Jake Abrams

I help 7-9 figure DTC brands with revenue & CAC | I write The Process, a newsletter about modern growth marketing | Sold 100K+ personal cooling devices

Consumer Marketing & Growth Leader.  

Brands I've worked with:

Caraway
Jones Road Beauty
Skylight
Canopy
Insurify
Naked Wines
Rugiet
Sundays For Dogs
Momofuku
Sunday Lawn Care

100+ others

Book a discovery call in the featured section below 👇

Founder

The lean DTC growth marketing partner that I wish existed when I was an in-house marketing lead. 

At Odyssey, we help 7 & 8-figure DTC brands increase revenue & ROAS by finding the right combination of:

- Messaging
- Audience targeting
- Media channel allocation
- Creative

https://www.growodyssey.com/

Over the last 90 days, I built a brand from scratch: category research, product formula, name, brand design, packaging, and website.

I used AI for probably 85% of the process. 

But here's what nobody talks about: the other 15% required humans. And that 15% made all the difference.

So I documented the process, and I'm giving away the breakdown for free.

What's inside:
- How I used Claude as a thinking partner for category research
- The naming process (including 2 failed brand names)
- How I used AI to develop the actual product formula
- Where AI's "yes-man problem" almost killed me
- The top 1% designer conversation that changed everything
- Why I spent 30+ hours on packaging with AI and still needed a human to finish 
- How I used Nano Banana Pro to generate my product imagery
- Where I'm drawing the line on AI-generated content vs human content

Bonus: A usable framework for knowing when to push AI harder vs. when to bring in a top 1% human to help.

I've been in DTC marketing since 2017 and run a creative agency working with 50+ brands. This doc is everything I learned the last 90 days trying to build my own thing with AI as my primary collaborator.

Want the full 2123-word outline and 16-minute Loom video?

Like this post and comment "BUILD" and I'll send it over 👇

♻️ Like & repost if this would help someone in your network ♻️

Creative-led growth for 8-9 figure consumer brands | Writing about AI & advertising | Sold 100k+ personal cooling devices

My 81 favorite BFCM/holiday ads from the past few years. 

This is not another "inspiration board" with random creatives.

It's a curated Foreplay.co collection of ads that actually work during peak shopping season.

Here's what makes these different: 

→ Written for people actively shopping right now 
→ Designed for bottom-funnel audiences hunting for deals 
→ Built for comparison shoppers evaluating your product vs. competitors 
→ Crafted for buyers comparing your solution vs. failed alternatives

PROBLEM THIS SOLVES: 
Most brands don't realize that BFCM / holiday creative is a completely different category of advertising.

Your audience isn't browsing. They're hunting. They're comparing. They're ready to buy but need the right specific reason to choose you.

Meanwhile, many brands are running the same top-funnel creative they use year-round, wondering why it fails. 

WHY THIS IS CRITICAL: 
The next 35 days aren't really about awareness or consideration. Your audience is in active shopping mode.

They're not asking "Do I need this?" They're asking "Should I buy this one or the other one?" and "Is this actually a great deal?"

So I built a Foreplay board with 81 of my favorite ads. Including a bunch of formats you could make with footage you're already sitting on.

Want the Foreplay board link?

1. Comment "BLACKFRIDAY" below
2. Like this post
3. Make sure we're connected so I can send the link

P.S. I'm sending the link to anyone who comments by Friday

We're hiring for multiple creative strategist roles (junior through senior). 

Honestly it’s because our strategists keep landing incredible roles at amazing brands that they can’t turn down (I’m proud of them).

Our people have been hired by Athletic Greens, Gruns, and other best-in-class DTC brands. 

You're a good fit for this if:
- You have a feel for making TikTok's that get lots of views
- You can work across data, taste, and creation
- You believe the next winning ad is 1 deep insight away
- You're AI native & use it as a strategic / operational partner

What we offer: 
- 100% remote work
- Make ads for best-in-class brands & build an elite portfolio
- Cutting edge creative strategy: AI, elevated shoots, native content
- In-person team event in January in Miami
- Insane growth potential, we promote fast

Links in comments 👇

JSESSIONID

(58) High Scale: People | LinkedIn

li_at

Talks about #dtc, #careeradvice, #growthmarketing, and #digitalmarketing

Matthew McConaughey's 'private LLM' idea is actually what every creative strategist needs in 2026. 

The people who are making fun of him for it are totally missing the point.  

My agency ships 2000+ video ads / month across 40+ brands.

Broad AI creative strategy tools are a waste of time. All they do is make it faster to generate a higher volume of mediocre content. Nobody needs that. 

What CS's actually need are narrower context kits:

- AI trained on ads they actually won, and why they won
- AI with vision into their ad account data
- AI that analyzes that data like an expert performance marketer
- Agent that knows exactly how to analyze customer reviews
- Micropersonas specific to the brand they are writing for
- Voice, and messaging guidelines specific to brand they are writing for

So that when a CS asks "how do I improve this skincare ad," the answer is actually valuable and based on a competitive advantage specific to them / the company they work for. 

McConaughey gets it. He wants an AI that thinks like him, not like everyone.

That's what we need as creative strategists.

I've been playing with Octo the last few weeks, and they are seriously onto something within this category of AI tech.

Dropped the link to the tool in the comments.

Need to hire a freelance TikTok Shop / Affiliate strategist. 

You're a good fit for this if:

- You've grown multiple TikTok shops to over $100k a month
- You're an operational psychopath who enjoys wrangling hundreds of affiliates
- You have an innate feel for making viral TikTok content
- You can build an incentive structure that drives creator participation 
- You're AI native & use it as a strategic / operational partner

I don't care about resumes. Just send me a well-written DM with the names of 2-3 specific brands you've grown on TTS and the exact role you played in making the growth happen. I'll double check your work on Kalodata.

21 ways to find your next $100K spend ad:

1. Build an Airtable database that organizes all of your existing winners, making it easier to turn 1 win into 10 wins.

2. Use N8N + Apify to capture TikTok creators who are consistently hitting 100K+ views in your category, then scrape their email addresses to do outreach.

3. Set up Claude Desktop and use that as your primary writing zone, with all of your data flowing into projects that are specific to each part of the creative process. 

4. Mine Amazon reviews with AI agents to find the exact trigger events customers use before buying, then turn those into hook concepts.

5. Use Wispr Flow to voice-note analyze every ad that made you stop scrolling this week b/c your subconscious knows what works.

6. Make it a habit of writing down the specific creators that you see amazing partnership ads from, and have a $10/hour offshore person do systemic outreach.

7. Use Motion (Creative Analytics)'s Social Listening Agent to process 500+ customer reviews in 3 minutes and extract the psychological frameworks that drove purchase

8. Start your ads mid-moment. 

9. Analyze your top-performing ads with the Audience/Angle/Offer framework.

10. Put your best 4-5 creators on $1K-$5K monthly retainers instead of chasing new talent. Make it easier on yourself.

11. Use Octo to analyze groups of ads together, and automatically build storyboards for new ads to make based off of the undeniable proof in the ads that worked. 

12. Just launch your ads as partnership ads, stop playing Meta on hard mode. 

13. Use Adology.AI's "god view" to watch every signal related to your brand on the internet.

14. Use Arcads to make a comedic podcast related to your product, using Nano Banana to place your product onto one of the podcasters.

15. Actually allow a good thought to pop into your head, write it down, then talk through it with Wispr Flow into Claude.

16. Take something that's already a winner and do format multiplication: normal UGC becomes a staged moment, podcast version, street interview version.

17. Give open-ended briefs to strong up-and-coming TikTok creators via TikTok Shop affiliate program - let them run wild with commission-only structure and cash bonuses. 

18. Use Sora 2 Pro to generate beautiful cinematic b-roll that allows you to create brand new concepts with existing footage. 

19. Build an agent that analyzes your customer support tickets for recurring pain points, then creates creative concepts that address those specific objections.

20. Create a systematic workflow where you feed viral TikTok transcripts to Claude and have it help you do script re-writes that don't suck.

21. Start posting TikToks yourself. You'll learn the importance of writing incredibly specific caption hooks that break through.

TLDR:
- AI workflow = a competitive advantage 
- Human taste = your strategic filter 
- Outrageous operating speed = market domination

so we're all just ignoring the fact that...

1. you can have AI analyze the top 1% of content in your niche and extract the exact frameworks, hooks, and structures that actually get engagement.

2. you can voice-record your thoughts with Wispr Flow and have Claude turn them into polished LinkedIn posts, Twitter threads, and newsletter drafts.

3. you can upload a single piece of winning content to Claude and prompt it to take that same idea and put it into 8 different formats. 

4. you can have AI watch viral videos in your space and give you detailed breakdowns of why they worked, then help generate similar concepts for your own story and area of expertise.

5. you can feed AI your best-performing posts and have it generate 100 variations in your voice and style.

6. you can turn any industry report, podcast transcript, or article into 20 pieces of original content with your unique take.

7. you can create custom GPTs trained on your writing style.

8. you can generate post-ready thumbnails, graphics, and visual assets without touching Photoshop.

9. you can take one 60-minute conversation and have AI turn it into 2 week's worth of content: posts, threads, newsletters, video scripts.

10. you can have AI analyze your audience's comments and engagement to identify exactly what topics and formats resonate most.

11. you can rip the structures of high-performing creators (in your niche or not) and plug in your own ideas and perspectives

12. you can literally just pick up your phone, record a TikTok with your raw thoughts, and TikTok will basically just handle the editing and captions.

13. you can have AI scrape viral content in any category and automatically organize it into your Airtable database with full analysis of what made it work.

14. you can set up N8N workflows that automatically find trending topics in your space and generate content briefs before anyone else catches on.

15. you can have AI agents specialized for different content types: one for LinkedIn thought leadership, another for TikTok scripts, another for newsletter storytelling.

16. you can take any boring industry insight and have AI help you find the contrarian angle that gets people talking.

Now is the single greatest time in history to join the 5% of humans who actually create content, instead of mindlessly consuming it. 

What are you waiting for?

My $1.2M BFCM disaster nearly got me fired from an 8-figure brand. 

So I created a 103-item checklist to make sure it never happened again. Drop a comment on this post and I'll send you the entire checklist. 

Now back to the story....

I was so obsessed with our Black Friday email campaigns.

But I ignored the 3 flows that drive the bulk of BFCM revenue:
→ Welcome flow 
→ Cart abandonment 
→ Browse abandonment

Be honest with yourself: When's the last time you locked yourself in a room and made every single email within those 3 flows as strong as possible?

Omnisend data shows that:
- Email automations account for just 2% of email volume but drive 37% of email sales.
- 87% of automated orders come from just these 3 flows

Most brands haven't touched them in months.

Looking back, I was leaving a massive pile of on the table because I wasn't making optimizations likes these for BFCM:

- Making our Black Friday offer crystal clear ATF in every email
- Ensuring cart abandoners saw their exact products + our discount
- Adding urgency with clear deadlines to every flow
- Personalizing welcome sequences based on how people signed up

Inbox competition during BFCM is brutal.

The time you spend making every single email within these 3 flows perfect is so much more important than forcing your team to take another design pass at your campaigns.

Omnisend is great for DTC operators & agency owners b/c it makes it simple to nail these 3 flows:

- Email + SMS + push all working together
- Dynamic product recommendations that actually work
- $68 ROI for every $1 spent

Your BFCM campaigns will get opened once. Your automations work 24/7.

Focus aggressively on the 2% of volume that drives the bulk of your sales. 

---

👉 If you want to try Omnisend for 30% off for your first 3 months, check the link in the comments. 

---

And to grab my 103-Item BFCM Preparation Guide:

1. Comment "BFCM" below
2. Like this post
3. Make sure we're connected so I can send the link

P.S. I'm sending the link to anyone who comments by Monday

#Omnisendpartner

99% of creative strategists confuse looking busy with real insights:

→ They group ads from different channels together
→ They compare testing campaigns against proven winners
→ They set identical CPA targets across Meta / TikTok / YouTube

Because of this, the "analysis" ends up being meaningless.

They're comparing apples to oranges to bananas.

→ Conversion campaigns mixed with awareness campaigns
→ New channel performance held to mature channel standards
→ Creative tests evaluated against scaled winners

The result is bad decisions based on weird data.

"This ad failed" - no, it was a test in a testing campaign.
"TikTok doesn't work" - no, you expected Meta-level ROAS on day one.
"This format underperforms" - no, you compared video views to conversions.

To actually generate insights, evaluate creative within its own context:

1. Group by objective first. Conversion campaigns together. Video views together. Awareness together. Never mix them.

2. Separate testing from scaling. Your testing campaigns should have 10-25 ads where you're taking big swings. Don't compare those against your proven winners running at scale. Different purpose, different benchmarks.

3. Adjust expectations by channel. A new TikTok test won't hit your Meta ROAS targets immediately.

This is why a media buying foundation is so critical for creative strategy.

And why I'm willing to pay for tools like Motion, because it makes it simple for junior / mid-level CS's to build these segments with filters and actually evaluate the creative properly.

The strategists who understand this will always out-analyze the ones just making pretty decks.

P.S. Motion is hosting a 2026 Ad Creative Trends event in a few weeks. If you want to stay ahead of what's coming, link to register is in the comments.

How to survive and thrive as a DTC brand in the age of AI:

First off, ruthlessly copying what works is a strategy. I'm not going to pretend it doesn't work. AI makes it way, way easier. 

If a competitor's hook is crushing, study it. Rip it. See what happens. "Lift & Shift" can be a percentage of your creative output. 

But if 100% of your strategy is copying, you're screwed.

The brands I see actually breaking through right now aren't the ones who copy best. They're the ones who push past the baseline from a point of originality.

TikTok is the cultural tastemaker for the internet right now. The brands I constantly see in my TikTok feed aren't playing it safe.

Hismile. Underbrush. Hiyo. Pete's Pasta. Stan Store.

These companies aren't ignoring what works. They're paying attention to proven ad structures and formats, but injecting something unmistakably theirs. 

People can sense the difference. They can sense the difference between a brand with a genuine point of view and one that's trend hopping.

The AI age makes copying easier than ever. Which means it's easier for anyone to make content that is "competent."

But that means the gap between "competent" and "extraordinary" is widening every single day. 

Brands that win in 2026 will have a portfolio approach.

Don't make copying 100% of your strategy.

2026 will be the best time in history to be a Creative Generalist. 

Because AI makes it possible to get your vision to 85% done, and as long as you have the network to take it the remaining 15%, you are unstoppable.

Don't let anyone tell you that you need to "pick a lane."

The future belongs to the people who can see the big picture and make it become a reality insanely fast.

Built an AI owl podcaster in ~20 minutes with Arcads & Nano Banana Pro.

Used Nano Banana Pro to generate the owl + podcast setup:

“A wise owl sitting at a podcast table in a cozy moonlit library, warm ambient lighting, vintage microphone in front of the owl, owl wearing this exact black sleep mask, leather-bound books in background, intimate podcast studio setting, cinematic lighting with soft golden shadows, professional yet cozy atmosphere.”

Then I used the Sora 2 in Arcads to make the 8-second demo video. Provided the script and some subtle motion notes.

Is it ridiculous and unserious? Yeah, and that’s the point. 

This is the category of AI-produced content I’m actually excited about. You can think of a wild idea, and then make a demo in like 20 minutes. AI tools like Arcads remove so much of the friction.

Comment "PROCESS" and I'll send you the exact tool stack and step-by-step process I used to make this demo. 

---

P.S. Arcads is running a BFCM promo where you get 50% OFF all annual plans, so now’s a good time to sign up and try this workflow for yourself. Link in first comment. 

#ArcadsPartner

70% of your creative time should be spent on the first 3 seconds.

I always knew that the hook mattered. But after growing my own TikTok from 0 to 19.2K in a few months, feel like I have a different level of understanding now.  

The hook actually is EVERYTHING. 

And the hook is 3 related elements, all working together:

1. The written caption
2. The voiceover
3. The visual action

Most people are lazy and make the caption the same thing the person is saying. 

The best creative strategists connect all 3 elements to make something that people won't scroll past. 

Seeing our team pay attention to the details and put this into action makes me feel awesome.

1,358 people commented on a STOLEN viral post about AI Kobe Bryant.

I jumped in to offer my perspective, as someone who writes about AI every day but also worked in real sports marketing with pro athletes. 

I don't love dunking on people, but here's the problem I had with that viral post:

First off, the guy stole the content word-for-word from someone on Twitter. It's not his video. It's not his workflow. It's not even his hook.

Now onto the content itself (which wasn't even his):

Even if Kobe Bryant were still alive, there is a 0% chance Nike would ever make a consumer-facing ad like the one this guy posted (that he didn't even make himself). 

The video was useful as a prototype video, but if they were actually launching something like that it would probably tank their stock price.

The writing was AI slop, it made no sense.
The voice tried to sound like Kobe, but didn't.
AI Kobe was dribbling and dunking all weird. Super glitchy.
People hate the AI-ification of everything.

In reality, here's what would actually happen if Kobe was still alive:

Nike would organize a shoot with the real Kobe Bryant. 
It would cost a lot of money. 
The writing would have soul. 
He would dribble and dunk like Kobe, because it would actually be Kobe. 
He would sound like Kobe, too, b/c it would be his actual voice.

The AI process that the poster described is actually a massive unlock for the pre-production process. They could use the prototype video to pitch a campaign to Kobe. Way more powerful than a storyboard + 3rd party references.

But the real Kobe Bryant would HATE the video that he posted. The team responsible for it would be fired immediately.

So to me: when someone writes a post about text-to-video replacing consumer-facing Nike ads with real NBA stars is disingenuous.

I'm laughing tat my desk right now b/c there are so many layers to this latest LinkedIn grift:

AI Overhype + Stolen Content + "Fire Everyone" Hook

- Marketer & massive NBA fan

388k people have watched my TikTok about why a brand backed by the Paul Brothers, Mr. Beast, and other massive influencers is totally failing.

Here are the spark notes for why I believe the sales are so underwhelming:

1. If your positioning is wrong, nothing else matters. It's a shaky foundation. Better ads, more spend, bigger influencers...none of it will fix a broken core message.

2. Celebrity without trust doesn't worked like it used to work. People are smarter now, and they value authenticity over pure celebrity influence.

3. You can't do problem-based marketing when the problem is an insecurity nobody thinks they actually have.

Follow me on TikTok for more breakdowns like this. Link in comments.

I help 7-8 figure course creators & coaches scale profitably with Meta Ads | $50M+ in tracked revenue ∣ 4.6x ROAS average | Founder @AdPush Media

I help overwhelmed coaches, consultants and course creators scale their online sales profitably using Meta ads in 90 days or less...

Without:
Poor communication
Assumption-based decisions (I rely purely on data)
Long-term contracts
iOS tracking issues. We have proven systems in place
Endless meetings
Broken ad accounts
Wasted ad spend

By managing $650K+/month in ad spend, I've generated over $30M/year in tracked revenue for high-ticket coaches & course creators. Our strategies have increased funnel conversion rates by 200% while maintaining profitable CPAs.

At AdPush Media, we're your scaling partners. We highly focus on data-driven decisions and proprietary tracking solutions that work in 2025.

When I'm not optimizing campaigns, you'll find me songwriting, playing guitar in a rock band, boating, skiing, fishing, or enjoying Chinese food.

Ready to scale? Let's talk.

Travis Moh☘️

What you optimize determines how far you scale.

And advertisers focus on the parts of their account that move the least.

Budget tweaks…
Targeting switches…
Creative swaps…

Those can help, but they rarely create long-term and repeatable performance.
And that’s why results fluctuate.

Not because the ads are bad, but because the optimization lens is too shallow.

Here’s what actually drives predictable growth:

→ Budget allocation built on revenue signals
 → Targeting frameworks (broad + single + stacked)
 → Intent-based creative testing cycles
 → Weekly analysis + ideation systems
 → Tracking clarity using HYROS/Cometly + UTMs
 → Audience research that shapes creative angles

These unique ingredients don’t look flashy.
But together, they create stability and stability compounds.

Scaling is all about improving smarter.

Follow me for more Meta ads scaling breakdowns.
🔁 Repost to help someone upgrade how they optimize.

Feel Like Your Meta Ads are giving You Bot Traffic?

WARNING for Meta Advertisers: Some of my Meta ad accounts have seen spikes of bot traffic or unusual behavior in performance.

If you’ve seen this to be true in your ad account, here is what to look for as signs of bot traffic and what to troubleshoot to get your ad account back on track.

1- Sudden massive drop in CPMs

If you look at your campaign, adset, or ad level and see a sudden massive drop in CPMs, this is tail sign that you’re getting bot traffic.

For example, one of my accounts averaged $130 CPMs, and all of a sudden dropped to $11 CPMs on multiple adsets.

This can lead to a ton of bot clicks for super low CPC, or cost per click may seem normal, but CTR drops a ton.

THE FIX:

- Duplicate the campaign and ad sets to republish.

If that doesn’t fix it, don’t use the existing post ID and publish as a new ad.
If that still doesn’t fix it, move on to step two below.

2- Overnight massive decrease in CPC and spike CTR

It’s always great to see a 10%+ CTR on a conversion campaign, but in the many years I’ve run ads, it has been a hard KPI to reach unless you’re getting hit with bot traffic.

If you look at ‘placements’ for breakdowns, it’s most likely tied to ‘audience network’. More than 80% of the time, I’ve seen Audience Network bring in crappy traffic…but I’ve also seen cases in reels as well, surprisingly (not as common).

THE FIX:

Don’t do ‘all placements’ and republish or duplicate and exclude audience network (or wherever you see the bot traffic behavior coming from)

3- Specific creative tied to bot traffic

I truly don’t know why this is, but I’ve noticed certain creatives will produce bot traffic of behavior up above.
Even after publishing as a new ad, it still brings in bot traffic.

THE FIX:

I’ve had to just kill the creative and move on to the next variation of it.

4- Wait it out

Here’s the most recent one I saw over Black Friday weekend.

Certain ad accounts randomly got hit with super low CPMs, but even worse I had other ad accounts get full on form fills on a landing page and booking calls that were clearly bot traffic from one person. Like 15-16 new leads all booking calls with fake names and emails on an 8-step application.

THE FIX:

I’m not sure how that happened, though it only lasted a weekend before fixing itself. But my guess is it was AI bots instead of normal bot behavior.

Usually, they don’t get past becoming a lead, but going all the way to booking calls is wild on an 8-step application.

Be sure to implement tools like Hotjar or Microsoft Clarity in your funnels so you can see their behavior in real time.

Have you seen bot behavior in the most recent months? And if so, what did you do to fix it?

Ever wonder which A/B tests actually move conversions for high-ticket offers?

Coaches and consultants run dozens of tests…
But very few of them change anything that matters.

Here are the levers worth testing first:

Content variables:

 → Headlines that match buying intent
 → CTA buttons tied to clear next steps
 → Portrait vs. action-based imagery

Layout variables:

 → CTA placement that reduces friction
 → Simple navigation vs. icon-based menus

Design variables:

 → Button colors that draw attention
 → Light vs. neutral background clarity

Email variables:

 → Direct subject line vs. benefit-led positioning
 → Send times based on buyer behavior

These are the areas that consistently shift CPL, booking rates,
And front-end conversion percentages inside high-ticket funnels.

When tests are intentional…
A/B results start becoming repeatable.

Follow me for more Meta ads and funnel optimization breakdowns.
🔁 Repost to help a coach or consultant test smarter.

Meta ad success is all about how strategically you scale.

Most advertisers are stuck in the early stages without realizing it.

So, I’ve broken down for you the 5 Meta ads optimization stages and how to move from trial and error to consistent growth:

- Clear callouts that speak to real problems
- Angles built for experienced buyers, not beginners
- Offers matched to buyer level
- Creatives that filter instead of attract everyone
- Proof that signals “this is for you”

Get them right, and quality jumps fast.

Follow me for more Meta ads breakdowns.
🔁 Repost to help someone fix their buyer quality.

Swipe to see why your Meta Ads attract wrong buyers...

Before you raise spending, check if your 4 layers can actually support scale.

Ad performance rarely breaks at the campaign level.
It breaks in the layers underneath.

Here are the ones that matter for high-ticket growth:

→ Offer + Margin
 Pricing, delivery, and profitability must hold under higher spend.

→ Audience & Signal
 Meta needs clean buyer data.
 Better signals → better clients → better scaling.

→ Creative & Rotation
 5–10 active creatives.
 Refresh every 2–3 weeks to avoid decay.

→ Backend + SOPs
 UTMs, CAPI tools, and repeatable testing systems.
 Clarity in → clarity out.

When these layers work together…
Your account becomes easier to optimize and easier to scale.

Follow me for more Meta ads scaling breakdowns.
🔁 Repost to help someone strengthen their ad ops before scaling.

“Meta ads lead quality has sucked recently” - one of my clients.

Here’s 3 things we did to increase lead quality:

1. Increase Friction 
Add more friction to your optin form

2. Ad Messaging
Make sure your ad copy + landing page copy is specific and calls out who your ideal prospect is

3. Higher Intent Targeting
Even with andromeda updates, some of my best audiences are lookalikes especially with customer high value lists (or using 3rd party integrated lists like on Primer)

If you’d like me to fix your lead quality, comment “quality” and I’ll take a look at where you’re missing the mark.

There’s 3 types of promotions you can do to prepare your holiday sales for your offer(s). And there’s pros and cons to each.

1. Discount the price of offer during promotional period.

This is the most common/obvious one that most people think of when they think of a promotion.

If you’re coming out of Black Friday, you probably did this one and crushed it if you did it correctly.

Pros: 
- This one is easy to implement and execute on, just lower the price and show the savings to the prospect

- You’ll get the bottom of funnel prospects who’ve been on the fence for a while seeing your ads / reading your emails.

Cons: 
- This can backfire after the promotion or discount ends, of sales really dropping off

2. Increase the price of your offer after promotional period.

This is an effective way I’ll implement to my offers when I’m hoping to increase my prices long term, and at the same time add lots of urgency/scarcity to it in the short term.

And every smart business should increase their rates and product prices each year(s) to keep up with inflation.

Pros:
- You get more bang for your buck and should increase AOV

- This can help offset inflation and other rising costs in the market

- You can squeeze in more people who’ve been on the fence for a while by instilling fear of missing out on this offer before price increases

Cons: 
- Let’s say you increase your prices at the new year, you can see a dip in sales the following year until people get used to the new price again (aka can backfire)

- Need to prepare on increased fulfillment of product or services (if you are in the service industry, this can be stressful to get an influx without hiring and training more, but then compensating for less sales the following month unless you really figure out the new price)

3. Add more value to your current offer at the same price

This can be great if you don’t want to discount prices, but also don’t want the effects of increasing prices long term. 

This can be smoother transition if so but sometimes might not bring in as many sales as the discounted price that gives excitement or raising prices that gives fear for the prospect.

Pros:
- If you come out with an extra goodie or bonus, a good transition to add as a bonus to the offer and test the market.

- Least amount of risk of less buyers the following year/months after the promotional period

Cons:
- Might not get the influx of sales you were hoping compared to a price decrease or price increase

- Really need to make the added value or bonuses really desirable and complimentary to what you’re selling so it sells well (will take testing and strategy to figure this out)

Any other promo strategies I’m missing? LMK.

And if you’d like me to help you with your holiday strategy before the new year, comment “holiday” below and I’ll gift you a complimentary audit of your offers to see what’s best for your business.

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The Battle

Jake Abrams

Travis Moh☘️

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The Battle

Jake Abrams

Travis Moh☘️

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