➕ Follow along while I build my second startup Doozi publicly... The next Tiktok for travel.

I’m Erica — a creator, entrepreneur, and storyteller helping people break the rules they were taught to follow… and build lives that actually feel like theirs.

Over the past 4 years, I’ve created raw, real, and radically honest content that’s generated nearly 1 billion impressions, built a community of over 300,000, and sparked conversations around self-worth, shame, failure, and freedom.

In 2020, I met my now co-founder Gillian on Bumble BFF (true story). 

Our friendship & love for travel took us all over the world.

We both lost our businesses last year, and this brought us closer. We bonded over loss, reinvention, and the fire to build something better. 

Now we’re building doozi — the next big social media app for travellers and creators. 👀

We’re building in public. Sharing the messy middle. And showing up every day to create something that gives people — especially creators — the power, opportunity, and visibility they’ve earned.

This isn’t just a business. It’s a movement.

If you’ve ever felt like you needed permission to post, speak up, or live your life differently, I’m here to say: you don’t.

💌 My content is about starting before you’re ready, rewriting your story, and overcoming adversity.

Entrepreneurship is a ✨doozi✨

With love,
Erica

📬 Sponsorships + collabs: hello@ericarankin.com
➕ Follow me everywhere @acceptingerica

Erica Rankin

Digital Product Interaction UX/UI Specialist 🇬🇧 | HETT '22 Finalist | Creativity & Innovation in NHS SystmOne Clinical Pathways | Data-Driven Inclusive Design | MBCS RITTech | AI Entrepreneurship & Personal Branding.

Finalists for the HETT Award (Healthcare Excellence Through Technology) Best User-Centered Design at SABP NHS UK 2022.

An Interaction UK #1 NHS SystmOne EHR & EPR Dashboards Design Digital Transformation Leader with more than two decades of experience in corporate digital and web design, animation, typography, artworking, and print and digital processes. Proficient in the complete end-to-end UI/UX User-Centered Design (UCD) process, I craft designs that communicate effectively and inclusively, ensuring that they resonate with diverse audiences. My journey has also included valuable experience working with NHS, where I have honed my ability to design for critical industries.

As a Professional Member of MBCS RITTech, I bring technical acumen and a strategic approach to every project. I thrive in Agile environments, managing two-week sprints with tools like TPP SystmOne, Figma, Adobe Creative Cloud, HTML5, CSS3, JIRA, FigJam, Miro Board, and Confluence. At the end of each sprint, I lead Sprint Review and Sprint Retrospective sessions, fostering collaboration and driving continuous improvement.

Core Design Philosophies:
→ Design Communication: Delivering clear and impactful visuals that resonate with the audience.
→ Designing for Everyone: Emphasizing inclusivity and accessibility in every project.
→ Designing Strategically: Aligning visuals with brand goals and user needs.
→ Designing Together: Collaborating with stakeholders to co-create meaningful solutions.
→ Evidence-Based Design: Using research and data to guide design decisions.
→ Iterative Design: Refining through feedback and iteration.
→ Leading Design: Taking initiative and driving innovative projects.

→ Website & UI/UX Design:
    Interaction Design
    UI/UX Web/Mobile/App Design
    Icon Design

→ Strategic & Research Foundation
    Competitor Analysis
    Quantitative Research (Surveys, Analytics)
    Qualitative Interviews
    Co-Design Workshops
    Affinity Diagrams
    Personas
    User Journey Mapping
    Process Maps / User Flows

→ Design & Prototyping
    Interaction Design
    Wireframing (Low-High-Fidelity)
    UI/UX Web/Mobile/App Design
    Rapid Prototyping (Paper & Digital)
    Icons Design

→ Testing & Validation
    Usability/User Acceptance Testing
    Quantitative Research (for Validation)

→ Communication & Delivery
    Presentation Design
    Infographic Design
    Video & Image Editing

I combine creativity, strategy, and technical expertise to craft intuitive, inclusive digital experiences and impactful brands with precision.

📅 Book a 1:1 with me call – Link in bio!

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