adversity.

Entrepreneurship is a ✨doozi✨

With love,
Erica

📬 Sponsorships + collabs: hello@ericarankin.com
➕ Follow me everywhere @acceptingerica

Erica Rankin

Denrich Sananda

Arista Technologies Limited

Managing Partner and Senior Consultant

HIMA

Director Lifecycle Services

HIMA Middle East FZE

Headed the Middle East region and reported to the Group CEO in Germany. Responsible for the Transformation of the Middle East region and increasing revenue by 100%.
I managed to increase the business by transforming the mindset of my team from small projects to large project, reactive to proactive, and from selling products to selling solutions. I also strategically increased HIMA’s footprint by investing in Sales Managers and Service Engineers in 8-10 countries.
• Leadership and strategic vision for the region (GCC, Turkey, CIS, Russia, India)
• Develop Strategy for the business to achieve annual targets and drive growth.
• Responsible for P&L, budgets & forecasts.
• Responsibility for Order Intake, Turnover, Profits, and Human Resources Planning
• Liaison and coordination with government authorities
• Inspire, Mentor and Human Capital Development
Achievements:
• Increased revenue from USD 6.7M/ Year to USD 24.0M/ Year in 4 years
• Increased FTE from 27 to 81
• Awarded the ‘Best Performing Region’ in 2016
• Received the award for ‘Most Profitable Region’ in 2015
• Conferred the ‘Best Performing Region Award’ in 2014

Vice President Region Middle East 

Managing Director

Director Technical and Consulting Services

Technical Support Manager

Technical Support Engineer

Prolific Systems & Technologies

Sr. Project Engineer

With over 20 years of experience in the process automation sector, I am a seasoned leader and a certified TÜV Rheinland Functional Safety Trainer who co-founded Arista Technologies Limited, a company that provides OT security and service solutions for critical infrastructure and industrial sectors.

My mission is to help clients achieve sustainable profits, market segment leadership, and customer satisfaction by delivering total service life cycle management, risk management, audits and assessments, and functional safety. I leverage my deep technical knowledge, strategic vision, and change management skills to collaborate with key stakeholders across sales, service operations, engineering, strategy, marketing, and R&D, and to drive excellence in new developments and innovation. I have a proven track record of increasing revenue, transforming mindsets, and enhancing performance in diverse and challenging regions, such as the Middle East, India, CIS, and Turkey. I am also a global citizen who is passionate about learning and adapting to new cultures and environments.

Co-Founder and Director OT / ICS Security

taplio

The Battle

Erica Rankin

Denrich Sananda

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