Jake Abrams

I help 7-9 figure DTC brands with revenue & CAC | I write The Process, a newsletter about modern growth marketing | Sold 100K+ personal cooling devices

Consumer Marketing & Growth Leader.  

Brands I've worked with:

Caraway
Jones Road Beauty
Skylight
Canopy
Insurify
Naked Wines
Rugiet
Sundays For Dogs
Momofuku
Sunday Lawn Care

100+ others

Book a discovery call in the featured section below 👇

Founder

The lean DTC growth marketing partner that I wish existed when I was an in-house marketing lead. 

At Odyssey, we help 7 & 8-figure DTC brands increase revenue & ROAS by finding the right combination of:

- Messaging
- Audience targeting
- Media channel allocation
- Creative

https://www.growodyssey.com/

Comfrt Clothing, Frost Buddy, and Underbrush are all using the same strategy to consistently go viral on TikTok while building massive creative pipeline.

Some marketers call it "nichemaxxing." I've created a 19-page playbook to help you deploy the exact same strategy for your brand.

Here's what's inside the Brand Nichemaxxing playbook:

- 4-tier content matrix from AI to hero content
- PDA framework for building micropersonas
- Full tech stack: Higgsfield, Genviral, Octo, Snowball, Discord, etc...
- Creator outreach templates that actually get replies
- Cost structures for every creator tier
- Winner selection framework for scaling organic to paid

The idea is simple: own the interest graph first, then amplify with paid.

Most brands do it backwards. They spend on ads before they understand what resonates.

This playbook walks you through 6 phases: niche definition, account setup, content architecture, creator recruitment, production rhythm, and measurement.

Get the 19-page playbook for free. No email gate. Just take it and use it.

1. Follow me
2. Like this post
3. Comment "playbook" and I'll send you the link.

Nichemaxxing across paid & organic social for 8-9 figure consumer brands | Writing about AI & advertising | Sold 100k+ personal cooling devices

This AI agent analyzed 12,500+ customer reviews and support tickets for an 8-figure DTC brand, created its own documentation for overcoming objections across hundreds of SKUS, then just started doing it...directly on the PDP.

Using AI like this can mean the difference between a 2.8% CVR and a 1.7% CVR. 

Essentially an agent that lives on your site, is trained on your catalog and every meaningful customer touchpoint, that can answer every question in 20 seconds or less.

These agents can handle conversion killers like:

Product fit: "Will this luggage fit in Delta's overhead bin?"
Comparisons: "Hard shell vs soft-shell for business travel?"
Technical specs: "Does it have 360° spinning wheels?"

I'm giving away the an 8-minute Loom video showing use cases for this type of agent, plus a guide to setting this up on your Shopify site in 15 minutes.

To get the video and guide:

1. Connect with & follow me
2. Comment "agent" below
3. I'll DM you the link

#DialogPartner

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The smartest people at Meta will tell you to build ads around motivators, not just micropersonas. 

I like this shift to motivators, because it forces you to start the creative process from a better spot.

Personas make you think about demographics. You end up with a bulleted list about a fictional human named Sarah who likes yoga and shops at Whole Foods. Nothing about that tells you what makes Sarah pull our her credit card and spend $150. 

Motivators do, though. 

When I do creative strategy now, I start by mapping out the actual motivators behind someone would buy or be interested in a brand. 

So for Sarah, maybe it's "I need an outfit that works for the December holiday party."

Then for each motivator, you map one core benefit that delivers the solution. That way, you build the creative around that feeling, not around "Sarah."

Then I do it for another motivator. And another....

By the time you've worked through 4-5 of them, you've got a full portfolio of creative assets, each built around a different reason to buy. Different themes, different visuals, different emotional angles. All for the same product.

That's the part people miss, I think. You're not trying to reach different types of people. You're trying to speak to different reasons to take action. A single product can have five completely different ads that all make total sense.

I feel like that's how you scale creative without running out of ideas or making yourself crazy with format multiplication.

Turn 35 today. Sheesh.

Here are 35 takeaways I have from the last 6 years as a "non-business" person building a business with 30+ people:

1. Expect daily disappointment
2. It's ok to be demanding if that's the clear standard
3. The ideas in your head are smart
4. Respect the audience's attention
5. Show undeniable proof
6. Work with challengers
7. Build systems for 50x output
8. Stay on the forefront of technology
9. Extreme bias for action
10. Creative generalists win now
11. Get over fear of speaking to your phone
12. AI + bad taste = epic fail
13. Rip structures, use original thoughts
14. Incentives drive everything
15. Pretty much everyone is winging it
16. Overcome initial content creation friction
17. Grow your own accounts first
18. Authenticity on Zoom is a superpower
19. Daily follow-ups with blockers, Mr Beast style
20. Work should feel like video game
21. Non-business people build differently
22. Ideas die without proper execution
23. Attention is the most sacred currency
24. Charge more than feels comfortable
25. Comfortable teams ship mediocre work
26. Systems unlock exponential output
27. Tech resistors always lose
28. Speed + direction = unfair advantage
29. Generalists are more important than specialists
30. Loom videos beat meetings
31. Tools don't fix shitty taste
32. You can only get so far ripping other's ideas
33. It's ok to start ugly
34. Practice what you preach, or else you're a fraud
35. Build leverage before you need it

---

Feel free to follow along as I document the path to building a $10M+ agency in 2026 by helping 50+ brands manifest the next era of paid social.

https://lnkd.in/epcpxd4V

I built a 250-video visual script library application in a day with Replit, Airtable, and Gemini. 

So I recorded an 8-minute Loom video outlining the entire process. 

I'm not an engineer. I did run marketing for a coding bootcamp, and maybe that experience helped me overcome the fear of "being technical."

Here's what I cover in the Loom video:

- Why my Airtable database was useless until I made this
- How I used Replit to put a visual frontend over raw data
- The hover-to-play feature that made this actually usable 
- How it auto-analyzes any TikTok or Dropbox link in ~60 seconds
- The prompt I use to extract hooks, transcripts, and full scripts
- How we use it to rewrite winning ads for new brands
- The N8N nightmare I replaced with this

I've been in marketing since 2013 and run a creative agency working with 50+ brands. This is the internal tool I wish I had years ago. 

Want the full 8-minute Loom walkthrough?

Follow or connect with me
Like this post
Comment "Build" 

And I'll send it over.

---

Repost for priority access.

I know an AI agent that sat on a DTC brand's PDP for 2 weeks, captured every question from shoppers, then showed the brand exactly why visitors weren't converting.

Using AI like this can mean the difference between a 2.8% CVR and a 1.7% CVR.

Essentially, this is an agent that lives on your product pages, answers questions in real time, and logs every conversation as a data point. After 2 weeks, you have a clear picture of what's blocking purchases within an easy-to-understand dashboard. 

These agents can handle conversion killers like:

- Compatibility: "Is this compatible with my device?"
- Confusion: "What's the difference between X and Y?"
- Fit: "Will this actually work for me?"

85% of this feedback normally dies in chat logs. But agents like this can turn that data into an actionable CRO roadmap.

I'm giving away a step-by-step Notion document that explains exactly how to set up this system on your PDP’s… 

So you have AI handling conversations, running an analysis on why people didn't buy, and delivering that to you in a dashboard with visualizations.

Works for any Shopify brand doing $1M+. Free to install, takes ~15 minutes.

To get the Notion doc:

1. Connect with and follow me
2. Comment "insights" below
3. I'll DM you the link

#DialogPartner

One of our creators just hit 50k views on a single TikTok.

She has 6,500 followers. She's paid ~$500/month for ~25 posted TikToks plus bonuses based on views her content drives.

This creator is an actual customer. She had a real transformation with this product. The proof is undeniable in the video she posted, and that's why it worked.

You can't script something like this. You can't hire a generic UGC creator to fake it. You can't recreate it in Higgsfield.

She's in our Discord community, where we're sharing tips for going viral and building a community around helping people earn by sharing their authentic stories.

It's all real. No generic content or fake testimonials.

This is the nichemaxxing strategy for 2026.

Massive communities of real people within a specific niche who you coach to go viral on TikTok. Everybody wins.

You have to be doing this as a brand in 2026.

The creative bottleneck doesn’t exist in 2026.

Learn:

Claude
Octo
Wispr Flow
Snowball

Combine with:

Exceptional creative taste
Operational psycho-ness
Next-level communication skills

Might sound harsh, but you gotta figure it out or you'll get left behind.

It takes you way too long to write scripts, and it's not your fault. 

It's because you keep having to re-feed the context to your creative strategy copilot every single time, and that's extremely annoying to do. 

Instead, run use this 3-part architecture that I custom built out for my agency:

First, work backwards from a format you already know worked. Have Gemini analyze the entire video. 

Second, you pull that context into Claude, which already has project files about everything you need to know about the brand you're writing for.

Third, your Claude needs a set of overarching skills that sit within your Claude organization that tell it how to write like your agency or you. 

When you do this, the output is actually good. It's not a shitty first draft. 

Because Claude already has the direction...what made the original format work, how to write like the brand, and how to be good at creative strategy. 

That's the architecture.

I recorded a quick video walking through exactly how I set this up. Watch it if you're tired of re-explaining your Claude how to write like your brand or write like a real creative strategist.

Here's the embarrassing truth that a lot of "AI is replacing everything" bros haven't talked about honestly...

Making good AI video content at scale is actually kinda hard.

Getting prompts right is a skill. It takes time to develop. You have 8-12 seconds per scene. Iteration is slow. A lot of the output you get early on is going to be unusable and you're going to waste a lot of time. 

Compare that to certain types of content that are just genuinely faster to shoot on your phone.

For example: I've been making 7 talking head "yap" videos per week for my own TikTok that I've grown to 27k+ followers. I just pick up my phone and speak for 60-90 seconds. And then it's done.

Why would I spend the time to clone myself and try to recreate something with AI tools that will always feel slightly off, when it doesn't save me any time or cost? Plus people will hate me for AI-ing myself. 

How about if you're Comfrt Clothing, and your top performing TikTok affiliate videos are just Gen Z-ers in their bedrooms taking selfie videos? They just show off their hoodie, show off a few features, and add a caption. That's a 15-minute shoot on an iPhone.

There is no AI workflow that beats that for speed, cost, and authenticity.

So before you burn 20 hours crafting an AI workflow for videos that are easier to just shoot with your phone... ask yourself if it's actually worth it.

A Matthew McConaughey & Timothée Chalamet interview recently went viral, in which McConaughey said that the moral plea against AI is not strong enough and will lose out to the economic incentives.

No lies told there. 

But here's what might actually slow it down:

Everybody hates "AI passed off as real" content.

No major brand I know would unleash an army of AI influencers right now who are pretending to be real. That nuance is everything. The brand risk is enormous.

Maybe that changes in 10-15 years when Gen Z and Gen Alpha are the primary consumers and the cultural relationship with AI-generated content has shifted.

Impossible to actually know.

But in the next year? 

AI takes over certain categories, but humans retain control of most categories.

Because authenticity and emotional connection is still what builds brands. 

Faking it has massive consequences.

DTC brands, I would STOP making $300 UGC videos and immediately firing them into your ad account.

This used to be a logical strategy. But in 2026, you're missing the bigger opportunity.

I've worked with 100+ consumer brands, and so many are spending 100% of their time "creating content for paid", and 0% of their time deploying it organically first.

If your ad account is full of unspent creatives, do this instead:

- Scrape your customer reviews for content ideas using Motion (Creative Analytics) or Claude
- Scrape organic TikTok for winning angles using Snowball
- Talk to your ad account data using Octo
- Identify good creators with Meta creator marketplace
- Set up a Discord to manage and motivate them

Then:
- Get creators on performance deals where they post to their own accounts
- Build your own network of slideshow & faceless accounts
- Deploy every creative test organically first
- Prioritize putting paid spend behind content that earned organic views

Test this for 30-60 days.

You'll see massive improvements in creative volume & winning creatives while reducing wasted ad testing spend. Plus you'll build a massive halo that lifts your entire business. 

Let that drive which content deserves your paid budget.

You're stuck at $250k/month in Meta spend because you don't understand exactly what's happening inside the system you're feeding money into. 

Let me break down the 4-model architecture running your ads:

ANDROMEDA
This is the retrieval engine that scans tens of millions of ads to find candidates for each impression.

GEM
This is the ranking superbrain that takes Andromeda's pool and decides which ad wins the impression.

LATTICE
This is the consolidation layer that connects multiple ranking models and shares learnings across Feed, Reels, and objectives.

SEQUENCE LEARNING
This helps model user behavior over time. Not just one impression, the full sequence of actions before and after.

How they work together:
→ Andromeda retrieves 
→ GEM + Lattice rank 
→ Sequence learning personalizes.

What this means if you spend $250k+ / month as an 8-9 figure brands:

- Creative diversity is how you deliver ad candidates
- More variants = more signals = better matching
- The AI handles distribution, you handle inputs

You need operational willingness to hit quality + quantity + differentiation b/c that's what the entire system runs on.

I built my first real vibe coding app with Airtable, Replit, and Gemini. 

Process was:
- I built out this big Airtable databse
- Gemini analyzes any video and put the analysis in Airtable
- I created a front end for this using Replit

You can hover over the videos, and they auto play. You can open them up, and get the script. .You can even copy a prompt that you can preload into Claude
to do a rewrite of that video for your specific brand.

The prompt auto checks the project files in Claude that tell it how to write like that brand, and then it does a rewrite and gives you all this extra helpful context.

This was a massive game changer for my process of:

- Working backwards from a format
- Adapting it for the brands that I'm working with
- Applying my creative taste to edit the content in a human way afterward

"Content creators are toast, AI is going to replace all of you."

Here's why I believe this take is fundamentally wrong...

I run an AI-native creative agency. I use AI every single day. And I genuinely believe AI is one of the most important shifts happening in our industry.

AI will infiltrate certain categories and never touch others.

Any animation that is not Pixar-level, top 5%...is probably gone. Why pay $5,000 when you can prompt and tweak something that is relatively comparable?

Same with word walls, cinematic story ads, static creative, memes, and product renders.

But then there's content where the entire f*****g point is that it's real.

Pull up Comfrt Clothing on Kalodata. They're doing $10M+ per month on TikTok Shop. Look at their top 10 revenue-driving videos. None of them are AI. Almost all are real micro and mid-level influencers.

Because the content that works on TikTok is "I am a real person who bought this thing and here's what I think."

The second that's AI, the whole thing falls apart. 

At the end of the day, authenticity has always been the driver of building the best brands.

That didn't change just because it got cheaper to fake it.

Brands that have hired ex-Odyssey team members:

Gruns
Hexclad
AG1
Trip

I don't believe there is a better place to learn modern creative strategy, as long as you're hellbent on joining the top 1% of humans at this skill. 

We're hiring again for a critical position to help us deliver on our goal to elevate 8 & 9-figure consumer brands into the top 1% of their category for creative diversification & distribution. 

Apply here: https://lnkd.in/eYex6PPW

To apply: send a Loom video showing proof of two things:

1. A TikTok Shop you've managed...walk us through the results & what you did personally to grow it.

2. A Discord creator community you've managed...show us the server, your activity, and how you kept it engaged and growing.

"Do you get brands from posting on TikTok?"

I don't even know what to say back, cause I don't think of things that way. 

All I think about is:

- The thoughts in your head about marketing are actually smart
- If you pair them with the right hook, people will pay attention
- Just keep putting that out there, into the world
- They will find the right people
- When they're ready, they will just reach out
- I have a better chance than someone they never saw in their feed

That's literally it.

Let's say you need to build 10+ affiliate programs from scratch.

The goal: onboard 30+ micro-influencers per brand within 15 days.

Here's the setup:

Target: creators with 5k-50k followers already posting in each brand's niche (not random people)

Half the brands sell on TikTok Shop. Half don't due to business model constraints.

Compensation structures vary by creator:
• Commission-only + free product
• Retainers for high volume (30 posts/month) + view bonuses
• Retainers + sales commissions

Requirements:
• Full content buyout for ad rights across all platforms
• Dead simple process for sparking and partnership ads
• Ability to manage multiple programs simultaneously

Nice to haves:
• Payment management
• Dynamic creator payments based on CPM model

What's the 10/10 tech stack for this for < $2,500 / month?

Is it:
• Just Upfluence
• Just Aspire
• Just SARAL - The Influencer OS
• Refunnel + a CRM like Streak 
• Social Snowball ☃️ + a CRM like Streak 
• Superfiliate + a CRM like Streak 
• Some other combination
• Something else entirely

You need operational efficiency here. 

What have you used at true scale that actually works?

Upfluence

Aspire

SARAL - The Influencer OS

Refunnel

Streak

Social Snowball ☃️

Superfiliate

Jack Dorsey fired 40% of Block staff "because of AI."

Here's exactly what to do next if you're afraid of being next...

18 random thoughts from growing my TikTok from zero to 26k+ followers in a few months.  

- I kinda think you're a fraud if you make content for a living but are unable to grow your own social accounts
- Every thought-out LinkedIn post is a script for TikTok
- Unscripted TikToks become more LinkedIn Content
- Just fire off that "hot take"

- Audio quality matters more than camera quality
- Just buy the RØDE mic, it's awesome
- Making your own videos is best way to become a better CS
- Every CS should try to grow a TikTok, even it's a faceless account

- The hook is everything
- The hook should be oddly specific: use keywords and numbers
- TikTok "categorizes" you, and it becomes easiest to get views in that category
- The random thought in your head is good enough for TikTok, as long as you have a specific hook

- It's easier to get views on TikTok than LI w/o resorting to "lead magnets"
- It's possible to work out and make 3 TikToks during my kid's naptime
- People will watch and comment even if it's just a talking head video
- Your audience is on TikTok b/c everybody is on TikTok

- TikTok drives real business opportunities
- I had 3 leads comes through last week who discovered us on TikTok

Anyway, those are my thoughts.

Digital Marketing Specialist | Growth Hacker

I used to be a media buyer running Facebook ads and freelancing for ecom brands.

Then I realized the real problem was never the targeting or the campaign structures.

It was always the creative.

So in 2022, I stopped doing everything else and started Growthub.

An agency focused only on one thing: making ad creatives that actually scale.

Since then, we’ve helped brands go from 6 to 7-8 figures.

We’ve made ads that tracked over a million in revenue.

In 2023, we built the Stealth Creative System.

In 2024, we became a 7-figure agency.

Now in 2025, we’re working with 7/8-figure brands & SaaS while growing fast.

This started as a way to make money.

Now it’s about building something real with a great team, great clients, and a clear vision.

If you’re trying to scale and you know your creative isn’t where it should be, let’s chat:

https://calendly.com/lorenzo_pravata/pre-audit-call

Lorenzo Pravatà

I took my pet brand client from $29k to $750k/month.

All by understanding the same concept I’ve used for all pet brands I work with.

So I've just put together a 14 min vid breaking it down so you can do the same.

(These are the strategies my team & I are currently using)

I break down:

✔ How we’re planning to get to $1M/month
✔ Insights that are applicable to all pet brands & products out there
✔ The exact way we position our clients in any crowded market with our creative strategy

Here's how to get it:

1. Connect with me Lorenzo Pravatà
2. Comment "PET" below

I'll send it over ASAP.

Stealth Creatives for Ecom & SaaS | $100M Generated | Meta Ads Expert

I’ve generated over $100,000,000+ in revenue thanks to this research process:

(This is the stuff most brands skip and why their ads fall flat.)

I’m giving away the exact customer & competitor research workflow my team uses to build ads that actually work.

Here’s what you’ll get:

👉 Step-by-step instructions for research
👉 The frameworks we use to break down competitor's strats
👉 Proven prompts to speed the whole process up by a ton
👉 A plug-and-play Notion template you can duplicate for your own brand

If your ads aren’t working, this is probably why.

Don’t call it a “quick guide.” This is the real work that drives real results.

Here’s how to get it:

1. Connect with me Lorenzo Pravatà
2. Comment: “Research” below

Ads shot from a POV are CRAZY.

My clients spend over $400k/month on this format alone.

So I've created a mini-guide on how you can do the same

- Winning examples
- Why they're working
- Steps to follow when creating them

Here's how to get it:

1. Connect with me Lorenzo Pravatà
2. Comment "POV" below

I'll send it over ASAP.

UGC stopped working in 2026.

Not because it’s bad, but because everyone is using it.

Meta doesn’t want one style of ad anymore.

Andromeda + GEM reward format diversity, authenticity, and ads that feel like content for the first few seconds.

So I broke down the 5 formats that are scaling our clients past $300k/mo:

- Podcast clips
- Debate ads
- Skit conversations
- Expert VSLs
- Street interviews

These formats create different behavioral reactions which means the algorithm finds buyers faster than with any UGC testimonial.

Want the full breakdown?

1. Connect with me Lorenzo Pravatà
2. Comment “FORMATS”

(I’ll DM it, must be following)

P.S. Repost if someone in your network is stuck with creative fatigue.

To convert, educate your customers first.

That’s why our VSLs are performing so well right now.

They’re secretly becoming one of our best formats for our 7-fig partner brands.

So I've created a mini-guide on how you exploit them:

- Winning examples
- Why they're working
- Steps to follow when creating them

Want it?

1. Connect with me Lorenzo Pravatà
2. Like the post & Comment "VSL" below

I'll send it ASAP.

(Some of these ads have spent over $100k/month)

Claude X Gamma is INSANE

We’re going from research to brief all natively inside Claude.

Now we can:

- Think in Claude
- Generate and update a Gamma presentation inside Claude
- Keep refining both thinking and the deck in the same flow

It even helps our strategists even integrate it with our Notion briefs without leaving the app.

Want to try it out?

1. Connect with me Lorenzo Pravatà
2. Comment “CLAUDE” below

The hook determines 80% of an ad's success.

Here's how you can never get them wrong again:

For the past two years, we’ve been using this file to create high-performing ad hooks at scale.

Now, I’m giving you access to 500+ proven viral hooks in a swipe file—so you’ll never struggle with a low hook rate again.

To get it, just:

1. Connect with me Lorenzo Pravatà
2. Comment ‘HOOKS’ below

♻️ Feel free to repost if this could help someone in your network!

80% of brands are in a saturated market

But that’s not the reason your ads suck.

How you map your creative strategy is.

After managing $37M+ on Meta across supplements, skincare, beauty, wellness, and every “crowded” niche you can think of… I recorded a 24-minute breakdown on how we scale brands without changing the product:

✔ How to reposition ANY saturated product instantly
✔ How to map creatives using Persona × Mechanism × Awareness × Format
✔ How Andromeda + GEM changed scaling in 2025–2026

This is the exact system we use inside Growthub to scale 7–8 figure brands in competitive categories.

Here’s how to get it:

1. Connect with me Lorenzo Pravatà
2. Comment “Strategy” below

I’ll send it over ASAP

Want to scale in 2026? Use stealth ads.

There’s nothing more organic or authentic than a street interview.

Unlike scripted UGC, street interviews feel real. 

People believe what strangers say because they assume it’s an unscripted, honest response.

The best street interview ads don’t feel like ads in the first 15 seconds. 

That’s what makes people stay.

And it’s what turned this into a winner for our client.

Our rule of thumb is to never place the product or brand in the initial seconds of an ad.

Team crushed it with this one.

Your UGC ads are dying.

All because you’re missing one thing from Meta’s new update:

You don’t need a ton of ads.

You need a ton of DIVERSE ads.

That’s why I’ve broken down the one format we rolled out across multiple accounts that keeps scaling when UGC dies down & fatigues:

- Which system to create a high amount of POTENTIAL winners
- How we’re planning 2026 for our clients with this in mind
- The 5 elements that make this format a winner

(Your competitors are probably already testing this)

Want the link to the breakdown?

1. Connect with me Lorenzo Pravatà
2. Comment “FORMAT” 

I’ll DM it ASAP

If you want to actually scale, use street interview ads.

This format is killing it for my clients (Over $5M generated)

I've created a mini-guide on how you can exploit these:

- Winning examples
- Why they're working
- Steps to follow when creating them

Want it? 

1. Connect with me Lorenzo Pravatà
2. Comment “STREET” below

I'll send it over ASAP.

I generated over $12M for my skincare client.

Thanks to understanding how to scale in a saturated market.

That’s why I broke it down in just 22-min:

- The ideal creative strategy
- How to reach $1M months (metrics to focus on)
- Increasing ad win rate without spending thousands on volume

Want it?

1. Connect with me Lorenzo Pravatà
2. Comment "SKIN" below

I'll send it over ASAP.

A Google Sheet launched 102 ads for me yesterday.

And I didn't open Ads Manager once.

Now Automations inside AdManage.ai handles it all.

Here's what it does:

- Launch ads straight from a Google Sheet
- Auto-pause underperformers before they drain your budget
- Boost winners when they hit performance thresholds
- Cross-launch winning creatives to other platforms automatically
- Log every result back to Sheets

The whole launch-monitor-scale loop runs on autopilot.

This is one of the many features inside AdManage that makes ad launching simple.

If your team is still doing this manually, you're burning hours that should go into strategy and creative.

This is literally how you scale ad volume without scaling headcount.

37 seconds without selling.

This is what great scriptwriting looks like.

And it’s why you’re not scaling in 2026:

You haven’t learned how to educate cold traffic in your ads.

Focusing too much on “buy now” creatives.

When in reality, you need to cover all awareness levels post andromeda.

If you see how we created this ad, you would understand why most of our clients get an immediate boost in spend as soon as we start working together:

- We validate their customers’ thoughts & beliefs
- Have a research process that lets us target a specific persona to perfection
- Make sure that once we are presenting our client’s solution, it’s after positioning it vs competitors.

Want our formats for your ad account?

Click the link in my bio.

From $80k to $1M in ad spend for our client’s app.

(Without UGC)

Last year, I shared this breakdown at the WMF stage.

I’ve just created a full 28-min breakdown of how we scaled our client from $80k to $1M in less than a year:

- Creative Strategy
- Media Buying
- LP Testing

Want it?

1. Connect with me Lorenzo Pravatà
2. Comment “VIDEO”

I’ll DM it ASAP.

Want to scale in 2026?

Stop thinking UGC testimonials are enough.

Start using formats that help you find VISUAL diversity.

These 3 are what we’re testing right now for our clients.

Here’s a breakdown of each one of them and why they work:

(No, they’re not AI, we use a studio)

1. Pharmacist/Vet VSL

This one has been perfected in the last 6 months.

Having an actor show up as an expert is one thing.

But to have that actor in a set, with a coat, and a background that fits in is even better.

That’s why for all our supplement, pet (and other) brands, we’ve been creating long VSLs with an expert talking to the camera.

We give the customer someone to educate them about their problems & introduce logical solutions after explaining clearly what options they have.

No other agency or brand is spending this much time in their setting, which is worrying considering all of the Andromeda bs.

2. Debate Ads

Kind of a remix of our classic podcast ad but much more aggressive.

By using 2 actors going against each other we can allow ourselves to go against common objections your more unaware customers may have.

For example:

A: Why do I feel like I’m not reaching (desired outcome)

B: Well maybe If you stopped (typical solution), you’d actually get there

A acts as the customer with their problems, desires, doubts.

B is more of an expert on the “theme or niche” and breaks down the objections while educating.

Plus, it’s not boring as hell like most monologue ads out there.

3. Spokesperson Ads

Another format that makes scaling easy.

Why?

Because of the production power we have.

- We set up a “stage-like” place for our actor
- Give him a mic like as if he was explaining to a crowd
- Have the sound & video editing bring that up as best as possible
- Our scriptwriting makes monologues NOT boring, so we can educate, entertain, and convert.

That’s kind of it.

The problem most brands have is they can’t find the diversity.

They can either keep trying to find it with other UGC creators or in-house.

When they will never find it there.

Get your product somewhere where you can not sound so salesy & predictable.

Our formats are naturally diverse, that’s why they work.

And it’s why our clients will be scaling hard this 2026.

Link in bio for these.

Your Meta ads didn’t stop working.

GEM just outgrew them.

If you don’t adapt to Meta & its algorithm, you’ll never scale.

I just broke down how we are changing our approach for our clients in 19 mins:

- What creative diversity actually is and why it matters
- Changes you need to make today in order to start 2026 right
- The playbook moving forward bigger brands are already applying

Want me to send it over? 

1. Connect with me Lorenzo Pravatà
2. Comment “GEM”

I’ll send it over as soon as possible.

UGC sucks in 2026.

But 90% of brands don’t get it yet…

Only those who are already transitioning to stealth ads will scale.

After generating $100M+ on Meta ads, I broke down the 8 ways we’re exploiting these for our clients. (And how you can do the same)

And now, for the next 48 hours I’m giving it away:

✔ Best practices we give away internally to our team
✔ Descriptions on what they are and why they work right now.
✔ The main ways you scriptwrite, ideate, and produce winning ads.

This is the exact resource we use as rules to keep in mind in 2025 & beyond.

Here's how you can get it:

1. Connect with me Lorenzo Pravatà
2. Comment "STEALTH" below

I'll send it over ASAP.

P.S. Repost if you believe it will help anyone in your network!

This system alone has generated over $10,000,000 for my clients.

All thanks to iterating on their winning ads.

I’m sharing our internal 15-page Iteration System we use to scale 8-figure brands/saas.

You’ll find:

- When to iterate
- What to change (hooks, intros, pacing, most people get this wrong)
- Who should be in charge of this inside your team

If you’re running ads, this will make fighting off fatigue easier.

Here’s how to get it:

1. Connect with me Lorenzo Pravatà
2. Comment: “Iterate”

I’ll send the file ASAP.

Another winning podcast ad.

20 seconds in, and not a single sight of the solution.

That’s why these work so well:

1. We are experts in scriptwriting for less aware audiences
2. Our studio makes it EASY to find visual variety
3. The back & forth makes drawing attention a lot easier

Want to scale in 2026?

If you’re spending over $100k/month on meta, you need visual variety.

What’s better than our studio formats?

Click the link below this post.

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The Battle

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