Power Your Launch 

Power Your Launch, an education company focused on helping entrepreneurs learn the skills to promote and market their businesses by increasing sales, finding new customers, and learning how to stand out. In the last 12 months, he's helped over 10,000 Entrepreneurs Generate Over 80 Million in sales collectively.

Founder

House of Fofanah

➤ Established digital marketing agency helping brands with customer acquisition and paid media. 
➤ Established 6-week training to help brands learn new digital marketing strategies to further increase ROI online.
➤ Training over 13,000 students during 2018.

Managing Director

➤ Leveraged Salesforce.com platform to assist a $4B consumer goods retail provider in transforming its marketing and sales capabilities into a more centralized customer relationship management model across its global offices
➤ Led multiple discovery sessions and conducted business user group workshops with clients to gather business and design requirements.
➤ Designed Process Flow Diagrams to represent client’s customer service and support process using MS Visio.
➤ Developed custom reports and dashboards in Salesforce for different users in the organization as per business requirements.
➤ Built Functional Requirement Document (FRD) and Functional Design Document (FDD) as client deliverables. 
➤ Conducted Train the Trainer (TTT) session to provide walk through of developed system and functionality in Salesforce.
➤ Compiled weekly status report, including various work streams, to be shared with the client. 
➤ Held weekly cadence meetings with work stream leads to maintain integrated project plan. 
➤ Translated 300+ user stories detailing client needs into business requirements for a document outlining the functional elements and user capabilities of the new Salesforce.com platform.
➤ Nominated by group of Senior Advisory Partners to promote financial literacy to Belizean teachers and children during 5-day trip to Belize City as part of corporate responsibility initiative Project Belize.


➤ Leading Global Water Technology Company
Service Cloud Project; Led Train the Trainer. 
Created training documents in over 7 languages to help the transformation of the business.
Role: Lead Business Analyst

➤ Leading Lifestyle Retail Company– SFDC Custom Retail Clientele Transformation; 
Service Cloud Project; SFDC Community
Role: Lead Business Analyst

➤ Leading Lifestyle Magazine Company– SFDC Service Cloud Project; 
Role: Business Analyst

➤ Leading Healthcare Service Provider– Oracle, implementing new strategy 
Role: Business Analyst Intern

Technology Consultant

Philadelphia Fashion Incubator

➤ Managed a portfolio of 5 start-up retail companies in the women, men and accessories market.
➤ Strategically developed 3-6-12 month marketing plan and outlined metrics to guide the companies to success.
➤ Assisted in identifying potential customers who are interested in client's products through social media channels.
➤ Built and managed multiple companies social media profiles and presence, including Facebook, Twitter, Instagram, and additional channels that may have been deemed relevant.
➤ Worked alongside head of company to help distribute content that educates and entertains their audience and supports marketing goals.
➤ Explored new ways to engage and identify new social networks to reach our target buyers.
➤ Monitored marketing trends and kept a close eye on competitive products in the marketplace

Social Media Marketing Intern

Opportunity@Work

➤ Developed familiarity with public policy and initiatives surrounding higher education and diversity in the technology sector.
➤ Collaborated with the Chief of Staff to prioritize, coordinate and schedule upcoming meetings, and partnership development.
➤ Helped develop briefings, speech preparation and talking points; and analyze relevant reports. 
➤ Completed projects and special assignments by establishing objectives; determining priorities; and monitoring progress. 
➤ Prepared and provided contract summaries and revisions summarizing contractual requirements and budgets.
➤ Provided qualitative research support relating to student loan financing, revolving financial models, and U.S. labor market focused initiatives and observed firsthand the interplay between the private and public sectors through contributions to O@W’s start-up, social enterprise model.

Research and Development Intern

Motivational Apparel

➤ Started an online retail company selling inspirational clothes and donating 10-15% of proceeds to causes such as Special Olympics.
➤ Established and recruited a team of 16 employees with diverse backgrounds including tech, design, business, and sales.
➤ Defined roles and responsibilities for each team member and expectations for the current quarter.
➤ Developed a series of 6 collection over the course of 3 years totaling over 200 original designs.
➤ Planned and coordinated all aspects of photoshoots, including photography, lighting, equipment rental, art direction, location, models, wardrobe, props, scene setup, and post-production.
➤ Managed team that led day-to-day activities and events for our brand ambassador program totaling 8 universities. 
➤ Supplier negotiation with local and national suppliers to provide on time delivery and to shorten the cycle time of demand.
➤ Oversaw a supply chain through entire life cycle of sourcing, product development, negotiation shipping and returns. 
➤ Establish an advisory board of 6 senior members from diverse fields including retail, tech, media, education, and operations. 
➤ Identified growth opportunity online that increased sales by 200% alone in quarter 1.
➤ Managed and established brand development, web site traffic growth, and advertising revenue.
➤ Received support from celebrities such as, music artists John Legend and Common, entrepreneurs such as, Daymond John, and retired American politician, Gabrielle Giffords and etc.

Harvard Business School

➤ Selected to complete a rigorous week long program at Harvard Business School in a cohort of 84 students that required participants to analyze real world case study problems and provide rational, strategic solutions. 
➤ Utilized the case study method of intensive analysis by examining 14 cases, chronicling decisions faced by organizations in the fields of macroeconomics, government, ethics and entertainment. 
➤ Attended presentations hosted by MBA admissions officers to gain perspectives on the importance of an MBA and gain exposure to application strategies.

Summer Venture in Management Program Participant

Penn State University

➤ Collaborated with Schreyer Honors College staff to plan corporate and alumni networking opportunities for scholars. 
➤ Planned events around campus to engage Honors students and to broaden their college experience.
➤ Designed various programs to build academic and global awareness for over 1,200 students in the academic community.
➤ Assisted in recruitment for the Honors College by giving tours, presenting on panels, and creating recruitment packets. 
➤ Analyzed and organized data for SHC projects, including Mentoring with Honors (MWH), using Microsoft Excel
➤ Developed genuine relationships with students and assisted with personal and social matters.

Scholar's Assistant

➤ Served as a resource/referral person for conference guests by responding to requests for information about Penn State University and the community.
➤ Performed daily customer service operations such as handling guest check-in and check-out, explaining procedures, giving directions, and reporting specific needs/concerns of guests.
➤ Attended mandatory weekly staff and team meetings to discuss conference plans and concerns.
➤ Provide a high level of customer service to guests.
➤ Effectively problem solve to meet guest and department needs.
➤ Served on a 24-hour duty rotation to ensure safety and security within occupied residential buildings.
➤ Monitored the physical condition of your assigned residence hall, including reporting emergency maintenance situations to the appropriate person(s).

Summer Conference Assistant

PricewaterhouseCoopers - Service Delivery Center (PwC SDC)

➤ Scheduled, managed, and created databases on a national level working with over 35 states and over 100 universities.
➤ Enhanced and created excel programs to sort and find data more efficient.
➤ Generated new ideas for campus recruitment that would later go on and be implemented to create more efficiency.

Internal Firm Service

Ogilvy & Mather

➤ Gained firsthand experience of the client service process and its function in the marketing communications industry. 
➤ Attended daily activities to understand more about company culture and individuals roles and responsibilities.
➤ Participated in internal and client meetings to understand client needs, market opportunities, and plan of execution.

Internship

Abu Fofanah is a marketing strategist, entrepreneur, and educator, helping business owners master digital marketing and scale their businesses online. Through his insights and programs, he has empowered over 100,000 entrepreneurs with the skills to grow and monetize their brands.

As the founder of Power Your Launch, Abu has built a results-driven framework for businesses to acquire new customers using paid advertising. His programs have been trusted by startups, Fortune 500 companies, and even Harvard Business School, where he has taught the next generation of entrepreneurs how to leverage social media to drive sales.

Beyond education, Abu is the creator of Market and Monetize, a community built for entrepreneurs looking to optimize their marketing strategies and maximize their profits. His insights on marketing, scaling, and automation reach thousands of engaged business owners weekly through his newsletter, Permission to CEO.

Before becoming a leader in digital marketing, Abu gained extensive experience in the retail and consumer goods industry as well as in IT consulting. He spent three years in technology consulting at PwC Advisory, specializing in the Salesforce.com practice, where he helped Fortune 100 and 500 companies transform their global operations. His early entrepreneurial journey began at 18, when he founded his first company, managing a team of 16 employees and overseeing manufacturing, logistics, and customer relationships.

Abu holds a Bachelor of Science in Honors Supply Chain and Information Systems from Penn State University, where he also authored an honors thesis on the Industrial Internet of Things. During his time at Penn State, he was recognized as one of Business Insider’s Top 18 Students out of 40,000 and was featured in the Philadelphia Inquirer as a ‘Successful Man on the Rise.’ A dynamic speaker, Abu has delivered keynote speeches to industry executives, including for the COO of The Ritz-Carlton, and was selected as the graduation speaker for Penn State’s Honors Program.

→ GO HERE: https://www.poweryourlaunch.com/enroll

Twitter: @theabufofanah
TikTok:@whereisabu
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Abu Fofanah

The Hershey Company

Directed a $15M+ enterprise portfolio of 10–15 concurrent initiatives, driving strategic alignment across manufacturing, IT, and business operations to deliver 100% on-time completion and maintain 95%+ stakeholder satisfaction.
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Championed enterprise change management, applying industry frameworks to guide teams through organizational transitions, resulting in full adoption of new processes and tools within 90 days.
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Spearheaded the design and implementation of custom work request and tracking platforms, reducing manual processes by 40% and improving interdepartmental coordination.
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Governed risk and issue management through ServiceNow, ensuring full traceability, expedited escalation, and proactive mitigation—eliminating unplanned project delays.
Acted as primary liaison between executive sponsors and delivery teams, translating corporate strategy into actionable project roadmaps and measurable outcomes.

Project Manager

Heidrick & Struggles

In my most recent role at Heidrick & Struggles, I manager several major projects for clients across multiple industries including healthcare, higher education and retail.  My achievements include:

•Oversaw a $5M+ portfolio of enterprise transformation initiatives, managing the full project lifecycle from business case development through delivery, consistently completing programs ahead of schedule and under budget.
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Partnered with executive leadership to align project roadmaps with corporate strategy, enabling data-driven decision-making and measurable business outcomes.
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Directed cross-functional teams across technology, operations, and client-facing divisions, fostering high-performance collaboration and stakeholder alignment in rapidly shifting business environments.
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Led governance of Waterfall-based programs, introducing structured change control processes that improved scope adherence and reduced rework by 25%.
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Delivered high-impact executive presentations and board-level reporting, distilling complex program updates into actionable insights for C-suite stakeholders.

Vanguard

In my role as an IT Project Manager at Vanguard, I was at the forefront of ensuring the seamless execution of technology initiatives. Here's how I made an impact:

Project Planning and Execution: Proficiently managed project timelines, resources, and deliverables, contributing to the successful completion of numerous IT projects on schedule and within budget.

Cross-Functional Collaboration: Facilitated communication and collaboration among diverse teams, including developers, IT analysts, and stakeholders. This collaborative approach has consistently led to efficient project workflows and higher client satisfaction.

IT Project Manager

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Led project initiatives aligned with Lean transformation goals, including waste reduction, cycle time optimization, and continuous improvement tracking.
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Facilitated daily stand-up meetings to assess progress and realign priorities, successfully meeting 95% of project deadlines.
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Coordinated resources, including team members, to ensure project tasks were delegated efficiently.
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Executed comprehensive data analysis that generated actionable insights, driving a 15% improvement in operational performance metrics.
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Championed compliance initiatives, achieving 100% adherence to industry regulations and elevating company standards.

Lean Transformation Project Coordinator

As an accomplished project professional with a passion for delivering exceptional results, With a track record of successfully leading multifaceted projects to completion on time and within budget, I bring a strategic mindset and a collaborative spirit to every endeavor.

Whether it's streamlining processes, enhancing client relationships, or driving organizational growth, I am dedicated to making a meaningful impact. I thrive in dynamic environments where collaboration and innovation are valued.

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The Battle

Abu Fofanah

Salimah Hendricks, CAPM®

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