Jake Abrams

I help 7-9 figure DTC brands with revenue & CAC | I write The Process, a newsletter about modern growth marketing | Sold 100K+ personal cooling devices

Consumer Marketing & Growth Leader.  

Brands I've worked with:

Caraway
Jones Road Beauty
Skylight
Canopy
Insurify
Naked Wines
Rugiet
Sundays For Dogs
Momofuku
Sunday Lawn Care

100+ others

Book a discovery call in the featured section below 👇

Founder

The lean DTC growth marketing partner that I wish existed when I was an in-house marketing lead. 

At Odyssey, we help 7 & 8-figure DTC brands increase revenue & ROAS by finding the right combination of:

- Messaging
- Audience targeting
- Media channel allocation
- Creative

https://www.growodyssey.com/

I built a 40-slide deck about the winners & losers of paid social in 2026. 

🏆 THE NEXT ERA OF PAID SOCIAL: 40 Slides Outlining How To Actually Win At TikTok, Meta, And Creative Diversity In 2026. 

I believe it invalidates 75% of what most marketers are doing right now.

4 shifts happened:

1. Infinite good ideas
⤷ AI can scrape customer reviews, analyze signals, and generate insights in seconds. The number of good ideas you can come up with is now infinite.

2. Unlimited Distribution
⤷ There's no limit to the amount of content that can be posted. Every new video is an opportunity to generate net value for your business.

3. Aligned Incentives
⤷ Creator compensation finally matches value created. TikTok Shop ties pay to sales. CPM and view-based models tie pay to reach. Performance-based compensation is now functional & accepted. 

4. The Feed Is Everything
 ⤷ People don't go to websites for education anymore. They spend 6+ hours a day on social media. Consideration, nurture, and education all happen in the feed now.

In a world of unlimited at-bats, the brands that exercise operational willingness to hit the quality bar at volume, win. 

What this looks like:
- An aggressively intentional use of creative diversity 
- 4-tier content model from Elevated through AI-generated
- Network of 20+ owned and affiliated social accounts
- All publishing daily
- All feeding the algorithm
- All generating halo

All competing for a chance to become your best performing paid ads for zero upfront media cost. 

This 40-slide deck is every 8-9 figure brand's roadmap to reaching more accounts on Meta & TikTok and actually growing profitably. 

Want the deck?
→ Like this post 
→ Comment "SLIDES" and I'll send it over (must be following)

---

EDIT: you can just grab the deck here: https://lnkd.in/eTxSxauP

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Creative-led growth for 8-9 figure consumer brands | Writing about AI & advertising | Sold 100k+ personal cooling devices

I found a travel brand driving 15M+ views / month across 11 TikTok accounts. 

One account has 683 followers, with multiple videos over 170k views.  

Most marketers have no idea how this strategy works. Their effectiveness is decaying rapidly. They are quickly becoming dinosaurs. Don't be like them.

This travel brand has a full-on content ecosystem: the brand account, multiple employee accounts, affiliated accounts, and more.

All publishing daily. All feeding the algorithm. All generating halo. All competing for a chance to become their best performing paid ads for zero media cost. 

The old model: 
→ Budget determined creative volume 
→ Ads launched straight into paid testing 
→ Creatives competed for spend 
→ Losers generated zero value 
→ Insights came from paid data only

The new model: 
→ Every video gets posted organically first 
→ The algorithm tests everything for free 
→ Every post generates signal and net value 
→ Winners earn their way into paid 
→ Your best-performing ads are pre-validated

Do you understand that the bottleneck does not exist anymore?

It's no longer "what should we say this month?"

It's "how do we say everything, everywhere, all the f*****g time?"

What I found when I dug into this brand: 
→ 11 separate TikTok accounts, all active 
→ 1000+ videos published per month across the network 
→ Hundreds of videos with 100K+ views
→ Micro-accounts outperforming accounts 100x their size 
→ Minimal correlation between followers and views 

I recorded a full Loom breaking down: 
→ How this brand structures their multi-account strategy 
→ The content formats getting 100k+ views from tiny accounts 
→ Why this works with TikTok's algorithm 
→ How to replicate this for your brand for organic and paid

Want the full breakdown?
→ Comment "TikTok" 
→ Like this post

And I'll send it over (must be following so I can DM)

This AI agent watched 291 viral skincare TikToks and broke down the winning hooks, visual themes, and messaging.

If you're running a skincare brand in 2026, this is a cheat code to winning ads. 

Every idea does not need to be original. You can just find what's already working on organic TikTok and remake it for your brand.

That's a big part of the strategy I've used for years across 250+ brands. 

This database does the hard part for you. The agent analyzed:

- Hooks that stop the scroll
- Visual styles that perform
- Messaging that converts

And the analysis isn't generic. It's specific enough that you could take 30 of these videos, adapt them, and have a month of content ready to test.

I'm giving away the full database & analysis of these 291 videos.

To get the full Airtable database: 

1. Connect with & follow me
2. Comment "DATABASE" below 
3. I'll DM you the link to access it

---

I originally built this flow myself using N8N, Apify, Gemini, and Airtable. It works great, but it took some time to set up.

If you're not into stitching together automation tools, you should check out Snowball: it does this way easier out of the box.

https://lnkd.in/eGCw2k35

I know a growth marketer driving 3.6M views / month on TikTok.

To me, this is the #1 arbitrage opportunity in paid social in 2026. 

I almost didn't want to write this, but most people won't take action anyway. 

Here's essentially how it works:

50 TikTok accounts
3 posts per day / account
4,500 posts per month
800 average views per post
3,600,000 average views per month

The algorithm is meritocratic now. Best content wins. 

Also...
we have infinite access to intelligence now. 
which means there are infinite good ideas. 

So if you're good at AI, the advantage isn't in having good insights & ideas. 

The advantage is your distribution. 

An Attention Engine should be part of every brand's creative strategy in 2026.

Comment "ATTENTION" and I'll send you my 40-slide deck that explains exactly what I'm talking about.

In 1 slide, this is what format diversity looks like...

How to think about it:

Creative diversity is made up of 2 things:

1. Micropersona diversity 
 Who are you talking to?

2. Format diversity 
How are saying it?

Process to use:
- Go uncomfortably deep on your micro personas
- Start testing with easiest formats (statics, faceless)
- Once those land, activate winning messaging across the full spectrum (native, scripted, cinematic, elevated)

This helps you:
- Scale your ad account
- Reach new audiences
- Reduce wasted spend & creative production costs
- Turn 1 win into 100 wins

That's the systematic approach. 

One insight. Many micro personas. Every format.

I know a freelance CS who 100x'd their creative output using AI.

He's shipping 25+ unique concepts every week. 
He's writing briefs in minutes that used to take hours. 
He's making a lot of money.

How he does it: 

"I use AI to find viral TikTok's in my category, and run a system that generates infinite variations while preserving what made the original content successful."

Here's the exact process he uses:

1. Find a viral organic TikTok in your category using Snowball

Not ads. He's looking for organic content that's already proven to resonate. Snowball makes it easy to find this and extract the key elements. 

2. Bring that format into Octo

Octo has vision into your ad account. It already knows what's working and what's not for your brand.

So he uploads the reference video and provides his micro personas.

Example: If he's working on a health supplement for dogs. One of his micro personas might be "Old Dog Mom." She has a senior dog that's starting to have health issues like joint pain or less energy. She's worried.

3. Tell Octo to write the script for that persona

Let's say the TikTok he found was a staged moment video. So it's a person behind camera talking to person on camera, educating them about this supplement that's great for older dogs. 

Octo writes the script in that format, for that persona, informed by what's already working in the ad account.

4. Rewrite for different micro personas

Once the script is dialed for Old Dog Mom, he has Octo rewrite it for:
→ New Rescue Dad
→ Active Dog Mom
→ Skeptical Switcher

So he gets more ads from that one original format that already worked. 

5. Format multiplication

Now he takes that same insight and multiplies it across formats:

The staged moment becomes:

→ Podcast clip (same banter, different setting) 
→ Street interview (same objection/solution dynamic) 
→ Word wall (just the key lines, way easier to produce)

Infinite executions if you have your format system dialed in. 

6. Use Wispr Flow the entire time

He doesn't type anything. He just talks to Octo through Wispr. 

---

Here's what this really means for creative strategists in 2026:

The primary skill set is essentially this:

Creative Taste
- You have to find the references and know what to do with them.

Operational Speed
- You have to be a psycho about moving fast. Because if you want to, you can.

Communication Skills
- Other people get involved: creators shooting the content, clients approving the ideas. You have to sell the vision and protect it through execution.

---

You can operate 100X faster with this flow.
And you can make a lot of money.

i just want to make sure I'm understanding this correctly....

going from $0M to $15M in DTC is basically just:

1. you start with a product that actually solves a real problem. 

2. you make sure the product(s) provides ongoing value so that you grow LTV instead of always chasing new customers.

3. you nail your foundational messaging before you make a single piece of content. build a story that spreads. 

4. you ensure your audience can easily understand the problem deeply enough to explain it to someone else. that's how ideas move through networks instead of dying on the feed.

5. you use tools like Snowball and Adology.AI to watch the top 1% of content in your niche and extract content ideas. 

6. you rip the structures of high performing creators, in your niche or not, and bring in your own powerful brand message. 

7. you create voice-of-brand content yourself. make strangers want to buy from you. 

8. you pick up your phone, start making TikTok's, and you can have 20k followers in like 2-3 months and be your own TikTok affiliate. 

9. you voice record your thoughts with Wispr Flow and have Claude turn them into scripts for videos (organic or paid)

10. you layer in reaction hook + product videos. you or someone at the company on camera for 5 seconds, then show the product for 10 seconds. 

11. you build a "hybrid" content tier: AI-assisted edits + real footage.

12. you run elevated shoots quarterly or monthly. this is your best-looking stuff, but it still needs to feel native, not like a TV commercial.

13. you build a controlled creator layer...your 5-15 core creators you tap repeatedly.

14. you build a facilitated creator layer underneath that. this is your influencer program down to TikTok Shop affiliates.

15. you align incentives with performance. small retainer + CPM tiers and/or commission on sales. if they only win when you win, quality goes up.

16. you manage all of it inside a Discord. 

17. you cultivate a community of real customers, not actors. 

18. you tap into the stay-at-home mom economy. there are thousands of them who'd love to make an extra $500- $1.5k / month making slideshows and word wall videos for brands they actually like.

19. you give them the tools, the playbook, and the incentive structure...then get out of their way.

20. you use tools like Motion (Creative Analytics)and Octo once you're running ads to turn each win into 20 new wins.

TLDR:
Story
Ops
Community
Aligned incentives
Flywheel

That's the whole machine.

22 thoughts about the next era of paid social in 2026 🎥

2026 is the best year in history to be a creative generalist.

You now have a superhuman suit for the entire creative process.

And most people aren't:
- Smart enough
- Motivated enough
- Disciplined enough

To actually use it. 

So there's this massive gap forming between the people who figure this out and everyone else.

This year belongs to the people who can see the big picture and make it happen fast.

The 4 Tier Content Matrix

In a world with unlimited at-bats, every brand should make these 4 types of content in 2026 ↓

1. Hero Content: 
High-production brand moments. Quarterly campaigns. Elevated UGC. Done with in-house team and a small roster of cinematic creators. This is your traditional stuff for brand or DR that looks nice. 

2. Controlled Creator Content: 
You have a managed roster of creators. You feed them the angles, the talking points, often the scripts. You get high quality, predictable output. But there's management overhead so it doesn't scale infinitely.

3. Facilitated Creator Content: 
This is your Discord channel, your seeding program. Community-driven and hands-off. Creators own their angles and language. Quality varies, but it's very authentic. Pay commissions or pay per million views.

4. AI / Hybrid Content: 
Slideshows, faceless videos, text-on-screen. No creators required. Infinitely scalable. Fills the feed, generates signal, and occasionally produces surprise winners for organic and paid. 

What am I missing?

There’s an uncomfortable gap forming between the top 1% of creative operators and everyone else.

Because you now have a superhuman suit for the entire creative process. And most people aren’t smart, motivated, or disciplined enough to actually use it. 

Within e-commerce and marketplaces, specifically, this shift is happening incredibly fast. 

Photoroom just released their State of GenAI in Marketplaces 2026 report, based on interviews with 10 AI experts and a survey of 2,000 consumers. 

Some findings I found interesting: 

→ 55% of consumers say poorly executed AI-generated images actually decrease trust
→ 75% of workers say AI improves their speed or quality
→ Wolt reclaimed 100+ human hours per day after automating image QA
→ 64% of organizations are still in experimentation phase of AI adoption

If you want to go deeper on this and become part of the top 1% of creative operators, you should join Photoroom’s State of GenAI in Marketplaces live event this Wednesday (1/28).

You’ll get to learn from the people who are actually building the AI infrastructure behind visual content at scale.

⚫ jeff strauss - Head of Imaging, Photoroom (ex-Wolt) 
⚫ Sonia Biddle - Chief Product Officer, Depop 
⚫ Anne-Claire BASCHET - Chief Data/AI Officer, Mirakl 
⚫ Laura McGinnis - Partner, Balderton

You can register (for free) with my link: https://luma.com/8wgjjupp

If you're a:
→ Marketplace operator
→ Creative strategist 
→ E-commerce operator 
→ Brand marketer 
→ CMO

Really anyone who works with product visuals at scale, you should show up to this.

The session is on Wednesday, January 28th at 12:00 PM ET / 9:00 AM PT.

Even if you can't attend live, still worth registering for the recording.

See you there: https://luma.com/8wgjjupp

#PhotoroomPartner

Test your creative without spending $1 in your Meta ad account.

CONTEXT:

Good ideas are free now. 

AI can scrape customer reviews, TikTok, Reddit, any signal that exists.
With the right systems, a talented human with good taste can transform these ideas into native content 10x faster that before. 

NEW INSIGHT:

So the constraint isn't "what should we say test month?"
The question is: "how do we test everything, everywhere, all the time?"

Followers don't matter anymore. The algo shows your content to whoever it thinks will care. Good content finds its audience. Bad content dies. That's it.

So this is a game of executional quality & volume. 

ACTION TO TAKE:

Build the network for unlimited at-bats:

Brand Voice Accounts:
- "Josh at [brand]"
- "Maria at [brand]"
- "Marketing team at [brand]"

Verticalized Accounts:
- "Zach Travel Stories"
- "Alex Nomad Life"
- "Caleb Travel Finds"

Faceless Accounts:
- "Insane Travel Stories"
- "Your Travel Inspo"
- "Travel Deals Central"

All posting daily. All testing messaging. All letting the algorithm tell you what works.

By the time you put $1 into paid, you already have the answers. Plus a massive halo that lifts the performance of all your ads. 

The algorithm is the first test.

The best creative teams operate on 7-day cycle.

→ What got deployed 7 days ago? 
→ What's actually getting spend? 
→ What's working?
→ What's not? 
→ What are we changing for the next 7 days?

When you compound that weekly process over a long period of time, that's where the magic happens. 

But so many weekly creative strategy meetings devolve into this weird habit of staring at the same group of highest spending ads and wondering what to do about it. 

I like Motion (Creative Analytics)'s new Week over Week trends reporting because it makes the ideal weekly workflow much easier for creative teams: 

→ Automatic 7-day vs previous period comparison 
→ Spend, ROAS, and softer metrics 
→ AI that you can ask about what changed and what to do next

Creative reporting should map to this 7-day cycle.

Matthew McConaughey was right about private LLM's. Broad AI is out. Narrow AI is in. 

For performance marketing, 90% of the AI tools I've tried have been useless. Because all they do is make it faster to generate a higher volume of mediocre output. Nobody needs that.

Octo has been my best experience so far with a Performance Marketing LLM, in which the product is connected to the ad account and actually understands the ad account like a senior-level performance marketer.

You don't understand that the bottleneck doesn't exist anymore. 

One account posting daily = 30 pieces of content per month.

An ecosystem of 20 accounts posting 3x per day = 1,800 pieces of content.

All feeding the algorithm. All generating halo. All competing for a chance to become your next best-performing paid ad for zero media cost. 

The old model treated organic as a single channel you "managed."

The new model treats organic as a testing ground you flood with volume, then promote the winners into paid.

Your brand account alone will never generate enough at-bats. You need the ecosystem, and you need operational willingness to hit a quality bar at volume.

3 opening slides from our 25-person team offsite in Austin this past week. 

Last year, I totally failed as a leader to provide daily purpose. 

As I was thinking through our collective "why" for this year, had a thought...

For some reason, the world's most valuable skill is creating things for the internet that gain attention from the right people. 

If you join the top 1% (or even the top 20%) of people at this skill, you get:

- Freedom & flexibility
- Money & opportunity
- Leverage & access
- Creative fulfillment

I know this is true, because it's exactly what's happened to me these last 3 years of finally creating content. 

So in 2026, Odyssey will be the best place to work for anyone hellbent on joining the top 1% of humans for the most important skill in the world. 

Oh, and we're hiring for:
- Full-time content creators
- Growth marketers
- Creative strategists

Matthew McConaughey was right about private LLMs.

You could also call them "vertical-specific LLMs" or "professional class LLMs". 

These are going to dominate in 2026.. I'm already seeing it happen outside of marketing. Harvey is doing it for legal.

Broad AI is getting replaced by narrow, expert AI.

I'm not a technical AI expert. But here's what makes sense to me:

If something is giving you an answer in 5 seconds, it probably helps for it to have a narrower, more specialized view of the information it's pulling from. Only the validated, expert-level stuff. Not an unlimited ocean of everything.

For performance marketing, 90% of the AI tools I've tried have been useless. Because all they do is make it faster to generate a higher volume of mediocre output. Nobody needs that.

What performance marketers actually need:

- AI trained on ads that actually won, and why they won
- AI with vision into their ad account data
- Agents that analyze performance like an expert media buyer
- Micropersonas specific to the brand they're writing for
- Voice and messaging guidelines baked in

So when you ask "how do I improve this supplements ad?" The answer is actually valuable.

This is what AI looks like in 2026 for performance marketers. 

---

P.S. Octo has been my best experience so far with a Performance Marketing LLM. I'm gonna drop a link to it in the comments.

Octo

Helping Women in Tech 👩🏾‍💻 Build a Career & Business They Love | Ex-Fortune 100 Exec at Google & LinkedIN | 15,000+ workers coached |

My passion for people runs deep.
I’ve coached over 15,000 women at Google
through a program that continues to empower talent today! 

Guiding the next generation to step into their potential isn’t just part of my work… 
It's my life’s mission.
I thrive in helping ambitious professionals make Quantum Shifts in their career,
especially in an AI-driven world.

If you have an opportunity where you're looking: 
- to achieve a career pivot
- to find a new job
- to gain sought after skillsets
- to get ahead in your career
- to learn to navigate corporate systems 
- to start or scale your side business
contact me.

I've coached people at Accenture, Delta, Mastercard, Barclays, Deloitte, Google, Linkedin, entrepreneurs and many more.

If you aspire to transform yourself into a bold leader, discover my top 5% method below and APPLY NOW to explore what's next for you:
https://www.top5percentmethod.com/
Reach out at: hello@Drivingimpact.io

Katheline Jean-Pierre MSc

Not every season will feel magical.
Some are for shedding.
Some are for building.

I’ve lived through all of them:

•  The quiet season of healing
•  The grinding season of building
•  The rising season of growth
• The radiant season of blooming

Each one required a different kind of leadership.
A new mindset. 
A sharper plan.

Some seasons called for letting go.
Others demanded I roll up my sleeves,
be heads-down, 
put food on the table,
and get things done.

Wherever you are right now: know this👇🏽

No season lasts forever.
And no season is wasted if you act with intention.

Even if the current season seems heavy...
Know that the next season might feel lighter,
and it might even sweep you away!

Keep going, and know that:  
another season is on the way. 🩷 


🔁 Repost if someone in your network needs this reminder.
📣 Follow me Katheline Jean-Pierre MSc for grounded life, career & leadership insights.

Fortune 100 Revenue Leader | My Life Mission: Helping Women in Tech 👩🏾‍💻 Become more secure in their career | Ex-Google |

Moving across countries 13 years ago 
thought me one thing:
to let things go.

To start fresh.
To leave behind what no longer fit.
The extra luggages... the extra pairs of shoes... the mindset...
Growth demands release.

And the only thing more painful than growing?
Staying stuck at the same place when you know you were meant for more.

The caterpillar digests itself before it becomes a butterfly.
That’s how transformation works.
It’s messy, it's hard, it feels like you're chewing yourself up,
literally,
but it's always worth it.

Here’s what’s helped me grow through the seasons:

1/ Be kind to yourself
This isn’t easy. You’re doing better than you think.

2/ Trust the process
Feeling lost is part of finding your true path. 

3/ Embrace the struggle
What’s hard today gets easier with time.

Max De Pree said:
“We cannot become what we want by remaining what we are.”

💬 What’s one thing that helped you grow? 
Drop it below.

📍 Need a growth system? Join The Top 5% Method® mindset tools sent biweekly.

♻️ Repost to help someone else grow.
🔔 Follow me (Katheline Jean-Pierre MSc) for biweekly mindset shifts.

Fortune 500 Revenue Leader | My Life Mission: Helping Women in Tech 👩🏾‍💻 Become more secure in their career | Ex-Google Exec |

I’ll always remember the leader who made me cry.

Not out of shame or ego, 
but because he cared enough to be honest.

He showed me what I couldn’t see...
Where I was holding back...
He put a mirror right in front of me.

That's the kind of leader you never forget.

The kind of leader:
• Who gives you a nudge, or a hug, at exactly the right time.
• Who sees something in you before you see it yourself.
• Who tells you the truth, even when it’s hard to hear.
• Who helps you believe in what you're capable of.
• Who reminds you who you are when you forget.

I’ll always remember the leader who made me cry.
because he cared enough to be honest.

He showed me what I wouldn’t see.
And what I could do if I chose better in the moment.

That conversation stuck with me. 
It changed how I show up: for myself and for others.

Now that the years have passed,
that a decade has vanished...
I still stand by the belief that:

People don’t just want to be managed.
They want to feel seen.

So the real question isn’t: Are you managing well?

 It is: Are you actually seeing your people?

If this hits home and you want more real talk on leadership, growth, and showing up at a higher level. I share it all in my newsletter: The Top 5% Method®

 ​📌 Here’s the link if you’re curious: https://lnkd.in/gX4mEkVA
🔁 Repost to remind leaders of what their mission is: changing people's lives.

A sign on a pink wall. It says: "People don't just want to be managed, they want to be seen. Katheline"

I have restarted multiple times.
Yes, that's true. 
It wasn't easy.  But I did it anyway. Here is why:

I’ve moved across countries.
Switched industries.
Shifted many different roles.

And every time I did... someone said:

“Are you sure?”
“You’re making the wrong decision.”
“Won’t that slow you down?”

But here’s what they didn’t see coming:  WHY I did it.

You don't get to the BE the best version of yourself by staying comfortable.
You can’t always break glass ceilings silently.

You break them by:
•  Speaking up, even when your voice shakes
•  Sharing your wins without apologizing
•  Refusing to wait for permission

I didn’t wait to be discovered.
I didn’t wait for a title to speak.
I didn’t play it small to stay safe.

I owned my voice.
I celebrated my wins.
I brought other people into the room with me.

Because this isn’t just about getting ahead,
It’s about creating your space to shine.

The difference it made:

•  My podcast ranked in Apple's top 200 in business for 6 months in a row.
•  Speaking on stages across Europe, the US, Canada and Africa.
•  Growing my following 4X to 37,000 on Linkedin in 8 months.
•  Paid consulting contracts to help others do the same.

All because, I built a brand authority that compounds over time.

It all started with one simple decision: TO START.

If you’re tired of being undervalued.
Let this be your sign.

You don’t need permission. 
You just need to START. 

I'm hosting a Masterclass on how to build a Brand Authority that compounds.

Join me on Tuesday February 3rd at 11am PDT/ 2pm EST.
👉🏽 Register now: https://luma.com/hviyhi21
👉🏽  Become more secure in your career: https://lnkd.in/gSjNSxT5


Now, tell me: What's one thing you can do today to stop playing small?

A woman in a podcasting studio with  a microphone. Her name is 
Katheline Jean-Pierre. The quote is: "
I didn’t wait to be discovered.
I didn’t wait for a title to speak.
I didn’t play it small to stay safe.

I owned my voice.
I celebrated my wins.
I brought other women
 into the room with me. "

The highest-paid women in tech aren't chasing credit.

They're building character
when nobody's looking.

While you're worried about who's noticing your work, they're focused on doing work worth noticing.

They understand compound character.

Every time you mentor someone without posting about it.
Every moment you choose integrity over image.
Every decision to do right instead of what's easy.

Yesss. It compounds.

That quiet consistency becomes your reputation.
That behind-the-scenes integrity becomes your brand.
That's when the invisible work becomes the foundation
for very visible opportunities.

The executives making promotion decisions watch the patterns.
They see who delivers without drama.
They notice who can be trusted with bigger challenges.

In a world obsessed with performance.
Start building who you are when cameras are off.
When the masks are off.
When there's no more pretending...

Ask yourself:  Would you still lead if no one knew your name?

It's often what separates the promoted from the passed over. The little extra things done when others are chasing credit.


📣 Follow me Katheline Jean-Pierre MSc for insights on advancing your tech career with integrity.
🔁 Repost to help others focus on substance over spotlight.

Fortune 500 Revenue Leader | My Life Mission: Helping Women in Tech 👩🏾‍💻 Become more secure in their career | Google Alum

Flop before you fly.

That's what 2025 thought me.

If you’re not willing to fall flat, 
your career likely won’t take off.
You’ll see progress. 
You’ll hit goals.

But you won’t grow in the ways that matter.
It’ll look like success.
It'll look GOOD...

But underneath, 
you’ll feel stuck, 
stifled. 
Off-course.

Real growth happens when you stop performing.
When you stop hiding what didn’t work.
When you study the moments that cracked your ego wide open.


That’s when things shift.

You stop chasing.
You start leading.

People don’t need the polished version of you.
They need the truth. 
Your TRUE self. 

That's right! 

The flops. 
The rebuilds.

Share them.
 
That’s how you build Brand Authority that actually leads.
That’s how you become someone worth learning from.

🟡 What’s one tip that helped you grow?
🔁 Repost to help people see flops as stepping stones in their career.

No alternative text description for this image

Thursday reality check: 
If you're busy but not winning, your system is broken. Not your effort. 
Steal these 4 time management techniques of top CEOs.

You say you don't have time... 
But often time isn't the problem,
awareness is,
focus is...

Here's your brutal time audit.
Time management is about doing what actually moves the needle.

What most people get wrong:
They stay busy, not productive.

Let’s fix that ⬇️

Time management Tip #1:  Eat That Ugly Frog
↳ Do the hardest task first
↳ Build unstoppable momentum

Time management Tip #2:  The Pomodoro Technique (It's classic & effective!)
↳ 50 mins deep work
↳ 10 mins recharge
↳ Work smarter, not longer

Time management Tip #3:   80/20 Rule (I live by this rule for everything!)
↳ 80% results come from 20% of tasks
↳ Identify. Prioritize. Execute.

Time management Tip #4:   2-Minute Rule (The no non-sense rule)
↳ Small tasks? Do them now.
↳ Don’t let tiny things pile up.

You don’t need more hours in a day.
You need fewer distractions and sharper focus.

Master your time.  Master your results.

💾 Save this post.
♻️ Share to help your friends increase their productivity.
🔔 Follow me Katheline Jean-Pierre MSc for CEO-level productivity tips.

2024: Performance. Healing. Rest. 
2025: Standing up to everything inside and outside that wanted me small. 

2026: Dancing in the light.

Everyone asks me about my 2026 resolutions. 
I have just one word: Kanpe.
In Haitian Kreyòl, it means “to stand up” and "to rise".

But for us, it means so much more.

It’s the quiet power of resilience.
It’s standing tall in the face of hardship.
It’s dancing when the world wants to break you.

For me, 2025 wasn’t just about building a business.

 It was about standing up:
To the fear.
To the noise.
To the voices inside and outside that wanted me small.

2024 was a year of Performance. 
Healing. 
and Rest. 
Stepping onto global stages in Europe and Africa.
talking growth, AI, and careers.

But 2025?
It was heads-down.
Stepping fully into my purpose.
Coaching women, mentoring minorities, guiding those looking for their voice. Looking to build their brand authority.
Owning mine alongside them.

Oftentimes, it looked like working from home in my PJs, 
toddler on hip,
or relocating twice in a year searching of my dream community. 
Finding my vibe. 
And quietly walking away from places, people, 
and relationships that no longer served me. 

No matter how loud their stories were.
No matter what masks they were wearing this time. 

My ancestors fought for freedom.
And in my own way, 
so did I.

I stood up to the forces,
internal and external 
that tried to dim my light.
And I chose to carry it anyway.
So no, I don’t have a long list of resolutions.

In 2026, I’ll be dancing in the light. 
Every. Single. Day.
Grateful for making it another day. 
Literally standing 'kanpe'
and stepping it up. 💃🏾

If you’re ready to claim your light.
🕯️Comment LIGHT below.

🔁 Repost to inspire others to fearlessly step into their power.

You're not really too busy, 
You're just misaligned with your priorities.
Today is your opportunity to take care of you.

This is your reminder to:

Go for a long walk in the sun
Get your workout in
Drink your glass of water
Take that nap
Stretch
Meditate for 5 minutes

You only get one body. 
One mind. 
One you.

And if you don’t self-care today, 
you’ll be forced to self-repair later.

This is your call to invest in you.

Start now.

🔁 More people need to see this, share it with your network.
📣 Follow me Katheline Jean-Pierre MSc for daily life inspiration.

image credit: Rob Dance

no one is too busy, it's just a matter of priorities. This is your reminder today to take care of you.

The women getting promoted 2.3x faster know something about themselves that you're still figuring out. 

You think you fail because of your willpower.
The reality is you fail because of your identity.

Who do you believe you are?

Who you think you are drives your performance.
It also drives your success.

That’s one clear insight in James Clear's book Atomic Habits. 

You win when you can change who you believe you are. 

Then, you can add all the systems, the rules and the outcomes tied to who you know yourself to be.

When identity changes, behavior can follow. Not the opposite.

What identity are you reinforcing with your habits right now?

♻️ Repost to help someone start their 2026 planning with the right approach. 
➕ Follow me Katheline Jean-Pierre MSc. I help women in tech gain insights on how to advance their career.

The best time to ask for a raise 
isn't at your annual review. 
It’s 48 hours after you made your boss look good to their boss.

 That’s the small window when you’re TOP OF MIND for them.  

This window of time is important, 
and as my kiddo says:
 It's "tiny tiny". 

This win is the "tiny tiny" window for you to ask for more.
...and the more you keep stacking these wins,  the more you can build your case for more...

Because in reality:
Your promotion might be delayed.  
But your raise doesn't have to be.

40% of companies now offer promotions without pay increases. 👀 
Which means you can negotiate a raise without the title.

Most professionals wait for their manager to bring it up.

The Top 5% creates the conditions that make "yes" inevitable.

Here are 6 simple ways to do it:

1/ Build your case 90 days early

Average: Asking during annual review with no prep
Top 5%: Tracking impact for 3 months before the ask

Document:
→ Revenue driven or protected
→ Costs reduced
→ Time saved
→ Problems solved outside your job description

"I improved morale" = nothing.
"I cut turnover by 40%, saving $180K in recruiting costs" = leverage.

2/ Time it right

Ask after:
→ A major win
→ You made your boss look good to their boss
→ Strong company earnings
→ During off-cycle reviews (62% of orgs now offer these)

Never ask during budget freezes or layoff rumors.

3/ Reframe it as market correction

Don't say: "I think I deserve more."
Say: "I'd like to discuss a market adjustment. My compensation doesn't reflect the level I'm delivering at."

You're not asking for a favor.
You're correcting a gap.

4/ Name the expanded scope

Your role grew. Your pay didn't.
Script: "When I started, I handled X. 
Now I'm doing X, Y, and Z. I want my comp to match the scope I'm already delivering."

This isn't "give me more for the same work."
This is "pay me fairly for the work that already changed."

5/ Give them a timeline

If budget is tight:

"I understand timing might be challenging. Can we set a date in 60 days to revisit? I'd like to know what I need to hit to make this happen."
Keeps it alive without the fight.

6/ Negotiate beyond base salary

Salary frozen?

Comp isn't just your base number. Ask for:
→ Professional development budget
→ Flex work arrangements
→ Performance bonus
→ Stock options
→ Extra PTO

Your promotion might take 18 months.
BUT your comp conversation can happen in 18 days.

If you wait for your company to value you, you'll be waiting a long time. Think about a 5 year old who says - impatiently: "Are we there yet?" It's all encompassing, all demanding and unmissable...  That's the energy you will need to stay top of mind and become unmissable.


📩 Ready to stop waiting? Join the Top 5% Method® Career Accelerator cohort starting Feb 5th https://lnkd.in/gSjNSxT5

♻️ Repost to help someone get paid what they're worth.

"I never thought it was possible."

"I was completely overwhelmed."

Meet Paola: Digital marketing manager who was looking to successfully pivot in her career.

In a few weeks in the top 5% career accelerator program, she went from feeling overwhelmed to being offered the role she was targeting at Accenture. 

Listen to her story below.

➝ If you are ready to create the next level version in your career, apply to join the waitlist today: https://lnkd.in/dfk8B-WT

📅 Next cohort starts in February 2026: https://lnkd.in/gSjNSxT5

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jake Abrams's LinkedIn Performance

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